The Avatar Advantage: How ONE Student Made $707K With One Product (Full System Revealed)

Yo, what's good? What's good guys? Hope you all doing good. Great. What's good YouTube? What's good X? We are in a new video and this video is about the avatar advantage. Why brand skills know their customers better than products. Most brands spend here chasing winner products. The one that scale 200k day plus they they stop chasing products and start mastering their customers. So real proof one avatar one products each month. This is what happened when you stop chasing products and master your customers. This is Jashim is one of my uh community members. I'm not putting this screenshot as like oh let's see what how I'm great I am in building people's nothing else. It's just like to show you the only things as a proof of importance of how understanding your avatar can completely change your outcomes. It's going to completely change your results. So I started with ecom around eight months ago when I saw a calls with the gold chess is bab like for the people that know for people doesn't know is a guy that doing 5 millions to 10 millions a month in my committee. It was insane for me seeing people's making 100k days when when at that time I was one of the top t affiliates making like 2k days. So I decided to like fully and only listen to the gold zakaria founded on normals problem solving products like zakar she just like in on mastering direct response marketing is the same products I'm still running by the way. So just for the context, he did what I told him to do. You know, find a product that's actually solving a problem. That's all you need to actually create a brand that you can scale to a million a month plus in locking in and mastering dire marketing. So this screenshot that you see is the same product has been running for eight months and that's where the growth happened. The growth was decent in consistent on pass to hit at least 17ks a days on black Fridays maybe even 100k days if I decide to scale low profit just for the screenshots but then Facebook banned us few days before black Friday so he got an issue Facebook's get gets gets banned it was like a mistakes from him like he should have backups in his and he should be running is like completely fine but things happen he you can see like he was able to skills like 8k days and years without no access and has no backup so he wasn't able to even appeals because I had no access to Facebook's profile any mine. So as an advice for him, if you don't have admin backups, get them ASAP, guys. I was down pretty bad seeing everyone posting his way on Black Fridays and me with nothing. So I got completely new Facebook setups, new pixel and everything and scaled from zero to over 700K day 700k day. I get used to to like daily daily revenue. 700K 700K this month is nothing crazy, but I'm really grateful for the growth I had this years and I'm grateful for this group, the great environment Korea. next year Q1 and this is actually Q1 for we he going to go for 100k a day. So as you can see last 30 days 700k per 700k in a month the biggest outlook that he has is basically fixing one avatar trying to understand that avatar completely and being obsessed with the avatar and create like good mechanisms that's going to be believable for who for making the products positioning perfect for that avatar to believe it's going to get result from it. So why does this work for him? One product for 8 months. Master the customers. Learn direct response marketing. Build compound knowledge. 700 700K in 13 days. 215% grows even after getting bans and starting from zero. When you know your avatar deeply, even losing everything doesn't stop you. The knowledge comes out. You know, because when you know your avatar, you know like the person that you're selling to, you can even if things happen, you can go and create better things. Even if the products failed but you understand your avatar completely, you can go and find like a better products for this avatar. No, in this what we're going to be talking about in this video, avatar obsessing with the avatar. The light is keeping you broke. What you thinks matter? Finding the winner products, copying viral ads, testing 15 products a month, chasing Tik Tok trends, spying computers, better pricing, faster shipping. What actually matters? Knowing one person deeply, speaking their exact language, understand their 3D fears, know what they already tried, seeing what they see, feel what they feels became in who they trust. Nike doesn't sell shoes. Apple doesn't sell phones. Readable doesn't sell drinks. They sell to a specific person they know intimately. So what is an avatar? The definition that changed everything is not an avatar. Women age 25, dogs owners interested in health, nails with income 50k plus a years, people who cares about wellness. This is where 99% of brand stops in film. This is not avatar. This is generics. Real avatars. Her tuning scrolls. Is this normals? Am I broken? Why can I just something? Her secrets fears. What if nothing's ever work? What if I'm stacks like this forever? What she's already tried? I have sp spent 3,000 plus on solution. Nothing work. I'm skeptical of everything now. The word she use I just want to feels like myself again. So an avatar is a psychology profiles of your exact ideal customers. It's knowing what's keeping them up at 3:00 a.m. The word they using when they talking to friend the transformation they will pick anything to have the avatar framework the five layers you must know to have a portfolio a profile about your avatar. First one it is the surface level demographic you need to understand about your avatar their age their age uh range gender location income job title family status. Warning most people stop hears and wonder why their ads don't convert. Also people they stop at this stage and thinks oh we have an avatars is Zara 50 plus years in that sense you need to go way deeper you need to go to psyche graphic where magic starts valuing their beliefs what do they stand for what matter most for them their daily routine what do they scrolls what their morning looks like aspiration what do they want to become what future do they see themselves influences what do they follow who they trust who they listen to third things problems in pain what drives urgency what keep them at 3:00 a.m. What if this never getting better? What if I'm stacks like this? What frustrate? What frustrates them daily? I'm so tired of trying things that don't work. What have they tried? What they already tried? I have wasted 2,000 social. I'm skeptical of everything now. What failed before? I tried X, Y, Z, nothing worked. Maybe I am the problems. Four layers. Desires in the dream. The transformation. What they hoping for? What's their ideal outcome? I just want to feel like myself again. How do they want to feel? confidence, normals, not embarrassed anymore. What transformation do they crave? I want to stop hiding. I want to to feel attractive again. What they want to beame the version of me that isn't held back by this the five the fifth and the final layers objection and barriers. What why they haven't bought? Why haven't they bought yet? I have been burned too many times. How is this difference? What make them skeptical? Every claims their everyone claim their products work. Why should you believe that your products work? What questions are in their head? How long until see result? What if it didn't work for me? What's their breaking point? I can't afford to waste more money on something that might not work. So why avatar research change everything? Your marketings becomes mind readading. Without avatar research, our supplements has 25 g of protein in essential vitamins. Generic futures could be anyone with avatar research. For the mom who is exhausted by 2 p.m. Final final 2 p.m. Finally, energy does keep up with your kids. inner ambitions, specific emotional speaks to hers. Second, you speak their exact language and this is really important is being specific because the whole idea of understanding your avatar is when you have a copy, you have an ad, you have anything that's going to try to get their attention, make them believe you is to for them to feel this [ __ ] really got me. This [ __ ] is really describing my life. This is describing the outcome that I want. He he positioned the products as richly fitting the way that I'm doing like or my routine you know all of this only if possible when you do a good avatar deep dive to understand your avatar completely. So when you describing things, when you explaining things, when you show them the transformation, when you explain to them, when you try to twist the knife of their problems, you're going to kneel it. Then when they're going to watching or reading your copy or like watching your ad, they're going to say this [ __ ] he reading my brain, he know me. He's either like like he is either have the same problems or they literally working on people's like that. They have the same problems for creating a solution. So perfect and actually understand me deeply. Three, you sell transformation as products. People don't buy a drills, the people buy a hole in the wall. People don't buy a Rolex, they buy status in success. People don't buy joint supplement. They buy playing fish with their dogs again. So, avatar research reveals what transformation they actually want. Not joint pain relief. They want you feel young again or keep up with their grandkids. First, what's going to happen? Your ad spends get 10x better ROS. Lower customer acquisition cost. Right message to drive right person. High conversion. Low cost cost per customers. Brand loyalty. They feel seen. They become individualist. This brands kit me. Higher lifetime value. Right customer. They buy again and again. They refer friend who exactly like them. Unbeatable positioning. Competitors can copy your product. They cannot competitors can copy your products. They cannot copy your relationship with your avatar or your understanding your avatars. Next we're going to be talking about the compound effect. Now is the compound effect. Why sticking with one avatar is where the magic happen. Here's why 90 99% of brand don't understand. Avatar knowledge compound like interest in a bank bank account. Branded jumps avatar start from zero every time. Guessing what works blindly forever. Never build deep understanding skills is impossible. And let me give you an example. Let's see you you you're running right now the niche of of dogs. to know that you're selling some toys for dogs to make them happy or like to remove anxiety from them. If you don't believe in the products, if you try with the products and it didn't work for you and you believe, oh, you need another products, if you're going to make a jump, please make the jump inside the same niche. Keep selling to the same avatar, dogs owners. You know, instead of selling like a toys, you can selling something that's going to help with what what's called adjustments for for their dogs or like making their dogs joints better or like helping their teeth or like some issue that those dogs owners have. So, you don't change the avatar completely because the same your avatar is going to stay the same. It's going to be like stills the the dog's owners. So, the more you test with them, the more you do research with them, the more your ad going to. But if you go completely off tracks and you go from dogs owners to mothers, then from adults to tents, then from tens to to seniors and you keep changing avatars, you are literally depending on luck and you're never going to even if you sometimes work for you, you're just going to be lucky. In this in this scenario, if you stick into the avatar and you just each time trying to understand this avatar deeper and deeper and deeper deeper and deeper and deeper, you're going to get the ability to be to get to the to even be the avatar itself. You know like the more you read about your avatar, the more you car your customers, the more you do survey, the more you understand your comp your your avatars in a deep way, the better your ad copy going to be, the better your scrape pricing going to be, the better your landing page going to be, the better of using their exact language is going to be the better you're going to understand what's going to get their attention, what's going to hold them, what objection that they have. the better everything in your business is going to be because you get the you get you give yourself the ability to understand your avatar instead of just keep jumping from an avatar to an avatar and the avatars and keep dependenc with with one avatar every insights build on the last know exactly what's work become precise understand them like their family as I explained right now understand them to even get to be them because you read through too much data of your avatar. Too much codes, you did too many calls. You did too many surveys. You read so many comments about your avatar. So, you get the idea to be your avatars. So, when you're writing, it's almost like you're writing to yourself. You you know exactly who you are. You're going to know exactly how what's going to convince you. You're going to exactly know how to twist the knife. You know much about yourself. So each word that you're going to be using, each paragraph that you're going to writing, each ads that you're going to pull is going to be like almost like perfect because you're going to be you're hitting yourself like you're talking to yourself. You know what's going to get your attention. You know what's going to convince you. You're going to know what's going to make you feel something. You know that exactly. So as we said, the compound effect is going to be so big. So even month one versus month 12 of your uh journey with same avatar is not going to be even the same game. It's going to be like so different. So, first your ads hits hits harder every month. Month one, try out joint supplements, generics, CPA is going to be high. You're going to be losing money. Month six, you're going to start to kneel in your avatars or even less. Maybe probably just month three if you're literally going so deep with the avatars and you have feedback loop and you keep learning each time for your field and you're trying to see like where things get good and when things get wrongs and you keep improving. So, month six, you used to hike every weekend. Now, you once getting out of the car, speaking the language, $30 CPA, break even, maybe slight profitables. Month 12, your doctor says it just aged, but you are only 52. You're not ready to give up hiking. What if your cartridge isn't worn out or you just dehydrated surgical precision 16 CPA high profitability? Same $15 products went from breeding cash to print money. That's what's avatar dash transforming failing business into a scaling one CPA is what matters, not vanity metrics. So the whole idea on ad hit is going to be highest because you're going to be able to understand your avatars deeply and deeply. You're going to be tested. So you want to see like what's resonate also with with your avatar through real data from through real money spending on ads. Then you're going to get that data and you analyze it like the ads that we said like this is the hypothesis why this thing is going to work based on avatar research. You test it failed. Then you learned oh we make it wrong. How we can improve or not. You try it again. It's failed. Improve again. Boom. The hypothesis you nailed it this times. You improve on it. You try something better and you keep improving based on the avatar research. Get an ads concept, get an ad as idea, testing stuff, seeing the result, learning from them, feedback loop, learning, improving. Second, your exact multiples win angles from their brain. You extract the deepers you know them, the more angles you discover. Angle one, the frustration. I have spent $2,000 on solution. Nothing work. And go two, the mechanism. It's not just the insulin too. Angle two, the identity. I just want to feel again. Angle four, the before and after from crying every show to feel like myself. Angle five, the skip. I almost keep scrolling. I have been burn before. Angle five, six is discovering. Nobody tell me hot flashes aren't just hormonals. Each angles and new winning ads are extracted from deeply understand your avatar. So the more you understand your avatar, the more you're going to be able to extract add ideas, add concepts, ranges in angles is going to resonate with them that you want to be able to test and you're going to have high priority to test them because they are based on what? Your customer data, your survey, your calls, your comments, your avatar research. Three, you know the exact emotional intensity to use. Different avatars need different emotional temperatures. High emotion postpartum depression. You're supposed to be happy. Everyone say this is the best time when your life but you feel empty. Why? Because postpartum depression is deeply emotional. Careers change. Lower emotions. Done health. Watching her slow downs and walks know when she's uncomfortable. What won't tell you why ducks feels why why ducks parents feels guilt but less role than personal personal identity loss. Mechanism focused menopause. Your hypothalamus is misfiring. That's why uh why hormonal replacement therapy didn't work. Why older indicated audience want to understand the science get the density wrong your ads feel off the scroll pass it get it right the thing this person gets me how you can also get like what's the emotional intensity when you read through their language when you read through their their their codes their their Reddit post their forum their YouTube comment their Tik Toks their comments on you the survey that you do the emails respond that you get the comment that you get on your ass when you read through this you're going to say like how emotionally charged they are they speaking like depressed are they speaking happy are they speaking frustrated what emotionals that they have, you know, so you're going to be able also to adapt that on your writing. So it's going to like match their intensity in their temperature. They're going to feel this person feels is not things feeling off because imagine you're writing for somebody that depressed but you you talking through unhyped what is called language. You're going to see this is not for me. This is not me. This is not like how I'm feeling. Four, you learn to speak their exact language. Not close, not similar. Exact. Your word products help restore hair growth. Sounds like marketing. They turn out the word I just want to feel like myself again. Sound like a friend. Do you lean in words your avatar use that you never guess? I'm done not frustrated like myself again not better made for us. Turbo language feminine not confidence. Nobody told me blame discovery. Finally exhaustion plus relief. You only learn this by listening to 100 plus customer over month. This is the compound effect when you do avatar research when you read that the survey. I keep saying things because I trying to emphasize to you like how much important is the author research and how much is going to help you to actually get everything right in your business. Get the offer right, get your landing page right, getting your ad copyright, getting your scripts right, getting everything like everything the business going to came through this understanding who you're trying to sell to so they can also understand you when you speak to them. They're going to feel oh these [ __ ] know us, feel us, understand us, understand what we have. Five, you can handle their exact object objections before they even think of them. So after months with one avatar, you know every objection you will have. Objection one, I've tried glucosamine before, it didn't work. Your preemptive answers, glucosamines alone alone only rebuild cartisel. But if there is inflammation blocking absorbation, it can't work. Competition glucosamine with anti-inflammatory compounds that clear the path first. This is for people with knee pain. Objection two, how is different from why my vet prescribed your pre-impassive answer? You have your vet uh your vet likely prescribed pain management. This focus on repairing the joint structure itself. Many ducks parents use both together for best result for for ducks parents you know with knee pain like for the dogs. Objection three. What if my dogs won't take the pills? Your premium passive answer. This is our back and flavor chewables that 97% of ducks take plus 16 days money back guaranteed. If you don't if your ducks won't take them your company handle objection before they became objection. That's why conversions rates skyrocket over times. Please just do avatar research. I don't know how to say it but just do it because the more you do it, the more you understand like how this avatar I need to convince him and sell to them and what objection that they have. What's pain they have? How I can create what is called a realistic script UGC type that they're going to make resonate with them. Even the UGC creator is not the avatar itself. But because I understand the avatar herself, I can give her a script that she can act on it that she going to give it the the what you call as a result of if like if she is the avatar six you know exactly what convinced them different avatar are convinced by different things postpart from mom other mom transformation you're not a bad mom messaging understand it's biologic celebrity endorsement overly scientific language ducks parents before after of their ducks seen the ducks like going from just sleeping to being happy and jumping v recommendation quick results Seven days complex science human testimonials menopause clinical studies doctor explanation understanding why hormonal replacement therapy you failed emotions appeal just trust us doesn't work for them so you only learn this by watching what's make them buy not what you think should work you know like when you run ads then you get the result then you say oh this is actually working and this is actually not working then you keep pushing what's working and avoid what's not working the snowball effects why month 12 look nothing like month one month one guessing what's working testing randomly generic copy high CPA barely break even can't can scale profitably month six know what's reasoning testing with position speaking the language lower CPA profitable margin starting to scales month 12 or like if literally this is like more aralistic journey more realistic journey is like month force you already able to do crazy with your brand if you actually so so like first thing like so are locking in in so much in the trench and you actually have in a feedback loop it's not just you understand your avatar and you just keep pushing the same BS over and over. No, you understand your avatar. You get ads angles, ads idea, hypothesis, you test them, you spend money, you see the results, then you learn from this result. Good results, why did it work? Bad results, why they failed. You learn from that and you improving. You keep improving. This way, it's easy for you to actually go from a zero to a million a month in in a period of three months, four months. But if you already have some some some experience before, if it's not you're just starting from zero, it's going to take longer. So same avatar same product 7x lower CPA that's compound effect of sticking with one avatars real direct examples of what is an avatars how know when your avatar change your copy menopause hat flashes relief no avatar research natural minip with black coion evening promoters hail balance hormonally reduce head flashes futures no emotion doesn't address her real pain what avatar research base copy waking up drenched at 3:00 a.m. again changing new shirts again feeling like you have zero control over your own body you have tried everything hormone replacement therapy lifestyle changes natural imageries what is the problem isn't your hormones is hypothalamus vicles described here exactly experience introduce new mechanisms create hope dog joint supplements no avatar research premium joint so uh sorry premium joint support for dogs with glucosamid coordin support mobility and flexibility products focus no emotional hook generic benefits with avatar researching, understanding the dog's parents, watch her struggles to get up, seeing her stop mid plate, the guilt of knowing she's in pain, but she won't kill you. You have tried glucosamine, expensive vitamin, she's still hurting. What if what? What if it's not the cartel? What if it's the inflam inflammation struggling the choice? Here's the guilt. Show understanding. Address what they have tried to introduce a mechanism. Postpart from energy supplements. No avat research. Energy boosting supplement for new moms. Contains B vitamin, iron, and adaptogen her for substance energies to the day. Benefit focus miss the emotional reality of postpartum with avatar research 2 p.m. heads and you are done. Your toddles want to play. You just want to lie down. Everyone said the exhaustion get better. But it's been 8 months. Coffee doesn't work anymore. You start to resent bedtime stories because you can barely keep your eyes open. What if it's not just being a mom? Pain the exact scenario. Validate her gills. Creates hopes that this is just how it is. Knee pain relief supplements. No avatar research. Advanced joint formula with glucosamines in turmeric. Supports card cartil health and reduce inflammation for improve mobility. Generic supplements. Speak could be for anyone with avatar research. You used to hike every weekend. Now you rinse and get out of the cars. Your doctor said just agent suggest you take it easy. But you are only 52. You're not ready to give up the things you love. What if your cartel isn't worn out? What if dishes just dehydration and inflamed? Speak to identity loss. Challenge what the doctor said. Offer new new hopes with mechanisms. So why the biggest why? Why the biggest brands kill fast? Basically these brands they have products random marketing test everything. Hope something's click. Hope it works. Finger crossed. Pray and pray. Scale slowly maybe inconsistent results. Kind of figure out why even when they hit like a winner ad they cannot figureate why this an ad is a winners. They cannot like make another one then like they get some trend for a few days or like a week then everything crush dies when market shifts build on products. N relationships billion dollars brands avatar research first. Know exactly what they building for. Perfect message market fits. Every word resonates high conversion products market fit. Build what they actually need. Scale fast. Dominate, predictable, repeatable scope. Here's what happen when you know your avatar. Your customer acquisition drops like your cost of acquisition drops. Right messenger, high conver not just a business, a legacy. Lifetime values skyrocket. They buy again. Refer friend exactly like them. Uncopyables products can be copied. Relationship and understanding for avatar cannot be how to do. Right now, you're going to be talking about how to do avatar research. The step-by-step process was first customers interviews. The gold mines like a lot of brands they don't do this. Well, it's important if you already selling, you're already doing numbers. Your first real truth is the people that already buy bought from you. Talk to 20 30 existing customer not a survey real conversation question to ask. What was your life before our products? What almost stopped you from buying? What else did you try before finding us? How did you describe as your friend? What result mattered the most for you? And you can ask them more about other things like how the problems was affecting your life, how is it affecting your relationships, more understandings can be like a zoom call 30 minutes, 20 minutes in recording. Record the calls with permissions. The exact word they use are your ad copy. The exact way of explaining things is your your winner angles. The exact things how describing the ro calls is how you can also use to describe the road calls for the avatar for them to understand. Second, social listening where they virtually Amazon review. Read your products reviews. If you don't compare reviews, look for patterns in complaints in praise. Look at top of review. Then look to the first review, second reviews, the third reviews like three stars reviews to understand what they complain about with the thread. Search your niche. People are usually honest about what works and doesn't. They also they share their story, their experience, the problems, what they understanding too much information on Facebook groups, jos read what they complain about, what they celebrates. Add comments, read commenters, ask comments. What objection come up? What question did you ask? Pro tip, screenshot the exact language you use. Don't rephrase their words your host. You know why I mean screenshot? It's not like a trick shot for fault. It's just like copy paste the exact words you know. So you can have because when you copy the exact word you're not assuming you're not making a fugazi for understanding of your avatar. You just want to go with the real data with what they're really saying. You don't try to read between line because reading between between line is 50/50 you know like 50 can be hidden 50 can be not hidden because you just assume it instead you want to focus on what's in front of you the real data the real thing that they saying in then based on that you create your concept later on when you want to what is it called increase your time or increase your ad angles or increase things then you can try to read between the line then you test it then you see if it's work it's work if it's not you know that your hypothesis was bad but in the beginner focusing on copying exact worthy of everything. So whenever you have an ad concept or you want to try you want to test some things you know that it's built up on real things it's not some idea that you just cross your mind and you think you found out about it like on Reddit sometimes you read then your mind's playing game like your mind's playing games with you and it was not even something's real instead copy things copy their exact word the exact phrasing so whenever you want to test something you can get back to your documents as your bible as where the truth is data mining the number sorry survey Survey your email list. Analyze your best customers. Post purchase survey. You know, like doing their PS. Then website analytics. What content got the most engagement? Which ad convert best? And reading comments. Create the avatar document. Write out your avatar like a character in a movie. Give them a name. Linda for your old professionals entering in a post. Describe their day. What does their money like when they descrip in their world? Don't phrase your the exact language. M their customer journey. Awareness. Consideration. Decision. Critical. Share this document with everyone in your team. marketing products customer service everyone should know who we are trying to sell to for in this brand why you must stick with one avatars myth I need to appeal to everyone to scale back reality the riches are in the niches in staying in the niches Harley Davidson rebels and freedom seekers 5.3 billion revenue lulu moon 8 yoga moms who want luxury 8.8 8 billion 8.1 billion revenue Tesla early adapt adapter saving the world's 96 billion revenue they didn't get rich by expand their avatar they get rich by deepen their understanding of one avatars what skills brands our D supplement is working let's also target cat parents and house owners in general pw result you know you know no one deeply your message become generic you scale backwards what's building powers we only serve senior d parents every product every messaging every vision we can the brands of of Asian ducks resolve unshakable Brand loyalty, word of mouth explode. You own the category, you own the niche. The only way that you can do it to expand to another avatar when you can have a mini port inside of your team like let's say minopod is like a bunch of members that they are responsible for one avatars then you can make them like as a mini brand inside of your as a mini yeah a mini brand inside of of your big brand that they dealing with this avatar. Then you can introduce like a new avatar you should believe in as you or like your CMO like both of you like a founder if you have like somebody as a founder with you like a co-founders then you and also like a mini port of teams that responsible for that because the moment you have members that responsible for many avatars that's when messaging generics in your last your powerfuls of BM specific and being able to nail the ideas or like nail the ads and nails the copies for one avatars the choice choice First one, keep chasing products. Test 100 items. Pray one works. Maybe hitting a multiplier avatars. Know them intimately. Build everything for them. Hit 100k this years. Build a legacy brand. Create a customer in evangelist. Become uncoupable. Which shows you will make your competitors are making their choice right now. The final truth. Products are comedy. Brands are relationship. And you cannot have relationship with someone you don't know. The brand scale the biggest and the one with the best product. The other one who know their customers so well it feels like magic. Now go to the work stop products hinted start customer research build for one person watch everyone like they come they come running in the avatar everything everything else it's just tactics. So even if you have a product that you don't believe in that much as at least believe in the avatars and just change the products and stick with the avatars. The more you stick the avatars, the more hit rate you're going to get. Like even if you if you test like a new products for the same avatars, it ons when things going to work and you're going to start to understand that even the product that you didn't believe in on the beginners can also be a winners. So that's it for the video. Uh put like a comment or whatever is like to make like uh the video more engaging and drop like a follow. Chow chow guys.