No BS Facebook Scaling Method I Used to Spend $1,000,000+

What is good YouTube? Welcome back to another video. This is going to be exactly how I set up and scale my ad accounts on Facebook. Uh you can see here in the past 10 months, we spent almost $800,000 on ads. We also have a couple more ad accounts as well with uh probably like 200k on it combined. So around a million dollars now. I'm going to be running you guys through everything. Uh I'm going to make this video as quick as I possibly can. There's a few things that we need to get through. But the only thing I ask from you guys, if you do find this video useful, please sub, helps the cause. And also, yeah, message me on Instagram if you guys have any other questions. I'm not going to try and sell you on anything. I just know how hard ecom can be. I'm trying to help all of you guys [ __ ] dial it in and have a crazy Q4. The reason why I made this video is cuz if you haven't checked out the video I posted like three, I think it was three videos ago now. Um, I'll put it on the screen. It goes more into depth about my creative strategy, not like the actual testing strategy in itself and how I'm setting up my ad account and how I'm tracking certain metrics and how I'm scaling on those certain metrics. So, some common questions I get is, do I run retargeting ads? Do I run [ __ ] CBOS or ASC's? Do I run scaling campaigns, testing campaigns? Do I run one adset, multiple adset, do I run it fully broad? Um, and like my answer to this, so before I come down here and break that down, I'm going to show you my strategy and then we can tie it into the one before. So my setup, I like to keep it as simple as possible. Came up here and wrote creatives are king because there's you guys in the beginning, I know this because I had it as well. you have some ego like where you think that you are making better creators than Facebook actually realizes and if you were to spend or if Facebook was to spend on those creators you'd be getting more sales. Um and this is why I put this here like keep it as simple as possible and trust Facebook. I see a direct correlation between the amount of money people make in ecom and the amount that they actually trust Facebook as a whole because I've been in the stage where I have launched tests and then from those tests I've gone and I've made like complicated 2 threeh hour VSSLs voiceover ads I've launched them they've taken no spend I'm like [ __ ] you Mark um I'm going to go ahead launch them in an [ __ ] and for spend on them uh and lo and behold maybe they take spend for it or maybe they perform for one day or two days overall They never outperform that number one spending ad. Because even if your ad account structure is the best, it's completely seamless, like you're doing everything right. If the quality of your creative [ __ ] then the results are going to be pretty bad. If you're launching 12 to 15 just terrible ads, Facebook is just going to pick the one that's the least terrible, spend on that. And at the same time, your results are still going to be terrible because of that. Um, so yeah, I don't know why I included that photo. I just thought it was funny. Um, anyways, moving on now. So, my setup, it depends on your budget really. Uh, I like to do one CBO per country, but you can also do top four. I'm doing one ad set interest and desire. Uh, and I'm testing and I'm scaling in the same campaign because the objective here is to naturally flip the top spending ad. So, that's why just say you rip all of your ads, 12 to 15 ads, day one test. You launch them, then there's an ad that's spending significantly higher than all the other ads. If you then go out, make like a VSSL, make it AI voiceover ad, make like just go and craft like a good ad um using that information, you launch it into the campaign and it takes spend over that ad. That's a successful test. And that's why I like to test and scale in the same campaign because at the end of the day, the only thing that I'm doing to scale is because I'm running a CBO structure, I'm just increasing the budget for every single time that I hit the target rorowaz. Now, how do you actually calculate target rorowaz? Super simple. So, easiest way I like to find my break even rorowaz first. Uh, you can just ask chatbt. I buy my product for X, I sell it for Y. What will be my break even rorowaz? And it's just going to give you guys a bit of a number or give you guys a number. And then here are some examples on what you do want to make your target rorowaz depending on your break even rise. So, break even rise 1.1 to 1.4. Uh, you want to be aiming for like a two to three. So, like a 2.5 would be a good sweet spot for that. Break even rise 1.4 to two. Now, this is important to notice. you you should never be above a two rorowaz as long as you're focusing and as long as you're using the 3x markup minimum rule uh because then you won't be outside of that and then your target rise this should be 2.5 to 3.5 I don't know why I did 2.4 to 3.4 So you should be around three as your target rorowaz if you are at like break even rise of two. But I would highly recommend in the beginning stages not doing that because it is relatively hard to scale profitably uh without like a solid strategy in place at three rows. Also depends on the product as well. Now, when it comes to the early stages of testing, this is one of the most important pieces of advice I can give you guys and it's one of the most important things that I had to realize the hard way. And it's that emotional scaling is the worst possible thing that you can do in the sense that if you are launching ads just say you are like this is day one here uh your ad performance is break even and day one maybe it goes down to negative you lose like $100 or whatever your testing budget is and then day two it goes up ses to like four rorowaz and you get five sales. The amount of people that I see at this point 2x their budget or increase their budget by 20%, increase their budget by 30%. Just off a pure lucky day is the reason why the next day, lo and behold, it's going to [ __ ] crash. So, what I like to do in the early stages is if I'm testing and I'm not if just if there was a significant change I implemented here, just say uh like it went negative and then I implemented a better offer, I ran to a different landing page or I launched a new ad that I thought was going to do well, something like that, and then it spiked, I'm going to be like, I'm going to be watching it. I like to call it trigger discipline. All right? If you are able to hold off just for one day until the second day it's profitable, that can be the difference between yeah you being up and down like this and you actually being able to scale like that. So I like to let it run for two days, hit my target rorowaz, if it's significantly above my target rise, then I'll double the budget. But at the same time, if I'm just hitting my KPIs on the dot, I'm just going to increase it by 20%. It's super simple. So many of you guys comp over complicate this [ __ ] And at the end of the day, like I said, if you're not using good creatives, if good creatives can solve all of your problems, doesn't matter if you run this setup. It doesn't matter if I run an [ __ ] $7.65 a day to Southwest London. If it's a very good ad, it's relevant to the people, I'm going to sell the product. But yeah, um I try to keep this video as short and as sweet as I possibly can. If you guys stayed this far to the end, get me any questions. This was a relatively short and technical video. And also message me on Instagram for the free Discord link. Appreciate you guys and see you in the next