Watch Me Make Winning AI Voiceover Ads (Full Step-by-Step Course)

What is good YouTube? We are back. This may be the most requested video to date. Um, how I make AI voiceover ads that actually convert. So, I thought, [ __ ] it, why not come on here, choose a winning product with you guys, literally hold your hand through the process, take you through absolutely everything. I'm going to be giving you all of the chat BT scripts. Everything's going to be in the bio uh down below in like Google Docs and stuff. So, no like email optins or anything like that. Um, and yeah, this is going to be a [ __ ] crazy video. If you guys are new here, my name is Ry. I am a entrepreneur based out of Australia. I've done a little over $2 million in ecom in the past 10 months. And yeah, here to help. I know how hard ecom can be. If you guys have any other questions as well, message me on Instagram. And the only thing I ask from you boys is if you find this video useful, please sub. But without wasting any more time, let's just jump straight into it. So, I'm on Calidate. The reason why I chose Calidator is uh I know a lot of you guys like using it. So, I thought I'd come on here and try and find a winning product. Some Let me think about some good ones here. Let me do like 20. That's probably too low. I might do I'm going to start relatively high. So, I'm going to go 200,000 initially uh to like 300,000. I'll see this. And then we can see what we're working with here. So, the main things that I'm looking for in products, uh, if you guys want do want a more detailed video on this, there's a video on my channel called like how I find six to seven figure products consistently. I go more into detail into it over there. But essentially, what I'm looking for is I'm looking for a product that solves a problem, ideally an insecurity, uh, a product that is visual so the customer can actually see their desire being fulfilled on the ad. And I also like the time between buying the product and the desired solution to be relatively short. So those are some indicators that I like to look for initially. Um and yeah, that's just yeah, that's what I look for. The reason why I have those product criterias is from all the products that I've scaled uh and like pump and dumped, those have been some very common similarities between them. Uh those are just the ones that I use and those are the ones that work well for me. So I'm going to be looking for that. I'm going to switch I'm going to switch the search filters now to like 10 to 20k. One thing you guys can do and you will see me doing it a lot is searching in the lower uh in the lower [ __ ] revenue brackets because you can imagine as well I always say this with calidator there's going to be thousands and thousands of people on the platform right now looking for products doing the exact same as [ __ ] me and you. So in order to differentiate ourselves we need to have some separation if that makes sense. And by doing this, coming in here, it is always a little bit less common, should I say, to see winning products, but you can spot some absolute GMs in this [ __ ] transition period. So, after like 35 minutes of looking, we finally found a product that I would test. Um, and I'll go through and break it down exactly why I would test this kind of product. Uh, so the first one is it's a head massager, but it's not like one of those basic ones. It's a 360 head massager. I'll show you this video here so you can see it. This is my wife, y'all, with a viral face and head massager. She was complaining about a headache a little while ago. Baby, do you still have a headache? How's it feel? I think she's going to sleep with it on tonight, guys. So, you can see from that creative there exactly why uh or yeah, why I would consider this to be a good product. It solves a very big problem. Uh it doesn't solve an insecurity, but it doesn't really matter. Solves a very big problem. Solves that problem instantly. um you know if you have a headache you just chuck the device on or put the device on then turn it on and then you are relieved of your headache so that's why um I like this kind of product you can also have a the perceived value of it is pretty high right so you'd be able to mark it up the cogs for this may be a slight issue but at the same time like I was saying you should be able to mark it up for a pretty pretty decent price now I went on ad library I looked for the product on ad library I couldn't find it over there but when I'm looking at this low rev on calidator like this thing isn't even doing $1,000 a day because in most cases what we see is that you are able to bring there's enough content for this product as well. That's another criteria. 19 pages of content. So there's going to be plenty uh of us pieces of content for us to use and plenty of pieces of content for us to actually run. So, what I'm going to do now is I'm going to go into chat GBT and give you guys the next steps that I would do once I find a product that's ticked off all of the boxes. And yeah, I'll put the prompt and as always, it will just be in the description down below. So, yeah. Sorry, the lighting is a bit [ __ ] but oh well. Um, this is the script that you guys will get uh or the script that I use. And the easiest way to do it is I like to come to the end here and basically just give it a little bit of information about the product that I'm actually selling. So I'm currently in as well. Boom. So just giving it a little bit of a paragraph after that. It just means that we don't have to go through and manually write everything in. Um, so yeah, this should be fine. I quickly think of a product name as well. Me 50 product nameations neuro relief. Sure, let's let's go with that. That should be fine. Click new chat. Um, click this. Click tools. Click run deep research. And then I'm going to come up here and change our product name to Neuro Relief Relief. And then we're just going to let this run. It's probably going to ask us some follow-up questions um that we can answer. Um access if you can chuck that in. And now I should hopefully begin deep researching. Um, so yeah, I'll be back to you guys when this is done and I can show you exactly how I proceed from here. Okay, Chad JBT's cooked this up. It's going to give us a very very comprehensive um report on literally everything there is to know about this product. A lot of the stuff is going to be irrelevant. It's going to be excessive. So, we just purely from the standpoint of making AI ads, I like to follow it up with this little prompt here. Uh as always it will be in the description as well in that same Google doc. So it is yeah pretty simple. I am going to tailor this a little bit. Um just exit that last bit previous. This is already pretty good to be completely honest with you. Um, yeah. Damn. I'm going to make a separate doc. Now, going to copy and paste this in. Okay. So, this is going to be our script. Now, the way that I like to go from here is I did a little bit of re or I was looking into it a little bit um while I was or while I was letting the deep research cook and I found this brand here. This is the main competitive or the main competitor brand that is running uh this product on Facebook ads. Very good sign. E like these guys are scaling very very hard. They've left ads on for a while. I wasn't able to find too many other brands that are running the product. So I mean [ __ ] this is a pretty cool product and you can see the kind of ads that they're running. They're literally just onetoone rips. So what I usually do in situations like this is I go to similar products. You'll see here I was going to this migraine relief product here. Um, and what I'm essentially looking for is I'm looking for other brands like within a similar demographic, if that makes sense, who are running a similar product who are running AI voiceover ads and they have left those ads running for a couple months. I don't have to go out and farm like a [ __ ] ton of B-roll. I can essentially take the parts of their video that I need. I can also steal the framework of their video and compare it to this framework here and then yeah essentially replicate it for this product because chances are if it's working for that specific demographic with the you know pretty similar product it's going to work for our product because it caters towards the same audience. So that's what I do like to look out for. If I can't find that, um, I will go from scratch. And if I was going to run this product just as is, chances are I would just come down here. I'd rip this, uh, video ad. I'd also rip these two statics and or all these statics and I'd just have them as a reference point for what static ads are working and then make fresh CHBT static ads from these. Uh, like using these as a kind of baseline. I'd rip this ad here, this ad here, this ad here. I'd go through and rip a few of their ads that they left running. Then I'd also go on to Calidator. I'd rip all their top performing ads on Calidator. What I'm going to do now is I'm going to go out and I'm going to attempt to find a voice over ad, an AI voiceover ad that people are running for a similar grain relief product. So yeah, and just another thing as well quickly analyzing this competitor's website, it's not very [ __ ] strong. Um, what I would do better if I was them is I would really focus on chopping up a lot of this stuff here. It looks like they are running Shrine Pro. The hero image here, it doesn't look very professional. I feel like we could do a lot better with that. Um, this is a pretty good image. Shows the testimonials. This looks like it just basically express image. And these guys are scaling hard all for [ __ ] store, which shows that this product definitely has significant demand. Their offer it is, it's decent. Um, I'm a fan of running ebooks as a free gift. They usually perform pretty well. Um, and also the soothing eye mask. I reckon that this is a solid bundle. Uh, a solid offer here. Get it up on my phone actually and see how it looks on. It looks exactly like this pretty much, but imagine it skinnier. So, massive issues. [ __ ] TLDDR. Too long, didn't read. No one's really like reading all these long paragraphs. Uh, I'm not going to say about the formatting because yeah, it's off. Very [ __ ] image. Clearly just ripped straight off AliExpress. Heat and cold therapy. I mean, I guess that's all right. Uh, again, way too much information there. Way too much information there. Relatively mid image here as well. Like, what the are these guys writing like a newsletter? For me, like personally, running something like this is you'd be much better to run to a prelander with all of this bulk information. Yeah, very basic website. Um, if I was going to launch one, I mean, [ __ ] it. Should I just go out and turn this into a full series branding or not even branding this product, but launching this product and trying to make it work? Um, I don't know. Let me know if you boys want to see that. But yeah, very [ __ ] website. A lot of room for improvement here. Uh, I couldn't find any more competitors. Although, Winning Hunter right now when I'm trying to record this, I can't get into my Winning Hunter account. I don't know if it's down. But yeah, just thought I'd bring that up. It's the next day now. Something went wrong with the recording, so I'm going to have to refilm it. But that's all good. Uh, what happened yesterday? I essentially went through I could not find any AI voiceover ads that were in this similar niche. I know there definitely is some, but I didn't want to waste hours and hours and hours searching. So, what I've done now is I have refined this script uh the one that you guys would have seen yesterday into 20 seconds. The reason why I've done this is to kind of save my own sanity because going through and editing from scratch an AI voiceover ad that's like 45 50 seconds it's going to take me a few hours as this will be a lot quicker and it will still be able to drive the point home on how I'm making these ads. It's why it's so important as well why I recommend ripping creatives initially because you can imagine if you put all of this work uh into a desire that people aren't even buying into you're just going to waste your time essentially. So it's why I like to have some data initially. Uh, I was pretty much basing all of this off one chat script, but yeah, if I was you guys and you were actually going to run this product, run the ripped content first and then get the results from that and then make your AI voice over around this, pasted it into a Google doc, and now I'll take you guys into 11 Labs and show you exactly how I generate the voice. You'll also see for this script that what I've done is I've gone through and I've told Chat GBT to capitalize and put emphasis on certain words to make it seem more realistic. And even just with these slight like there's probably six or seven capital letters in here, you'll notice that has such a benefit. Okay, so in 11 Labs now, if you click filters in the top right there, a lot of people underestimate the power of voice and how much influence it actually has over your video. This why I recommend if you are running one CBI per country, take the little bit of extra effort and actually put the accent relative to your country. So if you're running in Australia, try and find an Australian accent. Uh UK, US, you know, whatever. But for now, I'm just going to pick a voice that I think resonates with my target audience. So, female, middle-aged. I'm also going to change the language to English. And then I'm going to click apply here. Now, I did go through yesterday. I went through all of these. You can see this one here. I bookmarked. This was my favorite one. I'll play it for you guys. A voice model perfect for that genuine conversational sound. It was trained by two good friends. Just talk. So yeah, conversational, not uh like narrative in the story. I always prefer conversational. It sounds more genuine. It sounds more authentic. And what you want to do is click uh you actually want to click the add here, add to my voices. And then click use voice. And you will see that I have already put all the prompts in. I've already downloaded them. So I'll take you guys into Cap Cut now and show you exactly how we can begin crafting an absolute banging voiceover ad. Okay. So in Cap Cut now, ignore these little bits of B-roll. I'll show you exactly how I find it in a second, but I just accidentally imported it when I was importing all this stuff. It was kind of grouped in there. Uh, so now what we want to do is drag our voice overs onto the line. And it's very, very simple. So, what we're doing with B-roll is going out and we're finding clips that are a direct reflection on what the voice is actually saying. So, you can see here, I'll play the first bit of the video for you guys. get migraines like I do, you know, they ruin everything. So, for example, I found this bit of B-roll here. Click mute. And if you get migraines like I do, you know, they ruin everything. So, you can see that's like a decent start. I'm going to show you exactly how to refine it in a second. Never like to have the hook as one clip, and you'll see what I mean by that in a second. So, if I was to let this play out for a second, if you get migraines like I do, like here, I think this is good. So, what I like to have is I'll maybe clip it to the point where she is. If you get mig and then I'm going to clip it to the point where she just about puts her hand on her head here. If you get migraines like I get migraines like I do. make this clip a little bit longer. Get migraines like I do, you know, they ruin if you get migraines like I do. And then what we can actually do is we can adjust this clip here. We can put the scale to like 130. And you'll see the difference that it makes. If you get migraines like I do, you you can also put this one. That'll be fine. If you get migraines like I do, another thing you can do with your hook is add a riser. And risers are super effective on creating tension and creating suspense. It's just too loud. We don't want the riser to be the primary source of audio. We just want it to be subtle in the background. Uh because what it does is it influences the subconscious mind, you know, get people to keep watching, experiment around with different stuff like this. And yeah, uh I saw it have a pretty solid effect. So now I use it on my ads and lo and behold, it actually performs pretty well. So you can see here the difference. You get migraines like I do, you know, they ruin everything. Hear that? That's a pretty strong hook. And now we just need to back it up with some strong visuals. So the way I get B-roll, very simple. I just go to Tik Tok, uh type in girl suffering from migraine. you're going to go through and you're going to find videos that don't have any text on it. Um, I'm going to show you how I remove text from the videos in a second, but yeah, that's mainly what I'm doing. I'll also put a list up on screen of other tools and other platforms that you can use. But at the same time, I do really like Tik Tok because it usually is like raw UGC content rather than stock footage. And while stock footage definitely has its place in AI voiceover ads, I much prefer just using a raw UGC. So, essentially, I scroll down um if I see a video without heaps of text on it. Okay, so this should be enough B-roll now to craft uh a basic video. If not, I can always go out and get more. So, what I did was is there was not a lot of content on TikTok. So, I literally just searched up migraine vlog uh and it turns out there was actually a couple videos around that. So, what we can do from here is we can just put this in here, mute the actual track, and then we can take bits where the girl looks like discomforted, like here, chop this up, and then yeah, line it up with the text. I'm going to need to do this and turn off unlink. If you turn off unlink, it will get stop. If I do this, if you get migraines like I do, you know, they ruin everything. And then if I was to put this up here or maybe I'll get this clip here. This is [Music] better. You know they ruin everything. If you get migraines like I do, you know they ruin everything. Good. That's good. That's good. That's looking good so far. I'm happy with this. Uh, another thing you can also do is you can also turn the put click filters. You can go to gray and then [Music] gray is a very good color on emphasizing struggle and problems. Yeah, you can see this now. Um, and how this looks. If you get migraines like I do, you know, they ruin everything. I would I would like to make this riser a little bit lower. Probably minus 20. Still a little bit too ruin. That's better. Will here as well. I'm not too big of a fan of the pacing on this specific bit of text here. Tried blackout curtains meds. Nothing worked until I found neuro relief. It's it's just swaying between being good and being bad. Um, but if I was going to make the ad, I would go through and get 11 Labs to regenerate that and try to try to play with the punctuation so it gets the pacing right. Okay. Now, when it comes to clips like this, um, where there is text over the screen, this text right here is very, um, it's very easy to remove or very easy to cover up because it's just it's not auto captions. So, the first thing you can do is you can go on to Cap Cut and you can come down to AI remove. Click this tool here. Uh, I probably have already used up all my credits, but yeah, it's kind of different to the premium subscription for Cap Cut. You actually have to go and buy credits for it. Um, and then what you're able to do is just highlight a certain area, so or select a certain area this, and it will literally just remove it for you. Uh, alternatively, what you can do is you can leave it as it is, or what I like to do is just kind of crop it like this. So, I was desperate. This is when the pacing of the voice is very important. You'll see here when I'm editing the video uh like how it sounds and how it actually looks visually and everything. I was desperate. Tried blackout curtains meds. Nothing worked. See how if it was I tried blackout curtains, we could finish the bit of B-roll with blackout curtains. But because it's so hasty to blackout curtains meds, it makes it difficult to put that visual in because I'm assuming a good visual for meds, very very simple, is just to go to YouTube, type up uh pills in glass stock footage, something like this. Um, there's there will be one. Let me try and find it. Yeah, like or this just someone putting a tablet into a bottle. Curtains, meds, nothing. Yeah, I just tried adding this bit of B-roll in for the pill, but I feel like it's going to throw the formatting off a little bit. So, I'm just going to use this little bit of B-roll here, which is the girl. Now, see, so this I don't really like that video. I'm going to go find another video, like another migraine vlog that we can hopefully use and see if that use or provides better [Music] Okay, now you can see here. Um, so I got the bit of B-roll. I got the secondary bit of B-roll for this uh clip here. I'll show you now. Blackout curtains, meds. Nothing worked until I found Neuro Relief. So, you can see here with the product introduction. Uh, I like to get a like a pretty visual shot, not just showing the product, but showing the product in use. After this bit here, we really want to focus on the actual product itself and showing the product in use, uh, and like the benefits and stuff. So, I'm going to go off get a bunch of B-roll around the product and then kind of show you what I construct. Okay, so I think I can make this call to action stronger. The reason why is cuz a lot of the UGC is very good in the fact that people are putting it on. They're like, "Oh my god." You know, it freaking instantly helps. So, I might rewrite the end of it uh from this. You have to try this. You have to try this to just listen to the results or just see the results or yeah, something like that. And while the results actually playing, having a text overlay saying 50% off final hours or something like that. I went and I changed the ending a little bit so you can hear. I think it's a lot better now. I mean, just hear why our customers are loving it. And then I'm going to go ahead and put a bunch of B-roll in of the customers actually using the product. So, okay. So, I think we are finally done with the base of the video. Um, I'm going to let it play out now. You guys can see exactly how it looks. And yeah, I'm pretty happy with how this is starting to turn out. If you get migraines like I do, you know, they ruin everything. I was desperate. Tried blackout curtains, meds, nothing worked until I found Neuro Relief. It's a wearable head massager that melts pain away in minutes. No drugs, no stress, just relief. I don't go anywhere without it now. I mean, just hear why our customers are loving it. It worked so quickly. I was blown away. I've gone to chiropractors. I've done medication. This is the only thing that has genuinely helped me. This feels so good. Oh my gosh, feels so good. Okay, so this is a pretty strong video, but there's a few things that we can do and we can go ahead and refine uh to actually make this a lot better. So, the first thing is adding auto captions. Uh, and what this is going to do is a lot of the people watch your videos with the sound off. And if they are watching with the sound off and it doesn't have auto captions, they're going to be pretty confused on what your product actually does. I'm going to go ahead and chop up all these captions. You want to put it between two to three words uh each one is what I found to be pretty good. And then I'll show you like the fonts and stuff you can actually use. And let's let's do it. So, when it comes to making hook variations of the video, uh here's exactly how I do that. So, it depends. Sometimes I will delete this text here like this auto caption here and this auto caption here. So we can have that on screen hook as very like visual and it's the only factor that is kind of standing out. So this is a you know another migraine. You're not alone. If you get migraines like yeah I might keep this hook pretty basic. Uh I'm going to change the font. I'm going to change it to Mont Serat. That's a pretty good font that I like to use. Uh I might change the text color to red. And then I also might change the the shadow. Put on a shadow. So it's like this. If you get migraines like I do, you know they ruin everything. So you can see that that is a text hook right there. If you get migraines like I do, you know they ruin everything. So if I was going to make hook text variations around that, you simply just change this out. Uh, I would probably just go with white. Um, and then you could even on this bit here, you could chop this up and then change this secondary bit to red. So, it has a bit if you get migraines like I do, you know, they ruin everything. See? So, this is actually kind of starting to look pretty good now. Uh, and when it comes to the actual text, we want to make sure that within the visible region that Facebook allows. So, you can imagine with the column, it would take about there off. Uh, and then it would take about there off. Uh, this is where like your call to action and your headline will be. So, we can make the text pretty big. And this is why I like to use smaller or like use two to three words max is because then able to make the text clear and easy to read. And that is absolutely key if you guys want to get people to keep watching. So, that's all I run really most of my fonts is the Mount Serat uh this font here. And then I will run shadow as the thing that helps gives it contrast and make sure that if there are any whitish backgrounds, it still stands out. So I'll let this play out now. Migraines like I do, you know, they ruin everything. I was desperate. Tried blackout curtains, meds, nothing worked until I found Neuro Relief. It's a wearable head massager that melts pain away in minutes. No drugs, no stress, just relief. I don't go anywhere without it now. I mean, just hear why our customers are loving. I forgot to cut this. Okay. So, I'm pretty happy with how this looks. Now, I'm going to go away, get some audio, and then come back to you guys and show you the final product. And yeah, hopefully looks pretty good, but we'll review it then. Okay, so here is the final result. I was going to put background music, but unfortunately, if I try to put any ones from YouTube, I'll get my video copyrighted. So, yeah, that's one thing uh to keep in mind is to use like a relevant background song. Um, but apart from that, this video, I would say, is 90% done. Pretty happy with how it looks. So, I'm going to play it out now. You guys can see how it looks. And let me know what you think. If you get migraines like I do, you know, they ruin everything. I was desperate. Tried blackout curtains, meds. Nothing worked until I found Neuro Relief. It's a wearable head massager that melts pain away in minutes. No drugs, no stress, just relief. I don't go anywhere without it now. I mean, just hear why our customers are loving it. It worked so quickly. I've gone to chiropractors. I've done medication. This is the only thing that has genuinely helped me. This feels so good. Oh my gosh. Feels so good. Okay, that's pretty much everything for today's video. If you guys did get something out of this dub, uh, a lot of work went into this video and you know, most people are charging thousands for this, but I'm giving it to you guys for free. So, yeah. Another thing is that there are multiple different forms of AI voiceover ads. This was more of a story ad giving like a personal experience how the the person's tried all these different remedies but nothing's worked and then we put our pro product as the only solution. Um so yeah that worked and also you guys can message me on Instagram if you have any follow-up questions or you know if you want to get the Discord link as well. I'm strictly leaving it at the end of the video. Uh so yeah you guys found this video useful. Peace out.