How To Use Instagram To Sell Digital Products (FREE COURSE)

In this free course, I am going to show you how to use Instagram to sell digital products. Now, I've made over $17 million selling digital products. I just had my first million dollar month, and I'm going to share with you all the different ways I use Instagram to make a bunch of money [music] selling digital products. It's a big fat course. Let's dive into it. As we begin, this is a I believe an 18page outline of everything I'm going to teach you in this video. So, we're going over a lot, but I don't I will make sure you have everything you need step by step by step. So, if you see me looking down, I'm looking at this clipboard of notes. And I think the first thing you need to know is that we're going to be breaking this process of selling digital products with Instagram over a 7-day period. Okay. So, the first thing we're going to do here on day one is we are going to create a viral digital product. Now, why are we starting with creating a viral digital product? Why is that the most important thing? Well, honestly, it's because if we don't have an irresistible digital product, it will not sell well on Insta. You're going to do everything else I'll tell you on all the other days on day two on day three on day four. But if you don't do the work to make this product irresistible, it's not going to sell well. And so, we want to start here and then do everything else. When we have a product that we know is actually going to sell. Basically, what I wrote here is that this is the difference between fighting your way upstream or floating down a lazy river in a tube. I want you to float down a lazy river in a tube. But the catch in all of this is that it takes experience to know what kind of digital product is going to sell well. And I want to share my experience with you because I I've done this for a really long time. Okay. So, for starters, we're going to talk about the three things every viral digital product counts. So, three viral product uh we'll just call it. If you don't have these three things, you will not have the digital product that does well. It's a guarantee. Okay? All right. One, it needs to provoke curiosity. Now, I'm going to share some examples and admitting here, but if your user product does not provoke curiosity, doesn't get people curious, they're not going to be interested to go down the other two things I'm going to share. And so I'll teach you how to provoke curiosity in a second here, but just know that if George isn't getting you like, huh, I want to know more about that, you're dead on arrival. Second thing is that you need to solve a hyper specific problem. So, back in the day, back in the day, long time ago, 2016, you could sell a course that was called redecorating your home or interior design or look or wells and it would do well. Raw generic courses used to do really well. Now, if you're trying to solid product, I have to solve a hyper specific problem. Very, very, very specific. Again, we're going to go into examples in a second here, but just keep that in mind that if your Jupat is broad, it will blur. Third thing is that it needs to promise the unbelievable. And I can't spell, so I'm just going to do my best. Unbelievable. But it needs to promise the unbelievable. If it almost needs to It does need to sound too good to be true. But here's the catch. you actually deliver on it. So, you want to create something that you can truthfully deliver on, but it's so good. It's almost like there's no way she can actually do that. So, these are examples. I'm about to give you some examples of of products that my students have done in totally different industries that have made at a minimum $20,000. Some of these are over $100,000. I have other case studies on my YouTube channel that will show you like how well some of my students have done. Um, but here's some example. I'm just going to read off a list here. Okay, here are some examples of real viral digital products that achieve all three of these things. One, how to elevate your entire wardrobe for $100 or less. So, one, that provokes curiosity. How do I elevate my wardrobe for $100 or less? Two, it solves a hyperspecific problem. It's elevating an entire wardrobe for $100 or less. Meaning, this is for people for budget. The problem that it's solving is I need to look rich. I need to look good. I need to look better, but I don't want to spend a ton of money. I only have $100. How in the world are you going to That's that's a specific problem. And then that leads me into the third thing, which is it promises the unbelievable. How in the freaking world is this lady going to take my wardrobe and completely elevate it for $100? A pair of jeans costs $100 if not more, right? So, how is she going to do that? She does a great job. She talks in the in the actual course, in case you're curious. Like, she talks about little things you can do that make a huge difference. Like, even like little things like don't ever leave your house with your clothes not being stamped. Make sure all the threads are cut off the clothes. She also talks about like if the $100, how to spend that $100 for the biggest impact. It's a fabulous course. It went super viral. It did really well. Two other examples, how to get 100,000 Instagram followers from six reels. Again, really cool. And then the other one is how to cook 30 healthy meals in two hours or less. So, you're cooking 30 meals. And then her um her tagline was something like um while spending I think it was like less than $2 per meal or something. So, like the sub headline was also really good as well. Um these were all very viral products that hit all three of those points and they did really really well. Now, here's an important point that most people will not teach, but I think is really important while we're on the subject of creating a product that goes really viral. You have to be an expert. If you want your product to do well, you have to be an expert. And a lot of people think, "Oh, but I'm not an expert. I'm I'm not an expert." Here's the honest truth. You are an expert. And I wrote down a couple of questions to ask yourself. If you want your product to go viral, you can't be a beginner in that topic. Now, you cannot be a beginner. If you want your project to go viral, if you whatever your topic is, you have to be an expert in it. I think sometimes people see products that other people do like launch that do well and they think, "Oh, I'm going to make a product in that industry." Like you might be thinking, "Oh, well, maybe I can do a wardrobe product." But you might not be an expert in that. However, you are an expert in something. And so I have four questions for you to ask yourselves as you're trying to figure out what am I actually an expert in? How can I actually create a product that goes viral? And here are the four questions. One, what do your friends come to you for advice on? Your friends are your and your family. They're your first marketplace. They're the first indication of the problems that you can solve that will help society. Two, what are massive life accomplishments that you've achieved? Things that you've done that you're proud of. What are some very difficult events that you've successfully gotten through? Like I'm not gonna make a course on this per se, but me navigating single motherhood very successfully is a difficult life achievement that I've done that I am an expert in and could make a course on. And I'm in a different field, so it doesn't make sense for me, but we look for the difficult things that we've, you know, some people have overcome chronic health issues. That's something you could make a course on. Um, and then finally, what is something that you just seem to have a knack for? Something that just comes very naturally to you. One of my students, she had a very successful digital product teaching people how to plan inexpensive kids birthday parties. Kid birthday parties notoriously expensive and she was very good at creating these really good scene birthday parties really inexpensively. She had an app for it. So those four questions will help you get a sense of what am I actually an expert in because if you want a product that goes viral, you have to be an expert in it. Now this is a very important point that most people miss and it's a huge reason why their product doesn't go viral. You have to show the return on investment, also known as ROI. Now, people don't understand what I mean when I do this because they'll say, "Well, I'm not making a course on business. I'm not making a course on marketing on social media. How do I show a return on my investment?" This is what I wrote and I want to read it verb. Even if you aren't in a money-making industry, you have to tie it back to how they're going to make more money or they're going to save more money. You write that down. There has to be a demonstration of the return on investment. So, for example, um you know, how to cook 30 healthy meals in two hours or less. What could be some of the ways we can demonstrate that they're going to either make money or they're going to save money? How do we explain what the return on investment is? Well, meal prepping saves you money because you aren't door dashing. That one's an obvious one, right? But you're also saving time because you're prepping 30 meals at once. and tied is money. If you're in like my field, I'm always going to make more money at your prime that I have. So, if I were doing this, I would hit it on both angles. I would hit on the saving money angle. That's obvious, but I would also hit it on the making money because time really is money. And if you if you meal prep, you're saving yourself time. Here's the thing. You should do this exercise on explaining the return on investment just so you are clear on what their return on investment is going to be in your digital product. You should go through this exercise just for your own edification. And if you can't articulate this, this is so important that you understand this point right here. If you cannot articulate how they're wanting you to save the money or how they're wanting you to make money with your digital product, it will not sell. because if you aren't clear on the ROI, they sure clear on the ROI and they're not going to buy. So, this is a very important one. Now, there's two other very cool ways you can test if your product will go viral because you might be like, I'm so worried my product won't go viral. So, here's two tests to see if viral, right? one, you can go on Amazon, put in the like broad topic of what you're thinking about making your digital pod on, and then so he said, uh, go to Amazon and basically just search. And then what I wrote here is how many books you want to basically see how many books there are around your proposed topic. So, elevating your wardrobe on a budget, right? That's your topic. There should be at least five books. So, five books or a total of 500 five star reviews. Basically, that's a way of indicating that there's a demand, right? If there's not five books and there's not 500 five star reviews, that tells you that there's not enough people who are actively trying to solve that problem. That would be a red flag. Second option is to go to YouTube and see what's out there around public. So go to YouTube. Now I have some metrics that I think will help. Are there at least three people on YouTube that have channels of over 100,000 subscribers or more? So you have three channels with 100K cells. Again, what does that tell us? It tells us that this is a topic that people are wanting to solve. And then here's a real pro tip. What questions are people asking in the comment sections of these YouTube videos? That will show you the gaps that those current content creators have. Okay. Finally, we have the five reasons most digital products flop. Basically, think of this as your lifeline to make sure your dom product doesn't do any of this so you don't have a fault because there's nothing worse than doing all of this and then it flops and you're just like, "Oh my god, there's so much work for nothing." So, one too generic slot. This is the worst swap. If your digital product is too generic, too broad, doesn't solve that hyperspecific problem that we talked about, it won't do well. Most people don't even get in the realm of hyper specific. They might get somewhat specific, but usually they're not even close. That's your biggest offender. Second one, really two, is value isn't articulated. Basically, you are not doing a very good job of explaining what they're going to get and why it's a really good deal. That's that's really it. You're not articulating the value. You're not explaining why it's something they should get. People really struggle with this. This is why I talk about copywriting so much and I'm like closest my videos because people don't know how to write good. We're not born how to write the copy and so they really struggle to articulate the value of their product and if they can't articulate it the customers don't understand it until they don't lie. Big reason swap. Third reason is the price is too high. This is a really easily solvable one. If you're just getting into this digital product space and you have no idea what to charge $27, you can always go off. $27 is a really solid start. If something isn't selling for $27, it's not a pricing. Its should be probably one of the other things. And so you can just eliminate a lot of other like you can eliminate pricing as a variable if you turn $27 for. Okay, number four problem. Is it a problem? And I'll explain what I mean by that. Sometimes people get an idea for a digital product that sounds exciting or sounds interested or or it's something they have a hobby on and so they'll make a whole digital product on it and it won't be something that is a actual problem people are willing to solve. So it might be like um let me speak of a bit of examples for you guys. I've seen that don't come across in a desk. It might be like um how to organize your adult coloring books. So, someone might get like really excited about adult coloring books. They might have a whole craft section. They love the way they organize their adult coloring books. Their friends and family have indicated that they oh my gosh, I love how you set up your adult coloring book thing. And that's they're like, oh, this is dandy great, which other people are going to want to know how to solve like how to how to organize adult coloring books. It's not a problem people are running a K to solve. If you're going to go through all this trouble to create a variety, let's make sure we're solving problems actually people are struggling real things that they're willing to pay good money to solve. Otherwise, it's going to flop. Number five is they aren't flops at all. Okay, here's what I mean by that. They aren't flops at all. The marketing on them just sucks. We're about to get into a bunch of other marketing stuff, bunch of tactical automations, bunch of just a tactile whole bunch of stuff. And what people think, oh my gosh, my offer s I had a I had a really bad offer. It didn't do well. I need to switch it up and change to a totally different offer. The reality is your product is amazing. Your offer is incredible. You just the marketing on it sucks. And so, keep watching. This is what we're going to help you fix. But look for a lot of people, they have good offers. They just don't know how to sell it. So if you checking, yep, I've got not too generic. My goal, I did my job articulating. Our price isn't too high. The problem isn't about actually solving a real problem. But the skill flops, it's probably because you didn't actually flop at all. You still I'm going to market it. Good news is you're here. That's day one. All of that is day one. Create a viral visual product. Day two, I want to teach you some very important metrics that you need to track so you can make more money. Let's talk about metrics that you need to track. These are important numbers that matter. So, we'll just call them metrics that matter. Now, these are really important because if you know these numbers, if you know what to pay attention to, you'll you'll know if your business you this whole process of selling digital products on Instagram, you'll know that it's working. And if you don't know these numbers, you won't know if it's working, and you'll probably focus on the wrong things, which we don't want you to focus on the wrong things. So, what I'm going to do in this section is going to be like a combo of teaching you some terms you need to know. So, some terms you need to know, but also some tools you need, some tools I really recommend, um, so that you can actually make a lot of progress really quickly, which I'm guessing is what you want. So, first thing, most important, number one, something you need to know is some nipple hiatus. This is what I wrote for high roast, okay? You really need software to know which pieces of content are actually selling your digital products. If you don't have this, I'm very passionate about this because if you don't have this, you're literally shooting in the dark. And so, this is a piece of software that will literally tell you which one of your reels, which one of your carousels are making you the most amount of money. And so I'm just gonna show and give you an example of what I knew here. Okay. So with this software, let's say I have two reels. Now one reel maybe gets 10,000 views and the other reel gets, let's just say 100,000. Those content creators would be like, "Oh my gosh, I need to make more reels that are like the one that got me 100,000 views. So, let me make more. Right? That's logical. It's like, oh, this is the one that's getting views and maybe more followers. Let me make more content like this. But here is my secret advantage. I will look at the software and I will measure it by inert metric. I might see, oh, this one made me $736. This one made me $2, let's just say 550. That's why you need to have something like Hyros because now and that's what that Hyros does that process of telling me which pieces of content make me the most amount of money. They'll be like, "Oh, you got this many sales and this amount of money." So, it might be like um let's just say, I don't know, let's just say 250 sales versus 700 sales, right? Or 70 sales, sorry, 7D sales. And and so Hyro tells me this is the content you should make more of. This is the one that really matters. If you don't have this, you're just completely blind. You're shooting and learn and you're paying attention to the wrong metrics. And let me tell you, you want to run a successful 8 figureure business selling digital products, you got to be focused and you got to be drilled in and dialed in to the metrics that actually matter, which is why we're spending a whole day on it. Most people do not have data like this because they won't get a software like this. I recommend it all the time and they won't get a software like this. And so they are creating all of this content and they're not making any money from it and they're confused about why they feel like they're working so hard and spinning their wheels because they'll keep making content like the one that that's making them $700 because they thought it got them more views and so it was the better piece of content. I make more and more and more content that gets me more money and you get better at this and so each piece of content starts making you more and more money and that's why we started a whole day off of virus. I think it's very important. Okay. Second really important metric here. Number two is views to comments ratio. I'm going to explain cons a little bit later in this video. We're like in this whole thing we're going to go into a little bit more. Um, but here's the short version. When you're using Instagram to sell your digital products, comments equals sales. So, the more comments you get, the more sales you make. Okay? So, just file that away in your head for now. We're going to dive into it deeper one of these days, but just file it away in your head that the more comments you get, the more sales you make. And so a big part of this game of selling digital products on Instagram is getting no comments. This comments to views ratio basically looks at how many comments am I getting in comparison to the views that I get. So if I have three reels, what is my comments to views ratios on these real? So, how many views did I get? How many comments did I get? Now, I went back and I analyzed a bunch of my old reels and I also analyzed a bunch of my students in a bunch of different industries. And on average, again, this is an average, but on average, everybody's views to comments ratio was about 1%. Some people that I analyzed had 1.25% 25% to like 1.3%. But for the most part, it was 1%. Meaning, if a real got 10K views, it got about 100 comments. If a real got 1,000 views, it got like 12 to 14 comments. And so we're going to come back to this metric later, but this is something that's important for you to know because if you're having a reel that gets 10,000 views and you're only getting five comments, that's something you need to work on because our views to comment ratio is very important and on average it's about 1%. That's like the average. Okay, the third term three very important thing for you to know and be paying attention to if you want to see big success. Like if you just want to make a few dollars here and there, you don't have to worry about this stuff. But I want you to make a ton of money selling digital products. And so I want to teach you things that actually matter. So A OV is average order. Basically, how much on average does your customer spend when they purchase something for you? When they place an order with you, what is your average order value? As they go through this entire process, we see that come up more and more. I'm just going to share my numbers with you. My average order value and someone that just had her first million dollar month is $93 and what was it? 30. Meaning when someone buys from me, the total amount of their average order is right around $93. Now, kind of along those lines is our fourth and final metrics, which is LTV. That stands for lifetime value. So, the lifetime value of a customer. Now, let's say we have a customer. So this is Bob and Bob buys for me and order number one is $93. Well, Bob's going to buy from me again. And so he's going to buy from me again and he'd be again a lot of my customers buy from me a lot. And so what is the lifetime value of Bob? Meaning what's the amount that Bob's going to buy from me total on average across all my customers? That's your lifetime value. My lifetime value, I'm a relatively new business, so we expect this to go up over time. My lifetime value is $17357. Now, that's low. That's a low LTV. Let me tell you like a crazy one. Starbucks, okay, they've obviously been doing it for a while. They're freaking violin. Starbucks AOB is I think around $7 being on average across all the stuff all the orders their AOB is around $7 their lifetime value so their LTV you ready freaking nuts it's $14,000 mean on average the lifetime value of a new Starbucks customer is $14,000 over the lifetime of someone's life, they'll spend $14,000 at Starbucks, one $7 order at a time. So, you see that difference? How am I, again, I'm new or learn, it's fine, but you see the difference, that disparity in a really big brand versus someone who's relatively small, 93 to 173. Now, my customers have only been in my life for like two years max, right? I'm so new that there hasn't been time for this LTB to accumulate to over time this will go up. But these are metrics that really matter when you're trying to scale a digital record and think about this. I'm already eight figure. I've done over $17 million in digital product sales with these numbers being what they are. Imagine as I get dialed in. >> Okay, we are getting into the nittyritty of Instagram marketing and selling digital products with Instagram. Let's go on to day three, which is publish daily content to Insta. Now, this is a big day. This is where we start to actually monetize and sell our visual products. And so, what I want to do is I first want to walk you through the basic flow of how I sell visual products with Instagram. Okay? So, I will walk you through what the flow looks like. Okay. So, you're going to start with a reel and that reel is going to get a comment. Then, we're going to break down every one of these, so don't worry. Uh, and then that's going to take you to a we'll just put checkout page C key. And then that's going to get you the sale. So, when I say real, by the way, it could also be story and it could also be carousel. This is the flow. This is how I made millions of dollars. I create content which leads to comments which takes you to a checkout page which takes you to a sale. It's very simple but works really well. And so really the only part that requires work, ongoing consistent work is in this content creation right here. I'm going to talk a lot about how to make this much more easy, much more handoff. Everything else is completely automated, which we're going to get into in a little bit. So, this is automated. This is automated. This is automated. And that right there is a huge part of the scalability of a business model like this because the only thing that really requires attention is this right here. And like I said, there's ways to make it even easier and more handsoff. And so let's what I want to do is have about creating content that makes money and specifically creating realm bank. Um I believe that we are so lucky to live in a time where we can make content for free and get sales for free. Do you understand that? Like back in the day, me money was from our content as regular people with little iPhones would have been totally inaccessible to someone like you and I. Especially like for me as a woman, I ladies couldn't even get credit cards until the 70s. And so, and even if we were so lucky, you have to pay millions of dollars in advertising to reach the same number of eyeballs. We live in a world where anyone with an iPhone can pick up that iPhone, make content which then creates comments which can then be taken to a check automation which can then make sales. We are living in truly an era of opportunity. But just because you can doesn't mean it's easy. It's very important I wrote down here that it's hyperritical that you create systems to get these reels out and this content out on a daily basis. And what I wrote here, what I wrote here is that these systems will make content creation simple, straightforward, and consistent so that you continually have a flow of traffic coming to your check out page, right? Because this is the beginning. This is the lynch pin. So if you don't start with here, you don't have any con comments, which means no one's going to your checkout page, which means no one's taking sales, no fine cut you. And so we have to figure out how to get systems in place, how to make this more hands-off, how to make this easier. so that this is happening very effortlessly or as effortlessly as possible so the rest of this can happen because if this stops the rest of this stops. So what I'm going to do is I'm going to share what works for me. I've been posting very consistently for about two years now. I have almost a million followers on Instagram and I've done it in a way that has felt honestly not just like sustainable but enjoyable. I genuinely enjoy creating content on Instagram. I said, "It's fun for me. I really enjoy it." And I want to talk about what I did to make that happen. There's three things that work for me. So, three things that work well for me. It's how I've been able to do this for a long time, make a ton of money from this. So, basically, three things that work really well. So, I put content out on a consistent basis. Number one, I actually make money from my content. This is not a hobby. And if I wasn't getting paid to make content on Instagram, I would do it. Okay? I'm doing this. It's work and I'm doing it because I want to get paid. And so what I wrote here is as basic as it sounds, if I didn't get paid, I wouldn't post. It's not a hobby. It's also person. Just content creation works well when you're getting paid for it. Two, I don't have a lot of structure. So, we'll just write the minimal structure. I wrote things like content pillars. I don't do things like this overly organized structured stuff. That's always felt very heavy to me, very restrictive to me. I'm a really big believer. Like, if it's not easy, I'm not going to do it. And so, minimal structure has actually worked really, really well. I post what I feel like posting. I and that makes me enjoy the process. And then three, I repurpose a lot. I do it in a sneaky way so you don't ever know that I actually have repurposed. So I do it really cleverly, which I'll break down in a minute here. Uh, but these three things have allowed me to build a massive follow me, which has been great. So that's also really good. But maybe more importantly, actually enjoy the process of creating content. I love what I do. I love this. And I know a lot of content creators who get very very burnt out because they aren't doing those things that are working well for me. Okay, now we're talk about repurposing hacks. I've got three repurposing hacks for you. It helps a lot because remember why are we why are we doing all of this? Because we're trying to publish daily content to Instagram so we can get more comments, so we can get more traffic so we have more sales. And so if we learn how to repurpose in a way that's actually very effective, actually continues to get us more views, more followers, and more comments. Okay, I'm here's a pro one. I duplicate every reel before I publish him. So, I've got my reel created. Accurate mirror is really easy. They like less than 10 minutes to create. But right before I go to publish my reel, I'll duplicate it and save it in the drafts. So anytime like, okay, I need a new piece of content, I will literally just go into my drafts, duplicate the reel again, so I still have it, and then I'll publish it. So I get another piece of great content that already performed well. I know it already did well in like 3 seconds. Some of my friends, what they'll do is they'll like change out the video footage. I don't even do that. I literally just duplicate it and then when I need another reel, I literally just recose it exactly the same. And the crazy thing is it gets more views the second time around. changing nothing. And so it works. It's a very effective little half. People aren't paying that much attention to what's going on in your account. And so I have yet to have someone ever I published thousands of posts at this point. Um, no one's ever said, "You recall this insane nail. No one's even noticed. It's a great hack. Two. Okay, you need to repurpose in this order." There's an order to repurposing that makes it really easy. So repurpose in this order. So this is the order to do it in. Not just in order of like repurpose first in this order, but also like the ease of effort. It's the easiest thing to turn a caption into a carousel. And it's actually fairly easy to turn a carousel into a story. It's more difficult to turn a good reel into a good carousel. It's like the hardest level. So when you're repurposing, repurpose in this order, not just from like ease of like it's easier to do it way. There's also just like a really small way we do it. So we do this all the time. We use our images for carousels. We'll use our images for stories. And we screenshot footage that we took for, you know, just like B-roll on um like my footage for my reals. And so we're repurposing the same footage. It becomes a real as a video. It becomes a carousel and then it will also become a story. And here's a pro pro tip. Use the app to look exactly what it looks like. use the app Tio. It has really nice filters on it. It does a really good job sharpening uh and sometimes when you screenshot videos, it can be a little blurry and so does a really good job sharpening it with one press of a button. It's a really fast way to add really nice coloring. Uh I believe the one I use is called balance. The filter that I use is called balance. Um and so the reburing hacks, something I use literally every single day as I create content. Um and it keeps it really easy. I have this saying, so if it's not easy, I do not do it. And by using these repurposing hacks, it's allowed me to very easily create content on a very consistent basis, which is exactly what the bulocks here. I want to talk about a content schedule. I'm going to give you a recommended one. Now, I don't love content schedules in general. I think they can be very restricted, but sometimes people find it helpful to have a little bit of recommended structure so they have some sense of okay, what should I be posting when? So, I'm going to share this with you and if it's helpful, use it. If it's not helpful, don't use it. Now, the most important thing with a content schedule in really just content creation in general is consistency. Okay? So, we're going to write this in big fat letters. consistent. That's the most important thing and it's the thing people really struggle with the most. And so what I taught to my students is you have levels of a schedule. So if you're a beginner and you've never posted consistently for like 90 days in a row, you should be at level one, which I'll explain in a minute. If you have posted consistently and you want to like step it up, then you get to move to level two and then so on for level three. You have to do level one consistently before you get to to level two level three because consistency really is a muscle. And what people do is they'll start posting. They'll be all excited. They'll be all motivated. They all like jazz like the gym on January 1st and then they haven't built the muscle of consistency. So they take on too much and then they burn out. And I don't want that for you. It's also bad for your account to be inconsistent, your Instagram account. And so this is level one. And we'll explain the levels. Level one is one reel at 700 a.m. PST. So, one reel every single day at 7 a.m. PST. Now, I have a ton of stuff that I've created, tons of resources to help you create reels quickly. You can do like 40 viral reels in an hour, really fast, if you know what you're doing. And I I share that um really everywhere. Um and so your one reel every single day. I recommend just schedule it a few out at a time. So maybe like two or three out at a time. So you have like several days built up. You have a little thing. Um if you can't do that, you should not be worrying about level two or level three. I recommend you do, this is what I teach my students, do level one for 90 days in a row consecutively. If you miss a day, you have to start at zero. And that's like it's kind of hard. That's discouraging. I bet they didn't start at like 67 days, they miss a day, they had to go right back to zero. But it's very important because it teaches you that your content schedule is non-negotiable. Remember once we do our content everything else happens automatically. The only god forsaking thing you have to do is post content on like a disabasis. And so we have to learn that muscle. So that's that's level one. Once you've done level one and you get to graduate, you get to move on to level two which is one reel same time. Now, by the way, the time 7 am PST. We run thousands of experiments, thousands of different times. 7 am PST is really good. We've across tons of industries and stuff. 7 a.m. PST. That's 10 a.m. EST their time. So, you have your one reel, same time, 7 a.m. And then you have one carousel at 12:00 p.m. PT. So, one reel at 7 a.m., one carousel at 12:00 p.m. new. So now you have again, by the way, this is the exact strategy that I followed when my Instagram account was at zero. I started back in April of 2023. No one was following me. No one knew who I was. Like I said, I'm almost at a million Instagram followers now. Um I this is the exact schedule that I used and still use to this day. I still post, you know, I'm up to level three and I level four, which I'll tell you about. Um but this is the same schedule. This is the same times I post. So you go to my hat, you say I run a carousel every day at 12, a real hold my nerves. So once you've done that for another 90 days, again consecutively, then you go on to level three, which is one reel, same time, one carousel, same time, and then you're going to do um one reel at 5:00 p.m. PST. You kind of like hitting your evening people. So you're hitting your your west coast, evening people, but you're kind of like nighttime east coast people. So it's basically now you're at two reels and one carousel. Now I'm at level four. I've done a lot of testing. Level four, in case you're curious, is three reels, one carousel. Um, and the reels are 7 a.m. 300 p.m. 5:00 p.m. And the carousel is still at me. So, one carousel. Well, MTSG, >> that's the schedule. Work your way up. Please understand that like any other skill, this gets easier over time. So, I always have a saying, what once felt impossible now feels obvious. For me, posting every single day felt impossible. Now, it's obvious. Of course, if you want a business like this, the one handon thing is the thing that drives the traffic. Everything else gets to me. I have to go to Audition all this, but this is the one thing that you have to be into service because it's the thing that creates the flow for everything else to be very hands-off and very automated, which we're about to get into. But we're being to day four, which is where we actually convert these Instagram people, her viewers, his Instagram traffic into buyers. So, that is day four. Getting very excited. So, a couple of things we need to talk about. Most of this day is focused on your checkout page. You need a Twitter page that is specifically created to turn Instagram viewers into paying customers. And there's a lot of intentionality that goes into that. Most people don't do that. And that's why they'll get a lot of people going to their even get this far. Most people if they even get as far as getting people to go to their checkout page, they don't set it up right. And so, they lose a lot of sales and they allow money on the table. what if you don't offer you. So, let's talk about how to build a checkout page that converts Instagram traffic into buyers. Step number one, we build all of our checkout pages with the software Sam. So, I have been with Sam Hart. He's 2014, so very long time. And they're great people, but more importantly, like I like great people, but I I use software to make money and they make me money. Here's why. My average conversion rate is 6%. Meaning if a 100 people go to my checkout page, six people will buy. Some of my pages are as high as 25% the sale curve. Meaning if a 100 people go to my checkout page and it's built on sand cart, I can make up to 25 sales out of those 100 people. The average is 1 to 2%. That's bad. That means until 100 people go to your checkout page, you might only get one or two sales. When we're in the business of selling digital products that are low ticket, we need numbers. We need volume. This sub matters. And so, um, I'm a big believer in Samart. Even just the average conversion rate, that's six times because that's three to six times the average. So, I'm a really big believer in building your channel paid on samples really need it. Now, while we are on the topic of the checkout page, I want to talk about five things I've noticed about Instagram buyers. So, five things about IG buyers. Meaning, you know, I work with a lot of students across a ton of different industries. I coached a ton of students over a ton of different industries. And there's things we've noticed about Instagram buyers specifically that we don't really like. They're just specific to Instagram buyers basically. And so we want to take them into account so we can make sure our checkout pages handle these things. So one, Instagram buyers skim before they read, meaning they just skip. Like really, they're just skimming. So if your checkout page is very textheavy, you're using a sale. Along those lines, readability is make or break. Um, it's not just readability, and I'm going to talk about this in a little bit here. It's not just readability in terms of like visually easy to read, although that's extremely important. It's also readability and they can understand what you're saying, which I'll talk about in a little bit. Three, social proof, which again I'll talk about again and a little bit here, but social proof needs to happen immediately. As soon as they get to the checkout page, they need to see social proof. And then four, friction in a checkout page, meaning like things to kick and provide and knowing things like a like is not working well, not flowing well, junk time to load. Friction kills impulse actually more than a price dust. So when you're in the low ticket digital product space, you're in the impulse purchase stage. And really people like, oh, it's $2,700. What do I have to lure in the impulse purchase business and friction making it harder for them to check out kill that impulse more than the price sets finally kind of along those lines but it's important so get film one checkout cage speed well I used to be a website designer app in day don't know that about me but I used to design a website and so I understand how important it is for a page to load quickly especially in this day and age where we have with zero attention span. We need immediate gratification. And yeah, I'll review students checkout pages and the first like picture of the product takes so long to load. I want to click away and I have to renew it cuz I'm their I got to look at it. But if I had a potential customer, I'm clicking away and you're losing a ton of think about the process you just choke to get someone to go so far down your funnel that they tweaked your check out page and then you make it cake along filling it. Kind of along those lines. Back to the readability. I want to flush that out. Um, write, this is what I write at the fifth grade level. What does that mean? Means one, use simple words. Simple words. Two, don't assume that people understand your industry jargon or your industry references or your industry language. Write basically. And then three, run your copy through a readability test. So, if you go to like Google and you're like readability test, case the text you have on your checkout page in that readability test and it'll give you a score of what grade level you're writing for. Most people are writing at like the collegiate level. They're writing at an academic level, but not everyone, a lot of people don't read at that high of a level. And so if you're writing at the fifth grade level, it not only forces you to do a better job writing because you have to simplify concepts, but it ultimately makes your potential customers not feel dumb, not feel inadequate, which means they're more likely to stick around. You don't want to lose a sale because someone doesn't understand the meaning of a word. So right up at this gray bell. Now, I want to give you two pro tips. If you want to get more people to buy, they come to your checkout page. You want to get more people to buy. Here's two pro tips. one got to make two things very very clear. Uh it was just the if you wall up sales make it very very clear what they are going to get and why they need it now. to why they need it. Now, in other words, you have your price to value ratio and you have your urgency. If people don't understand why they're getting a good deal, they will buy. If people don't understand why they need it right now, it doesn't have that urgency, they won't buy. And so I'll go to people's channel pages sometimes. I'll take a look at it. I'll be like, why would I? First of all, what am I getting? I don't even know what the hell I'm getting when I buy. But then secondly, you haven't given me a good reason to buy now. And if people can put off a purchase, they will. And so we got to hit the urgency angle and we got to hit the price to value ratio. You will see an increase in your conversions if you do that. Okay. Finally, I want to teach you about this really important concept, continuity. Okay. Basically, I look at this as um like graphic platinum. If you imagine someone going through your digital product funnel, first they see an Instagram reel, then they get sent a little automation, which we're going to talk about next, then they get taken to the checkout page, and then they get the product. There needs to be continuity between all of these, meaning using the same language, using the same words throughout the entire process. And so I'm going to I wrote here and I'm going to give you an example. You want continuity from one piece of copy to the next. So the caption, the automation, the checkout page all need to be saying the exact same thing. So if my caption says comma the word guide to the get my guide to selling digital products with Instagram to automation needs to say click this link to get my guide to selling digital products with Instagram. Then the checkout page needs to be are you ready to unlock my guide to selling digital products on Instagram. An example of the opposite with that would be like um someone's like comment guide to get my um resource on selling digital products but then the automation says are you ready to start your automated business? It's actually the same resource, but they didn't use the same language and so people get confused and they they got sent a different thing and they don't click to the next step. Now, let's say I have like let's say you did a right to the automation. So, the you have the caption saying guy and the automation says guy, but say you get to the checkout page and now it's not saying how to sell a digital part of Instagram. It's saying um work with me to scale your business in a hands-off way. You as the business owner might think you're saying the same thing, but if I'm a random visitor on the page, I think I bought sent the wrong check. I don't think I'm in the right spot and I'm in a click away. And so, it's very important that in your language, in the copy, you have continuity from one thing to the next and you're using the exact same language because people are just scrolling as they're in line at the grocery store. They're not paying that much attention to your stuff. They're just bored. They're killing time. That's how you need to think about stuff that you're putting out. And so you have to do all the leg work to keep them engaged, unconfused, clear on what's going on. And a big part of that is continuity. I don't want you losing any traffic. I want you losing any sales because you lack continuity from one part of the smile to the next. Day five, let's talk automation. Day five is all about automating your Instagram. So automating IG sales. Now, I've been doing this for a really long time, like 2013. And so this thing that is automated, we used to do manually. So all of these links that get automatically sent to people to automatically go to your checkout page so you can automatically make sales, we used to have to do it ourselves, which is what I did for a long time. And some business owners that I know would hire virtual assistants that would work in these eight hour shifts to kind of round the clock send links to checkout pages or offer pages or whatever it was. And so to me as someone that's been doing this for a very long time, it's amazing that we have access to software that automates this. I mean, it created all these issues having to do it manually. You would get blocked because you were sending too many comments. There's too many links or whatever. It was a nightmare. And so if you are new to this space, you probably don't appreciate how lucky we are to live in a more modern era where we aren't manually doing this process. This is really where the whole hands off income comes in because once you've created the content, which we did here in day three, all of this happens automatically. This is all automated and that's kind of new in the last few years and we should be we're so lucky. So, I want to share with you three things people get wrong about automations and just how they think about automating incorrectly and then how you should actually think about like truly automating Instagram buyers. And if you look on my YouTube channel, you'll see that I have case studies from students who would be hundreds of thousands of dollars in all different kinds of industries doing this exact thing. So I really want you to have a lot of confidence that this is something that's actually very possible and is worth learning how to do because a lot of you know just like I would say healthy step is like will this really work for me? If you doubt that go to my YouTube channel and look at my case site these are people who are from all walks of life all backgrounds all ages all industries thriving. So let's talk about things people well three things people go wrong of automations is it should be fancy. You think, "Oh, my automations have to be very fancy, light, snazzy, sophisticated." They also think it should be tech heavy with a lot of integrations. And you see on YouTube videos will blow up and go viral teaching people all these very complicated automation processes and it looks so sexy. It looks so cool. But that is a bad automation if you have. It's very complicated. It has a lot of integrations. of actually a less great automation and which kind of goes on to the third thing which is they think it should have millions of iterations and segments basically meaning this automation should do a hundred things. People think that and they could not be more wrong. What actually is true is that a good automation is very simple and should be very seamless with as few interrations as possible and it should be very clean. And so I want to show you what a lot of people's automations look like versus what your automation should look like. So this is most people's automations. You see how it kind of like branches off and then they'll have this one which goes to this and like maybe they'll have six softwares in here. Let me tell you what happens if this breaks. All of this breaks. If this breaks, all of this breaks. If this little software stopped working here and it was talking to this guy and this guy, your whole thing is so easily broken when you build a leness is very messy. You want to see how I build like 99% of my automations and that's where I meet the money. So really I build automations like this because I'm not very techsavvy and this is about all I know how to build. However, I have learned at scaling. So all I've had literally I've had over hundreds of thousands of people go through my automations and guess what? They don't break. When you have an automation like this and you send a 100,000 people through it, it breaks 100% of the time. Something like this is very simple. In case you're wondering, this is a comment. So, they comment and they get taken a link to a checkout page. And that happened automatically. Very simple. I'd have automations that look like is I paid people to build one for me, rope every time, and were an absolute disaster. And so we really only need is you need a software to reply to your comments automatically on autopilot so you make sales as soon as you publish your reel. This is as far as you're going to be automating things. Keep it very simple. The software that we use and recommend, you may have heard of it before. The one that does this for me is a software called Many Chat. Many chat. There's a lot of really good things about Many Chat. One of them is it's um partnered with Meta with Instagram specifically and so you it work first of all it works which like not all of these crazy ones don't always work but it also is very easy to set up then they get they know that average content creators are using it and so they do a very very good job in here very easy to set up when you go to set up your automation literally you'll just say when someone comments it'll show So here's how many chat looks. So someone's going to comment a keyword on an Instagram reel or an Instagram carousel. So they'll comment a keyword. Now the automation that I have built will automatically send them a DM, a direct message that gives them a link to the checkout page that they ask for more information about. So I can said like comment guy to get my guy to selling digital products on Instagram. So they'll comment the word guy. Many chat this software will automatically know to send them this link because of the simple automation you post. And then people will click that link that got messaged to them and get taken to the checkout page. All of this happens in a very simple many chat automation that looks like this. This is the DN. This is the checkout page. That's it. And by the way, in case you're kind of wondering, just to circle all of that so you know how it talks about Hyros, I have a special code, my every one of these links that tells me this person clicked this link here. And that's how we know this piece of content may be money. So that kind of just hide that. That's how that works. Now, this is simple. Sometimes when I teach this, people are underwhelmed because they were expecting something that looked like the big messy automation from before. But what you need to understand again, like I have truly hundreds of thousands of people to go through my automations. Um, it's really good that it's simple. A, it's easy to build and B, it's easy to scale. And that's the only kind of business I'm trying to run. And so I have five pro automation tips for you. Okay, let's talk about five pro automation tips here. Number one is it's not simple. I'm not doing it. Number two, this is worth mastering. So it's worth setting this up. A lot of people really limit themselves and think that they'll have what it takes to do automation ketai. It's not it's not hard to master and too much work. This is worth spending time learning. It's a really good investment in your time and money. Three, concentrate on volume. This is just like good advice for anything as it goes to the low ticket digital product world. The secret to your success selling digital products is bullying. Culturate a volume meeting as many people through that as humanly impossible. Four, pay attention to continuity. You know what that is now. You know exactly what I'm talking about. But I'm It's worth to continuity. It's worth saying Dan this matters. I've seen so many people get through song stage of the funnel and fall off because they didn't even partume. Not gonna be you. Not on my watch. And then number five. Okay, this is important. The keyword matters. So we've been talking about how you're going to have people comment specific keyword it examples. I know you could do a pro pro tip. These are pro tips. Here's a pro tip. The keyword they con it should be aspirational. It should be something they aspire to be or have. So you should never have someone comment like let's say you're in the finance world. Never have someone comment debt because people know you PC comments. So no one's ever going to publicly admit that they're in debt by commenting a keyword debt. Instead have them comment wealth. I had a student who helped people pick their affairs in a marriage and she was having people comment affair. I'm like no you need to comment love. You need to comment heal. You need to comment relational. You know, you need to can people if no one is commenting affair in a public platform. That's a topic they want to keep private. And that's fine. But you used to think about like your keyword matters. I better had people commenting like boo because she was like a gut helper. So like girl, my comment on your stuff like do guts do health. Like you got people just think that way. And so your key it's worth it's a pro tip worth mentioning. The keyword matters. Be mindful of what you're having of it. Recognizing it's on a public puzzlement. Even the act of commenting itself can be the beginning of identity shift. So make aspirational. Day six, leveraging social proof. So you've heard social media. I want to teach you about social proof. Okay? So we'll just put social proof. Social proof, especially when you're in the world of selling digital products to people from Instagram, is very important. The definition of social proof, in case you aren't exactly sure what social proof is, is it's things that you do to make people feel safe to buy from you. People actually, especially if they're strangers, maybe they've seen a few reals, they're new to your world, they need to feel safe to buy from you. And so there's a lot of things we can do on the checkout page through the experience to really emphasize and dive deep into social proof so that people feel like buying from you is a really good decision. And it's such an important thing that I wanted to spend a whole day on this because I I think I see a lot of people lacking social proof. Not even knowing they need to have it on their checkout page and really not understanding why they're not getting sales is because they're missing social proof. There's five big reasons I focus a lot on social proof. I'm just going to read them off the list because I think there's important and then we'll talk about the three ways that you actually can build social proof. So big reasons. One, it gets new people eager to buy from you. Social proof turns people who are new buyers. It makes them not just like I might buy. They're eager to buy from you. They're excited. They're hot. And that's a big difference in your conversion rate. Remember how I said I have a 6% conversion rate? Part of it is I know how to get people who are brand new to my world very eager to buy from me. Second thing, good social proof when done well shows that other people have trusted you. That's a really important thing. We're going to talk more about that. But humans are hurt like we her mentality. We don't want to separate from the hurt. We don't want to do something wrong. We don't want to fall off the beaten path really. And it h it happens a lot more like subconscious fire behavior than you would know. And so when some when you leverage social proof correctly, people see that other people have trusted you and it makes them more likely to trust you as well. And then like I said, it also turns this is an important distinction, it turns cold traffic into burning hot buyers. So a lot as you scale, as you sell more and more digital products, more and more of your potential buyers and eventually real buyers are going to be from cold traffic. people who have just heard of you, people who don't even know who you are really. And so social proof helps go from cold to hot. And the more you get into the marketing world, the more you understand like what a cool thing that is. Oh, what an important thing that is. Social proof also accelerates the way they trust you. So there's two ways people go about it. They might say, "Okay, I'm going to take 90 plus days. I'm going to really like cultivate trust." They use phrases like nurture. Had you ever heard the phrase nurture before? They do all these things to nurture and that's fine and it's effective but it takes a long time. I really like using social proof to get the sale faster to turn that cold person into a hot buyer. And so social proof accelerates trust which we really want. And then finally when you've done all of that you get more sales without needing more traffic. So, if I am really good at leveraging social proof, I'm going to get more customers from that same like hundred people that view my checkout page than someone else might, which means I get more sales without needing to get more people commenting and more people, you know, coming to my checkout page. Again, that's more bang for my buck. That's what I want. So, I'm getting more sales with the same amount of work. So, social proof matters, basically. Let's talk about the three ways you do this. to three ways and anyone can build social proof even if you're just getting started. One, your own expertise and credibility. Two, your results results and testimonials. We'll talk more about that one. Three, uh software like use proof and I'll tell you what that is too. Okay, so build social proof with your own expertise, your results and testimonials and software like use proof. What I want to do now is I want to actually break down each one of these uh to help you just kind of understand how to actually do this in your business. Um let's start with your own expertise. You So a lot of my students think that they don't they're not an expert. They don't have credibility. They don't they don't have that. But actually that's not true. Just cuz what they'll do basically what my students will do is they will look at my social proof. They will look at oh Maria you have made a million dollars in a month. You had you know you're writing an eight figureure business. You made 17. They'll look at like you have a ton of Instagram. Like they will look at my social proof and feel like they don't have social proof like I do. but they're thinking about it wrong because they're comparing it to the wrong thing unless they're in like a business field. They shouldn't be comparing their success of their new business as the metric for expertise and credibility. They should be looking to their knowledge in the field and their experience. Now, if you have someone who's brand new and has never been successful at business trying to teach business, then yeah, that's weird and obviously ineffective. But all of someone who's like an incredible relationship coach, she's so good at helping people like reconnect or like get the spark back or like whatever it might be. And um she'll be like, "Oh, but like I don't have a ton of customers yet." I was like, "Fine. No one's judging you on the on the success of your business yet. They're judging you on the success of how many couples or your ability to have good relationships. Even with your own husband, that could be it." And so it's social proof in your field versus social proof in your business. Other thing is to someone who hasn't even taken the first step. You you know if you're five steps further that's incredible to someone who hasn't even taken step one. You you know to someone who can't even walk around the block running a 5K is incredible. But when someone's running a 5K they're comparing themselves to marathon runners. And so it's way more effective as you're learning how to tease out your own expertise because that's a skill learning how to talk about your own credibility and your own expertise. As you're learning how to do that, don't so much pay attention to where it is you want to go. Pay attention to where you've been and where you are now. And that gap is where your expertise lies. The other thing is your story as it relates to what is your sound as it was what if you do that's important if you and most people who are in a field or in a field for a reason. Someone who launches a digital product called how to recreate all of your favorite fast foods from scratch but make it gluten-free. Clearly someone has gone through having to become gluten-free, right? And there's lots of like someone who elevate their wardrobe for $100 went through that. So your own story so often actually creates a lot of credibility, but people are shy to share it or they don't know how to share it in a way that actually builds up their expertise. But expertise is a very important way to build social proof. And you know, we're going to go into result testimonials. If you don't have customers yet, you probably can't do number two. You will only do one and three. So you got to learn how to do one well. Um and then eventually you'll get students and you'll get results and you'll get testimonials and then you can do all three. Uh but you has to learn how to do one well so that you can get to number two which brings me to number two and I want to like result and testimonials are done wrong most of the time. So your results, your testimonials, like your students, the people, your customers, what people do, oh, they'll take screenshots that are really long and just throw them off like checkout. If it's worse, and we don't even have that, they'll just write really long written testimonials that their customers wrote in that are like copy and pasted from an email or whatever. In today's aroma of the required social proof in order to get a a sale consistently, you can't have written testimonials that Chachi boutique could have written. No one's trusting that. Screenshots are slightly better, but screenshots can be completely recreated from scratch. They're just not very effective. And so what I've learned over the year is I put testimonials book for 2 years. And what I've learned is that the more effort you put into collecting your testimonials and displaying your testimonials, the better it will, the more effective it's going to be. So, let me give you examples, okay? So, I did like five. I kept getting better at it. So, I started off with written testimonials. Just people say, "Maria's the best and she was so helpful." Just written up, taped up. That's Wolf's name. Then I moved to screenshots. That's slightly better. Someone actually like a picture of someone you wrote. burrito was amazing and take a screenshot that comment that's slightly better. Then I started summarizing the screenshots with one line of text. So if I had a really long screenshot and the student was saying like, "Oh my gosh, I started spending $5 a day on ads and that strategy works so often and I turn $5 into set $100 in a day." I would put one line of text that said, "My student Anna lease made $700 and then the first day was my strategy." And then I would put the picture. So you have one sentence summarizing the screenshot. That's a set better. Nobody's reading a screenshot that's this thick filled with text. So you're kind of pulling out the nugget and you're summarizing at the top that better. Then I really godbbled up last year and I started writing up case studies fleshing out the details of each testimonial. People are very interested if he says. So I would take a screenshot and I would interview the student and I would get a sense of like where they were before they took Maria's courses, where they were after they took Maria's courses. I'm really just telling the story and now I compiled 20 of those case studies into a PDF and I gave away it for free and add to the means that I was really up. Finally is the new thing as of the last month or so what I started doing of actually bringing my students to a studio in Newport Beach and interviewing them their whole story. So they tell me where they were before they found me where they wrap and we're literally sitting in a room together sharing the story. Those are doing phenomenal. what we can write ads to event. It's just great. It's your now that's the highest form of effort to right. So it's you work your way up the chain of testimonial effort. Um but that's working really well for me. And my target is can I have like almost 100,000 students at this point and so I want to get a hundred students this year out to my studio to be my success stories and be featured on my channel and like all all of that just celebrate the win. So when you inevitably become a success story of mine, reach out to me so we can fill each feather in the studio. We can share your success stories. I'm trying to get 100 in a year. Important note here, we have an email automation that allows us to collect testimonials automatically. So a few days after they buy, you reach out to them and we say, "Hey, hope you like the product. What did you think? Please leave us a cube. Please give us an honest review. Tell us what you really thought. We really wanted to get better but wasn't right." like we do a really good job of making sure we get their honest key back and then we say is a thank you for your time. You'd like to gift you a $10 um store credit to the store. We make it very clear that you can leave us a one star review and they're still going to get the store credit. We publish all the stars. So it's not like we're just sitting here throttling our you know we publish one star, two star, three star most of it for I stars but still like if we get a one star review we'll publish it because we really want people's honest feedback on our products. that's important to us and we do that all automatically. So we built some inface to automatically create like collect those results and those SOS. Now before moving us to number three you collecting testimonials case studies that may come later. You're probably just getting started and most of you watching this are just getting started. You don't have many tests yet or very few and that's okay. I also at one point started and didn't have a single testimonial. Not one person had ever had any experience as me in a professional manner. So I started with zero testimonials too and you can leverage one and three. I'll talk about free in a second here. It's okay. Like don't stress people stress if they don't like there's so many other ways you can leverage social proof and eventually you'll get a merchant final. Let's talk about use proof. So this is a software that we use that creates a little popup u at the bottom left of a checkout page. By the way, you can get sight of that all blinked out um at the bottom left of the checkout page and it lets people know that other people have purchased this product and when they did. So, if you're on a page, you're like, "Oh, you're looking at my like viral Instagram templates." That's a product that a lot of people like. It's a templates to go viral on Instagram. And it might be, oh, Sarah from Minnesota just purchased the viral templates 5 minutes ago. Then it'll the softball will like gate to pop up down and then a new one will pop up and it'll say um you know Jane from Idaho just bought them 12 minutes ago. And so it flips through all the customers that purchased this product. And what that does that's so important what this does is it helps satisfy our desire as humans to be an occur. We don't want to be outliers. And so a little social preing like that pops up and tells people, "Oh, this is a safe product to purchase. Other people have purchased this and we're like you're good to purchase this. Other people purchase it. You're in good company." And we as humans don't want to separate from a herd. And so it helps people feel safe buy. That's the whole point of social proof. It help people feel safe to trust you, safe to buy. Now about use proof. So many people ask like, "Do it does actually work? Like, is it really that good?" Well, we're telling you a story. We built a few checkout pages a couple years ago, and for the life of us, we could not figure out why our conversion rate was so low on those pages. These three pages, they're so low. You know, we have good conversion rates. And it was so low. And then we realized maybe two weeks later that we forgotten to install use proof. So, we install use proof on all three of those cages. And immediately the checkout page conversion rate bumps up to what we normally expect from a checkout page. And so that was such a defining moment for us in recommending software like use group because we were so frustrated. We're like is it copy wrong? What do we do wrong? Like we looked at everything like this is exactly how we always do it and it's so much lower than it normally is on all three of these page. Why is it all so was in this we were so bothered by it two weeks and then we realized oh my gosh it's a thought to insult you script. Is it a little plugin? We forgot to add the plugin. You add the plugin. I think we woke up the next day or a few days later and it was fully back where it normally was. And so, ever since then, it was highly recommended youth group because if I'm saying all that traffic to a page, I want to get bundles sales as possible. Guys, let's do seven. We did it. Let's let's land on this plane. Talk about seven, which is getting more money per customer. Okay, here's the thing. When you are in this digital product low ticket space, you need to learn how to get more money per customer because this is where your profits are. This is what I wrote. I said if you want to see significant success in the low ticket digital product world, you need to learn how to get more money per customer. And there's three reasons why this is so important. One, this is where the majority of your profits come from. Two, this is truly the difference. And we've seen this over and over again in our business. The difference between getting like $24 per customer and $400 per customer. People do not understand. You'll see the front thing that's $27 and be confused. Like, how are you getting a million dollar business selling $27 products? But do you remember when we talked about our average order value? The average order value wasn't $27. the average order value was $90. That difference, taking an average order value from $27 to $90, that difference of like $60, that's my profit. Which brings me to the third reason, which is this is the difference between you taking home $2 per customer to your bank account or around 381 customers home, right? Dollars profit home to your bank. meaning refraining me to number three, which is this is the difference between you taking home $2 in profit per customer versus like $380 in profit per customer. So you do all this work, all this work. If you do not understand how to get more money per customer, you will not have a very profitable business. And most people who have tried low ticket digital products have not understood how to do this correctly. and they have they're so confused about how I'm able to have the level of success I'm able to have with a low ticket business. It's because I understood the importance and the mastery of getting more money per customer in a way that feels really good. Like not like I'm squeezing the juice out of people. It's it's a win-win. I'm very big on that. But you got to learn how to do it. It's just smart business. It's a good idea. So, let's talk about how to do this. There's four ways you get more money per customer. And I'm going to walk you through all of them. for ways to get more. Okay, we're going to find all of these, but I'm just gonna write a number first. One is with order months, two is with upsells, three is with um down cells, and four is with cross cells. Now, if you don't know what any of these are, that's okay. A lot of people don't. Let's define all of these order bumps. When you're on a checkout page and there's a little option towards the bottom of the checkout page to add something additional to your order at that point of checkout, that is called an order bump. It literally bumps the order of your tool. So, if I'm drawing the checkout page, let's say the check out page looks like this. Here's your credit card information. And then you'll see something that usually looks like this. And you get a little product and then like a little bit more information about it. You start getting out of e-commerce websites you'll see all the time. You have the option to check that box and add that to your order. And it literally bumps your order total up usually by at least the value of the initial product. So if I'm charging something, you know, $27, the order bump will typically be at least $27. So you're automatically for every person that chooses that, you're doubling your order value. And about 50% of people in our world choose to buy the order. I'm talking about how to get them to like will you want it in a second here. Now we have upsells. Upselles happen after they've purchased the initial thing before they click away from the entire page. So once they fully check out, they're taken to the next page and they have the option to buy additional products. So you might have like perked like for me if I go to like skincare websites, I'll buy my skincare. I check out the page will say thank you for your order and then I'll have the option to buy that skincare thing in bulk or add an extra exfoliator. I've already purchased the order. It's no longer an order bump. It's now moved into a post purchase a post-purchase purchase, which is an upsell. So, that's an upsell, right? It might be like um get get a sixpack of the skin care for 50% off, right? That might be the upsell. Now, you have something if I say no, that takes you to the downell, which is, oh, you didn't want that thing. Let me offer you something less expensive or with less quantity. So, if I said, "No, thank you. I don't want to get six batches of the skin care for 50% off." It might say, "Oh, do you want three of the skincarees for 50% off?" So, they're downelling. They tried to upsell. A lot of times that works much less frequently, by the way, than the order. So, lots and lots of people take order. About 30% of people take the upsell. So, it's way less. And then even less people take the down cells because if they already said no once, they're much more likely to say no again. So you might get I don't know 10% of people taking a downell. Um and then that basically these three basically complete the like checkout page process. This is all within like one minute of checking out. Okay. One minute of checkout. Then you have this additional thing. And we've really we've really mastered all of these. I would say downells are our weakest. We don't really spend a ton of time on down cells because there's not a lot of juice in that. Because if they've already said, like I said, if they already said no to the upsell, they're far less likely to say yes to a downell. And so there's much more money in mastering order bumps, upsells, and cross sales, which I'll define in a second here. And so we really haven't worried much about down cells very much. We spent a lot of time on these. Crossells, we do really well. We had an entire product ecosystem. And basically, a cross-ell is when you use one product to pitch another. So, if you've ever ordered something from like a small business on Amazon and you opened it up and there was a little insert on more products you could buy, that's a cross-ell. If you buy Etsy does Etsy, people do it really well, too. You buy something like, "By the way, you can get all these things." Um, and so we do all the time in our courses and our digital products. We'll recommend and pitch additional products very well in our other products. And so, we've created this massive ecosystem of products that all pitch each other. And that's why I mean just to share our numbers we have a 60% repeat customer rate meaning our customers buy from us 60% of the time when our industry average is like 15 to 30%. So if a regular business 50% of end will buy again ours are 60%. So we have an extremely high repeat customer rate and it's because we're very very very good at the cross sales. We make a lot of money from that. Okay. So what I want to do is talk about two things. every order bump, cross-ell, downell, like the whole shebang, every upgrade needs. So, two things these upgrades need. Again, remember worth mastering. This is your profit. So, one, it needs uh speed of implementation. People will pay more to get the result faster. We live in an instant gratification world. They will pay more to get the result faster. So, I have this course called passive income with Instagram. So passive income with Instagram. I have this thing called hypers speed mode which is where it's the same course but I compress the timeline. So if it took you like 30 days I teach you how to get it in seven. That feels really well. It's a really good upsell because they're getting the same thing they bought just faster. That's a good one. So speed of implementation is is good. And then done for you is really important too. So done for you looks like templates. It looks like scripts. It looks like like I have a bunch of clonable automations. So my clonable automations, those kinds of things do really well. Um because I did the work for you, you know, why wouldn't you love having something like that? Uh and so every upgrade sometimes people will make an upgrade or like an order on board crossell or whatever and it'll steal like basically the same product slightly different. All that does that it doesn't have these two ele is people off because they're like why am I why am I being offered a better version of the thing I just purchased but if you offer speed ination like hey you have this amazing thing it's going to be incredible do you want it even faster that's an option and then hey you have this incredible thing do you want us do some of the work for you so you never want to upgrade to detract or to hurt the thing they just bought because all that's going to do is piss them off and they're not going to buy you over again like you said so bad like oh this guy he gives me a time and then he offers me the better of the app for I've already paid him. So, it really leaves a bad taste in people's mouth and you do the wrong way, but if you do it this way, they're happy. They're excited. People love my upsells. They love everything that I have because I do a really good job of not like anything you buy is going to be incredible. It's do you want it to get a little faster or do you want me to do something which honestly also be like the vault faster. So, either way, there's a lot of like speed done for you. Instagram application. Okay. So, I want to share with you all the different places we pitch our other products. So this is specifically like a cost. Well, this is a kind of a combination of all of them. So right after they buy the first product, we pitch additional products on the and I'm going to talk about pitching the second gig. You might be thinking like I don't like to get this much but if you do it right. So we pitch right after they buy the first product. That's your upsell. Then after the entire upsell funnel, we pitch again on the thank you page. So it's a totally pitch with additional products. We pitch as a video pitch towards the end of the course. So if you take a course um there's like a video pitch for the next thing after you've completed the course. We do a sidebar ad in the course video. So like in the back end that we host our courses on Kajjabi and Kajjabi has like a little area where you can pitch additional products. We have several of those there. We had automatic emails that are sent after they buy the first products as like hey you might also like blah blah blah. Um, and we do a really good job of just and all I'll say something that we do really well, like a good job cop sounding in that when I'm filming a course, when I'm making music content, I make sure to just reference a product that is out there in my ecosystem, in my world for you to buy, never talk about it. I never die. I'll never say buy my it doesn't feel which really leads me to one of the main things when you do order upsells down cells plus sales it can never feel like you're pitching if it feels like you're pitching it's a really big turnoff and people tense up and they don't want to buy and so what I do is I always frame it as an invitation and I truly mean that like I actually really do feel that energetically if it's a really good fit that you want to learn more and you want to come my world you want me to just show you some amazing things amazing but it's also totally okay if you just sent my free content and you never buy anything 99% of people in my world do not buy from me and they learn and they be funny and they give me Ria you're real help like I have people who like their YouTube videos I just watch maybe $30,000 and I watch amazing she never pay me a penny and I don't love she ever and that's totally okay 90% of the people in our world never biking me never date and I truly am okay with that deep down in my like energetic game and I seek that energy really comes across because then I'll say something like by the way like if you want to grab like fable audience you can link in the description and so it's very casual it's very offand it's very um genuine and it really is like the ina hey you want to come amazing you can make it let me know I'll see you in the description right you can't also totally okay and I think that my ease around pitching and my ease around that incitation really helps the process not feel like an awkward kit. It just feels like a natural extension of what I've already talked about, which is a huge key in really um upgrading customers or continuing the customer experience. So, there you have it. We did day one, we did day two, we did day three, day four, day five, day six, day seven. We can see in all of the days. If you need more support, I recommend you watch some of my videos on YouTube. I go into very specific things. If you want to learn more about this, you can do that. You also can check out the courses I've created. There's certainly no, like I said, there's never any pressure to um but I do a very good job in my courses of breaking down very specific how-tos of all of this in even greater depth. So, if you want to check it out, you can. Otherwise, I will see you on my YouTube videos. I will see you out there. Thank you so much for joining and I'll see you out there.