$1k/day to $100k/day Facebook Ads Strategy (FULL COURSE)

As you can see on screen, this ad account spent over 1.9 million dollars in the month of March. Yes, that is 2026 and I'm refreshing because refreshing is still important nowadays. But for those of you that don't know me or don't believe me, this is a real ad account and this is actually a client that we have at the agency and we have been able to take them from spending six to eight thousand dollars a day to now consistently spending 60 to 70 thousand dollars a day on ads. Now, in this video I'm going to break down literally everything that I know about media buying and how to manage accounts like I did in a previous video that seemed to get a ton of views and I know these Facebook media buying videos always get a ton of views because [music] a lot of people are trying to figure out what is the best way to click some damn buttons to make some more money. And trust me, I am with you. Anytime there are buttons that I can click to make more money, I click the hell out of those things. But something that I need to say, and I said this in my previous video as well, and it's that if you're spending less than a thousand dollars a day on ads, I would way rather you spend the next hour watching my creative strategy or ad review or landing page videos to learn the things to get better at the things that will actually allow you to scale your ad account with the strategy that I'm going to talk about in this video versus watching another best Facebook ads strategy media buying video cuz at the end of the day, I've said this so many times in all of my rant videos, but this strategy is not going to help explode your account. You need to understand that media buying is only going to give you a 10 to 20% lift. And to give you context, if you're someone that is spending a hundred dollars a day on ads, that's an extra 10 to 20 dollars a day in ads. So, who even really cares if it's 10 to 20 dollars a day because most of you who are spending a hundred dollars a day probably want to spend a thousand. And even for those of you that are spending a thousand dollars a day on ads, again, a 10 to 20% bump is only 200 dollars a day and you're probably wanting to spend 5,000 a day or 6,000 or 10,000 dollars a day. And so by focusing on this media buying stuff, it's just not going to give you the lift that you're looking for. And so as much as I know the hard work relies outside of the ad account with creating ads and brand positioning and brand strategy and landing pages and offers and all of those things that are big and daunting and scary. As much as I'd love to say that I'm going to show you exactly how to click more buttons and print more money with this new media buying strategy, I just can't lie to you guys about this because it just won't, all right? [music] Now, for those of you that are spending 10,000 dollars a day or 20,000 or 30,000 dollars a day, like this video is going to be really good. And even if you are someone who is only spending 500 dollars a day or 1,000 dollars a day, this video can still apply, but I'm just asking you to try to get off of this media buying best Facebook ads strategy hamster wheel because it's holding you back from getting to where you actually want to go. And I want you to scale hard and I want you to be able to spend thousands of dollars a day on ads. And so that's why whenever I make one of these videos, before I even get into it, I really try to emphasize the fact that this is not going to save your account. And as much as that's going to have people click off from this video, I'd rather be honest with you guys than try to tell you that this is going to save your ad account and magically make you spend 15 to 20,000 dollars a day on ads, but it's just not the truth. [music] So, with that said, with that disclaimer out of the way, let's go ahead and jump into absolutely everything that I know about scaling Facebook ad accounts and the exact strategy that we're using in 2026 to get the most out of our ads, our landing pages, and everything that we're doing outside of the ad account. So, the first thing that we're going to jump into and some of this stuff is going to be blurred down here, but we're going to jump into just the overview of our strategy and I'm going to pull up a sheet that shows all the different types of campaigns. And again, I'm going to help you understand some of the pros and some of the cons to our strategy. Now, the first one is we still are running the 322 campaign. Now, we're not using DCTs as I mentioned in my previous video. We are now doing them manually. And again, I will show you guys how to do all this stuff. We're going to go through and set all this up, but I want you guys to understand that this is the campaign where we will test ads, we will test landing pages, we will test offers. And I'm going to cover some updated things around how we're no longer using champions ad sets and how we actually break down copy as I've had a lot of people in our smaller community in Origins mention that they can't see the copy from the 22 strategy. And so I'll show you guys how we're actually doing that inside of Adria. But first off, for those of you that don't know what the 322 campaign is, the 322 strategy is where in your campaign, you will essentially run a CBO structure that allows you to upload a new concept into every single ad set. So, what that means is that you're going to upload for any new concept that you have. And just to give you context, a concept is essentially whatever it is that you want to test. Inside of that concept, you will have three individual creatives, okay? And now these creatives should be following this concept. So, just to keep this very, very simple, let's just say this is an us versus them concept. That is what we're testing. Inside of here, we would have us versus them and this would be variation number one and I can never spell, so bear with me. And then from there, for example, we would have variation number three on number three and variation number two on number two. And so inside of these variations, I am talking about the creative specifically. Now, what you test inside of each variation has actually changed because of Andromeda, okay? And I know that's been a buzzword that a lot of people have thrown around. I think it's kind of died down now, but essentially the way that we recommend people to test nowadays is to take bigger swings. And so what we mean by that is in a test like this where we're doing an us versus them, we might actually test three different angles in each one of these actual ads, okay? Now, that is a slightly more broader test and in Origins, we would call that more of a marksman test. Whereas if we wanted to maybe test a more specific or a more strategic one, now again, Andromeda has changed this, so you don't want all of these to be completely identical, but in a more sniper test, a test that we're going bit deeper where we're actually running the same angle in all of this, we would actually just execute this differently. And I'll try to visualize this, let me just pull up a Figma jam file where I can just explain this to you guys visually. So, for example, this is actually from a video that I filmed a little while ago, but I want to show you guys the difference between how we are taking broader swings versus more specific swings. So, for example here, you can see this is essentially a concept that is going after three different angles, right? So, we have stainless steel humidifier, doctor design humidifier, and clean this humidifier, right? This would be, if we go into the 322, the three creatives that we would use. And again, this would be more of what we would call marksman, which is essentially just a broader test where we are taking bigger swings on each one. And now this is very effective for Andromeda because of the fact that we are again focused on different audiences with each one of these ads under this superlative concept. And now again, if we focus on this one down here, you'll notice that all three of these images look slightly the same, so they're not as crazy different swings, but you'll notice that again, we're going after some different angles here. So, we're comparing coffee to hot coffee, we're comparing ceramic to in this being invincible, we're comparing coffee here to luxury. So, you can see we're kind of taking some different swings here as well. But I want you guys to understand that the whole goal with Andromeda, especially if you're not doing an iteration and you're doing a kind of net new test, you should be focused on trying to take slightly bigger swings in order to just have more variation with each one of your concepts. If you just essentially duplicate this three different times and then you only change the headline. Although the headline itself is as long as the headline is different enough, it still can work. But at the end of the day, we're trying to make more congruent ads, right? We have a doctor and then we're saying doctor and this is super important to make sure that Meta just doesn't group all of your ads together and essentially just use them as the exact same ad. We actually want each one of the individual ads to ideally have an opportunity to get spent and not just get grouped by Meta, okay? And so that's the first thing that I need to mention in the three. Now, when it comes to the two, this is where you're going to add your primary text, okay? So, you will have copy one and then here you will have copy two. And it's same thing for headline, so you'll have headline one and then again down here you will have headline two, okay? Now, we still aren't using descriptions. You can use descriptions if you want, but this is essentially what a 322 is. Now, obviously when we used to use DCTs, gosh, Meta is crazy with these. And when we used to use DCTs, we would put all of the ads inside of this. But what Meta has actually done is they've changed this from manual ads to flexible ads and we do not want to use flexible ads for this strategy at least because of the fact that it doesn't allow us to break things down neatly. And so we actually are using flexible ads in a different campaign strategy, which I will get to. But in this one specifically, we have one ad creative with our two copies and two headlines. And then again, over here, we would upload the second creative. So, just to go back visual, this would be again ad creative number one with two copies, two headlines. And then this would be ad creative two with two copies and two headlines, okay? So, that is the first part of the 322 and that is how we test ads. Now, when it comes to testing landing pages, what we're actually doing is one of two things. So, let's say again, we have a ad set over here called the storytelling ad and then we have an ad set over here called the us versus them ad. And let's say this storytelling ad is doing really good. Well, let's say this one specifically is working and we create a new landing page for it. Because if you guys have watched my previous landing page video, you guys will know that we create landing pages based off of ads, not just based off of what we feel like is a good landing page, right? It's more important to focus on the customer journey than anything else. But let's just say that ad number two here is doing really well. And let's also say that ad number one from the us versus them is potentially doing well and we think that this could work good with this landing page test that we want to run. So, let's go ahead and duplicate this over. And just to be clear, what I'm actually going to do here is I'm going to duplicate this over into this copy, which I'm going to rename in just a second. So, I'm going to duplicate this ad specifically, and this is one thing that I want to call out as well that I will call out down below. So, just like that, you can see we now have ad number two, storytelling, and ad number one, us versus them. And then what we're going to do when it comes to landing pages is just rename this landing page test. So, landing page test number one. And again, we could call this landing page whatever, let's just call it the listicle. And so, you'll notice inside of the same campaign, we're actually going to launch landing page test with specific ads that we choose and what that we think are congruent to run to this landing page. Now, you could do this for your best ads, or if you made new ads for it, I will show you how to do that in a second. But this is like, "Hey, I saw that this ad was doing well, and rather than duplicating it inside of here, what you're going to do is again create a new ad set, and inside of this ad set, you're going to rename it as landing page test, and then you're going to duplicate whatever ads are in there. And now, yes, you will lose whatever engagement you had on this, but what you're going to do is you're going to change the URL here. Now, Meta is going to make me go through this entire process, which is really annoying. But again, once you set everything up, you're going to put your two copies, your two headlines, and then down in the URL section, Meta moves it on me every single day. We now actually have this set up properly for the sales, okay? And so, here's where you will change the URL, okay? And so, in your previous ad, maybe you had it going to the product page, and then in this duplicated landing page test, you are then going to change the URL to your new landing page. And that is how you test landing pages. And now, if you want to test offers, we actually will do the exact same thing. However, one new thing that we have started doing, and I will share this with you guys again, I will just duplicate this over. What we do now, whenever we test new offers, and I'm just going to change this to offer test number one, so everybody can see what this is. And let's just say this is like a BOGO test. Inside of here, what we're actually going to do is we're actually going to create offer ads, okay? So, this is BOGO offer ad variation number one. And then again, we're going to apply this to all the other ones as well. And what you'll notice here is just like how we would test creative test with storytelling ad and then ad one, ad two, ad three. Whenever we're testing new offers now, what we actually like to do is we like to create specific offer ads for that offer. So, what we would do in these ads specifically is just create ads for the offer. So, let me go ahead and show you an example of what that looks like. You can see here, this is an example of an offer ad, right? Buy two, get one free. Buy two, get one free. Buy two, get one free. You can see how they would look like. And so, what we would do is we would actually create ads similar to this that we would then run inside of our campaign. So, here we would have again, the variation number one of this offer ad, variation number two, variation number three. And then we would send this all to the new offer page. Again, I don't know why it's set up on calls, we're going to change this back to website and go to sales. Bear with me because this is just a test account. But my point is, this is where we would again come in and change the URL to the new offer page. And so, I want to be very clear about this because this is where some people get confused. When we're testing landing pages, you can also do this, all right? So, if you are making a net new landing page and you're also making some net new ads for it, you of course can create a landing page test and have, you know, ad number one that it was specifically made for that landing page, ad number two that was made for that landing page, etc., etc. The difference between these two is that for offers specifically, you definitely can take your best ad, so for example, ad number two, storytelling, and ad number one, us versus them, in this instance are our best ads, which is why we created a landing page test ad set and we added these ads in there. But with that said, you can also do this for offers as well. So, you could also do this exact same thing with your best ads for a new offer test. The reason why I'm telling you guys to do the offer ads first is because we like to see if the offer has any kind of movement just by creating some bottom of funnel, most aware offer ads that says, "Hey, here's our new offer, come and get it." And if that does well and that gets spent in the account, then we know that we can definitely duplicate this and take our best ads and send our ads to that new offer page as well. So, I know I'm kind of going a little bit all over the place here, but again, this is how we test ads, this is how we test landing pages, and this is how we test offers, all right? Now, one thing that I want to mention is that we are no longer doing a champions ad set. Those of you who have seen the previous video, you've probably seen me talk about the champions ad set where you would duplicate your best ads into one ad set in the CBO, but we are actually no longer doing that because of a new strategy that we have, which I will talk about in just a second. Now, the final thing that I want to talk about here is that in some accounts, we have had people report that you can't actually see the copy in the ads. And so, what I mean by that is what you would previously do, and I'm going to take you guys into an actual ad set here inside of the account where you can see we've got uh some of our ads from the Evolve and Origins ad account here. So, let me just go ahead and filter by selection. And what you'll notice here is in this breakdown tool, you will find something called text, right? And so, if I select this text, you'll notice that there's this glitch where it just doesn't show. Now, this happens in some ad accounts, and not all of them because in a lot of accounts, we can still see it, but this is obviously a glitch that is not ideal because how are you supposed to be able to see which headlines and which text are actually performing well if it's not showing in the breakdown function. Well, that's why we use a tool like Hria. And as you can see here, for this client specifically, we could see we have a report that shows us our top performing copies. And so, for this brand specifically, what we'll actually do is we'll always filter by spend to just see what copies are actually performing best. And so, this one here specifically, 30 plus rats caught in a single night, this is not a typo, blah blah blah blah blah. You can see how much spend that this ad is getting, and this is how we know what our top copy is, okay? And so, if you are confused of like, "I don't know what my top copy is, and I can't find it," we use a tool called Hria. Again, this is a paid tool, and obviously, it's a little bit extra, and I know this is not ideal for everyone. What I would say is once you get to the point where you're doing $500 to $1,000 a day, this is very important. Now, for those of you that are obviously running native ads, you guys have probably seen my video on that. If you haven't, it's on the channel. But this is very important for those of you that are running native ads as well to better understand what copies are actually performing from a spend level as well as a ROAS level. And then we will do the exact same thing for headlines. So again, we come in here and we will filter by spend to be able to see, "Hey, what headlines are getting the highest amount of spend and the best ROAS?" Well, you can see it right here. This headline is used in 36 ads. And so, this is one of our top performing headlines. And so, this is how we're kind of going over this problem of not being able to see the breakdown. Again, Meta is always making changes, it's just how it is, and sometimes they magically appear again. Like I remember you used to not be able to see purchases by gender, and now they added that back so you can see it again. So, it's constantly changing, which is why I try to make these updated videos. But the point is is we use Hria to be able to see what headlines are performing and what copy is performing, so that way when we go to launch our 322s, we have a better understanding of what is actually working. All right, so if we jump back into our mega campaign setup here, one final thing that I want to note for you guys is that when you are actually testing the copy one and copy two and headline one and headline two, you should always be using your best performing copy. So, in this instance, I would be using, at least for the headlines, clear infant say entire infestations overnight. That would be one of the headlines that I use, and then for this ad specifically, I would potentially write a new one. Now, obviously, you need to make sure that it actually makes sense, right? And so, if you're going after a different angle, or you're going after a different avatar, make sure you just use your brain where like again, if this headline doesn't make a lot of sense for your ad that you've made, then don't use it, just write new copy for it. But again, the same thing here will apply to copies. If this is our top performing copy, the copy that's getting the most amount of spend, I will use this copy in one of the copies, and then I will likely write new copy as well. And again, this just allows you to consistently test new copy, and allows you to see whether or not if the new copy that you have written is actually performing at all on the new ads that you are testing. That is essentially the entire 322 process. Now, I know that was kind of slightly more high level. If you guys have more questions on this, I am going to pull this up just to show you guys some high level things, and I'm going to do like an FAQ at the end. But essentially, we will run one of these 322 campaigns per country. So, if you're running in the US, we'll run a US 322 campaign. If we're running in Canada, we'll run a Canada 322 campaign, and vice versa for usually the big five. Now, if you are someone that likes to consolidate things and just keep things tight-knit, you can also run a worldwide campaign and just put a bunch of countries together. With that said, I'd highly recommend keeping the US at least separate. So, have a US 322 campaign, and then you can have a worldwide campaign with all of your other countries together. That's totally fine. Just make sure that you look for what countries are underperforming so you can cut those out. Instead of Evolve, we actually have our exclusion list just pinned in the Discord. So, if you guys want that, again, there's way too much stuff in Evolve, but you could find it in there if you want it. But again, every single concept, every single batch of ads will have three visuals, two copies, and two headlines. And now, the one thing that I didn't touch on is the 3222 strategy, which is where you will actually test with multiple landing pages. Now, the reason why I didn't mention this when I originally started is because for those of you that are spending less than like $1,000 or even $2,000 a day, you don't really have the budget and you don't have the luxury of testing multiple landing pages. But if you are spending over $1,000 or $2,000 a day, or ideally, 10 to 20, 30,000 dollars, what you can actually do is you can actually duplicate all of your ads and actually send them to a new landing page. And so, here, the only adjustment that we would make is the fact that this is, let's just say, going to LP2. So, we have ad one, us versus them variation one, LP2. And then if we look at this one up here, it would be ad number one us versus them variation one, but this is going to LP one. And so when you do the three two two two strategy, essentially what you're doing is you're duplicating your three ads, and here you will test one landing page, and then here you will test another landing page. And so this three two two two strategy is something that we kind of invented, I think, last year, and it's something that we still use and actually works really well just to see what landing pages will perform better with specific ads. But again, this is only if you're spending above, I would say like $2,000 a day cuz then you actually have excess budget, and in that instance you can leverage some of Meta's advanced learning to just try to see what landing pages will perform better. So that is the three two two two structure. We talked about page test, we talked about offer test, we talked about how there is no longer a champion's ad set, either. So that should cover everything from a three two two standpoint. Now, let's talk about one of the newer campaigns, which is the scaling campaign. Now, one of the things that we noticed last year for our brands is that as a result of duplicating ads into this new campaign and essentially scaling them horizontally, but also vertically because again, we're just duplicating them into a new campaign and then forcing budget on them. Not only did it allow us to actually get more spend out of our winning ads, but it did one very important thing. And that very important thing that it did is it allowed that ad to continue to get spend no matter what was happening inside of our three two two campaign where we are testing and scaling. And what I mean by that, if I go back into the screen, is for example, inside of this ad set here, and I'm just going to go back a level, let's just say ad number one us versus them variation one LP two, it's a bit of a mouthful. Again, important reminder that if you haven't watched my naming templates video or my naming scheme video, you definitely need to watch that so you guys can name your stuff properly. But let's just say this was a new winning ad that started getting a bunch of spend, okay? And then let's say it was getting a lot of spend for a week, but then because our creative team is the best, we found a new winning ad in ad number two storytelling variation two. And let's say this ad all of the sudden started sucking up all of the spend. And so what will happen is because this ad right here, which was our previous winner, is basically not as good as this one, at least that's what Facebook thinks for the time being, this ad will basically go from, let's say, getting $500 to, for some of our brands, $5,000 a day in spend to basically getting like $200 a day in spend or $300 a day in spend because this new ad is the new sheriff in town and it's sucking up all the spend. And now as a result, it ideally should be performing better, but we'll talk about that in a second, some of the scenarios that can happen. But what ends up happening is this ad stops getting budget. And what we've noticed is that the ROAS will get really inflated on this because it went from getting like a few thousand dollars a day in spend to now, you know, again, a couple hundred dollars a day in spend because we found a new winning ad, but we know that this ad can maintain scale. And so that is probably the only problem that we have identified with our three two two strategy, which is why we decided to implement the new scaling campaign. And so what this allows us to do is that when we find a new winning ad, we will actually duplicate this ad into an existing campaign or into a new campaign, which is actually going to be our campaign here. So let me just go ahead and find it. Perfect. So again, here you can see this is testing scaling, but we would actually just call this now our scaling campaign. It still relatively is a testing and scaling as well, but inside of this campaign specifically, we will actually duplicate this into a new ad set, and we will just call this, you know, winner ad number one or whatever winning ad it is, you know, this is ad number one us versus them. And so what we're going to do is we're actually going to duplicate this into a new campaign, right? And so here you can see we have this breakthrough ad, which I will talk about, and after 7 days of it running and hitting KPI and ideally scaling the ad account, again, we'll talk about all of the different things in a second, we are now going to duplicate this ad out of the CBO and put it into an and try to scale it in its own environment. Now, if I've lost you, I'm going to bring this back. Most important thing that you need to understand is that we will not turn off the ad that was doing well in the CBO. So again, because this is all drafts, Meta is making this a bit of a mess, but inside of our three two two campaign where this ad was originally launched, right? Here it is, here, this is the winning ad, we will always leave this on inside of the three two two campaign. We will never turn it off as long as it's, you know, continue to get performance, and if you need to watch another video around how to manage it, I have the why do bad ads get spend video, I've got so many videos now, it's kind of obnoxious. But what I'm going to talk about again in the FAQ section is a little bit more of ad management as well. But the main thing is is we will not turn this off inside of the three two two campaign. All we're simply going to do is duplicate this into our campaign. And inside of our campaign, again, we will have our breakthrough ad here in its own ad set with its own budget. And now the rule of thumb that we follow is whatever you're spending per day in your CBO, you can essentially launch this in your with, if you want to be safe, 10% of it. So for example, if in your CBO you're spending $2,000 a day and this is your winning ad that after 7 days is hitting KPI, it's getting a lot of spend, it's doing really well, well then you can duplicate this into your campaign and launch this with 10% of your total budget, which would be $200 a day. $200 of 2,000 is 10%. And the reason why we do this is because again, you can always scale up, right? I don't want you guys to burn a bunch of money. If you want to be more aggressive, you can, but the point is is now we're putting this in its own environment so that no matter what, even if we find a new winning ad in the three two two campaign, this ad will continue to get $200 a day in spend. Now, that is what we do for our breakthrough ads. And just to add some definitions here, now I am finalizing this for the Evolve crew, and then I will likely do a video about it later. Usually everybody in Evolve gets things first, but breakthroughs are essentially ads that allow you to increase your budget. So to help you visualize this, imagine you're spending $200 a day on ads, and then you create an ad that sucks up a bunch of budget, and if you're at a lower budget, it's probably going to be a higher percentage. So let's just say you're spending $200 a day and you launch a new ad, and this ad is getting like $145 a day in spend. So that's basically like 85 to like 90% of your total budget. And let's just say as a result of this ad getting a lot of spend, the ROAS is really good. So let's just say your target KPI is a 2X and this is getting like a 2.5X. So not only is it sucking up a bunch of spend, it's also hitting your target ROAS. And so what do you do when you're hitting your target ROAS? You scale. So let's just say you scale by 20% a couple days in a row, and now you get to, let's just say, like $400 a day in daily spend. And now let's just say that this ad here specifically is spending, I don't know, like $275 or like $300 a day, right? So this is the winner ad is getting $300 a day in spend. And now because you've scaled, let's just say you're back down to like a 2X ROAS. Well, as a result of this ad, you were able to take your budget from $200 a day to $400 a day. That is a breakthrough. A breakthrough ad allows you to scale your budget. And when you find a breakthrough, you need to do iterations on it, you need to study on it, you need to apply everything that I talk about on my channel in other videos, but you will take an ad like this and you will again duplicate this into your and you will call this a breakthrough, and you will give it its own budget, and you will just let it cook, okay? That is the first thing. The second thing that you can do in the is you can duplicate spend winners. Now, spend winners, just to give you an example, let's say you're spending $200 a day, you launch a new ad, and it's hitting $145 a day in spend, or let's actually just change the budget to maybe make this more relatable. Let's say you launch a new ad, you're spending $2,000 a day, it's getting $1,200 a day in spend, but your ROAS is just at your KPI of like a 2X, or let's just say it's slightly below it, like a 1.5X. So slightly below KPI. Well, in this instance, you're not scaling your ad account, right? Because let's just say you're still spending 2K per day at a, let's just say you're like a 1.8X now because this ad sucked up a bunch of spend, but it's slightly below KPI. Well, in this instance, you can have the choice to either leave it on or turn it off. You guys again should watch the what to do or why bad ads get spend in your ad account, that will help you make decisions a lot smarter. But from there, what you can do is if you do decide to turn off this ad, you can relaunch this in an And so here I'm just going to quickly duplicate this, and we're going to call this the spend winner. Now, the reason why it's called a spend winner, and we'll just call this spend winning ad number one, is because it won in spend, right? Like this thing sucked up like 60% of your spend, right? Or like 55% of spend. So that's pretty good, like especially at 2K a day, if you have an ad sucking up that much spent, you've done a good job. You've created what is called a spend winner. However, it didn't allow you to scale because it's not quite at KPI. Just to be clear, if this was at KPI or this was above KPI, it would be a breakthrough, right? So this right here is a breakthrough. But here, we weren't really able to scale, so it's just a spend winner. And so now what we do with these is, again, if we turn them off, we'll put them into our and let's say it was getting $1,200 a day in spend, well, you can just start this thing at 120 bucks. Again, just follow the 10% rule, okay? Let's just pop this in an at $120 a day. And again, guys, this is so each ad set has its own budget. Our breakthrough is spending 200, this one is spending 120. In you have full control over the budget and with the ads that are inside of here. And so we are also duplicating spend winners into this and we're trying to control spend on them to see, hey, at $1,200 a day in spend, all of that money that the CBO is giving it, it's not quite hitting our KPI, but let's just try to put it at a smaller budget and see what happens, okay? And this has actually led for us recently ads that we would originally just have turned off in CBO because they were bad ads getting too much spend not hitting KPI to actually becoming some of our top spending ads a month later inside of our and just absolutely crushing. So, this is a great strategy for those of you guys that are getting like false winners or we call them spend winners because they get a lot of spend but they don't quite hit KPI. But if you just throttle the spend on them and try to control how much spend that they get, it can absolutely crush and 100% allow you to scale more in your account. Now, the third thing that we do is KPI winners. And so, a KPI winner to go back to our example over here, let's say you're spending $10,000 on ads. You launch a new ad and let's just say that your ad is only getting like $400 a day in spend, but let's just say again our standard KPI is 2x. Let's say it's getting a 4x ROAS, which is way above KPI. Now, for a lot of people this annoys them in the CBO. They're like, "Why isn't this ad getting more spend? It's getting $400 a day in spend at a 4x ROAS. Why isn't it scaling?" Well, if you look at this, $400 of 10,000 is 4% of budget. So, that's not really a lot of budget considering that we're spending $10,000 a day and let's just say our current main winner is spending like, I don't know, $3,500 a day, which is 35% of this daily budget. And so, this is not really a spend winner and again, we are working on the percentages, but you guys just bear with me here. Essentially, it's not getting a lot of spend. So, we don't really see a lot of scale happening from this ad, but we do see some good KPIs. And so, what we're doing is we're going to take these ads, which again are KPI winners. So, we launch a new ad, it's getting 4% of budget, but it has a good ROAS. We're also going to take this ad and we're going to add it into here as well. We usually don't call them winning ads, but again, we'll just call them KPI winners. They technically are winning ads, but again, this is where we're going to really try to redefine hit rate for the e-commerce industry because most people, if you ask what their hit rate is and what their definition of it, you'll get completely different answers across a bunch of different brands. So, we're going to work on changing that. But again, this is going to be our KPI winning ads. So, again, we're going to put this into an and if you want to put it at 10% of whatever budget is or if you just want to match the daily budget, you could do that as well because again, it's spending $400 a day as at a 4x ROAS. Well, if we want to be more aggressive, we can. But if you just want to follow the 10% rule and just be safe because again, if you launch it at 10% of budget and it's getting a good KPI, guess what? Yeah, just scale it. Okay? You follow scaling protocol and you scale it, right? But if you start this ad $400 a day and it completely eats well, guess what? Now you got to scale down and you might be mad at me and I don't want you to be mad at me. And so, here, again, we're going to follow 10% rule and let's just say we launch this at $40 a day. And again, this is in its own It's all under one campaign, but we're using budget to control it rather than CBO, which lets Facebook do what it wants. But I want you guys to understand that we're essentially using this after we see what happens in the CBO. And so, those are the instances of what we'll actually do. Now, if you are more advanced, this is literally only for people that are spending like five to $10,000 a day, you guys are more than welcome to actually open up some one-day click ad sets and you can also try opening up some incremental attribution ad sets. For those of you guys that haven't seen this, there's obviously the new attribution models here where you could do incremental. So, you can change this to incremental and test your breakthrough ads. I wouldn't do your KPI winners or spend winners on this. I would only do your breakthrough ads. So, this would be, you know, breakthrough ad number one and a breakthrough ad number two. Okay? That's what I would recommend. You could start testing some different attribution. You could start testing, again, incremental versus one-day click. So, here you could change this to standard, show more settings and you could optimize this towards just one-day click data to see how Meta changes that. You can remove views. You can keep engaged views. This is actually something that we've been testing, which is just one-day click, one-day engage view and we're optimizing for that as well with our breakthrough ads inside of this campaign, which again, why it's like a testing and scaling in one. Inside of this ad set, you could also test some other types of ads as well. You can also test some hard exclusion ad sets. So, you will take your best ads. Again, let me just go ahead and duplicate this and you would name this essentially like hard exclusions. So, hard exclusions and inside of here, what you can actually do in your audience section is you can actually add custom audiences that remove your like website visitors or remove your add to carts or things like that. If you want the specifics of it, it is going to be inside of Evolve, but for those of you guys that are higher level, you know what I'm talking about. You just kind of remove all of those warmer audiences and just tell Facebook to go hardcore prospecting like super cold audiences with some of your breakthrough ads. And that is another thing that we are doing in this testing and scaling campaign. Now, again, if you are the guy that is spending less than $1,000 a day or the gal spending less than $1,000 a day, what you'll notice here is that this is a lot of stuff to manage. And this is why unless you have a media buyer, I would not recommend doing this because if you have a media buyer, then your media buyer can go ham, right? Like my media buyers, I we have two of them, are uploading ads and managing all of this without me having to think about it because this is not high-level stuff for me. My high-level stuff is brand positioning, brand strategy, again, ad creatives, copywriting strat creative strategy. Like that is where I make the most amount of money for our brands. And so, I'm not worried about this. My media buyers are managing all of this. So, if you're the person that is still managing this and let's just say you're spending five or $10,000 a day, I'd highly recommend just please go get a media buyer that you trust so that they can take this over and manage this because as you can see, this takes a lot more time to manage all of these individual ads, especially if you have a lot of spend winners, a lot of KPI winners and a lot of breakthrough ads that you're making. You're going to create much more of an operation for you to manage versus if you just have the one CBO and you're just Chad scaling letting it rip. Obviously, that makes a little bit easier for you to manage. So, I do want you guys that are higher level to get the most out of this strategy, which is why I'm sharing it. But again, for those of you who are smaller level spending like less than $1,000 a day, a lot of this stuff is just cope and you don't need to worry about it. With that said, if you do want to follow the strategy for your breakthroughs, KPI winners and spend winners, you definitely can, but just keep in mind that the more time you spend in the ad account, the less likely it is for you to scale. All right? Now, let's go ahead and jump in to the final campaign here for the outcomes of ads that you test because obviously we talked about breakthroughs, we talked about spend winners, we talked about KPI winners. Now, what about losers? And as you can see here, this says duplicate not post IDs. And just a super quick side note on this, the reason why we actually duplicate ads now instead of using post IDs is because when you duplicate the ad, you will keep the Facebook ads engagement and you will also keep the Instagram engagement. When you use post IDs, you do not get the Instagram engagement. And so, by just duplicating the ad and making sure that you keep the engagement box selected and you keep it on, make sure you double-check. So, when you duplicate the ad, make sure you preview it and make sure it still has the engagement. It should, although for some people in Evolve, it doesn't work. Again, it's just a random Meta glitch. I don't know why, but always try to duplicate your ads instead of using post IDs. I know this is like contrary to what we've said before. Uh but we've noticed that if you just duplicate the ads and then you keep the engagement, don't touch anything. Like don't change any copy, don't change anything. Just duplicate the ad into the and just let it cook inside of there. You should be able to keep the Facebook engagement and the Instagram engagement. And so, that is a big difference between if you just use a Facebook post ID, you lose the Instagram engagement. And for some of you guys, if you check your breakdown, you might actually have a lot of your spend going towards Instagram. And so, that's why we highly recommend duplicating the ad rather than using the post ID. Now, I know I've talked about how engagement doesn't matter, but obviously some engagement is better than none, especially if you're trying to horizontally scale. And so, I would highly recommend to use the duplicate function versus the post ID because it'll allow you to keep that Instagram engagement. Now, with that said, the next campaign that we're going to set up is the zombie/graveyard campaign. Now, this campaign is for losers only. Now, what is the graveyard campaign? How do you set it up? Well, it's actually very simple and again, this is for those of you who are going through extreme levels of cope. This is a great campaign for you to help you feel better about your ads that don't get spend. But essentially, how this works is very simple. You guys are just going to set up a very standard zombie CBO campaign, okay? And then what you're going to do is you're going to change this from a highest volume or value bid strategy to a cost per result goal. And then when you select cost per result, what this will do is this will essentially only tell Meta to spend on this ad based off of when it thinks it can actually hit this goal, okay? And then when it comes to actually setting the cost per result goal, you're just going to set this at basically 20% below whatever your actual target is. So, let's say for example, your cost per result is $100, you're going to set this bid or this cost per result goal at 20% below that, which would be $80. We definitely wouldn't recommend going above your cost per result goal or at your cost per result goal. Essentially, we just want to set a tighter bid here that tells Meta like, "Hey, don't spend on these ads unless it's actually going to hit our CPA targets, okay?" And so, that is how we set it up. It's very, very simple. And then basically, you will set this up. So, let's just say we have loser ad number one. So, again, a losing ad based off of our terms is an ad that does not get any spend and does not hit KPI. And what you'll do is you will set this inside of your zombie campaign with the 322 in it. Again, so I'll just duplicate these out very quickly. This is our loser ad number one. And again, this is a CBO standard campaign. The only difference is we're going to optimize for cost per result goal. That is our bid strategy. And then we're going to set our cost per result at 20% below whatever our target is. And so, that's it. That is the process that you'll follow. You just duplicate anytime you have ads that don't do anything in your CBO. You just duplicate that ad set into the zombie campaign. You turn it on and you let Facebook see if it cooks. And we just let this run in the background. Some of your ads won't get any spend. Some of them will get spend. We've noticed that this can add anywhere from like 10% in spend to sometimes 20% in spend just by having this zombie cost per result goal. And just in case you guys are wondering like the reason why it's called zombie is because it like revives your ads. And what we've noticed as well is sometimes ads will just randomly pick up in a different month. So, for example, we might have been running an ad that in the CBO in the 322 campaign, the main campaign, that didn't get any spend and didn't really get any performance in like January. And then we've dripped in the zombie campaign. We just left it there and then like 2 months later it just started performing in the zombie campaign and we're like, "Oh, sick." And so it's just a way it's kind of like a fail-safe for those of you that are high-volume creative or making a lot of creatives and they're not getting spend in your CBO, you can just set this inside of its own campaign and just set it, forget it, and not have to worry about it. And then obviously the difference between this one versus the is that when you duplicate an ad over from your main 322 campaign into the zombie campaign, you will turn this off inside of your main campaign, okay? And the reason why we're comfortable with turning it off inside of our main campaign when we're dripping into the zombie is because it's not working. We've called this a losing ad, so like, "All right, we're going to turn this off in the main campaign and we're just going to leave it in the zombie one." Whereas if you're duplicating an ad into your testing and scaling that means the ad is working. And so you'd want to leave it running. Now obviously the only instance where you potentially would turn it off is if you have a spend winner that's getting way too much spend and it's taking performance. Again, if you haven't watched the Why Do Bad Ads Get Spend Video, I'd highly recommend watching it. Probably going to film a part two on that as well. But essentially that's the only time you would turn it off. But otherwise the rule of thumb is that if something is hitting KPI inside of your main campaign and obviously if something's a breakthrough in your main campaign, like leave that on and let it cook. Now the next campaign type that we have is the raw content campaign {slash} the spam campaign. This is for those of you that maybe run like TikTok Shop or you have a big affiliate network or for those on the eCom Bounty Program, if you know, you know, soon to be available to those in Evolve. Uh and you've got a ton of ads getting thrown into your account. We would recommend handling these in a raw content campaign, especially if you don't have sufficient budget. I'm going to talk about some of the FAQ, like how many ad concepts you can test. Again, I'll give you guys this formula and really try to break this down. But essentially the raw content campaign, the only thing that has changed here is rather than using the typical setup here where we would have, let's just say one, two, three individual ads. What we're actually doing now is we're just consolidating this into a flexible ad. And so this would just be flexible ad number one and Meta has this weird glitch where you can't actually like type multiple times in a row. I don't know why it does that, but this would just be flexible ad. And inside of here what you're going to do is you're going to create ad and then you're going to go down and you're going to select flexible. And then by selecting flexible, it's going to allow you to select multiple images or multiple videos. So this is like Meta's new version of a DCT. And so the reason why we're doing this is just because it allows Meta to be like less stressed and like less overwhelmed with content. So rather than having three individual ads, we just pop inside of a flexible ad and we just let it rip. And inside of this raw content campaign, again, this is only for those of you that have like tons of content coming in from like affiliate or creators or if you're on TikTok Shop or whatever and you just want to spam test a bunch of stuff, we would recommend that, hey, you've got your flexible test or your spam test or raw content test number one. You're going to quickly duplicate this and I know this is UGC video. This again is not UGC. This is essentially anything that is just excessive content or what I would say non-strategized content. And so just to quickly define that, you essentially have strategized content where like someone thinks through the ad, thinks through the brief, and has someone execute it, whether that's UGC or just, you know, like a AI voiceover video or static ad, that is strategized content. And then on the other side you have non-strategized content, which is for those of you that are like just pumping out random AI stuff or have again a bunch of a TikTok affiliates or a bunch of creators just making a bunch of content for you and you're not strategizing, you're not really thinking about it, it's just content coming in that you want to test, then you would put this inside of a raw content campaign. And again, this would essentially be, you know, raw content test number one and you would put three of them or if you have four of them or five of them or six of them. Again, you can put up to 10, but ideally it's under one concept. You would have all of that just inside of this one flexible ad. And then again, you have raw content number two. And what's nice about this is like a creator sends you like four videos or five videos or you have an AI tool make five images for you under one concept. Again, you just pump it all into a flexible ad set. You can still add the two primary text and the two headline text just following the 322. But in here the idea is that you're not overwhelming Meta as much with individual ads. You're just essentially putting flexible ads in here. Now again, as we've talked about, these flexible ads, you can't actually see the breakdown of the ads. And so what we have found that you need to do is you need to if you do see an ad starting to get a bunch of spend, say you filled up our spend and this raw content campaign has an ad that is actually cooking. If you want to do learnings on it and you actually want to see what is working, you're going to preview this and you'll just go and view it on the Facebook ads platform or Instagram platform to see what specific variant is actually working and then you can process learnings on it. Now that's not always 100% accurate, but essentially that's the best thing that you can do. At the end of the day at least you'll know that this content that again, you're just putting in another campaign, kind of similar to the zombie strategy where again, you're just not really thinking about it, you're just kind of setting it and forgetting it. And then if something starts working, you can study it and then from there again do some strategized ads, do some iterations or variations of whatever's working in the raw content campaign or of whatever's working in the zombie campaign and then you can launch those new iterations back into your main 322 campaign. And so that's the simplest way for me to like split things up. Essentially on one side you have like strategized content. All of that strategized content that you're really thinking through and go and doing high intent with, you should put that in your main 322 campaign. Whereas the spam content or just like, "Hey, I got a bunch of videos or I got a bunch of images or I'm not really thinking about this." You're going to launch that in your raw content campaign. And of course, zombie campaign is for any of the ads in the 322 that don't work, you're going to put those inside of your zombie campaign. Now I have had the question like, "Oh, what if ads don't work in raw content? Should I put that in zombie?" I wouldn't recommend it, but at the end of the day if you want to, go ahead. What I really focus on with this raw content campaign is just like hoping something hits. >> [laughter] >> And if something hits, I'll do learnings on it and do iterations. But that is essentially all of the campaign types that we run. Again, the 322 main acquisition campaign, the scaling campaign, the zombie graveyard campaign, the raw content campaign, and then the final one is the promo campaign. Now I have talked about this a ton in other videos. If you haven't seen my $10 million in 90 days video, I would highly recommend watching that cuz it breaks down what broad, what warm 60, and what hot 90 is. But this is only for limited time promo, so this is not like an evergreen campaign that we run. Just because you're here, I'll pull it up. But for example, warm 60 is just filled with specific custom audiences like Facebook engagers, IG engagers, and video views that is warm. Hot 90 is website visitors and add to carts and initiate checkouts. Again, there's whole list of them in my other videos. And then broad is obviously just broad, okay? It's just a broad ad set where you just let things rip. And then inside of each of these ad sets, you're going to upload your specific sales ads. So BFCM here stands for Black Friday Cyber Monday, so that's obviously a limited time sale at least for us. And I know there's still brands that run Black Friday ads in the middle of March, but hey, do what you want to do. And my point is is we will launch our sales-specific ads in a separate campaign. So that's really the only other campaign type that we have. All right? So hopefully that all makes sense. Now if we look on our doc here, again, we did define winners and losers. Breakthroughs, very simply put, are ads that allow you to scale. Spend winners are ads that suck up majority of spend in your account. Again, I am working on the specific percentages for each category of brand because I want you guys to understand that if you are spending less than 100k a month, you're likely going to see spend winners and breakthroughs suck up anywhere from like 60 to 90% of spend, okay? So if you're spending 2K a day, you might see a breakthrough ad or spend winner suck up of that $2,000 a day like $1,500 a day in spend. Whereas if you're spending a million dollars a month and I'll just go over here, let's just call this, you know, 50 to 90% of spend on that individual ad. Where if you're spending a million plus a month, like for some of our brands that we manage, you're probably only going to see like 10 to 30% of total spend just because of the fact that you're at more scale. And if you guys want a pro tip from like what I've seen between 100k a month or like less than 100k per month in spend and a million plus per month in spend, there's just way more winning ads. That is literally all the difference. So if you made it this far in the video, there's a amazing piece of advice for you. Like if you want to scale it further, just make more winning ads, right? Simple. Just bro, just make more winning ads, bro. It's that easy. Obviously that's why Evolve is big as it is because a lot of people in there are trying to figure out how we do that for our brands. But genuinely like if you want to scale further, it just comes down to having more winning ads. And so in this instance again, breakthroughs and spend winners for us are probably only going to consume anywhere from 10 to 30% of that total spend because again here, we're spending 30,000 plus a day, not $3,000 a day. And so these percentages that the ads will suck up are going to be smaller the more scale that you're at. But obviously 10% of a million dollars a month is quite a lot. That's 100k, right? That's more than you're spending if you're only spending 100k a month. KPI winners, it doesn't matter what spend is. Obviously it's less than 50% or less than 10% if you're at more scale, but it's just hitting KPI. And then loser is, you know, not getting spend and not hitting KPI. So those are the easy definitions that I can have for you. And again, breakthroughs allow you to scale your daily budget, okay? So again, if you are spending $2,000 a day and you launch an ad that sucks up a bunch of spend and it's hitting KPI and it allows you to scale your ad account, well guess what? You've just hit a breakthrough. And now the final thing that I want to wrap up with is just how to manage the campaigns. And so here really quickly, we have the number one question that we get asked all the time and I believe I answered this in the previous week's Q&A. But essentially it's how many total ad concepts can I have active at one time inside of this 322 campaign, okay? So if we actually pull this up, you'll notice here that I have ad test number one, ad test number two, offer test number one, landing page test number one. So I have four different actual ad sets active. Now our rule of thumb, I'm going to go ahead and type this out for you guys just because I really want this to be clear is as follows. Example, if you're spending $100 a day, let's just say you have a $20 target CPA. So, target CPA, for those of you that don't know what that is, is essentially what you're trying to hit for you to actually be profitable. So, let's just say you sell a $40 product, your AOV is $40. Well, guess what? If you have a $20 CPA, you're at a 2x ROAS. Let's just say that's your target. Okay, great. Now that we know your target CPA, you're going to take your total budget that you're currently at and divide it by your target CPA. So, $100 a day in budget divided by my target of 20 equals five. So, what that means is is the max amount that we would recommend that you run is five active concepts at one time. Because as you start to spam creatives inside of your 322 campaign, you're going to essentially overwhelm Meta or stretch your budget too thin if you are at a smaller budget. And as we've even seen brands and the rule of thumb is like, "Hey, if you're above $1,000 a day, you know, you're fine." But even then, we've seen brands at $1,000 a day with let's just say like a $100 CPA target. And so, for them, they should really only be running 10 ad sets at a time, right? Even on a $1,000 a day budget. Because again, Meta needs to validate and these ads need to get enough spend or just at least Meta needs to have enough spend to be like, "Hey, is this going to work?" Okay? And that's what Meta does. So, what you'll notice is that Meta a lot of the times, well, let's just say it's spending majority of budget on this ad set here. Let's say out of my $200 a day budget, it's spending on this. And then it's basically taking that other $100 and potentially spending, you know, 50 a day on this and maybe 40 a day on this and 10 a day on this one. Well, again, Meta is just trying to see like, "Hey, I think this one that's getting $100 a day in spend, aka 50% of my total budget, cuz my budget is $200 a day, Meta thinks this ad set and the ads inside of your have the best chance to get you the lowest target CPA or get you the lowest cost per purchase and get you the highest ROAS. But it's still going to put some spend on some of these other ads just to see if it can scale. But I want you guys to think about this from a logical perspective where if your target CPA is $100 and you're spending $100 there, $200 a day, and you only have one ad set just getting enough spend to basically get one purchase at your target, Meta is going to be pretty strapped, okay? And that's why it's important for you guys to understand this rule. And if you guys want to understand this, because I get asked this all the damn time in Origins and like, I just tell people to use the search bar because I've answered it so many times. But again, if your target CPA is, let's just say $50, you're spending $100 a day, they're like, "Wait, so I can only run two ad sets, right? This would equal two, right?" Because 100 divided by 50 equals two. So, this means two ad sets. I've got more creatives like like what do I do? Well, in this instance, if you want to just keep five as like a threshold, then just launch five. Like at the end of the day, guys, we're using this as a guideline. It's not the holy Bible, okay? You don't have to follow it. I don't want to get into religious views, but you don't have to follow it exactly as we say. This is just our guidance for you. And the reason why I'm now taking time to explain a little bit more is to help you guys understand like, this is why we do this. Because one, Meta needs to be able to test And two, if your budget is being spread across, again, if your target CPA is $50, you're spending $100 a day, say you have like eight ad sets that are active and on average each ad set is getting like $30 a day in spend out of these eight ad sets, every single day these ads aren't even getting enough to like hit your target. So, like that's why you're probably going to go a day with like no purchases or maybe two days with no purchases because the ads are not even getting enough budget, okay, to even get you a purchase. So, you have two options. Number one, either increase your budget so Meta has more budget, or number two, you need to be more patient. And so, that is the process. Again, we recommend like if you're at smaller budgets or you're in an instance like this, you can launch up to five. Like I don't want you guys to be like freaking out like, "Oh, the reason why my ads aren't working or the reason why I'm not getting results is because I was running eight ad sets when Spencer told me to run a max of five." Like that's probably not the reason why. Cuz at the end of the day, if you made a good enough winning ad, it would just suck up all the budget anyways. I'm actually going to pull up an example of an ad that pulled $25,000 in a single day of spend. Let me go ahead and show you guys this. So again, just to show you guys, for those of you that are coping, this account was spending $11,000 a day. And you can see the ad that I have selected, although it's blurred, was spending $2,000. If we go to the next day, February 22nd, this ad sucked up $25,000 of the $28,000 that it spent. And it absolutely ripped it. Look at this, guys. 25 or 28,000 of spend at a 2.6x inside of our 322 campaign. And look how many other ads were active at the time. There was a ton of them. And so, my point is is that if you create an ad good enough, it will pull the spend regardless of how many ad sets, regardless of your budget. So, please just take that as proof. With that said, again, we tell you guys to follow this as a rule of thumb so that way you don't just overwhelm the hell out of Facebook because in the early stages, it doesn't actually really know what is going to be a good ad. So, it has to spend some budget and it needs some time to figure it out. A lot of you guys will launch ads and then two days later be like, "What's going on with my performance? Why don't I have any you know, what's happening with this, right?" It's like, "Well, you need to just like give Meta some time." So, just be patient when you're at smaller budgets. Now, the next thing that I'll address right away is we do not set minimum budgets in our CBO. We've tested it. We just didn't see an uplift from it, so we just stopped doing it. The next thing is again, we test ads for a minimum of four days. Usually with most of our accounts, we'll test up until seven days. But usually you'll see breakthrough ads appear or spend winners appear within the first three days of the ad going live. With that said, there have been some instances where day four, day five ads have taken off. So, with that said, as long as you let the ad run for four to seven days, you're good to do that. And then again, if you want to cut it early, I would definitely recommend putting it inside of your zombie campaign or putting it inside of your campaign if it's a KPI winner. And then from here, the final one is how to know when to turn off ads. Again, watch the why do bad ads get spend video. I don't really have enough time to cover that today. We're already over an hour plus. So, I just want to make sure that you guys, again, use all the resources that are there. For those of you that stuck with me till the end, you're an absolute legend. Thank you for hanging out with me today and I hope you got a ton of value and I hope that you're excited to execute some of these strategies. But again, the most important thing for those of you that are probably at the end of this watching this that maybe aren't spending few thousand dollars a day or ten thousand dollars a day or twenty thousand dollars a day because those guys probably clicked off by now. I want you to understand that it really just comes down to the creatives, guys. It comes down to the creatives. It comes down to the offers. It comes down to your brand positioning. It's the things that are outside of the ad account. If there's one thing that I can please, please have you guys take away from this video is to not get all caught up in 322 this and breakthroughs and and zombie graveyard campaigns and all this fancy stuff that, you know, I'm talking about for some of the bigger guys. I just want you guys to focus on everything that you control outside of the account because that is what what will make the difference and that is what's going to make you the most amount of money, okay? So, get off the best Facebook strategy hamster wheel. I know it's really hard because it's like there has to be a button somewhere for me to click to make more money, but they just don't exist. I don't care what all these other creators throw out there. I don't care what they tell you. I don't care what title or what thumbnail [laughter] they throw at you or how new it is. Like I want you guys to understand like, that is creative. You know how you guys are fiends to click on these new Facebook ad strategy YouTube videos and the best Facebook ad strategy YouTube videos and the post Andromeda, you know, newest update, holy cow, click this one button video, that is what you need to do to your customers, okay? Take inspiration from how you get sucked into that and apply it to your brand to get your customers sucked in, okay? That's what I want you to focus on, all right? So, hopefully this is like the last media buying video that you watch for this year and you can come back in six months or sometime next year and see if there's an update to the strategy. And that's why I literally make these videos like once a year because, guys, it doesn't make that big of a difference, all right? So, with that said, again, I hope you enjoyed and I hope you are fired up to go focus on ads and offers and positioning and and landing pages and everything else other than media buying after this video. But again, I hope you do take this strategy, you apply it, and then you just lock in on actually being able to get the most out of this strategy. And the way that you get the most out of it is by focusing on everything outside as I've said for the hundredth time. So, with that said, if you are interested in our new community that's less than 100k per month, you can check out Origins. It's going to be the second link down below. And for whatever reason, if you're doing above 100k per month and you're still watching this video, you can check out Evolve, which is going to be the first link in the description. Thank you so much for taking time to watch this video. See you guys in the next one.