Beginners Guide to Dropshipping in 2026 (18+ Hours)

all right boys welcome into Jordan's Library I honestly can't even put it into words how unreal this moment is for me specifically even just sitting with you guys and filming this right now because what we've accomplished here today has truly never been done I'm sure you've seen a lot of people drop free courses now we're not going to drop any names but a lot of these courses are definitely not up to standard in even being called a course in my opinion in the amount of information that they share and especially in this space alone but in the entire course industry I haven't seen anyone that's released something for free that's even close to the level that we've gone ahead and done for you guys and I'm not making statements like this lightly to give you guys a little perspective of how long this took just the filming alone has been a 3month process for me I've hired multiple full-time employees to get this done gone through months of web development and video editing and spent a little over $50,000 to get this in front of your eyes today this course is over 20 hours of 4K content teaching absolutely everything I have learned learned in the space of Drop Shipping and e-commerce for my 7 years of experience in this time period I've ran multiple six and multiple seven figure Brands and within this course I'm even showcasing those stores those products and those websites that you guys can see and explaining the strategies I utilize to hit numbers like that I know it's extremely hard to place value on something that you've gotten for free and to be honest I think that's the main reason why nobody's gone ahead and made a free course like this not only is this a course with zero gatekeeping it's an education company with its own custom platform form and private community group and not only am I teaching you guys theoretical knowledge of how to do things I'm also doing these actions with you so in this course there is four modules with a bonus module at the end and we are going to continually be adding content to this course based on what people tell us in the community group if you guys join the community group and let me know hey this video needs a little bit more work this needs a little bit more explaining I didn't really understand this then we're going to be making new videos for you and adding them into the course but like I said I don't just teach this I actually start a new brand with you in this course I show the entire process of me finding this product on social media I show me researching different brands that are selling it and ensuring that I can out compete them I can make better websites I can make a better video ad than them and most importantly I knew that I could Source this product cheaper than the competitor so I could sell it at a better price point and make a higher profit margin I show that entire process I show me building my website which is the new cup.com you can go check it out right now you guys get that template 100% free as a one-click download that you can import into your store switch out the images switch out the product and you're ready to go with a very high converting website I show me filming my video ads editing them posting them as organic and then scaling them as paid ads later on and within that 2E time period I was able to do 10,000 in sales and profit $2,000 on that on a brand new product brand new website a brand new brand with new organic video ads that have never been tested before and still I was able to get results that good so I hope you can see the level of value that's in here and honestly value is something that's in the eyes of the beh holder for a lot of you that go through this course I'll be honest you're not going to see too much value in it because your perception is Tainted by the fact that you were able to just make an account and log in and be here with no barrier of Entry no resistance and this is the exact reason that nobody's making free courses right now and if they are it's a very very shitty video series maybe it's like an hour 2 hours long it's on kajabi a a platform that they just have to plug the videos into and it's done and ultimately it's just a cheap funnel to get you to buy their real course later and the reason everyone's doing this is because people don't place value on free information it's so easy for you to brush this off as not really having much value because you didn't have to pay for it you didn't have to place any value on it but I can absolutely promise you guys from the bottom of my heart anyone that goes through this course is going to be equipped with every tool they need to completely change their life I'm not exaggerating this in the slightest this course has absolutely everything you need from spirituality meditation vision boards as you can see I have a couple I have one right here but behind there's three more and then there's three more right here you can see on the side camera there's two right there and then there's one in this side corner so I'm not just teaching you about Drop Shipping in business I'm teaching you about spirituality success abundance affirmations journaling and how to really have the foundation for Success we have book recommendations we have daily schedules dopamine detoxes PDFs for you guys to download for every single video inside of this course and we have a private community group where you can get one-on-one private access to me through daily live stream and through my team of personally handpicked Student Success managers these are people that have gone through the course they have ran successful stores and they know how to answer every single one of your questions these people are Direct parts of my team and they are inside the private community group there to answer all of your questions and then I'll be there live almost every single day answering your questions bonding with you guys and ensuring that you're on the correct path through this journey of Drop Shipping and e-commerce one of the biggest things I've realized is it's not really about the program you're going through it's not really about the information you're given it's about the community that you can call to in time of need and to be completely honest I think the community group is the absolute best place you could be for Drop Shipping and e-commerce if you're trying to take this serious if you're trying to go to the next level and actually take control of your life there truly isn't a better place that you could be than inside this free course and inside the community group with me and I really do not make these statements lightly the amount of work that has been put into this the amount of intention and time this has been over a year process now to try to get this to life I can challenge you guys if you've paid for a course in the past or if you're interested in paying for someone's course go buy it and compare it to this one and I can guarantee you there is nothing that comes close to what I've created for you guys today and I'll be honest with you guys this course is a lot this is extremely hard to go through if you were to watch through every second of this course and truly take action on absolutely everything that I say then this will truly be one of the biggest challenges of your life inside just the first module alone I have you guys doing dopamine detoxes extremely strict protocols creating vision boards doing daily affirmations and truly teaching you how to consciously create a new identity for yourself a new life for yourself and that's just the first module we still have three others plus a bonus module that teaches you how to put out fires and really deal with some issues that you're going to have happen inside your store in module 2 I show you guys some of my stores and I teach you how to build a skyscraper how to build a genuine brand that has that seven and eight figure potential this course is not just on Drop Shipping and running little shitty six figure stores I teach you guys how to find winning products and how to wrap these products in brands that sell emotions to people in module 2 we have one video alone that's an hour and 32 minutes of me doing live product research with you guys teaching you what to do I even have private connections with almost every company that you guys need to utilize like Shopify like Tik Tok so you guys are getting deals and special treatment with these companies because they understand that I have a free course that's going to be bringing in hundreds of thousands of eyeballs that can be direct Ed to their brand so they have worked with me privately on this and all of the companies that I'm recommending you guys using are the exact ones that I use on my past stores and my current stores there is absolutely nothing in this course that is ingenuine in the slightest so in module 2 that's where a lot of the theoretical stuff is teaching you guys what to look for and then I obviously do it with you in some of the episodes but module 3 cutting the tree is where we really start diving into taking action and where I start doing these processes with you guys for the rest of the course we go over Le legal troubles AI how to name your brand how to design your logo how to set up your store and how to build your website which is really easy cuz you just have to do a oneclick download on it I show you what apps to get I show you how to integrate with your 3pl how to import the product that you want to start selling how to start creating content for your brand posting on organic and really crushing that sector in module 4 we go over credit cards testing strategies for your video ads how to read your analytics and your data how to create content with ugc creators how to set up Facebook how to start running your ads there and how to start bu building your team with virtual assistant which I also give you guys personal connections to the virtual assistance I've been using for years I teach you guys how to scale how to track all of your data and even go over some legal issues that you need to be thinking of to ensure that your brand is going to be safe on its journey to seven and eight figures this course is focused on e-commerce it's called Ecom with Jordan 2.0 not Drop Shipping with Jordan 2.0 Drop Shipping is truly just the first couple steps that we take on the Journey of e-commerce where we create real Brands real products start working with with real influencers and scaling this up into something we can truly be proud of so that wraps up the course and now I want to talk a little bit about the paid community group and how you guys can join if you're interested I'm going to go over things slightly briefly and if you want more information there's a button in the top right corner of your screen that lets you join the paid community group and see a little bit more information on what's inside of there but essentially I'm creating the number one spot for anyone who is on the path of Drop Shipping and e-commerce the number one place for you to go to to get all of your questions answered but most importantly a place where you can be with peers with people that are on the same path as you trying to better their life people that aren't going to the bars every weekend people that have had to cut off a lot of their friends to Pursuit the life they truly desire and when you do that when you enter this path of Entrepreneurship it's very lonely I can promise you guys this office that I'm sitting in now I have been glued in here for the past 7 years since I graduated high school in 2016 and I can promise you it's been extremely lonely there has not been many people physically in Utah that I can relate with that I can really like sit down and talk about business with and talk about my problems and my issues and my struggles there's there's no one I can really relate to because nobody's doing this path nobody's taking this Pursuit everyone's out there drowning away their problems with drinking and smoking 24/7 going to parties spending money scrolling on Tik Tok all day and not really living intentionally at all so not only is this community group a place where you can get one-on-one access to me and my trusted Student Success managers that have the capabilities to make sure that you're directly on the correct path with your store it's also a place you can have friends you can have a community of people that understand you that are on the same path as you when you talk about your emotions your feelings your challenges they can actually understand them and most importantly relate with them and be there for you and that's what this community group is focused on but I'm going to leave things there if you're interested in the community group and you want to get a one-on-one connection with me then definitely go make sure to check the button in the top right corner of your screen now I don't want to keep this video long because there's truly 20 hours of content ahead of you but the last thing I want to say and really drill in your guys' head with this is I hope you can put importance and value inside of this course I hope you can feel my heart my intentions and my purpose for creating this for you I truly hope you understand the level of opportunity that's in your hands right now anyone else that's in this position that I am with the knowledge that I have the experience that I have is charging $3 to $5,000 on a course that's not even as in depth or as high production as what you're seeing today and ultimately it was a hard decision this is a course that I could sell access to for $3 to $5,000 especially with the community group and I really thought about it I truly did but my focus is I want to change this community this community is extremely toxic with fake gurus scam artists selling multiple courses there's people I could call out right now that are openly scamming and I am very aware of it acting like they're running certain stores when those stores are ran by my students ultimately this entire industry is just completely toxic and I don't want to be on the same side as them selling information I want to make a difference and I want to give a chance to people that can't afford to spend so much money on just information when you already have to spend money on starting your Shopify store on buying a lot of these services and these products that you need to create a business that's successful so instead of paying me for the information and paying these other services and companies that you have to utilize to create your brand I went and privately made Partnerships with all of the companies that you have to use anyways and got affiliate links with them meaning that when you sign up for Shopify and you use the links that are on this course that is how I get paid it doesn't cost you an extra Penny it doesn't cost you absolutely anything at all to use those links so I figured this is the biggest win-win scenario that could ever be created and it gives me the beautiful opportunity to share all of my information that I've learned over the years to the people that truly care about it and truly want to see success in their life if this is something that I could have had in 2016 when I just started I would probably be three or four potentially even 5 years ahead of where I'm at now and that's because this information isn't just a course on dropshipping it's truly a course on success so I know I've rambled quite a bit but the last thing I want to say is if you believe in yourself if you believe in me and you believe in the opportunity that you have here today then I would love to take the first step with you and start our journey off right now and we're going to be doing that by starting our free trial with Shopify and truly take the first step of this journey together so right below this video is a Shopify link if you click on that it obviously does help me out there's zero obligations if you just want to go to Shopify you guys can do that this course is completely set up on trust but please know that the affiliate links below the video is the only way that I can get this course to you guys for free so it really does mean the world to me if you use those links so first things first we're going to click on this and put in a good email address then we're going to hit start our free trial now and right now you guys only have to pay a dollar for two months of Shopify which is absolutely amazing ultimately all the links that are below these videos are going to give you the best deal that the company's offering at the current moment and right now for Shopify that's a do for 2 months of service so we're going to hit start our free trial we you can hit skip all right here and it's going to verify and start creating our account for us and it's going to bring us into the dashboard it might ask you a couple questions of personal information just put those in quickly and then come here and hit select a plan so there's a bunch of different Shopify plans we just need to get set up with the basic one this Shopify one and this Advanced one is just when you're really making a ton of money on your store and basically what you're doing it for is to cut down the payment processing fees right here so we don't need to get started with that this is 300 a month 80 a month we just need to get started with the $1 for the first 2 months so this is our first step on this long journey together we're going to hit choose basic we want to make sure to hit monthly though we don't want to be paying yearly hit confirm billing cycle and put in your information once you put in your address then you're going to need to put in a credit card and if you're looking to learn a lot of information about credit cards there is a ton that I go over in this course but if you just have a debit card for now that's totally fine and once that's all in we're going to hit subscribe at the bottom it's only going to charge us a dollar and then after the 2 months it should charge us that $40 a month to run our store and the last software we need to truly get this journey started is autod DS this is going to be our Fulfillment company that gets all of our products to our customers trust me guys I've used every Fulfillment company in this industry that you can think of and I've truly never found a company that's better than autods they have the cheapest cost of goods for your products for example the first Fulfillment company I used for this product was trying to charge $20 per product and when I switched over to autods it was only $14 these guys are absolutely amazing there isn't a better Fulfillment company that's running at the moment so this is a truly essential piece to our e-commerce journey I was actually able to meet the owner of autod DS at the last Capital Club event in Spain and I told him about the free course and he was extremely excited at what we're building over here so he decided to do a private partnership with us with Jordan's Library giving us a ton of free features that are only going to be available to Jordan's Library students when we sign up with this link so make sure you scroll below this video and hit the autod DS Link and it's going to take you to this custom landing page they built for us like I said autod DS is our Fulfillment company but they have so many other tools that are going to help us along our journey they have a Tik Tok ad spy that's going to show us winning video ads they have a winning product section that's going to show us all the top products that they're fulfilling they have ai Integrations to help you come up with the best titles captions and descriptions for your products they have autof fulfillment and they have a team of 40 in-house developers that are going to be building custom Solutions just for us if you're in the community group and you're ever having issues with autods or you want a certain feature to be built they're going to be quite literally building those things for us so really exciting stuff these guys are truly doing a lot for us and honestly there just really isn't a better fulfill company out there that's going to get you a cheaper cost for your product let's get started and show you how to sign up first obviously come to this page hit get started and then we want to put in our email full name and password once you put in all your information hit join right here then you want to hit Shopify and hit continue and we definitely want to get signed up with the starter 500 plan as you can see in the corner they have an annual or a monthly I definitely recommend going with the annual to save the 25% off if you're truly serious about going on your e-commerce Journey this is going to be the best bet for you but it is going to charge you for the full year upfront which will be around $360 and if you want to go with a monthly that's going to be around $39 but I promise you guys the value that we're going to be getting out of this software is truly unmatched so I'm going to click the 30-day free trial here as you can see you can pay through PayPal pay ineer or put in your card info and it's going to be giving you the first 30 days free and then if you do the yearly it's going to charge you 368 so I'm going to hit continue right here and then it's going to take you into their dashboard you can see they have a winning product section here showing you everything that is working right now based on what they're fulfilling they also have a Tik Tok ad spy tool so you can come in here and see videos that are going viral sort them by ones that have over half a million likes and even hit advertising to see which ones are actual paid ads so this is an absolute gold mine right here there is so much value inside of this software there's so much little tools I'm going to teach you exactly how to utilize everything in a later video so with Shopify and autods set up we are truly ready to start this journey I want to personally thank you for being in this program with me and watching this video to the end I truly hope you guys put this at a high value because there are so many people that are just going to go through this course nonchalantly they're not going to really care about it they're not going to have a deep emotion tied to it because they got it for free maybe they saw a video ad they saw an organic video for me on Tik Tok or something and they were able to come into the website create an account in 2 seconds and be watching this first video get access to all of this and there's not really a concept of how much value that is really in here when you were able to just get in so fast and so easily but I know I've rambled on far longer than I should have I just want to say I I truly love you guys so much and I'm so excited to be able to give this opportunity to you guys teaching is something that really just means the world to me it's so aligned with my soul and my purpose and I truly am honored to present this to you guys I really know the level of importance I have in my duty to you guys in getting this information to you and truly helping you go from zero to one to go from a life of mediocrity fear self-doubt and translate it into something that's a conscious life that you created based on your desires your passions and your dreams and the fact that I'm able to give that to you guys means the world to me so with that being said please enjoy the 20 hours of content ahead of you and I hope to see you in the community group jumping on live streams with me where I can learn your name learn your guys' goals your dreams and desires and make sure to help you get them quick reminder boys below this video is a personal commitment pledge this is an opportunity for you to quite literally make a contract level commitment to yourself please make sure you print this out you sign it you put the date and as you can see my signature is at the bottom of this as well as we are going to be doing this journey together after signing this please make sure to put it either on your vision board or somewhere next to your computer where you will see it daily this may seems silly but I promise you this is going to take things to the next level when you make a genuine commitment to yourself I love you guys so if you're familiar with Drop Shipping you're probably assuming it's just like it was back in 2016 but the space has truly changed so much over the years and it's constantly evolving so today we are going to jump into the basics of Drop Shipping and explain the true potential behind this [Music] industry if you aren't familiar with Drop Shipping here's the basics you locate a product that you want to sell on your website then you find a supplier that has this product and they're willing to ship out one unit at a time for you you then create a website and when someone orders your product from you you use the money that that customer sent you to then purchase the product from the supplier at a cheaper rate and they fulfill the product to your customer on your behalf quick little example if you have a product that you get for $10 from your supplier you could sell it on your website for $30 and you would profit the $20 difference that essentially is the basics of Drop Shipping the key component is that you don't have to order bulk inventory you don't have to purchase wholesale spend a ton of money on ordering a th000 units of the product you can just sell any item you want and they'll ship them out one at a time for you you just pay a little bit more per product than you would if you did purchase it wholesale so if you summarize Drop Shipping basically all your job is is to bring people to a website obviously it's more complicated than that there's a ton of other things we have to do but essentially that's the essence of our job is to create a website and bring traffic to it and let someone else fulfill the products for us but to take Drop Shipping to the next level and evolve past that you have to do something that Nike does extremely well let's think of Nike what is Nike what does it stand for what does it mean what's the emotion behind the product how do you feel when you purchase a product from Nike and most importantly why are they able to charge such high prices if you guys don't know the average cost Nike pays to manufacture a shoe is literally $3 so how are they able to sell shoes for over hundreds dollar and sometimes even thousands on resale markets with people purchasing the shoes and then selling them later why are customers willing to pay so much how did they build such a huge Empire of Obsessed fans that aren't just willing to pay that much they're also willing to set lines and go through all these hoops just to get the products the key word behind all of this is branding which is essentially just storytelling and your ability to execute on this topic is the difference between running a six figure store and running a S8 and even nine figure company through this course you're quickly going to understand that we are in the business of e-commerce and dropshipping is simply just a method that we utilize to fulfill products in the starting stage we're eventually going to get away from Drop Shipping in this course and teach you how to run a huge company so Drop Shipping has been huge since 2016 and customers are getting very smart they know what Drop Shipping is they know that some of these products are probably not going to ship to them fast at all they know the quality is fake they know these websites look untrustworthy so if you really want someone to come to your store believe that it's a highquality product that it'll ship to them relatively fast and they can trust putting their credit card information on the store then you're going to have to do a lot more to convince these people that you're an actual brand selling an actual product and that you're trustworthy we can no longer make some huge bulk crappy website with 10 products on it and no real branding no storytelling that day is coming to an end it is extremely important to have a story behind your brand an emotion and a feel and be targeting a specific audience with the product or products you sell quickly I want to go over an example of a really crappy store and a really good store that both sell the same product so the crappy store today we have is 24 decor. shop with a store like this you don't really seem too trustworthy like what is 24 Decor if you go check their best sellers they have drills carpets vacuum cleaners decorations clocks Ice Cube makers humidifiers it's just all over the place like if I wanted to go check out a store with a bunch of different products I'd go to Amazon with two-day shipping and high quality products that I I know I can trust with the review system essentially the only way you're going to have success with this store is by having a really good creative and and you just have really good advertisements and you kind of get lucky you are able to make six figures with Brands like this with stores like this but essentially your long-term goals everything's going to dwindle out you're going to have to keep making these new products and you'd never be able to sell a store like this you're you're not creating True Value you're not creating real customers and overall you can make some money but it's not the long-term game you want to play so if we look at the blender smoothie they're selling this is an old- winning product from 2017 and it was a big winner when it came out um they're still selling it now their website looks kind of weird it's not horrible there's reviews I mean it's not the worst there's four and five star reviews but when I show you the good website you'll see a very drastic difference now we have blendjet what's crazy is these guys started Drop Shipping this product they saw success with it and they kept running they turned it into a real brand they got customized products they bought in wholesale which also makes the product way cheaper if I'm Drop Shipping a blender it's probably going to cost me $15 but if I buy them in bulk with customiz product um with customized logos on them I can get this product for maybe3 to4 and still sell it for like 50 so this is where we get into that Nike level with the high margins and we can sell a custom product and make custom content and make everything look absolutely amazing so if you look at their website you can see they have extended warranties they have all these cool things you can buy with it like a protective sleeve they even have jetpacks so these little smoothie things you can just pour in with the water and it'll make the smoothie for you so this is what they're doing they found one product that is really good the blender and then they built other products around it they built a brand around it they built a team around it and started getting fast fulfillment so if you look at their website it's very clean it's very well done they have gifts with a little headline a little explanation it's almost like a story book like a children's story book has big text cool little thing to watch and rinse and repeat with that type of style you know exactly what you're getting you know it's a trusted brand because they have their branding on it it's not some ghetto cheap product and this is our overall end goal this is how you go from making six figures Drop Shipping to making seven and eight figures I can guarantee you guys that blendjet is pulling a million a month in sales without a doubt so without going too in depth that is the difference between a crappy drop shipper and someone who's playing for the long game and actually building Brands and knows what they're doing so let me break down and show you guys the exact strategy for Tik Tok this is going to be super breaking down into 15 Steps of basically how you go from a Drop Shipping Store to turning into a 78 your real brand that makes a ton of money so your first step is to scour Tik Tok day and night looking for viral products that fit a certain criteria and I'll go into that criteria in depth this is a just a quick little breakthrough once you find a very strong winning product you're going to order it off Amazon and have it shipped to your house while you're waiting for it to arrive to your house you're going to make a really cool website specifically for that product and also make a branded Tik Tok account for that product as well then once you have the product at your house you're going to make two to three Tik Tok videos a day and post them just organically on the account now any videos that perform really well you're going to take them and turn them into spark post ads through Tik tok's paid advertising now your job is to make two to three videos a day and turn them into spark post ads if they're really good if you have a killer product and you're really good at making viral trendy Tik toks you can easily start hitting $10,000 days in Revenue just off that alone and if you're hitting your industry average 20% profit margin that's 2K a day in profit that you can reinvest into your brand at this point you're going to have a lot of customers coming in and you're going to need to hire a virtual assistant to take care of the customer support and fulfill all the orders you're also going to connect with a 3pl team that's going to process the orders for you we never utilize AliExpress but again keep in mind we're going to get into all the details with that and I have a team of virtual assistance that you guys can directly connect with when you need it now that you're scaling up your store you're going to need to invest in a ugc agency as well as start working with influencers this will Outsource the video creation aspect and you'll have others doing it for you and now you have money to pay for services like that cuz you're bringing in so much revenue so now that that's taken care of you can just focus on scaling up the brand and running the paid advertisements then to scale past that you're going to need to hire a full-blown marketing agency to take care of the paid ads for you they'll take care of Tik Tok and also Branch you into other marketing places like Google Facebook and all that now we're getting into the realm of having pretty big costs that we have to fulfill each month so our profit is naturally going to decrease but if we're utilizing influencers we're utilizing um ugc and we have a marketing agency taking care of our paid ads as well our revenue is going to explode and yes you're getting a smaller percentage of profits but now your revenue is going from 100,000 a month into the millions a month and yes you will get a smaller percentage of the profits but we're going from $10,000 profits to $100,000 profits a month because we're getting such a larger increase in Revenue now when we're hiring a marketing team we're also going to need to hire an email and SMS retargeting team that's going to make email flows um text retargeting and make sure that we're Rec coping a lot of the sales of people that add to car and didn't purchase now we're at the stage of really making a ton of money and it's time to invest in ordering our products in wholesale so buying them in bulk and customizing them getting a logo put on there and looking into warehousing in 3pl teams in the United States to get really fast shipping and essentially right there is how we have a real brand that's a real company at that point you have a custom product that ships from China into a warehouse you have fast shipping out of the United States and you're a real company you're not Drop Shipping anymore and this is where you start making seven and eight figures so if your brand is operating at this level let me give you a quick breakdown of how much money you're making at this point you have a killer product you have a killer brand and it's going to be hard you might have to make a couple stores to get to this point where this is actually killer killer but if you're at this point your Tik Tok ads are going to bring in 10 to 20,000 Revenue a day easily your Google ads are also going to be matching that with 10 to 20K a day as well and with that much volume that many people visiting your store your email and SMS retargeting is easily going to bring in 5K a day at that point now working with influencers this is huge you can make $2 a day or you can make 200,000 in a single day depending on what level you're working with influencers there's micro influencers and there are huge influencers if you have a deal with Kim Kardashian or something obviously the day that posts you're going to make hundreds of thousands in Revenue that day so if we're let's say we're working with a small amount of influencers they're not huge but we're working working with a lot of them we can easily bring in 10k a day through that alone and if we're continually posting Tik Tok organic we can bring in $1 to $55,000 a day through that as well so if we add the lowest estimation of all of these numbers up we're at 36k a day so 36,000 a day in Revenue times 30 days we are making 1, 180,000 in Revenue each month now if we times that by 12 we are making almost 13 million a year and obviously yes that is revenue and an industry averages around 20% profit margin so that's around 2.6 million in profit for yourself and I know guys this Probably sounds insane to you and so unimaginable but I promise you running a 12 to13 million a year store is not that big there are thousands of stores that are processing More Than This each year if you don't believe me you can go watch Shark Tank there's all these people selling these random products you've never heard of and they'll say their e-commerce sales are millions a year and for a huge perspective change how much do you think Amazon brings in a day the answer is $1.3 billion in Revenue a day and that's based on their last year sales broken down by how many days are in the year so they definitely had days that were in the 2 billions of how much money they process that day I promise you you making even a 100 million a year in revenue on your store is absolute crumbs to this trillion dollar industry meanwhile everyone is saying Drop Shipping is dying it's too saturated it's too competitive these people just have no clue the actual state of the industry we're just doing e-commerce it doesn't matter how you fulfill the products it's just e-commerce in the end of the day it's a trillion dollar industry and there's more than enough to go around if you think this sounds too crazy honestly you need to get over yourself you need to get rid of limiting beliefs stop thinking so small and stop living so small you need to start Desiring more out of Life start thinking big believing big and acting big a quote I love to think about is what would you attempt if you knew you could never fail you need to start thinking like that you need to believing you're a winner to believing that these huge things are possible for you you need to take control of your life become accountable and disciplined and start acting like someone who wants to succeed in life and with all that being said that is a perfect segue into our next video these next two videos are a little crazy a little in-depth I'm really excited to present them to you please go into them with an open mind I promise you they're going to be some of the most valuable videos in the entire course all right guys this one is going to be long one so please sit and be patient with me we're going into some topics that I can promise you you definitely didn't expect to be learning in a Drop Shipping course and it might seem a little bit off track it might seem a little woohoo spiritual even but I promise you guys this is going to be one of the most powerful videos in the course the most powerful sections and this is going to be something that if you really put your all on it is going to be the detrimental Factor the Keystone to your success through this program that's something I truly believe so it's going to be a little long it's going to be a little bit out there um please be patient with me this is stuff that you have to learn to be successful so now that we know a little bit about Drop Shipping we know the foundation we know our goal and what we're striving for the focus now shifts to ourselves we need to understand our self our thoughts our emotions our actions our beliefs and our identity we need to discover the inner world and most importantly we need to clean and organize it so we can create the outer world we desire car the house the time Freedom location Freedom Financial Freedom all that stuff so without further Ado let's [Music] begin so first things first you have to understand that everything comes from the inner world and then moves to or is reflected to the outer world this is why manifesting is a thing now your inner world is comprised of many things but it's basically what you would assume it is it's everything that isn't outside of you the best way to think of your inner world is like a physical landscape this landscape can be created and changed very rapidly almost like the landscape of a dream the landscape of your inner World changes based off your thoughts emotions your perspectives your ideas your beliefs and your identity the inner world is extremely important because it is the only thing you can truly control in this life your outer world can be controlled but you're always going to be a victim to outside circumstances in the outside world too many things have control over you and in the inside World literally nothing can control it besides you now for us to fully understand our inner world we also have to know some things about our outer World about our universe and some natural laws some rules to the game of life if you will and in my opinion the most important things to understand is the seven principles of the universe now as I go over these principles you might think like these don't apply why are we talking about this in a Drop Shipping course and I might sound like the homeless guy downtown talking to you but trust me this is some very very important stuff and it'll all make sense in the grand scheme I also want to say this before getting into it I know a lot of you might be religious and some of the ideas or things that I talk about might seem like it's in that religious realm or it might conflict with ideas or beliefs that you already have but I can absolutely promise you these are just sound principles of how the universe functions this is all in accordance to Nature and what I'm presenting to you is facts and if you study them yourself you will come to the same conclusion but without further Ado let's just go over the seven principles of the universe now I'm going to have to do these with a very quick explanation I could literally make an entire course just about these seven laws and there's a lot that goes into them so let's just go over a brief explanation number one we have the principle of mentalism which basically states that all is mind and the universe is mental to the principle of Correspondence As Above So Below as within so without this basically states that the reality you experience is a mirror of your inner World which is basically the whole topic of this video number three the principle of vibration this is something Nicola Tesla was extremely familiar with this principle states that nothing rests everything moves everything vibrates which we know with modern science to be a fact for the principle of polarity this one is extremely strong when you fully utilize and understand it this principle states that everything is dual everything has poles a positive and negative a north and south everything has its pair and its opposite like and unlike are the same opposites are identical in nature you can think of them as a circle with positive being on the top negative being on the bottom there's always a connection between them they are two sides of the same coin the only thing that's different is their degree all extremes meet all truths are but Hal truths all paradoxes may be reconciled the true power in this one is if everything is positive and negative at the same time we as a human being have the ability to control where we are in the degree of positive or negative with anything that we want in life number five the principle of Rhythm everything flows out and in everything has Tides all things rise All Things Fall the pendulum swing manifests in everything the measure of the swing to the right is also the measure of the swing to the left Rhythm always compensates number six the principle of cause and effect every cause has its effect every effect has its cause everything that happens is in accordance to the law chance is a name for law that is unrecognized nothing escapes this law number seven the principle of gender gender is in everything everything has its masculine and feminine properties gender manifests on all planes now I know these may seem completely out of left field and you don't understand how this applies but I would would love to explain these in crazy deep detail but this video is already going to be extremely long and I really think the best way for you to learn these topics is to read the book The cabalian this book is absolutely amazing and it presents the laws of our universe in a very non-biased way and I promise you you will thank yourself for reading this book the understanding of these principles are going to be a central tool for your long-term success in life I truly believe that and this is a book that I'm going to force my kids to read when I have one if you want to win at the game of life you have to understand the rules that confined theame game and these are the rules that confine your reality here's one of my favorite quotes I've ever heard the only true test of someone's intelligence is by measuring someone's ability to get what they want out of life for example if we were to look at an animal and try to measure its intelligence we would assess its ability to accomplish goals we would essentially measure its ability to navigate its reality when it's hungry how does it find food when it needs shelter how does it solve that problem when it looks to mate how well and how uniquely does it solve that task and man is no different everyone seems to get lost in these weird things like how long did that person go to school how much money do they have how good-looking are they what connections do they have and we use those things to measure someone's intelligence but honestly those things don't show how intelligent you are the only measure of intelligence is measuring someone's ability to get what they want out of life do you want to live a spiritual life detached from society how well can you achieve that do you want to become a materialistic millionaire how well can you achieve that maybe you want to travel the world with zero belongings and have the financial freedom and time freedom to never worry about money again that's all great but how well can you achieve that truthfully nature doesn't care how smart you are nature doesn't care how long you went to school nature cares about your ability to survive now the ability to survive is kind of more in the realm of what animals are measured by humans in my eyes are measured by their ability to thrive in life and that is why we simply must understand the laws of nature so we can best navigate ourselves through this journey towards whatever destination we choose and for the time being you're here with me learning Drop Shipping and e-commerce in order to profit $10,000 a month that is our exact goal to profit $10,000 a month which means we have to do 50,000 a month in Revenue at a 20% profit margin that's $112,500 a week in revenue and $1,780 a day in Revenue if you're selling a $40 product that means you need to convince 45 people to purchase it each day that's it that's our goal here that's our specific exact thing that we are striving for and it's extremely important to understand and break down your goal into exact numbers like that your mind has to understand this task deeply the universe needs Precision you need to tell the universe exactly what you want out of life and once you do the universe begins plotting with you on your desired goal once you set your internal frequency to the level at which you desire through precisely measuring out your exact goal and what it takes to get there is the second that the outer world starts utilizing the law of Correspondence and bringing that goal towards you essentially that's what manifestation is but you must dial yourself in on the exact goal the exact frequency think of an Old School radio to get to the song you want you must tune that radio to the exact frequency that that song is on even if you're slightly off it's going to be fuzzy and you might get something close to your goal but it won't be the exact goal your goal of making $10,000 a month is somewhere floating around in the universe just like that song is on the radio frequency here is your desired goal here is you once you set your frequency to the exact level of this goal you begin to basically create gravity pulling that goal towards yourself the inner world and the outer World operate on different time schedules and since time is basically an illusion it's not a linear path so for your inner world to match with your outer world the first thing you have to do is set the frequency like we just talked about to the exact goal you have to know this goal you have to feel this goal you have to commit to it you have to act almost as if you've already achieved the goal because if your frequency set you've essentially already achieved the goal time is an illusion it only takes time for your outer world to match and pair with that goal once you've set your intention you've set your frequency it's only a matter of time until it attracts towards you now we can't just ignore the fact that we live in a material world if we were Transcendent of this three-dimensional reality the things we desire in life would just instantly come towards us there's no time to catch up between the inner and outer world but since we are human beings in this material world we have to begin to work towards these goals we must also do the work required to achieve this goal but just know this once you set your exact frequency of your goal you've already done 50% of your job to achieve the other 50% you must do the following number one you must must hold faith that this goal will come to reality you must truly believe it's possible you have to feel that it's possible and that you're deserving and worthy of achieving this goal you have to fuel this goal with the feelings of already having it think of how it would feel to have this $10,000 a month what would you do with it who would you help would you take care of your family would you buy yourself a new car get yourself a nicer place to live hold on to the emotion behind these goals these actions that you'll take once you achieve that $10,000 a month inside your mind you need to create the tion of already having the $10,000 a month already feeling it and hold on to this emotion every day as long as you can anytime you feel discourage you can easily think yourself into already having the $10,000 a month and rekindle that flame number two is creating Precision you need to have an exact plan of action to hit this goal and don't worry I'll take care of that part for you guys number three you need to obsess over this goal daily honestly let it consume you think about it always be continually planning towards it put it at the Forefront of your mind at all times times this will speed up the time it takes for your inner world and your outer world to pair number four you really really need to feel worthy of this achievement a lot of people have limiting beliefs they have success blocking beliefs thinking that the world's scarce it's hard to make this amount of money $10,000 a month is so much how could I make that but let's put it into perspective guess how much Jeff Bezos makes a day in profit it's estimated over $5 million every single day in profit I can promise you there's an infinite amount of money an infinite amount of meaningless paper you making $10,000 a month through an e-commerce store is such a small drop in the bucket the natural state of the universe is abundance the universe has no problem giving you $10,000 profit a month another quote I really love is humans don't create abundance they create lack the natural state of the universe is abundance meaning that we can always get whatever we want out of life it's humans it's our own thoughts it's our own emotions that create the disconnection that create the lack that create scarcity fear doubt and all of those negative things that brings us into number five never succumb to fear lack or doubt these emotions plummet your frequency it will go from the highest of highs to the lowest of lows when you start listening to lack doubt and fear and when your frequency lowers you're beginning to manifest things from the lower frequency so your outer world is attempting to pair with that lower frequency so it's very important to never listen to those thoughts this brings us in to number six with me saying that I know it might seem scary like okay anytime I have fear anytime I have thoughts of Doubt then I'm going to start manifesting that and then becomes this negative spiral you don't need to constantly focus on avoiding fear avoiding doubt cuz if you're focusing on negativity you just create negativity all you have to do is just ignore those thoughts you just have to focus on the positivity you can't fight Darkness with Darkness the only thing you can do to get rid of darkness is turn on a light so just be a light in your own life and be a light in others lives as well if you focus on that if you focus on having faith in yourself and having faith in this goal you'll never have to worry about those emotions they'll simply come across and you can just pass them aside knowing that it's just your mind trying to self-sabotage you on the journey to this goal which brings us into number seven which is prayer prayer is also extremely necessary for Success prayer is basically the action of tuning your frequency tuning your inner radio prayer is essentially just speaking to the universe setting your intention telling The Universe telling your higher self telling God what you want out of life then once that word is spoken the universe knows and can help you on your journey promise you if you're atheist no matter what you believe these are simply facts if you speak out the information if you speak out what you desire in life it comes back to you there's nothing you can say to refute it now I totally understand a lot of these topics that I've mentioned can be kind of uncomfortable for some people or it may even potentially clash with your current beliefs but this information is essentially full of light there's nothing negative with this information my goal isn't to get you out of your religion I'm simply sharing facts that I know to be true about the universe about our reality these are the rules to the game and we want to utilize them to help us hit our desired goal you have to understand your reality so you can optimize yourself to get what you want out of life and to me this is the true meaning of life to experience what you want to experience to grow to feel to create and simply just go through life consciously with intention but okay all that stuff out of the way let's try to get back to reality a little I want to talk about the two different types of people that see success in life this one's going to be kind of funny but we have the Gary v's and we have the crystal girls they're both pretty much jokes but let me explain what I'm talking about the Gary Vees are the Workaholics the people that think simply work and sheer force will get them where they want to be in life and and honestly they're right work is absolutely a huge part of your journey to success and there's a lot of Truth in this mentality and its ability to get you results but this Outlook is so physical it's so male and the people that embody this energy usually completely shy away from improving their inner world with things such as meditation intention and all the stuff we just mentioned before next we have the crystal girls what I mean by this type of person is the person that just thinks they can manifest anything in life this person's very hyperfocused on the inner world and it's a very feminine energy they attempt to be in a perfect mental state and they usually are very resistant towards getting their hands dirty and actually working towards things now obviously with both of these things explained I'm sure you can see that the best resolution is somewhere in the middle like almost anything in life the result is in between the two opposing parties now if you can marry these two realities these two different perspectives into one you're going to have the best of both worlds because when you work on your inner World it instantly shaves off the time between your reality of your inner world and your outer World pairing for example if someone has a horrible inner world but they work their ass off every single day it could take them over 6 months to a year of hard work to achieve their goal but someone with a solid inner world could achieve that exact same goal with half of the work and in half the time because they have the rules of nature on their side I hope that makes sense that's kind of the conclusion of everything I've talked about essentially just working on hard work isn't going to get you where you want to be it might but it's going to take way longer you need to back this hard work with a clear inner World clear thoughts clear emotions clear actions clear beliefs and a clear identity that all Point towards your goal of making $10,000 profit a month and that is why I'm diving so deep into some of these crazy topics 50% of success is your outer World your work and 50% of success is your inner World your thoughts emotions and all that stuff now with that being said let's go fully fully back to reality as I said before I've had students come in here and make seven figures their first year in Revenue I've also had people hit $10,000 days within their first month of opening a store and I've also had people that have paid for this program and they haven't even logged in one time and the sad reality is some of you guys will never hit $10,000 days in profit or for some of you it'll take months and months and months which is crazy because we're all operating from the same information utilizing the same strategies through creating the 1.0 version of this course and really seeing how this process works I've seen a lot of people that just simply pay for the course and they stop there they only purchased it to prove to themselves that they're trying so they can say to themselves look I took the initiative I bet on myself and it's crazy they just let the journey stop St there they can't seem to motivate themselves and eventually they just listen to their fear and doubt and they give up before they even got started and let's quickly look through this course through the lens of college and honestly that's a horrible lens to look at things but just bear with me for a second what happens if you don't go to your college classes is someone going to call you and reach out and ask hey why haven't you been in class no it's not their job to ensure that you go to class you're the one that took the student loans you're the one that paid it's no one's duty to motivate you to go to something you signed up for and you paid for if you don't go to college essentially no one cares they'll gladly take your money and be on their way now some of you guys going through this course are going to need an extra push to get going and I truly want to give you that I'm going to do my best to give you guys that through our community groups and we're all going to be pushing each other towards our goals but truly there's only so much I can do and we can do as a community at the end of the day it isn't my job to motivate you it isn't my job to babysit you and make sure you're actually going to go through this course and do what you told yourself you're going to do this is essentially your journey this isn't school I'm not your parent and no one forced you to be here you made this decision because because you want to take control of your life you want to create something you're proud of and it's my job to provide you with the exact road map tools connections and infrastructure to do so and that is exactly what I'm going to do but you must keep up your end and actually give this your all and please keep in mind I have never seen a student go through this course and truly apply themselves for a year without hitting $10,000 profit a month yes there will be times that you get extremely discouraged but the only way you're ever going to fail is if you stop trying I can promise you these numbers are so attainable this industry is a trillion dollar industry there are thousands of stores that do millions and millions of dollars a month in sales I promise you got this I promise $10,000 is so attainable for you to achieve but what's the difference between someone that hits seven figures their first year and someone that can barely even get sales on their store ultimately I believe the person who saw success did the innerwork they kept it in the Forefront of their mind constantly they were diligent and disciplined on this path towards their goal they utilized all my strategies properly and through doing so their goals were achieved and presented to them the opportunity arose the Insight came they had their click moment when everything seemed to magically work in their favor because their inner World aligned with their goal for one last example let's look at someone who hits massive success but their inner world doesn't align with that success the perfect example of this is lottery winners $10 million lands on some idiot's lap and guess what happens he has a 70% chance of going broke within the first three years that's a literal statistic not just going broke literally filing for bankruptcy you want to know why because they didn't have an inner world that was attuned to that frequency they don't have the skills of managing $10 million they're not at that level it's like you're in a video game a level one trying to wield a level 500 sword you just you can't you don't have the strength to pick it up you don't have the ability ultimately the frequency that that person operated at was nowhere near at a $10 million level so the universe got it out of their life it had to leave it can't stay this is why these universal laws these principles are true they work in a positive light and they work in a negative light if there's an imbalance between where you're at in life one will regress to the other if your inner world's at a high frequency your outer world has to match if your inner world's at a low frequency but you got $1 million it has to lower and pair there's no way around it just like the law of gravity it doesn't matter how you feel if you drop an apple it's going to hit the ground this is why your inner world needs to be at such a high focus and with all this talk of inner World it naturally brings up the top topic of traumas and deep emotional work that a lot of people need to handle unprocessed emotions are insanely detrimental to your future success you won't be able to tune your inner world to a high frequency if you're weighed down by all this past negativity you have to declutter your inner World from all this weight and negative emotion if you truly do have deep traumas they need to be addressed they need to be cleared and you're going to do this through self-evaluation you need to come to terms with everything that's happened to you in your past it brought you here today for a reason and frankly it might be the best to speak with a therapist if I didn't speak to a therapist I would not be who I am today I've gone through quite a bit in my life I've seen my mom nearly die in front of me she was in a horrible accident in a coma for 2 months and I was a first responder to the accident at like 12 or 13 years old doctors told us to pull the plug on life support and her Miracle success story was so crazy that we were on the Today's Show back in like 2014 I also watched my brother died from overdose and was thankfully resuscitated and brought back to life I also went through emotionally abusive stepparents through through multiple divorces and I even battled with some drug addiction myself at a young age I watched my family go bankrupt for a small time relying on local churches and governments to get by I've seen a lot in life and truly when I look back at it it's motivated me to become who I am today I truly believe negativity is in our lives to fuel us to motivate us to be better to do better to achieve more that is the purpose of negativity that is its natural function in reality you cannot run away from these things you cannot avoid the negative things that have happened to you in life you cannot not hide from them you can't view them as some evil thing that happened to you that you're scared of or should avoid you need to face these things from your past you need to look at your past self you need to look at your inner child and give them a hug take care of them as your future self now you need to face these issues of the past you need to let them dissolve you need to accept them and quit holding on to all of this insane weight because if you don't nature will continually bring up these emotions and keep presenting issues in front of you until you handle them until you face them I promise you you will never overcome until you learn to accept your past it's truly the only way out you must cut the emotional tie to your past you must clear the negative energy let it fuel you to create the life you truly desire the life you truly deserve you will create this life you have the power to do so you will create a better life for yourself for your family for your kids or future kids you will be the positive change for the next Generations to come I have full faith in that I've never questioned or doubted it for a second nature gives everyone this opportunity to make a change to make a name for yourself and you have shown initiative you have taken action deep down you believe you are worthy of this change but make no mistake you will have to work your ass off to achieve this to become who you truly want to become if you have a heavy heart a heavy past please do yourself a favor and invest in counseling I promise you it couldn't be more worth it I truly would not be who I am today speaking to you if I didn't heal my past if I didn't go to counseling myself yourself promise if you want this life you want this goal to be achieved it's a necessary step on the path now I know all of that is extremely heavy and we have to go even deeper back down to reality one more time I know talking about topics like that can be very hard for some people it's even hard for me so if you need to take a quick pause and come back to this video when you're ready we're almost done the last thing I want to mention is on your path towards success luck and timing are actually a pretty big part of it like I said there will be some of you that hit 10K months on your first month and maybe some of you don't deserve it there will also be someone who doesn't hit 10K profit months for 6 months but they deserve it 10 times more than the person who did everything in life regresses to the mean remember that whatever your standard is whatever you operate at a daily level that's where you're going to resonate that's where your frequency truly lies that's why it's so important to set standards for yourself hold yourself accountable be disciplined and have a daily schedule it's so important to make sure your inner world is clean so when life does regress to the mean you're at the level you want to be you're at the frequency of your goal last thing I want to say is it's extremely important to never have the fear of success it's so important to feel worthy of success and feel like you deserve it I have had countless opportunities fall in my way in my early days and I didn't capitalize on them cuz I didn't think I was worthy of them I didn't think it was possible I thought I was dreaming too big I thought if I tried it would all just blow up in my face and I'd lose everything and be back at square one again you know whatever story I told myself which is basically just an excuse to get out of trying it's an extremely real thing to get presented with opportunities and not feel worthy of them and shy away from them and a lot of the times you've done this in your past subconsciously without even knowing you're doing it I want you to know that everyone gets luck everyone gets a big opportunity the most important thing is to make sure you're ready for it everyone catches their break everyone has that one day that changes everything forever you just have to make sure you're ready for that opportunity and jump on it with full force and intention with that being said now that we've discovered the inner world it is time to transform the inner world and that is exactly what we're doing in the next video your last action steps for today are to read the book The cabalan learn those seven principles of the universe number two detach from your past seek counseling if necessary I promise you your future self will be so grateful that you got rid of that weight we're essentially climbing a mountain and a lot of you have 2 to thousands of pounds in a backpack on your shoulders as you're trying to climb up this mountain and it's just not possible so make sure you go cut that extra weight number three just get ready to transform your inner World I'll see you guys in the next video well boys I have some news in this video you're about to watch that is extremely long it took me an hour and 46 minutes of raw filming to finish it and my dumbass didn't have the microphone on as I was doing it so thankfully Adobe has this like AI that fixes your audio and it actually did really good it was just going off my camera audio and my camera's pretty far away so there was a ton of like Reverb room Echo a ton of white noise and it was extremely awful I mean this is like a $4 $500 mic setup versus like a very shitty distant camera audio built into the camera just awful so we saved it the absolute best we can it's very um easy to listen to it's not bad at all but it sounds like I'm sick or something it sounds really off sounds really weird but I really did not want to refilm this video first off it was an hour and 46 minutes but the energy the vibe was really good and I felt very happy after filming it so I don't want to redo it the energy is there and I want to make sure to deliver that to you guys we did the absolute best we can but just wanted to let you guys know beforehand that yes I know I sound pretty weird in this one with that being said I hope you guys are enjoying the course getting immense value and I will see you in the other videos enjoy to truly transform the self we first must understand what it is we must understand how our reality is created how our identity is molded we must perfectly understand the inner workings of our inner World in order to understand how we can break free from them to create that dream reality we desire and create the dream self that we desire [Music] to truly begin this journey of transformation we must ask oursel the question who am I and I'm being frank with you here I truly want you guys to sit down and think who am I and try to answer this question what would you list off would you say may would you say where you were born maybe some of your past experiences but but is that truly it are we just a summary of our past experiences is that all that we are what's behind our name what's behind our past who is this person that's experiencing this reality who is the person that lived those past experiences is that the same person that you are today we must ask ourselves we are we must look far deeper than these classroom level introductions as being a way to explain ourselves and to start this journey we must first understand what is self now the best way to understand self and to most importantly detached from it is to reading the book The unted Soul this book teaches you the reality of your identity showing you that you are not merely a human having a conscious experience you are a conscious infinite being having a human experience this book teaches you that the self is something far outside the realm of your human being something far outside this small physical reality we experience this book will also bring insight to your inner roommate your inner roommate is simply a way of explaining the small dialogue that constantly goes on inside your head you know the one that is constantly judging things labeling things organizing thoughts and constantly narrating everything that's going on usually this voice has a negative nature because our social programming designs it that way as we go through school we quickly realize there are good people and there are bad people there are good actions and there are bad actions we also learn this through our parents our religions the our school system is a pretty big war in an early age we are taught to label certain actions and certain Thoughts with good or bad we essentially try to organize our thoughts into certain bins we analyze them we judge them and ultimately when we're in school we become acutely aware that other people have these judgments about us as well and this is truly where our inner roommate begins to take control some of you might have not even stopped to realize that you have this eternal chatter inside your head most of you probably not even realize that this inner dialogue is not a voice of your it's a voice that we are really listening to this inner dialogue almost always has a negative Tong to it constantly filled with judgment always sharing negative assumptions which essentially has a slipping into living a life of fear scarcity and doubt because our society has trained us to have a negative voice like this a negative inner dialogue this inner dialogue is developed through our initiation or our domestication into the social Matrix as a young child we're put in classrooms we're told to shut up we're told that the things that we're interested in don't matter and we are essentially forced to conform into this reality that they've designed for us so essentially this inner roommate is born from our parents' voice it's born from our teachers voice it's born from the religious leaders voice it's born from the news and all of these people are kind of combined into one little inner roommate that helps dictate the actions we take the emotions we feel and essentially it tries to govern our actions in order to fit into society this is a concept that has gone into way more depth in an amazing book called The Four Agreements highly encourage you to read it and begin understanding the power behind your words and the power behind AG grieving these topics are beautifully explained by the author Don Miguel Luise I hope I pronounced that correctly and I would much prefer you learn from him from the source of this information so please go pick up his book as well as the untethered Soul by Michael Air you simply must learn to stop listening to this aate to stop giving so much weight and so much Merit to the inner dialogue and the little voice that just Chatters on and on and on because essentially it's me meaningless our first idea is might be to try and silence this we cannot attempt to silence this inner voice that will only make it much louder the only thing we can do is stop getting married to the things that are being said as the stomach automatically processes food the Mind automatically processes thoughts you see we don't need to judge these thoughts we don't even need to attempt to understand them or label them or organize them these thoughts are fine as they are simply allow them to exist these thoughts are not a reflection of you because they AR you your true identity lies far deeper than the meaningless chatter that goes on inside your skull you see the mering is essentially a receiver it's practically an antenna that tunes into C frequencies there's no value in analyzing these automatic thoughts you need to understand how to let them flow freely to Simply watch them as if you were watching Cars on a freeway watching as they come to go try to be entertained by them be a witness to these thoughts don't let them trigger emotions of opinion or get reactions at it that's a sure fire way to live a reality DED to your lowest virtues and fears your past self has thrown a boomerang that your current self has your current self is throwing a boomerang that your future self will be forced to catch now that we've merely cracked open the door to understanding our self and our reality let's dive a little deeper and begin to understand how they are created so we can learn to recreate them through a conscious level in the next video I'll be going over how to do this at the neurophysical level but today we will be doing it at a mental emotional and spiritual level so how is our reality created your subconscious is responsible for creating your perceived reality our brain receives 11 million bits of data per second from our five senses yet our mind is only able to process 40 to 60 bits of data per second meaning in order for our human body to function and for us to understand this reality that we're in our subconscious needs to filter out through all this information our cous brain can't go through that much information in second meaning in order for a human body to function our subconscious needs to filter out that extra information so the brain can actually process the world around it which essentially means the reality we perceive is a secondary mental creation designed by our subconscious our subconscious essentially creates a mental framework to help us understand the world around us and this mental framework that's responsible for creating our perceived reality is dictated by four key elements our actions emotions belief and identity you see the subconscious is limited to passing data to the conscious mind only if it resonates with our mental framework meaning you are quite literally boxed into a confined reality based on how you act how you feel what you believe and the identity you've chosen to resue with this is infinitely powerful to understand because if you truly understand this concept you begin to realize that the reality around you can be bent through manipulating these for intelligence ultimately this is why psychedelics are so powerful they break you free from that mental framework from that subconscious filter and Sh the true reality and now that I've opened the door to the realm of psychedelics it is honestly my duty and obligation to provide you with some very specific information on topic and the first thing I will share with you is beware of unearned wisdom this topic is insanely in-depth you truly cannot jump into this psychedelic realm without understanding that concept you need to be aware of une wisdom truthfully entering into the realm of psychedelics is not something that everyone should or needs to do and I'm not recommending them to you in any sense of the way psychedelics open doors to information and sometimes when you receive information you're not ready for there can be not harsh consequences but there can be consequences ultimately I don't believe anyone should be messing around with stuff until tell you're at least over the age of 20 if you're jumping into this journey it is insanely important to give the utmost respect to the process and what you're doing doing and doing it in a conscious manner psychedelics are a fun part of drug it is some very serious stuff and there's a lot of natural healing processes and elements to it and overall it is a very beautiful thing but it needs to be respected I'm not recommending this but I do think it's important for me to share my information cuz this is a topic that I truly resonate with and psyched dos have done a lot for me in my life and in the path of healing my past and ultimately if you're going to jump into something like this you need to be incredibly respectful you need to do it in very healthy Doses and very safe environments having someone there to look out for you ultimately before we move on I want to share that I was very hesitant to add that into the course and speak on a topic like that but ultimately I think it's something that's getting more normalized I think it's a very healthy and normal thing to help you on your healing process and your process of self-realization and ultimately I do believe it is something extremely good in life I am not recommending anyone to do it if this is not something you resonate with please please only take actions you resonate with in life please do research and be insanely respectful of this process and I guess I'll just leave it at that so let's get back to the topic at hand now that we understand that our subconscious is responsible for creating or perceived reality through our actions emotions beliefs and identity it's now our job to cautiously take over this process destroying our old self and creating a new identity through bending these four key elements creating a new identity a new set beliefs a new emotional state and a new set of daily actions if you're pretty smart you will realize that I stated this process backwards starting with ID didn't that's because changing your identity is the most impactful thing to changing the reality followed by belief followed by emotion then lastly by action when we want to recreate ourselves we must start at the backo list and work down from changing our identity first so what is our identity your identity is essentially your self-image it's how your subconscious views yourself it's based on your past experiences based on your beliefs based on your emotions and actions your identity is essentially your inner frequency if your past actions emotions and beliefs were at a very low frequency then your current identity is also about low frequency your sense of identity is almost similar to the level of your character in a video game if your inner frequency in your sense of identity is at a very low level it's basically like being a low level on a video there's certain weapons you can't equi there's certain areas you can't go into there's certain challenges and tasks that you can't accomplish certain monsters and can't feat until you begin to level up this is ultimately why your identity is the most powerful tool when it comes to changing your reality or your outer rule next any level of importance we have beliefs and beliefs are a huge huge Factor when it comes to dictating new reality and experience if you have the belief that money is hard to make that money is the root of all evil then you can find yourself into that box where that's true your subconscious is going to reflect that reality you going to begin to see more reasons and more reasons of why those St are true because the Mind likes to confer your beliefs to you meaning that out of those 11 million bits of data your subconscious is going to filter through the data points that prove that to be correct and that is what's going to be presented to your conscious mind this is why your belief system is an intensely strong tool that helps us create this external reality we experience ultimately that's why this Matrix reality that we live in uses tools that affect and change our beliefs religion started as beautiful Frameworks of spiritual guidance but nowadays it seems like almost all of them have been taken over and used as divisive systems to control the masses now this is my personal view I will never ever knock someone's religion and I truly do have the utmost respect for whatever you believe and whatever religion you're a part of but this is truly how I feel and if you read the book outwitting The Devil by nicoleen Hill you'll see how it's pretty fair to come to a conclusion like this again I have the utmost respect for everyone and their religious beliefs but I do think it is extremely essential to challenge at theas to put them to the test and ask yourself some extremely hard questions because your belief system is essentially the Keystone towards creating your outer World towards creating that perceived reality whatever you believe you perceive the only reason that your identity is stronger than your belief system is because your identity is essentially belief systems about yourself your belief systems usually address the outer world but your identity is your set of belief systems about yourself and your inner World always comes first your inner World always dictates your outer world it's not the other way around so that's why it makes your identity the most powerful next on the list we have your emotions emotions are also extremely powerful when it comes to creating your reality your emotions are basically the expression of your identity expression of your belief systems they are an expression of your inner frequency your emotions are a really big key sign to where your inner frequency lies pay extremely close attention to the emotions you feel throughout your day your emotions are echoes of your thoughts your beliefs and your identity emotions should be taken extremely seriously and they should be under stood protected and monitored if you're constantly feeling certain emotions throughout your day it's ultimately a sign of what actions you should take and Ming forward in your life you see your intuition is tied in with your emotions your gut feeling and truthfully this is a very sacred thing personally in my perspective and in my beliefs I think our emotions intuitions and thoughts are tools used by our higher self or God or the universe to help guide us to life they are extremely powerful and a man who can Master his own identity his own beliefs and emotions is far more powerful than you could ever imagine lastly on our list we have actions which might surprise some people hearing that actions are actually one of the lowest breaking things in dictating our reality it seems like everyone in the outer World kind of teaches that your actions are the biggest thing that affects your reality and your future but it couldn't be farther from the truth action is a physical element within our reality which is ultimately REO our identity beliefs and emotion are something that transcend just the Physical Realm ultimately making them more more influential and dictating our reality although actions are lowest ranking they are still extremely important it's going to be nearly impossible to live a high frequency life to have high frequency emotions high frequency beliefs and identities if you're doing these very low frequency actions succumbing to your lowest virtues and really listening to your instinctual animal mind falling into addictions not being able to control yourself basically if you're not controlling your actions your subconscious is controlling them for you you'll be listening to your monkey mind as monks like to call it and ultimately your reality wouldn't really reflect anything high frequency if you were able to control your actions in the next video in this module we are going to go very in depth on how to take control of our daily actions but before we move on I want to go over one more topic that really ties in with our dating actions and that is our standards our standards are essentially a line drawn in the sand of actions that we will do and actions that we will never do emotions that we will allow and emotions we will allow beliefs we will fall in line with and beliefs you will never fall in line with identities that we choose to resonate with and identities that we will never resonate with your standards are essentially a self-confined line around your inner and outer worlds stating the limits of things you will and won't do essentially your standards are a direct reflection of who you are your identity your inner frequency the level of your character remember how we talked about everything regressing to the mole the mean is your standard your standard is the bottom line of what things you let fly and what things you will so old ultimately if you have a low standard you allow yourself to fall in love with shitty people you allow yourself to do drugs watch portal you allow yourself to become fat and lazy skip the gym and play video games all day and detach from your purpose and goals all in the name of feeling comfortable you see truly everything is in your control you dictate your own inner World which is actively reflecting what your outer world is so it is your responsibility to set your exact standards and these standards need to be non-negotiable you truly need to commit the rest of your life to whatever standards you've set for yourself you need to make sure that these standards embody the future person want to become and in the next video we'll go more in depth out our standards and show you how to break out of the current ones you have and create I also want to go into the winter effect you see your life is a reflection of your standards a reflection of your daily actions emotions beliefs and identity that's why it is insanely important to create What's called the winner effect the winner effect is essentially a resume of small victories showing that you're the one in control showing that you are able to do the things that you set yourself out to do the winner effect is essentially a resume of all your small victories in the past as you're starting out on your journey of self-improvement no matter where you're starting it's important to have these small Victors to show yourself that you're the one to control to show yourself that you can set standards and live by them this builds up a higher level of self-identity it's kind of like training your character in the video game if you can show yourself that you are the person you think you are and you are the person you want to become this is what's going to build up with your effect over the years you're going to be able to accomplish larger and larger actions work for larger periods of time get past larger obstacles which overall just fuel back to your sense of identity and really kind of set in stone that you are the person you think you are it's really important to build up that resume of wins to celebrate those wins and really give gratitude to them and make sure that you let them kind of people into your identity showing yourself that you're truly worthy of the identity desire and the reality of Desire I also want to touch on sacrifice sacrifice is a huge key to any level of success really if you don't sacrifice for the things you desire the things you desire become the sacrifice look guys in the end of the day we are the ones responsible it is your job to cut negative things out of your life to make these key sacrifices in order to achieve what you desire cut out bad Friends cut out bad habits cut out everything that is taking away from your energy from your time anything that takes away from that future self and that future reality glue it again these are some Concepts we'll go over in the next video but it's very important for you guys to understand that sacrifice is not only a necessary part of this journey it is an absolutely essential part of any level of success if you truly want to see success you must be ready to sacrifice so now that we understand what creates our reality it's time to take control and create that new reality and that new identity that new sense of self that new set of beliefs that new frequency of emotion and new set of standards for our actions we're going to do this through a vision board and an airation joural which I know doesn't sound sound too manly fun or cool your vision board is essentially going to be a collection of images and words that resonate with this n faab identity it's important to have very impactful images very impactful words on your that will help you align with this new sense of self and this new reality you're trying to create essentially we want to be able to look at this vision board habit help us raise our frequency to align with our future self and our future goals we're trying to achieve and the first thing we want to put on this vision board is our exact goal this exact goal also needs to be backed by an exact date that we want to achieve it I can promise you that the Universe wants to help you through your process of finding success the essential goal behind everything in the universe is growth and expansion so it's ready to help you on this top but the universe likes exact Precision it wants to know exactly what you want and when you want so it can Aid you and help you on the process of bringing your dream into your physical reality so the first thing we're going to do is write our exact final goal and back it with an exact day we want to achieve it by for example I will make $110,000 by and put in a certain day of your choice you also want to break down how much sales how much revenue you're going to need to get in order to make that a reality so here's the breakdown for you to profit $10,000 a month you will need 50,000 Revenue each month at a 20% profit margin 50,000 a month in revenue is $1,600 each week $1,600 each week will be $1,666 in Revenue each day also keep in mind if you're crushing it on Tik Tok organic your margin will be way higher than 20% number two now that we know our exact Financial goal it's important to list some other key components of our future reality in our future self certain things like where will I live how will my body look for Fitness bals what car will I drive what people will I be around how will I feel who will I help what freedoms will I enjoy what new opportunities will open up to me what clothes and Aesthetics will I have the key here is to think of an entire future envir really picture the lifestyle that will be unlocked by muchi this goal create a mental landscape of what that future will look like and then go find images and words that resonate with it so you can visually put it on the board to be seen every single day number three really need to find inspirational images that touch the heart and soul this one's really important you need to Simply look at your board and see these images and feel a very big sense of motivation and excitement for achieving these goals here's some examples of how you can find images like this what are your favorite movies what are your favorite scenes in certain movies what are your favorite movie characters what are your favorite celebrities or people who motivate and Inspire find images that tell a deep story that resonates with you are there any moments in history that resonate with your soul think of any story any trial someone's had to face any obstacle someone's overcame think back to your childhood think to the things you've gone through what motivates ultimately here's some examples of images that I really resonate with and things that kind of motivate me uh avatar The Last Airbender was a show that really defined kind of like my identity and beliefs and a lot of things that I resonate with and it was something I was exposed to a really young age and ultimately seeing a made me feel like I was the Avatar made me feel like I was a like I had this specialist to me that the world relied on me like I was the bridge from the physical world and the spiritual world just like him and ultimately just who a is is something I try to embody and this show I just can't even explain the the impact this show had on me I really like the sun Warriors episode where a and Zuko have to hold the fire and take it up to the Masters which ultimately like two dragons fly out and show them the truth behind fire Ving and that scene I don't know why it impacted so much I don't know if you guys can see it but I literally have hands holding fire to represent that moment that's how much I love that episode it's also going to be hard to tell but that is Southern air Temple where in was born and I have that in the vision board as well ultimately I really just I can't explain how much this show means to me these like golden scenes of A's past and and I don't know man just the storytelling everything behind it hit me on such a deep level I also really liked the anime Sword Art Online um mainly the first season with cutio and his storyline of being stuck in that video game and I don't know my my entire youth um for second grade all the way till like I mean now basically too has been very taken over by video games and just that storyline like the character Tio really reminds me of and I truly view life as like a video game that we're all a part of and I don't know that show just resonated with me on a very deep level um Jay Alvarez uh just as a human being and like the tattoos he has has been such a huge inspiration in his videos in like 2014 and 15 really struck a core with me and kind of showed me how much the world has to offer and really killed a lot of limiting beliefs Within Me of like certain thing you can achieve at certain ages and just his overall aesthetic and outlooks on live for something that I really resonated with so much so that I counted down his tattoo artist just to get a style similar to his ultimately we also have some travel stuff up here I've I've always wanted a lambor gige ever since I was young so I threw that in there I really want to visit Dubai and just trap of the world as much as I can and I really like the Aesthetics uh really like high quality homes and buildings and I really want to live it's some sort of like high-rise apartment that is very minimalistic and futuristic and then down here we have a building that I would love to own for a company void energy which I have ultimately had to put on PA which sucks or due to the upcoming recession so in order to best Safeguard my wealth I realized that it's probably not smart to open up one of the riskiest business models during a ENT recession so that's on pause for right now but that's something that I would love to do is on my own building um on my actual vision board I have the void Energy logo of the company kind of made here on Photoshop yeah ultimately these are images that really strike a chord in me and really motivate me and excite me about the future next we have some different words so I have a obsessed up here destined patient fate I will never give up I am worthy 100,000 profit a month that is a goal for me abundance and ultimately these are words that I kind of need to need to hear and things that I need to embody to reach the goals that I have personally so putting words like that on your board are going very very impactful which leads us into number four we need to figure out some words for youris board put together a list of words that you think explain the person that you're going to have to become explain the level of reality and will be experiencing things that you can look at your vision board or really feel and get excited about now let's quickly jump into how to make this vision board the first thing you need to do is locate what type of board you want to make I have all of my own cork boards you can see the one right there and the two right there but you can essentially dra on anything you could put just pictures blank on the wall you could grab a white board and just put them up with magnets you could just tape images on toer it doesn't really matter what your board is the main thing is it needs to be really close to your computer where you're going to be working so you can see the board daily I'll show you guys real quick we have three right there one more right there then two over there and warm up there essentially my entire office is surrounded by them so I can't really escape and anytime I'm feeling down or discouraged I can just look at them and kind of eras them her frequence so once you've located your board you need to figure out exactly where it's going to go inside your the next step is locating the images you want to put on and set up all the text and really just organize everything so you can PR all out cut them up and put it on board easiest way to do all this is going to canva.com ultimately we're going to be using canva for the entirety of our e-commerce Journey it's a $12 subscription each month but I promise you it's worth every single set Cana is an absolute necessity through this course we first need it to design our vision boards we will then be using it for logo designer and tons of other things moving forward below this video in the description I have an affiliate link that should give you an extended free trial so make sure you click that link it is also an affiliate link so it does help me out and I really appreciate it Cana has a ton of images in its own library and a ton of amazing fonts so you should be able to find almost everything you need there when it comes to images you can also use Google images or unsplash.com to find more kind of aesthetic higher quality images now this next part is important you need to find your board and grab a piece of paper and hold it up next to the board to see the relative size of a piece of paper and how it will fit on the board let me show you so right here we have my vision board and a piece of paper next to it ultimately when we jump into canva we need to create a design template that's the same size as paper so when we're on cano we can grab our images and put them on this piece of paper to understand how big they're going to be when they actually come onto the board this is really going to help you design the board with perfect Dimension sizes to understand how everything's going to look and really assemble something that looks aesthetic it is important though to put more images than you need and more text phrases than you need just in case when you print stuff out if the sizes don't really work you have more images to throw in if there's any empty spaces you need to fill next to print out images you can either do to your house or go to CVS they have a really high quality image printer but I think it's kind of expensive so you can also go to like office nexts or Office Depot you can just look up the store and now like call a local store ask them for their email send them over your canva designs and tell them you want them print it out in the highest quality paper they have next if you need to hang up your board you need to get these velcro strips these 3 end command strips are really good they can hold up to 16 lbs of weight what's good about it is there's a sticky side that sticks to the wall and a sticky side that sticks to your board and then you can velcro them together like this meaning you can take your board off bring it back down switch out the images anytime you want to kind of upgrade your board and then just velro stick it back onto the wall now that our vision board is done let's jump into our daily affirmations Journal this is going to be a very important part of every single day moving forward every morning you're going to sit down for 10 minutes in front of your vision board conturing up the emotions this was your current reality how would you feel Hing up emotions of gratitude and depreciation acting as if this vision board reality is your curb reality now you want to act as though you've already achieved everything on this board feeling that level of gratitude towards yourself for achieving it and towards the universe God or your higher self for helping you on your path to achieving that reality if you set in front of your vision board for 10 minutes each day doing this this will quite literally raise your frequency to the exact level of that reality of schals and we know if our inner World frequency is high then our outer world has to align with it this will essentially speed up the process of your dreams becoming a reality after we've done that for 10 minutes it's really important to pull out the affirmation jural and we want to write down affirmations and statements that resonate with our new found self and our new found reality writing down statements like this and putting them out into the universe is extremely powerful you can do them verbally as well as write them but these statements should be a direct reflection of your future self and the reality you're trying to create here is a list of example statements you could write in your Journal State I am worth $10,000 a month profit I'm so grateful I achieved my exact goal un exacted I put in work and stay diligently focused on dreams and goals bringing them to reality I operate a frequency 20 times higher than others around I am strong smart and perfectly equipped with every tool I need for Success others feel my frequency when they are around me it inspires and uplifts them to others look at me for guidance and help I bring light and happiest to everything around I'm worthy I will achieve I am the master of my own fate each warning you need to be set in front of your vision board for 10 minutes and spending 10 minutes on your affirmation J there's no rules to the things you write but they need to be statements that you personally resonate with and you think EMB bonding that future self and future go lastly before we wrap this video let's talk about some practical life changes you can make to help you resumate with this new self and new reality the best thing you can do is start changing your Environ start going a fancy restaurant start treating yourselves to things you usually would you need to stop focusing on scarcity and lack stop looking at Price tags stop limiting yourself to theid you can experience you need to start focusing on abundance this is our time to take action and to show ourself that we are worthy of this change to show ourselves that we are in control that we can actively break out of this old identity assume a new one and start living in this new environment this new reality that we are going to actively create consciously it's important to match these inner World changes with outer World experiences obviously only do things that are within your means that you can afford to do but if you're truly trying to level up it's very important to show yourself that you're worth the EV level in that you can spend money with yourself it's really important to cultivate that new environment go to that fancy restaurant once a month go look at a fancy new car on the dealership go look at new clothes and designer stores if that's something you're interested in go drive around really nice neighborhoods and imagine what it would be like to live in these houses start setting your frequency higher start setting your focus and start aiming higher imagine all these things are yours already the only thing that's truly separating you and them is time the moment you change your inner frequency these things become yours instantly the only reason they are yours in this exact moment is because it takes time for the hour world to bend to your will and match with your newly set standards guys money is all around millions of dollars are in circulation every second spend some time tapping into what that mean see money up close see wealth up close see abundance feel abundance you guys need to understand that there's people making millions of dollars a month you making $10,000 a month with your e-commerce store isn't even a drop in the bucket of the amount of weth it'ss out there promise you you can do this it's very important to hold this new identity this new reality and this new future very close to your heart you need to baby it nurture it and protect it at all costs remember it's okay to feel disconnected from things to feel discouraged to feel low frequencies it's okay to feel unworthy at times but in those moments you need to sit down with your vision board and to sit down with your aerations journal and charge back up your frequency charge up your actions charge up your emotions your beliefs and your sense of identity remember that life always abs and flows but you are always able to control your reality and get back on the past anytime you're truly feeling down and discouraged close your eyes and picture your future self in 10 years they have accomplished everything that you set out to accomplish imagine they kneel down to you and lend a helping hand lifting you up towards your goals inspiring you and showing you that you can do it your future self is always there to land ahe you in all honesty they probably love you more than you love yourself in this exact moment they're truly there to call on them any time no one will ever have your back like your future self will also feel free to do this with your past self one of the most powerful things that happened to me throughout my experience in going counseling was the counselor told me to Envision my past self going through all these traumas going through these horrible events that I was there to witness and told me to imagine my current self now going and huging and helping and being there for my own s and truly we did like a full meditation we did this whole thing and and that was a very big breakthrough for me and it's also very strong to be able to do that with your future self picture your future self that's acheve this coming down and helping you on this path because I promise you guys anything that you could achieve in your ground you could achieve in your reality and time is non-existent that future self is there to help you you can call on that that's truly something also feel very open and free to communicate your struggles and issues and any down times with the community we will always be there for you and Happ your back remember to stay away from from pessimistic views coming from a place of negativity and just outright complt we always want to share our experiences in a positive light but it's truly okay to express your emotions to express how you feel and where you currently are in life you're always welcome to express your situation I just want to make sure it comes from an optimistic Viewpoint and ultimately guys that wraps up this video it was extremely long I've been filming for an hour and 44 minutes already but I want you guys to understand that everything I've shared with you is Food For Thought these Concepts truly are seeds once they are planted they can take growth and really teach you a lot about life let these ideas perspectives and thoughts teach you over the next couple of months apply this information to different moments letting that seed of understanding take root and grow into something beautiful you'll be mind-blowing a the Mount of insight and open doors for you on the path towards achieving the future you desire here are your actions read the untethered soul and the for reents create a new set of Standards cultivate your winter effect by staying true to yourself remaining discipline and practicing your new set standards create your vision board purchase a daily affirmations Journal start creating a new environment for your new found idea clean your room rearrange things set a new stage for yourself as the main character in this movie of Life all right so we just took an extremely tiny glips into the rabbit hole of spirituality I know those videos must have seemed really long but I promise we barely scraped the top of the iceberg but now that we slightly understand how our inner World works and how our outer World functions with the seven universal principles it's now time to connect our inner world and our outer world together taking full control aligning our actions emotions beliefs and identity together towards our goal for massive success [Music] we're going to be accomplishing all of this through one little chemical in our brain and that is dopamine so what is dopamine you've probably heard about it before but don't really understand the full extent of it dopamine is essentially a navigational chemical in our brain dopamine is designed with one single purpose in mind to help you navigate and take certain actions and go towards certain directions in life dopamine essentially programs your subconscious mind and primes it towards what actions you should take it does this through rewarding certain actions with large spikes of dopamine and the feeling of dopamine and hitting a large Spike of dopamine is essentially feeling a large sense of pleasure and fulfillment this process is essential to Nature in ensuring that the action of an individual aligns with the best actions to take for the further evolution of the species here is an example a fox is hungry so it searches for food after hours of hunting it kills a rabbit as it's eating the rabbit the brain rewards it with a huge Spike of dopamine another example there's a male Fox attracted to a female fox they mate and their brain rewards both of them with large spikes of dopamine the reason I brought that up is because food and sex are the primary example of a natural dopamine release the brain releases this chemical as it realizes that this action further evolves the species as a whole through rewarding the animal with this large dopamine Spike the subconscious realizes that if it keeps doing these actions it will keep getting those dopamine spikes since animals obviously have lower levels of consciousness than us it's very important that dopamine can be released to help them navigate which decisions to take throughout life but the most important part is it's getting the animal to repeatedly take these actions usually any task that rewards a large amount of dopamine is a pretty challenging and hard task to achieve or accomplish that is why the brain provides this huge Spike of dopamine essentially acts as a motivation for the animal to do hard tasks knowing that it's going to get that dopamine Spike at the end the brain provides this dopamine spike is basically a huge chemical form form of motivation that ultimately allows the animal to accomplish impossible tasks it will go through physical pain hunt for hours and do anything it takes to get that dopamine hit ultimately tasks that it probably wouldn't do if it wasn't subconsciously programmed to understand that the dopamine reward will be at the end and since humans are glorified animals we have the same process ingrained in us and honestly we would not have the reality we know today if nature didn't somehow create this process over the years as Humanity started to evolve scientists started understanding dope and really doing research on how this process works scientists began hooking up devices to rats brains that would stimulate their dopamine receptor if they took a specific action essentially they created a little button and anytime the rat would go over and push it it would get a huge Spike of dopamine to their surprise the rat became completely obsessed with hitting that button it would ignore its food it wouldn't drink water it would go through electrical currents it would walk over painful objects just to hit the dopamine button there was almost nothing they could do to stop this rat from running toward WS the button and hitting it and of course Through The Years corporations got their hands on this information and began creating products and services geed solely towards stimulating our dopamine receptors and over the years eventually being able to create nearly perfect dopamine releasing systems Tik Tok is probably the best example of this truthfully the algorithm that runs Tik Tok will go down in human history as the most powerful and effective dopamine releasing system Humanity has created so far essentially every business you can name utilizes this information to get you coming back to their products and services over and over and over again just like the rat sacrificing your future success your money your time your freedom sacrificing relationships and basically anything just to get your hit of dopamine with porn fast food drugs video games social media movies TV shows the list basically goes on forever you see dopamine was designed to be released after accomplishing a huge challenging task like hunting or finding a mate now you can simply get huge dopamine spikes by reaching in your pocket and grabbing your phone this is ultimately what allowed our species to evolve into a fat lazy confused unsatisfied mess we're in today and essentially we're programmed into this kind of dopamine slavery at a very young age basically through our unconscious parents who string us along into all these unhealthy behaviors that are basically just social norms at this point think of what you would do as a child before going to school you probably eat your sugary horrible breakfast of like Eggo waffles or cereal and you probably watching cartoons the same time you were eating that breakfast from a young age our dopamine receptors are rewarded for behaviors that take zero effort as this kid is eating his sugary filled breakfast he's getting hit with a huge Spike of dopamine that's because sugar is hard to find in nature so when an animal would find it they would get hit with a huge Spike of dopamine but nowadays all you have to do is go downstairs open up some plastic packaging and get hit with the same amount of dopamine that an animal would get hit with after days of hunting plus meanwhile this kid's watching cartoons as he eats the sugary food meanwhile the cartoon is programming him with whatever agenda the media company's throwing at him but also when you're watching shows you kind of subconsciously view yourself as the character so if the character accomplishes something you get dopamine releases as well ultimately you get the point it's pretty easy to see that in our modern world we're almost doomed to live a life of dopamine slavery train to succumb to our lowest virtues and values in order to get our dopamine hit as we grow older it turns into drug use porn addiction and we slowly progress into worse and worse wor behaviors searching for the easiest path to dopamine the more you do these instant gratification based actions the less dopamine is rewarded each time which essentially forces us to walk down this breadcrumb path to hell and being woken up to information like this is not too fun it has a pretty dark nature realizing that our entire Society is built off systems like this to realize that systems like this were consciously created by others realizing that the true people in power in this world want mindless slaves who are distracted by their own Primal urges who are too dumb to question anything and ultimately just people who accept reality and will work to just simply survive but with all that being said essentially no one is to blame for your reality but yourself greed will always take over people companies will always optimize for the most profit and governments will always want mindless citizens or it creates too much of a problem for them to manage everyone at the end of the day you own your own inner world no one can take that from you no company no system no government or any amount of dopamine can take over your your inner world and suede you to take actions you don't want to take unless you allow your actions emotions beliefs and identity fall into resonation with statements like I'm addicted to X I'm not an overachiever I don't have what it takes I'm depressed I've always been like this I can't change you see ultimately words are spells that create your own reality the thoughts you think and the words you speak quite literally cast spells around you why do you think it's called spelling ultimately this is why I've gone so deep with explaining your inner world so I could present you with this idea today and we could ultimately come to this conclusion together you are the one that's in control of your life you're simply not limited by anything some of you might believe you're depressed maybe you've even been diagnosed maybe you take medications maybe someone told you you have a chemical imbalance in your brain and you're doomed to live a life of depression that all you can do is take mind-numbing medications to hopefully manage it for the rest of your life and maybe you agreed maybe you allowed that information to resonate with you maybe you allowed that statement to creep into your identity maybe it took hold of your belief system maybe it took power over your emotions and started affecting your daily actions you see the most powerful way to control someone is through changing their identity and you see how just accepting one identity statement ends up with you being fully controlled by it if you align your identity with something and your beliefs fall in line with that identity then your emotions are governed by it and then ultimately changing your daily actions completely boxing you into the reality of whatever identity statement you resonated with if you don't don't want to feel depressed you simply cannot identify yourself as someone with depression I think ultimately a lot of people in our society have allowed themselves to resonate with statements that limit themselves that give out the control that they naturally have as an individual I think a lot of people in our society have also Fallen victim to millions of different sources of dopamine becoming completely addicted to them and pushing that dopamine button has become their only sense of fulfillment in life accomplishing nothing searching for the easy way out hoping to become rich with minimal effort subconsciously thinking that true fulfillment can come as easy as all their addictive forms of instant gratification everyone is used to receiving fulfillment in a blink of an eye everyone has such a low expectation of what it takes to feel real fulfillment and success in life let's think about video games through a couple minutes or hours of hard work on a video game you can level up your character get access to new weapons rank up and make tons of money inside the game reaching all sorts of levels of fulfillment through easy toore dope mean releases that the game developers consciously designed to keep you addicted to their game the game of life doesn't have these little breadcrumb paths to dopamine that easily allow you to feel dopamine in senses of fulfillment without conscious mental activity in life you can put months or years of work into something without a single milligram of dopamine being released having almost nothing to show for your successes life is on a scale 1,000 times larger than these video games then these Tik Tok algorithms sugary food and porn sites an animal will hunt for days on end working their asses off just to Simply eat to get their dopamine release meanwhile all we have to do is go through the McDonald's drive-thru and we're still pissed if we have to wait 5 minutes in line to get our sugary saturated empty carb piece of meal that releases 10 times the dopamine that the animal would receive through a full day of hunting so if we want to break free from a lifetime of social programming and dopamine addiction the best thing we can do is a dopamine detox dopamine detoxes are a huge and absolutely essential component for a success if you're living in a reality that even slightly mirrors the one we've been talking about this whole time then one of the most beneficial things you can do is reite your story and to recreate yourself on your own terms I thought it would be perfect to bring up the topic of dopamine detoxing once we went over all the inner world work explaining the vision boards The Daily Affirmations so we can now utilize the last Keystone the last nail in the coffin to finalize our success and truly create the lives we desire so what is a dopamine detox dopamine detox is essentially the process of rewriting your brain through reprogramming your dopamine receptors we do this by cutting out all forms of instant gratification essentially anything that has the ability to spike your dopamine without requiring a ton of work needs to be completely cut out of your life then we replace these old dopamine habits with new real habits that give us a real sense of dopamine essentially if we do this properly we can only receive dope mean through accomplishing long form tasks or overcoming large challenges this will give us a natural real sense of dopamine and get us away from all this synthetic dopamine that's produced through these addictive based systems products and services that ultimately turn us into consumption slaves basically there's two people in life we have consumers and we have almost everyone in our society is a consumer they are Mindless Drifters modern-day slaves dopamine addicts with one goal in mind while on the other hand we have the path L traveled we have the producers people who create things people who live live life intentionally and consciously people who live in line with their purpose and passion essentially people who receive dopamine through healthy and real sources people who receive fulfillment based on their conscious actions and efforts these are the people we want to become so here's how we do it we're going to be cutting out every form of instant gratification we possibly can things like video games porn junk food music social media movies TV shows drugs alcohol and replace all these bad habits with new healthy ones that actually give us a real sense of fulfillment and achievement things like working out meditating eating healthy working towards a specific goal something that's on our vision board actively working towards that reading yoga stretching or just simply setting out in nature through this process you quite literally reroute all your chemical and neural Pathways within your brain and body by cutting off every form of instant gratification we naturally can only be rewarded with dopamine through delayed gratification through actually accomplishing things that get us towards the life we want and the person we want to become here's the secret dopamine has to be produced can't turn off dopamine ever the only thing you can do is change the direction that dopamine is pointing towards remember I called it the navigational chemical dopamine is essentially a compass and all of your compasses are pointing down the path towards hell through instant gratification meaning you literally don't have to work towards anything in life dopamine is simply spawned out of thin air by going through a drive-thru or sitting on your phone and once everything in life is handed to you that's when things can begin to turn dark if you have zero challenges in your outer world you begin to create challenges in your inner world this is because as human beings we are naturally designed for Progress dopamine must be released we must work towards bettering oursel for the Improvement of the entire species this is why dopamine is here this is the essential purpose of dopamine so if we have zero stimulation from our outer world the mind starts creating problems for you to solve you start getting faced with challenges and tasks in your inner world just so you can reach levels of dopamine by solving these problems in your inner world so if there's no stimulation from your outer world the mind starts creating problems you can solve so you can get your hits of dopamine you start getting faced with challenges and tasks in your inner World which is completely unnecessary you don't need that in your life mental issues only manifest when you have zero sense of stimulating work in your outer World let me say that again mental issues only manifest when you have zero stimulating work in your outer World Now that statement opens the door to a six module course itself and a large list of a ton of other things but I want to Simply leave it at this a dopamine detox is an essential part of success you must break the tie from being an unconscious consumer and migrate into the lifestyle of the producer the Creator the conscious and intentional being here is my exact protocol for a full-fledged dopamine detox you'll have to follow this protocol for one week with zero exceptions here's my Protocol no porn and masturbation no alcohol or drugs no breakfast you must do intermittent fasting no unhealthy or processed Foods no Mindless entertainment through social media movies TV shows YouTube none of it you must work out every single weekday even if it's just for 30 minutes you must drink as much water as you can each day I try to do a gallon every single day you don't have to do a gallon but I really advise it you must meditate for 10 minutes each day you must Journal your thoughts and feelings for 10 minutes each day and you must read 10 pages a day you must work towards your desired goal for 2 hours each day so that would be our Drop Shipping Store trying to get the $10,000 profit a month you must get 8 to 9 hours of sleep each day you must spend 30 minutes outside even if it's just sitting in grass or going for a Mindless walk this one's a hard one you can't listen to music the entire week you also must adapt into cold showers you can do a normal shower but you have to turn it to cold at the end of the shower at least and try to get into taking full cold showers if you can and lastly you must have absolutely minimal phone time no more than 1 to 2 hours a day and try to keep all of your tasks on your phone and on your computer as organized conscious activities that are going to progress you to become the person you want to become now I know that protocol is absolutely insane and for doing that for a full week is honestly one of the hardest things I've ever done in my life anything you've been avoiding in your life must be addressed at this time since you will have a large amount of new free time since you have no distractions anymore you have the time to explore yourself to explore your reality and to explore the things you've been running from your entire life through distractions most of us don't even realize the things we're running from through avoidance distractions and instant gratification so when these things are gone you essentially see an entirely new side of yourself your mind your actions your reality everything it's almost like you gain a new level of Consciousness that you've never had before this is your time to heal to kill your old self to solve problems and actively recreate yourself through conscious and decisive action we are no longer going to run away from our problems we are no longer going to hide in instant Gra ific ation and Mindless distractions this process is essentially going to shine a light on your soul and on your entire life as a whole showing you things you didn't realize before bringing up emotions you forgot in order for you to process them I promise these 7 days are going to be like anything else you've ever experienced and it's going to be extremely hard I followed this protocol last year this exact one I even had some more rules on top of it and truthfully it was so hard to get through all seven days on day five I found myself just angry just frust frustrated and mad for no reason so many emotions were rising up from my past and I was forced to process them there was nowhere I could run there was nothing I could do to distract my mind and ultimately I saw a new level of reality I was able to analyze my thoughts and actions and truly see myself from a third perspective I promise the value you're going to gain through these seven days will exceed any expectation you have for the process the beauty about dopamine detoxes is that you don't have to do this forever you don't even have to do this for a long time it's one week out of your entire life you just need to accomplish this hard reset in order to break free from the past and consciously create a meaningful future moving forward and then you're done you don't need to follow this protocol forever because now moving forward into the future you're going to have this understanding to help you navigate correctly through the actual decisions you want to make you will no longer fall into unconscious pattern habits and actions but if you do you can just do a simple dopamine detox again it is healthy to do these one or two times a year just depending on whenever you need it and if this exact protocol seems too challenging you can do this for a 3 to 5day time period or you can do a full 7-Day period with less rules and slowly work your way into doing a full 7-Day dopamine detox with my exact protocol you're welcome to go at your own pace but I promise you if you have the courage to jump into the deep end and do the full 7-Day protocol I promise it'll open your eyes in a way you could never imagine and it's ultimately worth all the pain and struggle of jumping into the deep end now since you have to read 10 pages a day this is the perfect time to pick up the book The cabalan that I mentioned before for as well as the book the science of getting rich you need to finish these two books before anything I ultimately have a list of like 30 books I can recommend you guys but it's extremely important to get to the other books when you're ready for them before we end this video I want to quickly reiterate how powerful this process is dopamine is quite literally the most powerful and potent form of motivation that exists on the planet and I'll show you how through a little example think of your Consciousness think of yourself as a little Surfer out in the ocean now think of dopamine is a massive way W essentially an unlimited source of power previously this immense power this huge wave was driving us in the wrong direction forcing us into our comfort zone and it was directing us towards that path to Hell through instant gratification addiction and endless consumption but now that we' have changed the direction that this navigational chemical is pointing we literally have an unlimited source of power behind us to take us absolutely anywhere we want to go in life all we have to do is ride that wave choosing the direction we want to travel this wave will never die all you have to do is keep writing it once you accomplish this dopamine detox it's important to give yourself a pretty large reward like we said in the first video it's extremely important to celebrate your successes and this is a huge success a major win for your long-term growth and self-improvement make sure you treat yourself but you need to be careful there's only one rule with that you can't reward yourself with allowing yourself to do negative habits here is a perfect example I just finished my dopamine detox so now I'm going to watch porn and smoke weed again this literally just puts you back in the circle of self-sabotage taking you further away from your dreams and changing that navigational chemical to point back in the direction we just worked so hard to change you need to reward yourself with things that bring you closer to the person you want to become we need to think of our future self as a millionaire that's accomplished all of these goals how would that person reward themsel for tasks they accomplish they'd probably go buy something nice go on a very nice vacation get some new clothes go to a fancy dinner help out the people they love treat yourself to things like this even if it might be a little bit hard on the budget reward Yourself by showing yourself what wealth looks like live a day in the wealthy man's life go to a fancy dinner get some new clothes go look at new cars go look at new houses just be in the environment of these things reward yourself in ways that will make you feel proud of yourself at the end reward yourself with actions that resonate with your new found identity and lastly we'll leave you off with our action steps number one begin your dopamine detox protocol go make a post in the community group with your exact protocol the amount of days you're doing it and the exact day you're starting once you finish this protocol come revisit your post and let us know what you learned and what you experienced number two read the cabalan and the science of getting rich little tip I like to order the book on Audible and have a physical copy so I can listen to it as I'm following along and number three get ready to finally jump into module 2 and start our journey into eCommerce hello hello ladies and gentlemen welcome into the second module I have put an ungodly amount of work into organizing this and perfecting it and I'm quite the perfectionist so I can quite confidently say that this is one of the best things I've ever made and something that I am the most proud of this course means a lot to me and this community means the world to me I truly understand my duty to you guys and I can promise you it's the highest priority in my mind to make sure you have an absolutely amazing experience going through this course being a part of our community and in the end of the day everything that I do is to provide value to you guys seeing you guys grow gives me the most fulfillment I could ever imagine it's very deeply aligned with my purpose with my soul and something that I just truly enjoy doing teaching and seeing people grow is one of the most fulfilling things I can imagine so with all that being said let's go over what I'm talking about in today's video today we'll be diving deep into one of my Tik Tok stores that's had some pretty notable success this store was operated solely through Tik Tok I'm going to be breaking down basically everything you guys could want to know the products the adss the website how I found the product and everything along those lines I started this store basically at the exact same time that Tik Tok ads were born so this store was where I learned everything this is the store where I tested everything and really found the strategies that work for me today so without further Ado let's Dive In [Music] all righty boys welcome into the back end of my first Tik Tok store so I believe this is the first time we've gone into the computer together no no um webcam no fancy Studio setup so in this video I wanted to be more candid and relaxed and basically just break down my store show you guys anything and everything you might want to know anything you might need to know so you can replicate these successes on Tik Tok yourself so this store was done solely through Tik Tok looks like we started around August yeah August September is first month had like 30k in sales yeah we had we had some really big instant successes if you take two seconds to look at the graph you can see there's a lot of issues a lot of um big tanks and sales huge explosions big tanks and I'll really really dive into everything our average sessions was a little bit more I usually want to see sales higher than this number customer rate returning was pretty decent I'll also be going over my biggest Facebook store that I had and um showing you guys literally all the analytics and everything for that and so it'll be interesting to see how the numbers compare and contrast um but yeah 1.43% um returning 2.26 conversion rate I believe that's pretty standard average order value was 34 but we bumped it up here at the end and I'll talk about how I did that had almost 20,000 orders here you can see the personalized necklace was the top product and we'll get into the whole website almost 99% um traffic on mobile I'm guessing the desktop people saw Tik Tok ads and then came in later on the computer they opened an email from us or something along those lines so we primarily targeted the US that's pretty common for all the stores that I run Canada and UK definitely had some notable um sessions China in there too as well that's kind of funny I think that might have came from organic CU we we definitely never targeted China but yeah these are some of the numbers so let's jump into the store so if we hit here you're going to be very underwhelmed very very underwhelmed and there there's some ups and downs with this store so this was the the testing store if you will this is where I really learned everything with Tik Tok and kind of got my feet wet and saw successes and overall for kind of like having a testing store being able to hit almost um 800,000 in like a year is pretty good in my book but this store is basic and I'll tell you why it wasn't kind of developed into higher levels later in this course I'm going to be going over like literally hundreds of websites showing you what's good what's bad different brands all those good things and you'll notice through the video that I'll do later that this is a very bad store this is a very simple store it's a very easy store it's it's nothing special at all but it was still able to bring in 770,000 so this is the store to give you kind of a story line of how it came to be the first thing I want to go over is this the Vintage photo keychain this this is the the product that started it all so let's go to the product page again underwhelming very very underwhelming it's almost unbelievable to think that this store actually brought in that um amount of money but it just goes to show you that um I think a lot of beginners a lot of people that if this is your first store you're going to be really caught up and like oh I have to make my store perfect or I'll never get sales or all this money I spend on ads is just going to go down the toilet cuz they're going to come see a horrible website and never purchase and honestly it's just not the case you'll you'll come to find that in my later video when I do case studies of other people's stores and other brands and break things down that a lot of stores look like and they do millions in sales right there's a lot of Boomer websites they look really bad I'd call this a boomer website for sure right this looks horrible this is a video I took in a spiritual shop with my girlfriend that's her hands holding the thing you can literally see me in the pictur like iPhone video 2 seconds AliExpress images like it does not get easier right and I don't recommend this I'll be honest this store is still testing phase it was never branched out into the full branding mode because this was testing grounds and again because we had so many issues it was too inconsistent and there was um bigger opportunities and other stores I wanted to focus on instead of just this but honestly if I took this to the full brand mode like kind of what I'll show you in the later videos of stores that go into full brand mode I think this could do Millions a month in sales honestly I think it it could fully take over the whole industry and honestly I think this product's decent right now but be careful with me saying that a lot of people are obviously going to go jump in and try it so um be aware of that yeah to break down kind of how the store came to be my Facebook ads were down I got taken down Tik Tok was uh just coming out and I wanted to jump into it and I had a friend that recommended me the the relationship Niche he said um it's it's doing well on Tik Tok I have a store that's doing it why don't you go give it a shot so I looked up products that kind of fit this relationship Niche or like a a gift for a loved one and that's obviously where the name came in super simple like this is just text on camera guys like boys this is as Bare Bones as it gets right so attempt this product and the reason I chose this product is because I found a good video ad for it so I did what you'll later um come to understand as the reverse method the reverse research method which we'll get into later but I found the video ad first so that gave me the framework of everything I needed CU if you find a winning video ad you see an advertisement on Tik Tok tons of views tons of likes it shows that that's a winning product and it also shows a winning video ad and it also shows a winning website it also shows a winning product description and so on it shows an entire blueprint if you will of a good product so I found a really good video ad and um basically just took it honestly I basically just took their ad um I outperformed them on advertising on budget and uh believe it or not this website was better than theirs which is pretty sad to say but yeah this product took off and this was um basically probably up to here probably around 200 300K was brought in and around January something really cool happened so I mean yeah go go visit this website loving surprise go study it a little 10% woo everything's designed for mobile so so do keep in that do keep that in mind um the the desktop version is not the best but it's it's pretty ass in general but anyway something amazing happened January I found this brand where so these guys to give a brief history on them they started as like a pet channel so the dude that runs this he was running or maybe still is running a very big like dog page some Instagram page at like millions of followers so they started selling these dog rings and they they started selling um this pet necklace and then they found the heart necklace and then they just really branched into like Photo custom photo bracelets everything and so I saw some advertisements for this product I was like ooh loving surprise doesn't that fit perfect maybe I can out brand him right maybe I can outwork this guy maybe I can take some inspiration from him take this product and go even farther so jumped into this product and that's when we saw basically this so it it might have been this one here a little bit too but these big um divots these big horrible downfalls were ad accounts being taken down and this is still an issue with Tik Tok a little bit but not as much because you have to understand that Tik Tok was basically birthed in like this time period right like right around here so it was brand new absolutely brand new There's issues there's a ton of things and my ad account got taken down many many times but basically this product was probably like over 400,000 so definitely um maybe even five honestly maybe maybe five so a good majority of our sales were coming from this necklace and sad to say I didn't even Branch into the bracelet and the bracelets there top product right now if you click their Google ad it goes right to the bracelet so that's kind of how you know their top product I'll be teaching you guys a bunch of little hacks like that but they're sending all their Google traffic to their top product right they're not going to send it to their worst product so this one's the big winner right here I don't know if these reviews are legit but these guys they're still kind of sleeping like honestly you could still scale this product up a ton and brand it in a way better way I don't want to be like a super big advocate for this product this this kind of like industry because I haven't tested it in a while and and maybe it is dying maybe it is dead but if you have good video ads you can make anything come alive and and this was a really good product and it wasn't too long ago right I mean depends what time you're going through this course Everything's Relative right but it was it wasn't too long ago from one I'm filming this now so definitely some um potential there so we we tried some different products um we did like a a sterling silver kind of like a upsell for it we try to jump into the pet Niche targeting pet people making like pet videos this calendar keychain took like a little bit of buzz it maybe got like 10,000 in sales and just kind of fizzled out we couldn't get good video ads going for it and that's something you'll come to find with Tik Tok and with Facebook as well is your success is based on your video ads honestly so obviously you have to have a good product right obviously you have to have a decent website at least but um this is a good example of not having to have the best website but truly at the end of the day the the absolute best thing aside from having a winning product because we know we need that the most it's your video ads so all these big influxes came in when we had a really good video ad a really good video ad right so oh our video ad died oh ad account went down oh we got the ad account back and then oh we got a new video ad working really good so um obviously I'll explain everything in depth but that's a good kind of gist of the storyline of the store and now I want to jump into Tik Tok and show you guys a little bit um about the ads we're making and give you more context there so loving surprise is the brand name and if you'll notice here we have some videos with some decent views we got 2 million 1.7 but there was way more so so let's start at the the start of the story you can see all of these video ads for the little um keychain right with the little photos in it then the calendar didn't see too much success and then we got the photo necklace going so we had some ugc people these basically were all of like our own personal videos but the real thing that was bringing in the majority of sales lowkey was basically just grabbing where felicity's ADS so let's let's quickly dive into their Tik Tok so let's check some of their ads and I think why I saw so much instant success is I was able to outperform them on ads um at the end of the day I think the guy that's running this store is pretty good he knows what he's doing to a a decent extent with e-commerce but um I think um I was outperforming him on ads because we had views um up to the 13 14 15 million on some videos and that's where we were getting a bulk amount of our sales and these views aren't organic so we'll we'll dive into a bunch of things I'm I'm probably getting ahead of myself in explanations but it's good to know so this is what's called a spark post ad and what that is is this is an organic Tik Tok video they made it they posted it on Tik Tok itself then they went into Tik tok's advertisement platform picked this video as the video ad started pumping it full of money and that's where all the views came that's where all these comments came from so almost all of these are spark ads so if we understand that we can understand that okay this video got a ton of sales but it fell off around 9 million views right or else he would have kept the ads going it'd be a billion views right if he's still making money he would have kept going so that's a cool way you can kind of jump in and understand how good a certain creative is how good a video ad is this one was a really good hook so basically what I would do was grab these videos I would use this hook this hook um we never really Ed that hook but we probably should have cuz it got so many views and then we would put our videos behind it so we' just grab their hooks cuz basically the Hook's the most important part I could have the best product the best website the best video ad in the world but if the first 3 seconds of my video ad are horrible then the person Scrolls away right so I didn't get any even though the rest of the video is a proven video it gets so much sales it's absolutely amazing it doesn't matter if the hook didn't get them also use this hook a ton use this one a little bit but it wasn't um too good and um I'll go into like legalities I'll go into the issues of using people's videos and you have to be very careful right there's obviously the little moral debate but there's also um things you just want to be careful um legal wise and there is some kind of gray lines there's some things you can do but um overall my biggest thing I could say is I don't recommend it I don't recommend stealing videos but the only kind of Cav y to that is you can do it in the testing phase you can do it when you're validating a product and obviously I'm overe explaining obviously we'll get into all that stuff but yeah this was basically the rundown so we were grabbing videos from these guys and this guy was getting pissed cuz clearly I was scooping up a lot of his potential business and so he kept trying to file what's called a dmca claim um basically just saying that we're taking like his pictures because Tik Tok didn't really care he would try to file things to Tik Tok and they wouldn't do anything so he filed something to Shopify sent saying that hey these product images those are my product images and they were we were using his product images but it's not really his you know like he grabbed it from the supplier anyway he grabbed it off AliExpress whatever it's not like he took these pictures with his camera took the background out put it in and upload it himself right he just got it from a manufacturer and probably added this part to it so it was kind of a petty argument to make with Shopify just to get us shut down so I had to go pay someone to like do these 3D renderings so they're all different whatever he takes the store down and eventually I think he filed so many complaints with Tik Tok that they did take our video ads down so we had about like five times this in video ads we were pumping video honestly probably like 20 times this pumping video ads out taking and mix and mashing all his clips into new ones bulk testing them on Tik Tok seeing what works scaling up budgets huge and we'll go into strategies obviously but that's basically what happened that's basically it and if if we want to go into some nitty-gritty of like oh what was your ad copy oh what was your offer and all those things I'll be real with you on Tik Tok doesn't really matter get a good product get some good video ads test them a bunch let Tik Tok tell you what works and then just run with it right you might have a video ad like I thought this video ad was really good need some gift ideas that's what we specialize in and it promoted every product 2K views this thing I ran paid traffic to this horrible absolutely horrible right so you can't really have these predetermined ideas oh this is a good video ad you never know right you never know until you post it you never know until you run ads to it and kind of see what happens but this was our framework this is how we got all of our sales now I also want to go over like branding you can clearly see there wasn't too much of it in here right there's no custom content there's no like brand ethos there's no like emotion we're selling with the product which is important but we're not doing that right cuz this was testing phase store yes it has potential of like loving surprises relationship products so there was good thought to it there was good framework and good long-term potential there was just no execution but yeah The Branding the vibe was hey get something cute for someone you love right something Custom Custom Custom Custom Custom Custom all these are custom products so that's the route I was planning to take this and by all means if if you resonate with this if you think you could crush it on this these products this brand it does pretty good on Tik Tok and I bet it could crush it on Facebook I haven't tried this store or these products on Facebook but if you if you want to go for it just be aware that there's going to be a ton of other students that do but essentially that was kind of like the goal with the brand is like let's focus on custom let's scale out gifts let's find new ones Let's Go Crazy on influencers ugc content all that stuff but we just kept getting taken down from this guy he kept going crazy and ultimately there were some other stores that were taking off that kind of got my eyes away from this store now something I want to go over is right here this little bump in our aov average order value so when someone comes to your store and they only pay $30 and you have a product cost of around I think this was like $9 $9 $10 was our average product cost that means you essentially have like 18 bucks to pay in ads right that's not too high but if your average person is coming in and spending 45 and your product costs 9 then we have a lot more room to have like issues with ads to have ads that aren't too good and we can still be profitable or we can have ads that are really good and just make way more profit right so your aov is really big you want it to be as high as possible and what we did to get this bounce is a couple things so something I will show here is if you go to apps a lot of the apps I had are taken down because when this store shut down I was like I'm just going to going to remove all the things that were like expensive monthly costs like a lot of these installed apps aren't on there anymore and so like our email marketing and our SMS retargeting like through text messages and stuff isn't on here anymore like I can't go back and go see it all but something we did was after someone purchases they instantly get a discount code to purchase again so 20% off potentially sometimes it was even 30 on like holidays or whatever and we would say hey thanks for purchasing with us here's 20% off your next purchase so that would be in their confirmation email right when they order and that's basically where we got all of these so that bumped our average order value a little bit um because each customer is spending more money so the next thing we did was upsells like direct direct upsells and the apps not on here anymore but basically if you ordered this product you put your image in you hit add to cart you would get offered a $5 gift box and the gift box did pretty good if we can see yeah premium gift box we had 4,400 people purchased that and we only started selling it when we already probably had around 5,000 sales so the conversion rate like the amount of people that bought the gift box was huge we also sold a 2-year warranty for like $3 or $5 or something and that's basically what got our price up so we had an extra like $2 here an extra I think it was like5 or $6 for the gift box and that's where we got this jump from like an average 30 to a 45 something else we also did was when you check out of the website there's an option to give us a tip 5 10 15% and that add added in some aov so super um good to knowe there that was something that really helped we were really profitable in this section before everything ultimately got taken down and just kind of decided to give up so when it comes to like retargeting when it comes to backend structures and stuff we just had some really basic email flows through clavio we had some basic flows on SMS bump and I think it's like text cart or something for SMS we had some a little bit of Google smart shopping a little bit of like Google retargeting and honestly like retargeting on Tik Tok is really ass so we didn't do too much there and that was basically it like this was not like the most neat and tidy clean good example store right this is just like stumbling into Tik Tok ads and trying to figure out what works and and it did work really good the average profit margin was around 20% even through all these big issues of getting taken down so if we had a smooth Journey this could have really gone crazy and I could have put my full time into it and it could have been branded and really taken long term but yeah that just wasn't the case and that basically summarizes it guys and I'll show advertising strategies on a later video when we get into that with Tik Tok so guys that basically wraps up everything with the store I know I didn't talk too much about like the advertising strategies and stuff like that but we will get into that when we go over the Tik Tok ads I just wanted to give a brief rundown of what worked show you some numbers show you some kind of inaction stuff right like here's our video ads like go check them out go see what worked what didn't go check out wear Felicity these guys are still selling they're still doing pretty good you can go check their Facebook ads and yeah I hope that kind of gave you guys some good Insight if you have any questions there's any other things you kind of want to learn about this store make sure you go throw those in the community group and when it comes to action steps honestly there's not there's not really too much on this right this is just a case study I'm just kind of showing you guys what was up what the journey was explaining the graphs explaining the numbers and kind of what happened so hopefully you learned something good and I will see you in the next video where I will break down my Facebook store that did 2 million in sales we'll see you in there [Music] all right welcome in boys today we are going to be going over my store that I did 2 million in sales with and this one was only through Facebook so kind of an interesting contrast having a store that was solely Tik Tok and a store that's solely Facebook so I think these are beautiful examples of showing you guys different strategies different potentials and the different approaches that really work well based on the different media platforms this breakdown is going to be extremely similar to the last one talking about my strategy what prods I did why I did it giving the full story lines and giving you guys basically anything that you want to know or anything you might need to know to see success in the story that you make this store is interesting because Facebook is coming back now Facebook has had a ton of issues and overall I think it is a burning bridge I think it's um a ship that has set sale and is not going to be coming back anytime soon but for the time being Facebook is less strict it is possible to get on there it is possible to run some ads so before Facebook really kind of dies out which I think is its eminent future this old strategy that I used to do is still working I'm finding people doing it now and I've met with some very high up people that have notified me that they're still doing the same strategy that I did back in 2019 and some of 2020 with this store that did 2 million so interesting stuff we'll jump into all the strategies give you guys everything you need to know and I will see you in there [Music] alrighty ladies and gentlemen boys and girls this is the big store this is one of my top stores this is street style men so this is the store I did 2 million in sales on Facebook ads thankfully crossed the Milestone almost didn't almost got stopped at 1.9 we have a ton of sessions right so our number isn't too close we usually want those to be even or the sales higher but yeah this was my store from like 2020 to 2021 December 30th so this store like fully died and then I started the Tik Tok store right after so little timeline stuff for you there we had a a high average order value pretty extremely low conversion rate it seems like ton of add to carts but almost no one reached check out and this was kind of due to we were doing worldwide marketing so some people would add to cart and they would have some issues right like their their currency their location their country something along those lines would prohibit them purchasing or their checkout process we had a really high customer return rate and I'll be real with you don't really know why that one just might have to remain a slight mystery I did do a ton of email marketing I paid someone to really dive in on this store and Crush emails so I'm assuming it was from them um I had a retainer of around I want to say 3,000 a month something along those lines and they honestly crushed emails the the clavio account did really good on emails you can see the top products here space mesh sneaker leather sandal sneaker turtleneck sweater and another sweater so this store was kind of around men's fash well it was around men's fashion but kind of more of like a oh yeah 150,000 just from marketing so this is just from clavo I believe so pretty decent there cuz we only started or actually I think this was me around here then they came in and kind of blew it up so but yeah they were they were working on it around the whole time frame so clayo sales pretty decent we had a ton of people from India and Pakistan that would view the store I think there was checkout issues for them though so I think that's kind of why the the conversions were a little bit low there but yeah um shoes seem to do really well in this store and what's interesting is a lot of the people that I'm finding still using this old strategy are selling shoes so big big value bomb there shoes on Facebook do really good and they have a high perceived value and really good margins so super interesting but we will be diving into that in one of the later videos so we have 30,000 orders here and a pretty high aov so that's really why this store did so good is that average order value man having 62 bucks as an average customer spending helps you spend a lot more on ads it helps you do a lot so let's jump into the store and again pretty underwhelming we have um this one was a little bit better on desktop but it's on the same theme is the loving surprise one it's called the turbo Portland theme and I can give you guys a free download on it or I believe you can literally just Google free turbo Portland theme and grab that but here it is we had some premium men's fashion and I did some decent quality testing to ensure that these products were actually high quality and we we really um kind of went around that of this is like a high quality Dappers men's wear fashion type of brand and honestly like I guarantee this was just a bunch of dads honestly like we probably had the average customer was probably around 40 years old but outerwear you can see instantly that we had a ton of products an absolute ton of them you can kind of see where the the different strategies started to develop but yeah with this store did really good man 2 million in sales in like a year it was like one year I think it was slightly over look at some of these things sadly sadly enough boys these actually sold a lot crazy like some things that you would just never and this sold too it's just like oh my God like who's buying this man some stuff would just pop like I think that is God awful hideous same with that but they would just sell man it was super weird so to go over the strategy with this store it was basically just bulk test products it's quite literally it like I thought this would pop this did horrible dude this got like no sales like so weird like Facebook is bizarre stupidest shirt ever literally got sales so weird man but yeah this store the strategy was literally just test like 10 products a day import these products really quick like look at this description man oh little colors look like blue and then Navy literally same color like just kind of ghetto but simple right easy you you know what you're getting with a quick little description you'd put like a little two sentences together and then you'd have little based on five reviews and there's some reviews in there I think they they don't show up anymore though cuz this store it's not in commission like this is old man so to have a VA that I would pick all the products I'd bring them into overow and we don't use overow anymore so this is back in the day but I'd put them into overow and then he would come in and put the descriptions in I'd pick out the photos and we would import like 10 products a day and just test them on Facebook ads it was crazy but um shoes did really good here's um a little I saw someone advertising this today on Facebook ads ton of likes so literally I might have to start another Fashion Store like this again and give it another shot these did really good where's our space smash this was the top and I I custom made that photo on canva and that's why it popped so the the big secret in this one this was the second best seller it was these little images that I would make and it was super easy right like you just put it on canva take the background out I just looked up like space picture and literally just put it on and add a little Shadow like so easy same with this like literally just put a city in the back so dumb this one had already came like that but I I would make like cuz a lot of people there was decent competition of people doing this as well like bulk testing products this one did pretty good too see I just put these little backgrounds in them and stuff but there was a decent amount of competition and so me having a different creative that didn't look the exact same as everyone else cuz usually everyone's doing this or this like the stock AliExpress image so I would try to um customize them up a little bit or add like a carousel of all the images or do these little tweaks to help it um do a little bit better we did a a not notable amount of sales in accessories but I think the real stuff was like shoes and outerwear like these did pretty decent man this is such a throwback scene some of these haven't been in here in so long but yeah this store did really good some pants did great these ones did really good these ones did good yeah so the the main strategy to to break it down is is basically just that like so simple like run picture ads on Facebook do some basic targeting throw 10 products into Facebook ads day $200 Budget on each product and if it made money great if it didn't who cares because if you do 10 in a day usually like two of them would be decent so those ones would cover your cost and then sometimes like one of them would be a huge winner like this one like huge sales like easy six figures just this product so when you're bulk testing it would just make up for itself right so you would just keep throwing spaghetti at the wall and wait for something to stick and that was basically it super simple super easy just throw money in ads you have a product that's doing good just throw money in ads oh your product burnt out fizzled out you wouldn't focus on oh I'm going to make a new ad of it or ooh I'm going to order it to my house and make a video ad nope get rid of the product get a next one in and just go go go go go fast fast fast and there are a ton of people still doing this strategy I was kind of mind blown some of the people that I've met mentioned that they still do this strategy this exact thing on Facebook so the thing with Facebook and and we'll get into all this stuff again jumping ahead of myself just like the last video that's probably something I'm going to do a lot in this course but Facebook has waves of strictness and waves of leniency so when Facebook's doing good when their earnings are good they're on track they get very strict with the people who can advertise but when they're struggling like they have been their earnings reports are down they're losing a ton of money stocks are down they let almost anyone advertise so it gets a lot easier and if you're not breaking any rules it's kind of easy to get back on Facebook so I'm told so I'm going to be attempting to get on Facebook through this course I'm going to be making a store with you guys and and just kind of having fun I'm not going to try to like take the the store to six figures or seven figures or something potentially I could who knows but it's really hard to do that because if I release the store like hey this is my product here's the store it's in the course then everyone else does it and it's it's too hard to scale up so yeah I'm I'm going to make a store and run some ads on it and kind of goof around and show you guys the exact strategies and Frameworks but I'm not going to try to really scale it but honestly if you guys started a store like this I really think you could have some big success just focus on a certain Niche focus on like this was like street style like Men's Wear focus on something specific and I I'll really get into it in the other videos when I show other stores other case studies when I'm looking for products I'm going to be doing live product research with you guys and really diving into everything at a very intense but um understandable level so yeah you'll you'll see that this strategy is something a lot of people are still doing to this day just simple picture ads test a million products a day and just when something sticks hope it can get get you to that 67 your range just from one product and just keep going when it comes to like the advertising method itself of like the strategy that I did I'll go over that in the Facebook ad stuff but it was basically is super simple just a Facebook ad image that is this exact image like your front image of the product basic like two sentences get them to click in super basic easy website to check out and usually my assumption is like some dude's on his phone at 400 in the morning it's like oh I might need to get I might need to get this what is it simple all right you're selling to dudes right like they don't want to go oh is it my size oh is it going to shrink They Don't Really Care right so men are like easier to sell to so I think it was easy to get sales through the simple thing but on the flip side women are easier to sell to like they'll buy things more but you have to kind of appeal to them more right like if you're selling women's clothes you have to have all the information all that stuff so I think that's why this like bare Bon strategy really worked good it's cuz we were targeting dudes they're like I don't care that looks nice fitted fitted turtleneck sweater whatever at toart easy all right I'll go to check out and honestly like we were just printting sales with products man like this strategy was working really good okay so to give you a quick run through we had like 20,000 page likes which is kind of crazy just from running ads here's kind of a look at some of our ads so this was literally it 2020 fractal design shirt or fractal dress shirt hurry up our 50% off sale end soon and just a link in there and then they also have the button link right here when it's like a running ad and that was it man like so stupid so easy you would just throw a thousand of these up every single day and try to get people to purchase it was like kind of like a lottery it was kind of like a gamble of like oh is this product going to work oh I think this one's good oh is this one good no this one's going to suck and then oh this one worked this one didn't and it was pretty fun just throwing products up and kind of seeing what happens um shoes were really good but yeah everything was like down to a science like we had the exact ad copy we'd copy and paste change the product name put in the link boom done and we would just bulk to them it was it was a pretty fun but um tedious process and these were some of our the ads that were posted so this ad these are not all of our ads these are just some of them there's things called ghost ads like when you make an ad inside of the ads manager it's just kind of like its own post that's floating around in Facebook but these were kind of like spark ads where you you make the ad using the Facebook post itself so all the likes and all of the comments go onto your page if that makes sense so these were like our our page post ads we had a ton of ads that would just float around and those would get a ton of sales but yeah that that was basically our framework it was super easy just copy and paste throw up a product and it was really fun and we did a ton in sales some when it comes to like things that I could have done better I think I could have upgraded the store a bit the design right have more reviews have a little more social proof have some better images but I think the the thing that truly would have been the best that I could have done is just test more products I should have tested 20 a day I should have hired people and tested 100 products a day because it worked we were making money the the methodology behind it the math behind it made sense the risk to reward ratio made sense so I should have just scaled harder but this was um my first like really really big successful store I had other stores that hit a million in sales and stuff but this one just took off to a different level very fast very quick 2 million in in a year this was the space mesh sneaker this was just one of the creatives we had a bunch of different creatives for that one selling socks and a bunch of stuff like that even tried some underwear this one did not do too good yeah this is another creative we had a we had a bit of creatives for the that sneaker so if I had to give kind of like a lesson that I learned from this store the biggest thing was just think big and act big right cuz the the biggest thing that I could have done is just scaled this up more I should have invested more I should have had 5 10 employees that are scraping products finding them based on my product research criteria they send them to the virtual assistant that puts them into the page and then I could have even hired a media buyer to run the ads I just show them the framework and I could have scaled this up to Millions a month in sales right the framework worked I just needed to scale it so I think the biggest thing that this store taught me is it's possible think bigger you can execute bigger and this was a big Learning lesson on Facebook ads I had some other like fashion pages in the past if you've seen my YouTube videos I kind of talk about those they're not up anymore or else I'd do a case study on them like the the Shopify isn't set up like for me to be in here showing you guys the analytics I still have to pay 30 a month so I've been paying 30 a month Forever on this store just so I can use it as a case study just for you guys just to to kind of show what's up right just to use it as a teaching opportunity but yeah the biggest thing I can say is this strategy still works people are still doing it and I will show you guys in- depth how to do it when we get to the Facebook ads strategy but I wanted to teach you guys kind of like what Tik Tok method looks like in a rough sense and what the Facebook method looks like in a rough sense obviously you can do um any product on Tik Tok any style store on Tik Tok any style store on Facebook but these kind of seem to be a good example of what I've come to find a lot of other big Ecom dudes are doing is kind of some things along these lines and in my next video I'm going to break down tons of different brands different stores why they're good why they're bad it's going to be a very very fun in-depth video where I just come in break down all these stores show you guys some product research show you guys some things that are good some things that are bad and that's going to give you guys a a full-blown understanding of what kind of things you might want to pursue on your store right do you want to focus more on Facebook do you want to focus more on Tik Tok and ultimately there's a lot of strategies right there's a there's a million ways to make a million dollars but the objective of this course is to teach you the paths that I've seen work and to teach you the paths that I've seen work for other people to show you guys what the big players are doing so as much as I would love to just say hey this is the one strategy this is what works only do this it's just not the case right it's just not realistic so I want to show you guys absolutely everything if you have any questions make sure about this store my past stor make sure you throw those in the community group make sure you guys are reaching out to all the people in your community welcoming anyone who comes in and just being super responsive there that stuff means the world to me and I will try to be doing the exact same with you guys making posts in there and just having fun with you guys so let me know if there's any questions with this store I'm happy to revisit and make another video a new video going over any topics you guys want so this course will obviously be growing I'll be aditing in videos I'll be taking away some videos If a certain strategy doesn't work your guys' success is my biggest um focus so anything I can do to make this course better for you guys please let me know and I will see you guys in the next video where we're going to be going over top niches top stores giving you different examples of good stores bad stores and all that fun stuff so I will see you you in there all right guys welcome into the next video I hope you enjoyed the case studies the walkthroughs of my past Brands today we are going to be jumping into some top niches and store examples of good niches of things that I know Works things that when I go to big networking events I see that other people are doing things that I can genuinely recommend to you because I've either done them myself or I know a lot of people that are very big in this space and they're all so focusing on these types of niches and these types of stores so this is going to be a little bit more of a candid one I kind of want to stay away from scripting in the first module I was very strict on making sure the message that I gave you was very tailored to what I think people need when they're starting in this journey of getting into success journey of kind of holding themselves accountable and making money on their own terms right so those ones were very scripted in these ones I want to be a little bit more candid focus on value focus on realness and just giving you guys my direct thoughts and trying to also stay to the point cuz sometimes when I script I can get a little bit too in- depth and really like have the goal of overe explaining to make sure people get it so today in this one we're going to go over the top niches the store examples with them and really just show you guys what I think you should be focusing on with your store in the next couple videos we're going to be getting into like building your skyscraper and what that means and really setting the foundation for your store for long term then we're also going to be getting into like Ai and how you can use it to help benefit your store and kind of take off some of the workload that you would usually have to do I always say Drop Shipping is just getting easier and better some of the systems are harder but we have so many tools nowadays to help us then we'll jump into the stuff that you guys really want to learn of like how to find winning products the blueprint of what a winning product looks like all that stuff but today I really want to get into the top stores and examples and really just show you guys what you should be shooting for [Music] so like I said before we're going to be going over what works and some of the best stores that I've seen are stores in the beauty Niche stores that the product solves a problem clothing and the Facebook um direction of like really focusing on just selling a mass amount of clothes and only doing Facebook ads that's what I did on street style men and I'll go over some other stores that are doing it right now and I can almost guarantee they're bringing in at least 400k a month around that area if not a ton more and that's just based off me seeing some of their Facebook ads and then the last one is Passion community so if you're selling something to hikers or something to Golfers or Gamers or people that are into chess or something where that person the thing that they're into is almost like a part of their identity like they're very passionate about it they go to events for it like it's it's something they really care about if you have a store that's focused on people like that that's going to do really well so those are my four examples so the first topic we're really going to dive into is beauty all right guys so the first brand we're going to go over is called Four Chicks so these guys I believe got started as a Drop Shipping Company just selling the enhancing serum um for like your eyelashes and then they branched out into more products so this is an extremely extremely simple brand it's very good name very good target audience they're only doing one thing right for chicks like it's it's a girls beauty product and they don't sell like everything in the whole world let's let's hit shop and go over their products so they have four lash only three products for brow only three products and some bundles this is why they're doing so good they don't have to manage inventory of like 500 different products and all these different variants and different colors and oh this focuses on this and this focuses on that they they have a very simple offer and that's why they do good let's think of Chick-fil-A let's think of In-N-Out Burger these companies don't have huge menus they don't have a ton of products and that's why they do a ton better than some of these other companies they have higher profit margins if you go look at the profit margins of McDonald's compared comped to Chick-fil-A and in and- out it's just a way better business model let's think of Apple right now they're they're getting into tons of variants but essentially they have a simple product a simple offer you know what you're getting these guys have a great brand they have absolutely amazing simple products and I'm assuming they work great or else they wouldn't have been able to scale this high but I can promise you guys this store got started in around probably 2016 because these were popping in 2016 these eyelash serums they're also doing really good right now and these like lash products like this lash brow thing dude this this was like one of the first products I tested like out of high school like this is some old stuff but they just capitalized it they scaled it up they made it big they made it real they put teams behind it and essentially this is what we want to go for right I can almost guarantee I'd bet my life on it they started with the eyelash serum it got traction they said hey this is getting a ton of sales let's order these in bulk let's put our brand name on it let's maybe put a better case on it let's maybe speak with some people that can enhance our formula let's invest in making this product better and that's all they did right they were getting a ton of sales through Drop Shipping they scaled it up they had money to invest they got it in inventory there's only one variant of this that's a very easy product to just like improve on and just order bigger unit amounts I'm sure they're selling on Amazon too now so they have all these sales channels you can even sell on like Walmart retail and really scale out into something crazy so this is ultimately the thing that I think is best there's that clothing brand route that we talked about and we'll go in way more depth on it but I think this branding long-term have one simple problem solving product and scaling it out and growing it and improving upon the product and really building a brand that gets customers and doesn't get sales because right we want people to repeat purchase we want people to be like wow this eyelash enhancing Serum is so good I bet their lash bundles really good that has this mascara I bet their eyebrow products are really good and then these guys get your favorite influencer saying they use the product and it's you can see how you can really like take territory of a certain Market just by having one product that does good then they're doing really smart with bundles to build up the aov I'm sure this ultimate kits 100 plus dollars oh 85 see really simple really like I guess I'll say pretty landing page they have tons of news outlets they've probably been around for a really long time their s's really simple it's understandable you you know what you're getting you know what's going on they have a ton of reviews but it's really simple guys this is this isn't too hard to get to it's not like they're they're launching rocket ships here and doing complex science and math like this is really easy you just get one Renning product and you just scale it out based on what you think a real brand would do because you are a real brand right once you get your product going you order in bulk you change it up you improve it and you do have a real brand so these guys are really good I highly recommend studying them and a really cool way you can study Brands is go to their most expensive product which I'm assuming is the ultimate kit it's got to be the ultimate kit add it to cart put all your information in right before you go to like check out and purchase it just exit out you're going to start getting hit with their Facebook ad their Instagram ads their YouTube ads everything and you can see what advertising channels they're utilizing what ways they're retargeting you what offers are they throwing in Your Way sign up for their email list see how they're emailing you what do their emails look like and literally just extrapolate this and apply it to yourself and take over a different industry or be a competitor for them saturation is a good sign that something's working you just need to be different or better right so really good stuff here I really like this brand all right guys now that we went over four chicks let's talk about silly George and these guys I'm assuming are like the exact same thing um it looks like they have more of a focus on like actual lashes so let's hit shop on check and it just shows like guys you just have to be different like just speak to a different like subcategory within the scope of like women's beauty products just focus on like a different little area there talk to people in a different way with a different Focus like a sub focus and you can do really good because saturation just means that people need these products right how many like Teeth Whitening companies are there how many like toothpaste companies are there deodorant companies it's it's just a huge market so if you can speak directly to a specific um group of people within the market you can usually take a a pretty decent size of the pie for yourself so let's look over them it looks like they probably got their start Drop Shipping eyelashes which is like was very big it might not sound like it was big but Drop Shipping eyelashes was big so I'm assuming they got there and then expanded out this is something that high smile has done as well in the teeth whitening industry which we'll go over them yeah they they start ordering their stuff in bulk inventory they start customizing it it's the same story right but these guys have a little bit of a different approach they have like lashes magnetic lashes they have the serum they could have started with the serum then got into lashes you never really know but this is just another example of someone you can study within the beauty Niche and I guarantee these guys are pulling some crazy numbers if you go check out their Facebook go check out their Instagram you can see that they have a decent following on their brand it looks like they're getting like no views they might have bought followers that's actually super funny but um yeah these guys I I mean for a company to have all of these products in bulk inventory with their name on it it shows what level of success they're at right you can see the level of risk if they have like thousands of these in inventory with all these different products and that's another thing is maybe these guys are going a little bit too overboard with different variants but it seems like there's a ton of different lash options so I'm assuming that's something they kind of needed to do yeah I think personally I think I could advise them to go a little bit more simple study them study these guys if you're getting into the the beauty Niche I just want to go over decent examples that I think you guys can study if you want to kind of dive into that market so feel free to add these products to cart and kind of study them as well all right guys this is another company I want to talk about they're kind of more on like the Kylie Cosmetics Kylie skin type angle of like Beauty but what's cool is I'm pretty sure this is a Utah company one of my friends is actually like managing the marketing or managing some sort of some aspect within the company I'm not really sure it's just kind of like someone I went to high school with so we're not like super post but these guys I don't think they got started Drop Shipping I think they did come out with their own custom formulas and stuff for their products but these guys are huge I know for a fact they're doing Millions a month in sales and this is something that you can aspire to become inside the beauty industry so get started with some sort of of product that solves a problem in the beauty space make some awesome content get some beautiful models to be like a a scroll stopper a beautiful person in the marketing being like a girl it's it's a scroll stopper for dudes it's a scroll stopper for girls cuz they want to look like her and stuff so girls are a big hack with advertising but study these people and understand how to kind of make yourself seem very professional simple minimalistic they do have a pretty decent size offer of products but honestly I would assume that they're essentially like private labeling serums that already exist I almost doubt that they've custom made all of these ser serums it it seems more likely that they just have their own packaging they have their own branding and stuff like that for serums and kind of like mixtures or solutions that already exist which is a really big theme in the beauty space but I know for a fact these guys are bringing in stupid money they have awesome reviews genuinely everywhere you look it seems like people really love these products so maybe I'm wrong maybe they they are custom developing all of these but this just kind of shows you once you have your one success once you have a stream of Revenue coming in you can really build out something absolutely amazing go study like the influencers these guys work with go study some of their marketing campaigns really dive in deep on influencers I think that's where these guys are getting a lot of their stuff I'd assume they're crushing it on Facebook and YouTube primarily I haven't seen them on Tik Tok but that's what's cool is once you kind of come in here put in all your info you'll you'll start getting targeted on all of the different channels that they use yeah I know for a fact these guys are making absolutely dumb money they have body care Wellness fragrance beauty skin skincare bundles let's check their best sellers real quick perfume skin bundle and see 174 they're getting you to buy premium product it has good reviews so I'm assuming it works really good but they're getting you to buy a kit they're getting you to buy something large like look at all of these prices are are decently High the average order value like every time someone purchases from their store I bet is an average of 50 to potentially like $80 per order so they can spend a lot on marketing to grab a customer and then they're not grabbing a sale they're grabbing a customer they're grabbing a person that's going to try all their other products because they use one and they realize wow this is really high quality this actually gets rid of my acne or this actually makes my eyebrows look really good or my teeth wider or oh their fragrance is really good and so they start kind of falling in love with the brand and buying all of their products and then if they do that you can see how someone can be spending thousands of dollars a year on your beauty products and that's something that women are very willing to do to kind of match up with the the beauty standard that they're holding themselves so just some more things to think about I really think um studying this brand is a very good move if you're jumping into this space all right guys now let's jump into the clothing space so this is a brand that I found on Facebook ads so before making this video I was studying a bunch of Facebook ads I was just sitting there scrolling and I found some pretty good examples almost every company I'm talking about is someone I found on the ads other than DME and these guys are really funny they're really unique and interesting cuz their website sucks like this is super street style men Vibes and it just kind of proves that it's still working now so basically I think the two best options you can dive into when it comes to like making a store that's going to make you a lot of money is the really long-term path with finding the products that solve a problem in creating the brand or just bulk testing a ton of clothes those seem like the two best opportunities within Drop Shipping today the clothing route is obviously a little quicker I'd assume um based on my experience and you have more like room for failure but it's it's not going to be as long term like if you if you start the brand and you get that product and really create like a dime type company that's where you're worth like a 100 million that's like where you're actually getting huge valuations you can exit the company and do like some really big but this is more the route of like I can make six figures a month profit with my store but I probably wouldn't be able to like sell the company you probably could but it wouldn't be anywhere near that realm of like dime of like making a real company so I did want to share that but these guys are interesting because when I found their Facebook ad it seemed like they were only focused on like cowboy western so they're called the cowboy elf super weird name I'm assuming they're like a very Christian based traditional like us typical Republican Vibe a little bit and this is where I was talking about like find a big community and then find a subcategory in that community and make products for them cuz you can basically own that whole subcategory so I don't know personally I think these are are awful I wouldn't be caught dead wearing these but they all have this logo on them which is interesting because it's not even their logo so I'm wondering did they just find Drop Shipping products that all seem to like have these logos on them or are they actually ordering themselves and putting it on there so interesting question cuz a lot of these like I know for sure these are drop shipped like there's no way all of these are custom that they have in their warehouse with all the different sizes cuz let's see just one item we have 1 2 3 four five six different sizes and 3XL that's so Chinese that's so China sizes that they're they're refitting into men's sizes but that's their whole western cowboy section then they have a faith section which where it kind of comes in with that cross there so they're doing Mass scale products into subcategories of like faith of like cowboy stuff and ultimately like some of these things might seem extremely weird to some people but to that person that that you're speaking their language that passion group it really hits and it's something that they they want to wear so they're doing the street style men approach testing anything and everything they can get their hands on hey if it doesn't work on ads who cares it's test the next one and just keep going so yeah 25 pages so this is street style men strategy and it shows that it works these guys are running ads right now and they have a huge store and I bet they are making a million a month I really I really think they are I bet each category is bringing in multiple six figures um it's it's crazy how much potential you can really get into that's where it's interesting like they have some products that are the same so but I'm I'm still assuming this is this is totally Drop Shipping there's there's just absolutely no way even companies like fashion Nova and Sheen are still dropshipping products but they're at like the mass level of like owning some of these manufacturing centers and distribution and they're really crushing it they've monopolize the entire kind of fast fashion China these guys are getting a small piece of that pie that fashion NOA Sheen are taking over cuz if you look at Sheen I believe they're at like a 50 they're they're worth a ton it's in the billions it looks like they might be having some issues now that's interesting but again these guys are just focusing on different categories so it's it's super weird I would think Cowboy elf I don't know that just sounds so bizarre to me but hey it works it kind of shows that your store doesn't need to be pretty your name doesn't have to be that perfect it looks like they might have I'm guessing they paid for a contract paid for like licensing with the Bills football team I'm not into sports I don't know too much but that is actually really interesting and this is where you can run a store that like some of the products are legit like some of the products are like custom things you're making but a majority of them are still like drop ship stuff I'd assume this is maybe like a print on demand approach like they paid for licensing and then they're doing print on demand because I just know for a fact they're not holding inventory of all this stuff see just focusing on one community and giving them like all the options they could potentially want I really wish I could pull pull up some numbers and show exactly what these guys are pulling usually like hot sale is like the best sellers section so you can see like maybe this is their top products this is the one I saw everywhere so you could basically jump in and start testing this out make a cowboy store start pumping this cuz I guarantee you'd get some sales absolutely guarantee especially since Facebook is getting more in like a safe area of where you can actually advertise because their sales are so low they have um very low um earnings reports each quarter so they're like letting anyone advertise because they're they're a sinking ship in my opinion but it's still going to be good for a while yeah these are probably their top selling products yeah everything's just Niche bro like everything's just like you either love it or hate it which is good right you want love it or hate it products so the people that hate it just won't watch your ad cuz you want someone that isn't interested in your product you want them to leave your ad quick right like you don't want them sitting watching your whole ad you have to pay for them to click pay for them to do all these things you want them to get out if you don't like it like your hook should grab the person who wants this product and get rid of everyone else who doesn't and you do that by speaking their language and and we'll get into all this stuff but yeah study these guys I can guarantee you they're making a million month in sales without a doubt all right guys so we are now in the section of people that are doing Drop Shipping close but they're doing it really well cuz this feels like a real brand first off aha selected interesting super drop shiy vibe in my opinion I think that's a horrible name but this store looks real right this stuff looks looks real but I can promise you they're Drop Shipping they they probably have sections like this where it's it's actually they got models they're they're best sellers they're they're putting people in but a lot of these pictures especially the men's section you can tell they're Drop Shipping right here this is drop ship Vibes you you can just tell super drop ship Vib so they're probably doing some stuff legit like this they probably designed these they're probably like working on their brand but a lot of the stuff and how they got started is Drop Shipping like this is drop ship stuff all day so you can see how you can mix it in most most importantly the men is the men's section super drop Shippy Drop Shipping product Drop Shipping product all these are screaming AliExpress that I've literally sold those myself they're on street style men you can go find them yeah this is this is Drop Shipping boys without a doubt no way around it so yeah this is they're doing really good cuz you wouldn't really guess right like anyone that doesn't really know the industry or doesn't really know what's going on would be like wow this is like a legit brand so and it is right like they they are doing stuff that makes them a legit brand they are ordering things in they are getting like custom photography done models and stuff but dude like all of this men stuff's Drop Shipping so and you can grab images from AliExpress and customize them and make them look uniform to your store to to make things look really good but yeah this is all Drop Shipping stuff study them if you want to jump into the clothes industry because they're doing branding really well and it does feel very legit all right guys now we have like Sovereign shoes or whatever they have their spelling a little bit interesting but look at this Drop Shipping Drop Shipping Street styleman has these products I've seen them running ads with huge amount of likes huge amount of favorites so this is still working right now it's it's just a pure Testament you can see at the bottom they have like their featured product which is the these shoes and this is what I saw the ad for this is a product I used to run in the past so I can guarantee you it's working now the fact they're selling for 20 is insane so I bet they are bulk ordering the out of these and they are probably getting them for like an unreal cheap price cuz selling for 20 is crazy I think I was getting them for like 10 and you're not running enough of a profit margin but this is just more proof to this like clothing aspect of just like trying different things looks like these guys are only focusing on shoes it looks like they're kind of a new store I doubt they're making like a ton of money but it was interesting because I saw this with a ton of likes like I think it was like 100,000 likes or something insane so they're definitely making good money but it looks like they're new to this industry and it looks like they're kind of limiting them El only to shoes which can be good cuz then it makes you look even higher quality it makes you look better and more trustworthy but I wanted to show this because these are products that I've literally tested and they're working right now so it's another Testament to the strategy working all right guys next we have like roox Footwear Drop Shipping product Drop Shipping Drop Shipping all these shoes they look all cool whoa custom designer level shoes or something these are ghetto bro these are AliExpress ass shoes and they're selling them for $120 so it is crazy these guys are making dumb money their store looks really good I'm they've got to have awful reviews cuz I've sold these shoes like I know they suck but I don't know they they have like ambassadors they're they're taking things to the next level so maybe people just don't mind maybe the the design is so cool that they're down to have like some clunky ass shoe but um these guys also did have I noticed on their ad they did have a shoe that they that has their name on it so they had one that was probably their best seller I've literally sold this shoe before um I've sold this shoe before I've sold this one it didn't work out good for me they don't have my space mesh sneaker which is crazy but yeah like they're just putting a cool name on it it looks so unique that you're like oh this has to be custom made oh it's $110 oh my God like this is some cool random stuff I'm going to have the coolest shoes nobody's ever seen this is Aliexpress bro I promise you I promise promise and yeah they're they're probably making absolutely stupid money yeah so they have some little like Merch this is all print on demand though they probably took some of their own pictures in a couple of them yeah men's jarate bro AliExpress but it looks really good right like it does look trustworthy like wow they have their own stuff dude you can get in printful attach it to your store in a micr second make your own design on your own shirt and make your brand look even that much realer because oh we have merch right like you can just trick your way in so this is why I say like Drop Shipping is easier than it's ever been we have more tools we have more of an infrastructure we have more community and possibilities and marketing opportunities with Tik Tok and all all these things that it's like it's genuinely never been this easy but the barrier of Entry is getting higher it is getting harder in a sense but if you just know what you're doing it's so easy so big UPS to these guys they are crushing it like if I had to restart street style men right now I would take this approach I would probably only do shoes or only do some subcategory I would make the prices really high make it seem really premium and um yeah follow what these guys are doing cuz this is good stuff right here this is branding this is long-term and yeah they they do really good at tricking you I'm curious to see their Instagram yeah just ton of Bot followers like bro these are so AliExpress wow it looks like they haven't even been around that long is that all their posts it's just so frustrating bro I was literally selling these it's so funny really good example one of their ads did have like 50k likes or something unbelievable so Facebook and and clothes are crushing it no doubt all right let's jump into the teeth whitening aspect this is high smile I am not like incredibly positive they started Drop Shipping but I'm pretty sure they did these guys I think got started like 2016 or 17 and they've gone on to do some cool things they've developed their own like color corrector purple serum basically going off like purple shampoo helping you keep your like white or blonde or platinum hair or whatever and applying that to teeth and it does work they have good results um let's hit shop all on best sellers but I want to say these guys got started Drop Shipping the whitening pens those are really big and around that time period they kind of took the snow teeth whitening approach with like the the thing you can buy on and get the UV light on your teeth pairing it with their purple stuff with their teeth whitening serum and yeah they just really took over the whole like Oral Care whitening approach and they have really good ads this is probably one of the only like brands that actually crushes Tik Tok so really go study them all of these companies I'm mentioning if you kind of want to take their approach make sure you're diving in adding their products to cart doing all that good stuff so this is a brand that I know without a doubt is making millions a month they're they're really big I think they even have like a ton of retail stuff where you can like get it in Target or Walmart or or whatever potentially different stores yeah they have different stores for each location which is definitely something you have to get into when you're like really crushing it but you could go sell High smile for hundreds of millions without a doubt so that's why I think it's the better approach if you're just looking for short-term money the close in Facebook might be better but you're at Mercy with Facebook so it sucks if Facebook gets good earning reports or there's a um election coming up or something weird they're going to be really strict and they could ban you out and you lose your whole business so keep these things in mind um you guys better be watching through all these videos so you see those little tidbits of information and not just dive um straight into something because you think it's the easy route all right next in the teeth winding space we have purely white deluxe and these guys are funny cuz they they Crush Snapchat ads which is so random and they do it in an organic way with influencers but yeah ba basic stuff they have kind of that like In-N-Out approach I know you've seen this girl on Tik Tok oh no way they have the the what are they from the Bachelor in Paradise or whatever that's crazy that they just scoop up influencers so that their whole thing is influencers that's like all they do and yeah they have like a a decent product this is bro this is just white labeled like you can go get this on Amazon put if this is plastic like this is they just got their own packaging in it and put a name on it these guys are like whatever but I know for a fact they're making dumb money if you go on Snapchat and you see all like the girls that are in there like they try to have like pretty girls next to like the news things you'll you'll go through and click them at the end they go so everyone keeps asking how I get my white teeth I use pearly white deluxe and it's like they do that like two times a week so they have these girls on retainer and they they just keep pumping it out on their Snapchat stories and stuff but it looks like they have gone into um the snow teeth whitening approach they have gone into the high smile approach looks like they have a toothbrush like they're they're doing the most now that they have money to like kind of around with so yeah definitely study them this like lip stuff they stole from snow teeth whitening like this is just how it is like everyone's trying to get a piece of the same pie but yeah they just got started with this and they made an entire brand around it and just got some shitty packaging like just some little cardboard little open thing to make it easy you can organize that with a manufacturer in 2 seconds with zero knowledge you can just talk to them and figure it out super easy so yeah study them um they Crush Snapchat ads go try to find them on Snapchat seeing their like organic approach um they Crush influencers so that's stuff that I know for a fact I haven't seen too much of their paid ads so I can't speak on that but yeah there's there's always a new way there's always a new approach there's always some category you can focus on or some thing you can do to get a big piece of the pie so don't be too scared if things are saturated right there's a million teeth whitening companies and they're all making a very healthy bag for themselves so last one we'll speak on in the like Oral Care is like snow teeth whitening Josh snow I believe is his name um he's doing really good in branding in website building in retail look at these he's in all of these retailers so that's huge Neiman Marcus like that's crazy so he's crushing that aspect of it and like custom designing products and creating an experience like an apple level experience he's doing really really good on tons of news tons of exposure Ellen it's almost like this guy sold his soul and just got some Illuminati deals or something but he's done really good on like highle products like I've even boughten these because they're they just look so nice so they have all these kits they have all this stuff right but they have like if I can find it wow they they've really built out into a ton of different products mouthwash all this stuff let me see if I can find like their premium one so they have this like it has its own charging dock and you can get all these colors and it's some really expensive $300 product but it's nice right you have the teeth whitening Little Brush you put on then you just bite down on this mouth guard and it UV lights your teeth you don't have to plug it into anything you can go anywhere do anything and it's a huge seller like I know they make dumb money on this like they have a custom product at this level with all these different colors they're managing huge inventory huge retail deals this is probably a multi8 figure business I'm not or nine figure business I'm not sure it's in the hundreds of millions I'm not sure if it's in a billion I might doubt that but these guys are making dumb money they have huge retail connections and this is like really really high level I personally think they got started Drop Shipping I think he even mentions it but I I can't say it with pure confidence but yeah they got started from the bottom and exploded like 2019 I think so definitely study them and their branding and their long-term Vision okay so now we're in like the problem solving section and I know this video is getting really long we're like 43 minutes on the raw recording but these guys are custom developing Things based off products that they know that do good on Drop Shipping so these neck pillows like there's this really big amazon we'll go look it up real quick so this product this neck pillow is a really big winner for drop shippers right 57,000 reviews you know how many sales these guys are getting this is just some foam from AliExpress but they took it to the next level right there they are they took it to oh it has heating oh it's made of memory foam oh it's better and they can sell it for a little bit more that's crazy they should honestly be selling that way higher if the the foam one is 19 they're taking things to the next level they're finding winners and they're improving upon them they're making them better and they're they're going at a deeper level with things and this is one of those brands that you could sell for a lot of money so this is their approach they're literally just finding big winners on Amazon I think this is primarily like an Amazon store I don't think they're getting a majority of their sales through Shopify so so really study some Amazon stores too like see what's doing good on Amazon oh is anyone doing it on Shopify is anyone running Facebook ads or Tik Tok ads to this maybe I can just have the Shopify like Drop Shipping version of it taking the success from Amazon because it's proving a market works and then doing it myself so that's what I think these guys are doing but they're taking it to the next level of improving upon the product because you can go in and see the reviews oh 4.2 you can go see oh let's look at their onear reviews what's everyone complaining about and maybe we can make it better ooh let's read through these o it's uncomfortable blah blah let's make it comfortable right that's what they did so that's another way to kind of find supply and demand or find demand and build Supply to make something that works really good so I wanted to talk about them next one I want to talk about is basically the same approach for something different this is called Thea ice again oh as seen on all these news outlets these are ass products guys they're just private labeling they're just white labeling they're just grabbing something that exists and putting a brand name on it it's so simple so easy and they're like actually a genuinely big company they're crushing it on Amazon if you look up headache their products come up first like right next to Advil with more reviews like unreal so they're basically just finding products and just taking it to the next level oh we have a brand name on it o we have custom content ooh we're seen on Fox CBS and I don't really know how you secure these deals you got to probably just pay a stupid amount to to get on their um their media channel or whatever but if you see shop they have three products that's it that's the whole In-N-Out approach like this is the stuff that's good you you have three products you make sure they're good and these guys are mainly in Amazon store it just shows what the possibilities are e-commerce is huge guys there are endless opportunities endless possibilities and there's truly just so many things you can do and different approaches you can make and different audiences you can focus on and it's just unreal the potential that's out here so if you just look off 20,000 ratings at 36,000 like let's pull up a calculator this is just off the amount of reviews they've had 3695 time time $2,748 a million doll almost off just the people that have reviewed like that's got to be at least times five like this product alone just this one Amazon listing has made millions and that's not even counting the people that bought their bundle they have like an i1 too for headaches like problem solving product right like simple easy like this is something you guys should be studying for sure okay now we have bleam this is a store that is also like problem solving all that stuff but I really like their website and I know for a fact that this is a very high converting website and people that I've met that are big in this industry have mentioned to me study Bam's website um if you can get someone to design something like that for you you're good so this is a an example of something that you would you would find the product right it's a Hair Eraser so I think it's just like a friction thing it just grabs hair and kind of pulls it out in a painless way you just like rub it on but this website is killer man it's simple it's easy it looks fantastic on mobile it looks fantastic on desk top they have good content works for males females they kind of have like a more female Vibe obviously hair removal like definitely more of a female approach or like product I guess but yeah these guys are crushing it study their ads study their website go try to find their website developer I'll see if I can find it and plug it to you guys cuz these guys are awesome really study their website and they're just a really good example of like keep it simple keep it works hey we have something that removes your hair and we have a scrub that works really good for it keep it simple you guys can make it ton of money I bet this brand is worth a lot all right next we have Miracle brand same thing this is a a problemsolving product they have like sheets and stuff that are like better I don't really know but they have an absolutely fantastic website it kind of looks like it's developed by the same um people and this is again a brand that someone that was very big in the space recommended to me for like what's a good website design so study these guys their websites really good they have product that solves a problem towels and sheets been seen everywhere good designs another good one to study I'm try to kind of run through this video cuz we're getting a little bit long but another really good example for the same thing okay guys this one's big this one's really big cuz I know they got their start on Tik Tok and that's something that I really recommend to people this is golf daddy so this is the example of like my passion Community product these guys are just great dude their web design is sick they keep leveling up they keep improving themselves every time I go visit them their stores better their products look better they're they're really investing in creating a community and golf's getting really big right now now with with people like good good golf and like this kind of younger community of people getting into golfing I think it's all kind of due to co like people were bored wanted to get outside and golf was an easy way to do it but they started Drop Shipping this mat it was a shitty little mat ugly ugly kind of something like that and they made it better they they got their brand name on it they put it on like a wood pallet that can hook into your golf bag they got like promoting products to upsell Twilight balls that's see that's their standard one this is drop ship product dude they got started they're taking it to the next level with killer website design crushing YouTube shorts crushing Tik Tok look at that they're units they are freaks their branding is so simple so sick it's almost like um it called happy Dad it's it's like the same Vibe like they're crushing it they had a simple product they took it to the next level I mean just look at this stuff man like golf Maps like they're they're just constantly innovating constantly making it cooler they're making everything better more improved 70 bucks like guys I know these guys are making dumb money they're speaking to that young audience of these new golfers through these new marketing channels and they're absolutely crushing it I really really love this brand I love what they're doing they're so personal they're so about the community they have awesome videos and content go study their short form content it's a perfect example of what you need to do like the founders like look it's it's some kids that's why they're crushing it is because there's so many opportunities that only kids understand these Boomers out here aren't aware of Tik Tok they don't know the power behind it they don't know the power behind YouTube shorts and these vertical videos and how to grab attention with hooks and they just don't get it so that's what I'm going to hopefully be teaching you guys at a very high level through this course but yeah these guys are really good I really like them and I highly suggest you study them in and out and really replicate them with whatever you do obviously if you're doing that clothing approach um it's not going to apply as much but if you're branding like dude I can't think of a better example of like someone who's just absolutely crushing it another quick example I want to go over we only have a couple more is soothies these are Drop Shipping products I've literally drop shipped these I tested them out and they didn't work too good for me but they make it look good they've built it out more than I ever did I simply just tested them but they're just in like the slipper comfortable Niche they have some slip-ons slippers slides flipflops cozy stuff um I saw their ads on Facebook and they're doing really well for themselves so they're getting decent sales their branding is really easy this is probably like the turbo Portland theme they're they're testing different products but this is all drop ship stuff boys so this is really replicatable I could copy this store and get up and running and run their same ads with better targeting in like two days and I could outperform these guys I'd guarantee it but it's a good little example of like stuff that you can jump into with really low barrier of entry and if you have good Facebook ads you can do well for yourself so next we have twinkling tree these guys have an ad with literally 182,000 likes they're absolutely crushing it so let's go check out their website so this product is the most I'm I'm surprised it even works this is the most drop Shippy ever but they make it look good so I will give them that um they're just in like the lighting space lighting industry my mom literally bought one of these so I guess it's working right the twinkling tree the little fairy light tree this is basic guys this is easy like okay they they made some icons they paid someone on five or $10 to make icons that match their logo or they just did it on canva by themselves but yeah this is simple guys they got I think they got lucky on their ad I won't lie but yeah I bet they made a ton of money off this very basic Drop Shipping right here but it's a testament to Facebook's still working really good and bar of Entry is not as high as You' think so this is that Italian luxury Sovereign shoes or whatever company this is one of their ads that I saw they're trying to go for like bankrupt we we bankrupt the company everything has to be on sale 80% off that's like their little angle they're going at but 1,000 likes on an ad does mean you're making decent money next we have mint and Lily so I think I quickly showed the on my case study of my loving surprise store but these guys are just kind of taking over the jewelry space but they're focused on the same things that where Felicity focusing on that loving surprise was focusing on they're doing the custom stuff which makes it hard to go like really branding and going into the inventory space because you have custom products right you can't so but they're doing it with other products and they just kind of built it out more they just went for more of that long-term vision and they got farther than I did with loving surprise because I just had so many issues and I had other stores that were doing good good so I just I wasn't about it to scale it up but this is basically what it would have looked like to scale it up I guarantee their top sellers are these ones and it does look like they might be customizing them themselves cuz this is a different print than the one I was selling like the mold and the design of the necklac is different unless they just got a different 3D renderer um a different like graphic designer made a different render but I would guess that these custom products are their top selling these photo ones and I'm guessing they saw where Felicity do it and they just copied it but good example they they branded it out pretty well yeah maybe they are doing these inh house or something cuz they they look ugly or they look a little bit weirder yeah good example of like long-term branding I'm pretty sure that's all the stores I wanted to talk about all right guys that sums up all the stores I wanted to go over um that was long that was a lot longer than I thought but I hope this gave you a really solid idea of like what works what doesn't work areas to focus on good websites good long-term visions of like where you want your focus to be because I think a lot of people get into Drop Shipping and they just don't get it right like they just don't know the different approaches the different niches the different stores what type of direction to take and I hope this gave you that Clarity and in the next videos we're going to be jumping into like the actual howto how to structure yourself and how to build the skyscraper up how to do the blueprint what products to look for all that good stuff but I really wanted to get this video out of the way so you guys can really understand what it looks like before we start replicating it and doing it ourselves so in the next video we're going to be doing that we're going to be jumping into the skyscraper the blueprint all that fun stuff hope you got a ton of value today and I will see you in the next [Music] one all righty boys welcome into building a skyscraper now I hope you enjoyed the last videos going over my stores and going over niches and different stores that I recommend I hope that's broaden your horizons or giv you a decent idea into what works right now and what I know other people are doing right now and kind of helps you think in a longer term think in a wider scope of potential if that even makes sense but today we're going to be going over the kind of like the schematics the blueprint behind building a skyscraper and why I think it's such a perfect example of when you're thinking long term and you're trying to build out this brand and you're trying to build something bigger than yourself that you can eventually sell it's basically like building a skyscraper you need to have your blueprint organized you need to have all of the math down to a t to execute on this Vision so without further Ado let's Dive Right In [Music] all right guys when it comes to building your blueprint there's around like 20 things just like you saw in all the Talking Points there's a ton of things to go over and what I want this video to be is basically breaking down all of the big elements you need to think of obviously later in the course we're going to really dive into all of these aspects um by themselves and really give them the amount of time they need and really teach you guys all the information you need for each topic but today we're going over a ton of topics so you can kind of see how each thing plays together so you can properly build your skyscraper or build your blueprint now the first thing you need to tackle when you're starting this blueprint is the long-term Vision you need to understand that before you take this first step you need to understand all of the steps and the direction that you're going to be going with your brand so when you take those first steps they're headed in the right direction now to quickly go over everything we're going to talk about today we're going to start with how to plan the long-term Vision then we're going to go into picking a product picking a name understanding how to take over a niche safety precautions and the things that you need to do before you dive into making a brand how to select a specific demographic within the market that your product can apply to we're going to talk about crushing content how to correctly test ads we're going to quickly go over your aov and your LTV quickly talk about building a backend building teams Outsourcing ugc influencers manufactures fulfillment numbers that scale like how much money you can project to be making when you're executing on all these things and at the end we'll go over some action steps so to fully get into it like I said you have to understand that before you take that first step you need to know the exact Direction you're going obviously there's going to be times where we like maybe take an exit that we shouldn't of or we make some sort of mistake and we have to do a U-turn or backtrack and refigure things out but we really need to understand at least which direction we're going to go with our brand so we're not putting a ton of effort and action into something that we're going to have to backtrack later so keep that in mind as I go through the rest of the elements so the first thing you have to do when you're creating a skyscraper when you're building out this blueprint is you have to understand what your product's going to be you have to understand all of the elements that go into a winning product not all products can be winning products and when I say that I mean like long-term actual winners like obviously there's some things that'll be like gimmicky toys that can be like a winning product for a couple weeks or something but true winning product is something that you can build a brand out of something that can last forever if you know how to nurture it so we'll go really in depth with picking products but you have to understand that the product is basically the Sun and the brand you're building is like the solar system around it like your product is everything at the start also keep in mind what I'm saying doesn't fully apply if you're going to go that like street style men route and just kind of like sell a bulk amount of clothes and just test a trillion different things because that does work there are a lot of people doing it right now but when it comes to that you're going to have to kind of study like fashion Nova and you're going to have to study Sheen because they did do The Skys scraper route they did build a brand around a business model like that but it's really different and the main thing I'm going over here is how to build build a store that's going to last like something like blendjet something like manscaped something like snow teeth whitening like these these companies that started with these small Drop Shipping products and scaled into something big that's what we're talking about here so do keep in mind that if you want to do that street style men route or that like roix Footwear route that some of the things aren't going to directly apply but it's it's basically um the same approach that you would take so once we found our product we need to pick a name and we need to start kind of developing a story around that product and we do that through selecting a very specific demographic that we want to communicate with the people that we want to purchase our product a really good example of tackling a huge Market but doing it in a niche demographic is liquid death they sell canned water you would never think like if someone pitched the business idea to start selling water in cans and it's going to be like hardcore metal is like the niche that they're going to go for at the start with like all these weird goth graphics and this weird sort of advertising strategy and they like metal in like hardcore bands and stuff is like their Niche Target that they went for at first and if someone told you that business plan you'd be like what are you talking about like this is the shittiest idea I've ever heard we're going to start a canned water company for like people that like metal music but they are like a billion dollar company within like their first two years of running so it's absolutely insane but what they did is focus on a headshot Market they focused on people that have very specific passions dreams desires emotions and they targeted to them and then the product kind of spread from there like wildfire and it's good if we do that for our brand as well so once we understand hey we're focusing on this huge Market but we want to focus on this specific section of the market then we can pick a name then we can start creating a story around our brand because a brand is basically a transfer of emotion right if we think of Nike they sell us an emotion they sell us oh if I have these products I'll be the best I'll just do it I I'll take control of my life I'm going to be that professional athlete they they tell stories through their ads and they speak to people who are very motivated and self-disciplined and want to be the best that's what they do in their ads they're not making ads for fat people they're not making ads for hey get up off your ass and work out for the first time this week they're making ads for people that are trying to be in the NBA people that are trying to be at the Peak Performance of these different categories that Nike makes products for there's Nike golf Nike football Nike soccer everything so and they have different departments focused on each sport so they're very um aware of what they're doing they're consciously organizing and storytelling and transferring emotion to specific people with their specific departments to a specific audience for a specific sport like they are absolutely amazing at what they do so once we understand the kind of like long-term vision of okay I'm going to sell this product here's the people I'm going to talk to here's how I can resonate them with my brand here's the name we're choosing here's kind of like the color scheme here's the logo and we we kind of start developing that feeling around the brand then it's time to take safety precaution cautions and what I mean by this is we need to look up if the product we want to sell is trademarked if it's patented if there's going to be any legal issues with us selling this product then once that's done we need to pick our name and then check our name and make sure there's no trademarks there's no copyrights there's nothing with that name that we want to choose and don't worry I'm getting into all of this in the next module so now that we have what I would call is the foundation and what's interesting about this is Alex harosi talks about this he's like when you're building a skyscraper the first thing you do is dig into the ground and that's interesting because there's going to be all these people let's say your parents let's say your friends looking at your business and going hey you're just sinking money into it you're not even making money or people will think that you're getting negative results because you say hey everyone I'm going to build this skyscraper and then the first thing you do is start digging into the ground they're like wow good job dude like you have nothing to show for it right but the deeper you dig and The Wider you dig dictates directly how high you can build your skyscraper and how longterm it can last and how sound the foundation is and that was um a principle I really loved for from Alex harosi and that's something that we need to think of as well so everything I've talked about up to this point is our foundation so it's really important to take it serious and really think long term so now that that's out of the way we basically just need to build a Shopify store that conveys this emotion that we're trying to sell to the people that are going to be our potential customers and we need to start crushing content so there's a lot of ways to do this you can be a little bit sketchy a little bit on the Gray Line and take ads from different people grab all these different videos online of your product or product that's super super similar and cut them up jumble them up mix and mash into a new video and you can run ads that way or on Tik Tok ads you can just directly steal ads which I have done a lot of people do and it's definitely a gray line and you don't want to scale your business with someone else's ads you cannot do that but lowkey you can test them for a little bit so usually that's what I recommend if you have a product you really want to jump into start a brand take someone else's Tik Tok ad change it up just a little bit but keep the hook the Hook's the most important part and try to get things running try to see if you can get some sales and see if this product is worth your time to like order the product from Amazon and film your own videos and kind of like really put some effort into it because building a store is pretty easy you've seen some of my stores there nothing close to impressive so you can get going pretty quick you just need to convey that emotion and like loving surprise did convey that street style men did convey that even though it sucks it was basic people knew what they were getting and it was an easy process for them so realistically you can choose a product create a brand create Foundation pretty quick and test it out with someone else's ads on um Tik Tok with Facebook and stuff I I haven't ran Facebook ads in a little while and through this process I'm going to be restarting Facebook ads I'm going to be creating a store with you guys as a full-blown example and we'll see just how lenient Facebook is because I have heard they're very lenient right now but you never know that can change in the blink of an eye so you have to be careful with them with Facebook I really don't recommend taking people's ads you you really need to cut them up and mash them up and make them into something completely different to not get flagged there but with Tik Tok it's a little bit different so let's say we use someone else's ad we we really feel confident about this product we we feel like it's worth investing our time maybe we made a couple hundred bucks maybe we hadit $1,000 day using someone else's ad once you get to that point you really need to make your own ads you really need to start working with ugc creators which is user generated content ugc so you need to work with ugc creators having them make videos for you or you need to make them yourself or you need to send your product out to like influencers or friends or family and they make videos for you and what's beautiful about the internet is we can go search up big Brands we can go search up big companies that are selling this product we can go search up really anything we need to understand what a good video ad looks like and then we can just copy it frame for frame with new content so this brings us on to the point of correctly testing ads we need to make sure that we are using an exact strategy with Tik Tok or an exact strategy with Facebook that's proven to be one of the best testing methods so we can test our ads and know that they're effective know that our money is going to a correct place because a lot of people will some people suck man like some people that go through this course you guys are going to be creating the shittiest ugliest stores you're going to be running the shittiest ads and you're going to come back to me why doesn't it work Why didn't it work cuz some people I don't know some people just don't get it like there's been some people that I will say this is the exact testing strategy and then a student will be like well it didn't work I'm like show me your ads and they look nothing like what I said to do so I don't know there's always going to be issues but you want to make sure that the strategy you're doing is worth your time it's worth your money and it's actually going to give you results that are worthy of your money cuz some testing strategies don't really test the product fully so you could have tried a winner but the results weren't that good so you gave up meanwhile someone else who really tested it could have scaled that to seven figures if they had the right ads they had the right kind of equation to make it pop now once we're getting sales rolling in we need to go over aov and LTV your aov is your average order value and your LTV is your lifetime value of your customer so your aov is really important if I'm selling a $40 product that means the average order value of someone that comes on to my store and purchases is around $40 but we can do a lot of things like you can even add tipping onto your website so someone can tip 5 10 15% that adds your aov that boosts it up you can have upsells where someone can buy a product that works really good with the current product you're selling and that can bring in an extra 15 bucks 20 bucks 30 bucks you can sell lifetime warranties you can do a ton of things that are going to boost up your average order value and when your average order value is higher you can pay more on ads to acquire a customer so that's beautiful right there that is exactly what we need we want to have high aovs because when you start spending ads and when you start getting into this world of of managing ad budgets and scaling and all these things you're going to realize it gets really expensive really fast so if you know hey if it costs us $10 to get a customer and each customers worth 50 bucks easy math you know you can be making money and when you have those ads it's quite literally ATM that every time you put in $100 you make $500 back and you can literally just print money so that's our goal here and honestly things are getting too hard nowadays to not have a brand to still be able to get that money printing machine going a lot of people think it's just like 2016 where they can just throw up some General Store they can throw up 50 different products test them all and hopefully one of them gets them that ATM money printer and it's just doesn't work that way you need these like one product stores you need these pretty brands if you want it to be longterm yes you might be able to get success quick but it's going to die out extremely fast and I truly think unless you're doing that clothing aspect this is the absolute best way to go so once we have aov LTV locked in we're getting um customers to repeat purchase that's what the LTV is lifetime value so to quickly go over LTV it's lifetime value and essentially if our average order value is worth $50 so each customer is worth $50 but each customer usually purchases two times so we're getting repeat purchases that means me the lifetime value of a customer would be $100 because we get a $50 order and usually they order two times so that would be a $100 lifetime value from our customer which also means we can spend even more on ads because we know they're going to purchase two times and we know it's worth $100 we just have to wait for that to happen so it's like a delayed attribution so you can calculate these things and it's important to know those numbers because there's Brands like Coca-Cola and Brands like um Starbucks that they could spend millions and millions on ads and they're not really worried about it because if they acquire One customer it's worth thousands and thousands and thousands of dollars on the lifetime of some dude drinking Coke all day or some dude going and getting a shot of espresso every day at Starbucks Starbuck's LTV is $14,600 I believe it's something outrageous that's the average amount that someone spends in the lifetime of being a Starbucks customer and honestly that number is only going to go up as this younger generation gets older because I bet their habits are way way worse than some Boomer that's getting coffee so it's really important to understand those numbers next once we have this kind of understanding and structure built we really need to build out a backend we need to build out retargeting systems we need to start working with other channels like Google we need to have an email marketing team we need to have an SMS marketing team we need to have virtual assistant and we really need to start building out a team around this brand so we can scale it then when we have that structure built in your main focus is going to be content you need to start pumping out videos with ugc you need to start pumping out videos with influencers and you really just need to take things to the next level you need to start paying models to make videos with your products you need to start paying high list influencers to make videos with your products and the amount of value that you get out of this stuff is 20 times more than you would ever think so once you have a brand once you have all of this set in place your entire Focus needs to switch to content even the media buying and media buying if you don't know is just like running the ads usually you're going to hire that out you're going to hire some professional in Facebook some professional in Tik Tok some professional in Google and it's kind of hard to find those people so I'll try to plug people that I personally trust and ultimately I met a lot of people the last networking event so I should be able to plug you guys with some really good stuff if you guys have stores that are scaling try to personally reach out to me any way you can and I I'll help you get plugged with the people you need but yeah that's basically the name of the game you want to create a brand and then you want to just focus on content you want to start scaling out your content like you could never believe and once you're really bringing in some money and say minimum like 100k a month in Revenue you need to start speaking with manufacturers ordering this product in wholesale and you need to customize it maybe your product is a big seller on Amazon you can go look up the reviews or you can look up the reviews from your own customers and see what's wrong with the product what are people struggling with and make it better you need to improve upon the product get custom packaging all that fun stuff and now you guys really really have an amazing brand you need to get fulfillment in the United States that can get like 3 to 5 day sh shipping or even next day shipping and you really need to start just crushing every advertising Channel possible you need YouTube ads you need Snapchat ads all that stuff and usually you're bringing in a ton of money at this point and you can work with a very high level agency to give you an idea of kind of like some numbers when you're at scale like this let's say you have like 50 videos made and you know that all of these videos convert well on paid ads you can be getting easily 10 to 20 to 30k a day on Tik Tok alone you can easily be getting 50 to 100K on Facebook if you really know what you're doing and you're really crushing the creatives I know plenty of people I have met plenty of people at the last event I went to that are doing numbers like this on Facebook right now very very possible there are dozens of people that are our age that are doing hundreds of thousands a day in sales it's it's absolutely unreal I met a kid that did 300K in a single day on um Black Friday Cyber Monday like people can do millions and millions a month it really is not as unattainable as you'd think and keep in mind I'm talking about when you have a full infrastructure build you have the teams you have a ton of people making content for you you have designated media buyers that are professional and you're really just crushing in every aspect also from Google you could easily be making 10K a day and that's not even including like running YouTube ads if you have some killer YouTube ads you can probably be making 50k a day on Google alone email marketing could probably be bringing in like 3 to 5K a day and that's usually like reoccurring Revenue repeat customers and people that are going through like automation flows through email SMS could probably be matching that with the same amount of sales and that's not even accounting for like Snapchat ads Pinterest ads like all these other small little things as well as working with influencers let's say you have a advertisement that went live with Kim Kardashian that day like of course you're going to do multiple six figures that day in sales and then you have that piece of content of Kim Kardashian saying oh I love this product so much and then you keep running ads on that and that's going to convert amazing on ads because people hooked in they see Kim K's face whatever so you can milk that video for months and months on paid ads on tons of different channels and you can really just see how if you have a cool product you have something that's speaking to a specific group of people that is just really speaking their language it transfers emotion to the person it tells a story and you just have this really cool brand around this really highquality product that ships to people fast you can see how it goes crazy and we're not even talking about starting a selling on Amazon or selling on Walmart or retail opportunities and it's really easy to see how you can get into 100 million a year in sales if everything goes perfect right and that's the hard part because what gets you from 0o to one isn't what gets you from one to two going through this journey and actually like executing on this blueprint is something you guys can't even imagine it's something I can't even imagine I haven't done retail deals I know this path to do all this but I haven't done a lot of these things I'll be I'll completely honest with you guys this is a crazy Journey making 100 million a year is not some easy it's not I'm not going to sell you guys some snake oil like this is going to work and your first year you'll be making millions a month this stuff's hard and honestly it all comes down to the person um the way I like to view this is me being the coach of let's say an NFL team I'm not really responsible for the players I am in a sense of organizing them making sure they know the game plan and what they need to do but the actual individual performance of each player is dictated on the player skill level some of you guys will never reach levels like this most of you guys will never reach hundreds of millions in sales maybe none of us do but this is the exact framework and I'm showing you guys the brands I'm showing you guys the methodology behind all of it and it's possible I know it might be hard to get stuck up on the fact that I haven't ran a $100 million brand but I can promise you guys this is the exact stuff they're doing and I'm here to help you guys along any step of the way and I promise you it's so much more attainable than you could ever think so yeah that basically explains the full-blown blueprint if you guys have any questions if you want me to kind of go over some aspects of your brand I'm going to be doing live Q&A calls so that's going to be a good time where if someone wants to throw in their brand throw in their ideas I can review them live and really kind of help you guys or you can submit a support ticket or or try to reach out to the Student Success managers and we can make sure to review your idea and make sure it's worth your time jumping into because this stuff is Big you're only going to get as far as you plan to get right you're not going to go 20 mil past what your plan was if your plans are small you're confined by those so we want to plan big we want to think big and ultimately guys there's people that have done this I've showed you Brands I've listed off companies that have done this there are people worth hundreds of millions Sheen is a $47 billion company that was their net worth last year we looked it up and it looks like they're having some problems now but to be in a billion doll evaluation and get started with Drop Shipping is truly unreal and I hope you guys can really mentally imagine that possibility for yourself because with anything in life if someone else is able to do it there's no reason you're not able to do it so I really want you guys thinking of module one thinking of those frequencies thinking of leveling yourself up leveling up your character to be worthy of things like this things of this magnitude don't let yourself get caught up in fear or doubt or listening to these negative voices in your head or the the mom and dad that doubt you or the friends that doubt you let those things fuel you and I promise something that I I really enjoy something that I love to think about is you can always call upon your past self and your future self to send energy to you in this moment kind of a random um thing to mention but it's something I truly believe and I do in my life all the time call on your future and past self to give you energy get past anything raise that frequency up and I promise you guys if you believe in yourself the sky is the limit if you take action on everything that I'm teaching you here These Blueprints these things are possible these businesses worth hundreds of millions are made every year every year there's some new brand doing some thing where you look at it you're like oh why didn't I think of that that was so simple that was so dumb like anyone could have done that opportunity like that is constantly opening this world is a revolving door of opportunity there are always things that are leaving and there's always things that are coming in our reality changes so quick that new opportunities are sprouting up every second it's to the point now where I really have the eyes and the vision to see opportunities and it's it's really hard because once you're really leveled up once your character level's High your main focus is saying no to Opportunities because you have to stay dialed in on that Vision you have to have the blinders on like the race horses so they can't see the other horses they're just focused in on themselves yeah kind of a random tangent but I just can't say how much I believe in you guys how much I know there is potential out there and I'm just really excited to see you guys succeed so make sure you ask for help from your Student Success Managers from me jump on the live Q&A and calls with me and let me know what we we can help you with I want to see you guys grow and I promise you with all my heart this stuff is so attainable there's so much potential out there and I know you guys can crush it so with that being said we are wrapping up this video your action steps for today are going into the community group talking with someone who just got in share some ideas with them share some thoughts make them feel welcome and at home and make sure you finish your blueprint set a full blueprint out and obviously I haven't taught you product research yet I haven't taught you a ton of things but really get this blueprint framework in your head because when we go over product research and we go over these other things you need to be mentally coordinating your plans so keep all this stuff in mind revisit this video if you need to um once you do learn all of these elements come revisit this and make sure you're building an amazing blueprint for a quality skyscraper I love you guys peace all right guys welcome into the next video I hope you enjoyed the last one talking about skyscrape ERS today we are going over the importance of products and we'll be diving a little bit deeper into the product research stuff but in the next video is where we're going to really go into full-blown product research I'm going to give examples of winning products and then the next video I'm even going to be doing live research trying to find winning products and I'll literally just give those products out to you guys so you can test them if you would like or you can at least see me doing it so you can understand how you can do it yourself I'm assuming a lot of people will jump on the products that I recommend or talk about so um just keep that in mind so without further Ado let's jump into the importance of [Music] products all right guys so since we are going to be covering how to find winning products in a later video today I want to talk about why the product is so important and basically what we need to look for in a product to ensure that has the potential Ure that it is a winning product and the way we do that is referencing my winning product blueprint this is basically a 10-point system that's going to go over the different qualities and attributes that a product needs to be able to be a foundation for a skyscraper so obviously we can have winning products that are gimmicky toys we can have winning products that are piece of clothing and we can do the street style men approach and do a ton of clothes but for us to really build out that brand and really build out something special and amazing um we need to have a specific product there is a very specific criteria we need to match and make sure our product is in alignment with so let's jump into that the first thing is pretty common you've heard this a million times from every Guru on the planet but the first thing is a wow factor so a wow factor definitely helps with your ability to scale and your ability to convert new customers or like new potential people into customers but it's not as important as a lot of like gurus make you think you don't have to have some product that's some new Flash amazing thing it can be something that's old it can be something that is not really that exciting but I will say that having a wowor does help especially with places like Tik Tok ads if it's it's something no one's seen and you're marketing it to a younger audience um it it really does help out a bit and the second point is having a sales price of $40 and a lot of people don't talk about this I haven't seen like anyone talk about this you're average order value needs to be at least $40 or more I really recommend being at like 50 to 80 is kind of a sweet spot because if you go over $80 for your products or for your like average order value it's not going to be as easy to grab like impulse purchases some people are like hey this is over 80 bucks like I should probably think about this I should probably give it some time to see if I really need this product but if it's like 50 bucks a lot more people are going to be willing to just purchase it and not think about it as much but the reason we need at least 40 is the average cost to get someone to purchase something on ads is around $20 so if your product is like selling for 15 bucks you just don't have enough money it's not even about margin even if you're getting your product for extremely cheap you're just not going to have enough money to justify scaling up ads to huge budgets I'm talking $10,000 a day and AD spend it's going to be really hard for you to hit those numbers it's it's not really likely you can probably get to the point of spending $1,000 a day getting profit and doing some things like that but when it truly comes down to running highlevel advertisements you do not have what it takes mathematically it is impossible for you you have to have a sales price of at least like 50 honestly like 40 is even a little bit low but I definitely recommend 40 at the lowest anything higher is going to be in your best interest for sure and I'd probably cap it at 80 number three if we're selling a product for $40 I really recommend trying to get down to the $10 um for the cost of the product so this basically ensures this is a 4X multiplier on our cost of goods so our revenue or our sales price is $40 and we get the product for 10 meaning that we have a four times multiplier on our cost of goods so this is I'm not even sure what margin that gives you I'm I'm horrible with math I use calculators margin calculators all those things so I'm not the best with math but you have to have a really high margin I really recommend a 3 to four to 5x on your product costs and when you're Drop Shipping it's hard to do that so when you get into wholesale and you get into ordering the products in bulk it's going to be way easier to have a four or 5x multiplier on your cost of goods but you really do need some big margins like that to kind of go to that Nike level of branding that Rolex level of branding you need absurd profit margins so you can spend absurd amounts on content you can spend absurd amounts working with cool influencers and running very high level paid advertisements with amazing agencies and and all these cool things down the line you need budgets for that so it's not as important at the start if you can't get get a four or 5x multiplier or something around that ballpark for example if you're doing organic Tik Tok ads you can do a 2X like if I get a product for $10 I can sell it for 20 because I don't have advertising costs right because I'm just doing organic but the second I move into paid ads I do need to multiply up to at least three like three has to be the minimum if you get your product for $10 you have to sell it for 30 absolute minimum and even with that even if you're a good Advertiser and you have good video ads it's still going to be decently hard to get profit and these aren't fun truths this stuff is a lot of things that people won't say a lot of people for some reason don't talk about like numbers and where your products need to be at I I truly haven't found any gurus that even mention this stuff which is very alarming in my opinion but yeah it's just the the case of reality a lot of products don't have what it takes to do paid ads like a lot of these gimmicky toys that sell for 15 bucks will never work on paid ads so it's something you definitely need to understand and to give you a quick like mental layout of how this can work is you you can get a product for $10 start doing organic and sell it for 20 jump into pay ad sell it for 30 see how things work out and then you can eventually get to the point of ordering it in wholesale and then getting your margins back lower into a place that makes you more profitable and then you can jump into the long term and really allocating um huge budgets into advertising and huge budgets into influencers ugc and all that stuff so it's kind of like what I said before like what takes you from 0 to one doesn't take you from 1 to two what takes you from 1 to two doesn't take you from 2 to three so we have to constantly be evolving and changing and adapting and that's um some you need to learn as a business owner like business is hard things change a lot and you need to be very adaptive so that's just a quick little run through to help um explain that point and number four on our blueprint is um High perceived value so a good example of products that just have a natural high perceived value due to markets is um shoes and watches SO watches can be produced extremely cheap you can get a a decently nice watch and unless someone's like deep in horology and they they really know the market and all that they could easily say it's a good watch it's high quality it's durable it's reliable with the time and all that you can get it for like 10 bucks 20 bucks and most people think like a decent watch is at least going to be $100 or or something around that um level SO watches have a high perceived value shoes also do like Nike is literally producing shoes for $3 and selling them for like 150 200 and it's just because of perceived value so having products that are in this realm of like high perceived value where you can get them for a low cost and sell them for a high price point is really nice it's something to keep in mind but we can always kind of position oursel as a highquality product we can always position ourself as a luxury brand or position ourself in a certain way that that gives perceived value because like again like Rolex has very cheap watches they have a a date just watch that is extremely uncomplicated it's a very basic watch and it's a stainless steel watch there's literally nothing crazy about it but you're paying a ton for the brand you're paying for that Rolex logo you're paying for someone to look at your wrist and go wow this guy is doing pretty well for himself so you're paying for those things the watch really isn't worth that the brand is so when we get into long-term vision and deeper down the rabbit hole of starting our business perceived value can come just from the brand just from the logo but at the start it's really good if your product has some inherent High perceived value within it and point number five is your product solves a problem if you are marketing your product to specific group of people within a mass market and it solves a problem for these specific people um when you address that problem in ads I'll give a quick example if you're selling like a baby product and someone just has their first kid and they're realizing like holy there's so many more things that went into us than I knew you can address that language address that perception within your advertisement by saying like I just had my first newborn kid I didn't realize I had this problem but this product helps me that's going to naturally filter out anyone who doesn't have a kid they're going to be like oh this ad isn't for me they go away instantly and the people that actually just had their first kid are going to hone in and actually listen and why is that good it's because it it attaches the people that we want and it gets rid of the people that we don't want and so Facebook's algorithm Tik tok's algorithm Google's algorithm can see okay the people that hone in and listen fit a certain demographic and it can help you find more of those people so your advertisements will naturally do better and we're solving a problem for that specific person so there's a big emotional involvement within the video ad there's an emotional involvement within the product and they're excited to get it you spoke their language they're like oh my God this is like made for me so having that um ability within your product to solve a problem for a specific group of people is huge that's where you're really getting into building like a customer base and then you can go deeper into the world of like the baby Niche the firstborn kidney that can be your little head shot Market within like the children's Market is like parents that have their firstborn like getting them products that they didn't realize they needed and that can be your whole marketing Ploy so that's some free um value for you guys there that would be a really good brand to start and just Source out products like that test out these baby products on um Tik Tok test them out on Facebook ads all that stuff and if you're talking to a very specific headshock group of people and you're solving their problems you're going to do very well for yourself now Point number six in the blueprint is that they use the product daily this one is really big if someone I'm just going to keep running with a baby example if this product that we're getting helps their baby or helps them with their baby every single day it it solves a problem that keeps coming up every single day you can believe that they are going to see that ad and be like holy I need that like my life is is going to be so much easier if that problem solved because they feel the pain of that problem every single day so you can address that pain in your video ads and easily convince them to buy a $50 $60 even $80 $100 product but yeah 80 is usually where I'd like to say you should probably not go more because you have to keep in mind we're running social media ads and it's hard to convince someone that's like trying to see a Facebook post of their ant to buy a $150 product right like they're they're not in the purchasing mood for that that's usually where someone does research and then figures out which product's the best and maybe they're at the start when your product isn't the best it hasn't been customized it hasn't been improved upon maybe there's a better competitor out there and if they're going to do their research on that then you're not going to get that purchase so that's kind of a little bit deeper explanation as to why I say 80 is a Max and number seven I've talked about this one already a ton but um have a specific and passionate community that you're marketing to just like the person that has their newborn child if you mention that in an ad they're going to listen they're going through an extreme experience of having their first kid um and they're in a new world and when you speak their language you can um believe that they will listen so figure out how you can pair whatever product you think is your winning product that you found through the product research method that we're going to go over in the next video try to figure out how can I get this product in front of a passionate community and how can I tailor a brand around them that speaks their language number eight make sure your product is relatively small and lightweight this is going to help on like packaging and shipping and all that stuff cuz when we get into the world of like wholesale purchasing thousands of units and getting warehousing and stuff done if we're selling like bed frames or fridges it's hell like so much of your cost of goods is going to go into shipping and it's just a mess so if you can have something ideally that like fits in your hand that's going to make your life a lot easier so number nine is just like advice I would advise you guys to stay away from like Electronics kind of there's some electronics that can be very well tested and high quality and you wouldn't have any product issues with them but be very like wary of the electronic side of Drop Shipping because you can get a lot of products and we're trying to build a skyscraper here we're trying to build a brand and you can't do that um by selling shitty products your customers are going to be pissed your customer service is going to be a mess you're going to get chargebacks and that's just not what we want we want to build something of value we want to give value to people so um you can do electronics there's tons that work but just be super safe with it um I'd also recommend stay away from things that are like glass or that are going to break easy or anything that's like ingested like supplements or anything along those lines cuz you can get into legal issues and someone can say there's some hazardous XYZ or someone choked on it and they can sue you or something something weird like that so if you can just have a product that solves a problem fits in your hand and there's like nothing sketchy about it that's going to be the best place you can be in and lastly number 10 is you need a product that isn't seasonal this is like the most important thing because if you're product is let's say only sold in winter in summer you're just like you're literally just going to get 50% of the sales that you usually would and yes winter will be amazing quarter 4 all these good things but it's like you don't want inconsistent income like that you can't build a brand you can't consistently um reinvest revenue and make these good long-term decisions on a brand that's constantly fluctuating in the amount of money that it makes with its profit margins and just with its Revenue in general so you need a product that no matter what time of year it is it's always going to sell the exact same that's going to really give you the stability you need to build your skyscraper especially when you're new to this like maybe you could get into running um seasonal products once you really know what you're doing but I just don't recommend it so another thing that I want to go over is hiring your product so I read this in some sort of marketing book I want to say it was blue ocean strategies but I don't think it was I think it was something else your product is essentially an employee that your customer hires this is the best way you can think of your product so let's say that family that just had their first child they're the employer and they have a product or they have a position they're trying to hire for and your product is interviewing to solve that problem if that makes sense I know I didn't explain that the best but they're looking to hire your product to solve their problem and if they think another product or another service or something else will solve their problem better then they're going to go with that and there's a really good example of of how many different things can solve different problems that you never would really think of and a good example is let's say someone has the problem of they're trying to cook eggs in the morning but the eggs are sticking to the pan they have a ton of different products they could hire to solve their problem they could get a non-stick pan they could get butter or cooking oil or spray or they could eat out or they could hire a chef or they could fast and do intermittent fasting and not eat breakfast so there's a lot of different potential things someone could be looking for as the solution to their problem and so the best thing you can do is convince them that your product is the right Solution by addressing these other Solutions and explaining why these ones are bad and why yours is good so just a little marketing psychology little side note right there to give you guys a little bit more context and a little bit of a deeper understanding on everything that I'm talking about I want to address a couple other stores that I like okay guys so I quickly want to revisit golf daddy these guys are like I said just absolutely killing it with their content with everything they do I wanted to talk about how they had a winning product they have a winning product and how they're expanding so this is called Niche expansion I don't know if that's the actual term that's just what I'm saying it's really important to get your foothold within a certain industry with your winning product and then expand into other products within that space and get people to be repeat um purchasers so what these guys did really well and I don't know exactly how well it's working for them they have the divot daddy standard which was like their Drop Shipping version then they made a custom really nice one um called the divot daddy Pro so that's where they went from Drop Shipping into like the wholesale inventory customized product route then they said hey we need to get repeat purchasers we need to have people that constantly keep buying things from us and that's where they went for their Twilight ball which I'm honestly assuming they just went to Alibaba looked up glow-in-the-dark golf ball found the best manufacturer and said hey can you put our brand name on it this is the packaging we want so super simple super easy there um it'll be interesting to see what other products they come out with I believe that's all they have right now hit their shop now button oh they have custom golf Maps interesting what is this is it of different courses oh so they'll make that's actually really cool in interesting so I don't know if this is print on demand or not you can quickly go look up print on demand it's basically just where a company will print any design on a stock product for you and you can drop ship it so this is cool because you can um if you have your favorite course like maybe you went to Hawaii and you golfed there and it was such a cool experience as a gift someone could get you this blanket that has that exact Golf Course mapped out on it so very very interesting product there that is not something I would have expected and there's a a framed version super super interesting I wonder how well this is doing that'd be a little bit harder to make content around but that's smart like this is a good golf gift like someone that's like a big golf nerd would love that so it just shows they're being unique they're expanding they have this brand personality and you can just feel and see the things that they're doing and it's done at a very high quality level they're throwing so much money back into this brand and really just making it amazing it's simple it's to the point you know what you're getting you know it's high quality and these guys just crush it so next I wanted to go over this brand called warmies I just found them they just seem to be crushing it so they have products that are in like the warm and cozy space like boots slippers neck wraps eye masks hot pack heat pads and they're all very branded they have that like fuzzy cozy warm and they have like a bunch of stuffed animals and it's like how much does a stuffed animal really cost but when it's marketed this well and it's the brand has created this high quality it's hard to to Really argue and I guarantee that they're making millions in sales each month and it's it's just a really simple product like there's nothing special about this stuff it's literally just stuffed animals but their branding is so good and they've expanded into a huge niche of warm products but I bet they just got started with a couple stuffed animals they probably got started with like these first these first four and just expanded into other ones and then said oh we can do boots and slippers and okay we can just have the whole like warm and cozy space as our Niche so this is their form of Niche Niche expansion nobody starts a brand and invests $2 $300,000 in all these variants getting everything in stock and fast shipping the best thing you can do is start with Drop Shipping test out a couple things and build it out based on success so you're not risking anything so um this was another brand I just wanted to talk about quick because I think that um they're crushing it their brand emotion the storytelling and the overall feeling that they give like this is the type of stuffed animal you'd get for your first kid and they they know that Juniors warmies like or what is it my first warmies like these are all like infant baby baby stuffed animals bet if you just had a kid you'd be eating this up you're like I want my kid to have some cute little stuffed animal he remembers forever and it's some high quality nice one from waries like they they're just selling you on something like look at these images they're really selling you and they do a really good job and I bet the product's super high quality as well so just another quick example for you guys okay so this one is actually really interesting so I talked about this before that my mom ended up buying one of these like fairy light things which I think is so to but I think products like this are so dumb like this I don't know maybe it maybe it's just made for older um women to to purchase as a Decor item or something but um I looked deeper into this website and I actually bet these guys are making some stupid money so they're doing the whole Sunset lamp whatever they have all these different ones built out this is their top product and this is the Facebook ad I saw but seeing that they're doing like these high quality like very expensive incense burners and just the amount of lighting Products they've tested I don't know I have a feeling these guys are making stupid money so I wanted to bring this one up as another example for you guys cuz they did expand into kind of a bigger audience bigger Niche and they're doing it at the high cost level so I'm assuming these all um yeah LED incense burners they all light up so why I think this can work is it's just unique you're not going to really find it somewhere else and that's where it has like the wow factor whatever but running paid ads for products like this is isn't n really the best um paid ads are really good on products like this and that's why it's their best seller product that's more mass Market more easy to sell more simple cuz not everyone wants to spend 160 bucks on an incense burner but when you find that person that does they're going to be very excited cuz this thing looks super cool so just really interesting brand I'm really curious how much they're making and I think it's worth you guys studying them yeah just another one I wanted to bring up okay and the next one I wanted to talk about was soulet so I'm sure we've all seen the sunset lamp everyone knows about it but but I want to talk about why these guys were the top seller I don't think they the were the first person to sell this product but they were the best person to sell this product because they made the coolest content their website is designed solely around this product I don't think they have anything else yeah nothing else they never expanded and um they started getting these in wholesale they started customizing it and um I'm pretty sure when you order it it comes with their soulet logo on it and all that stuff and these guys did Millions they're their website looks super good super simple trustworthy looks very nice and it's basic like you you know what's going on oh let's see products I'm curious interesting so they did expand into some other stuff that's a little bit ghetto I I almost wish they didn't and just kept Soul set as like their only lamp and kind of crushed it but who knows maybe they're doing um decent with these other cells but I do kind of doubt it cuz I didn't even know that they were doing this but I can promise you guys during Co these guys made Millions like probably a million dollar a month I really would not be surprised this store has probably easily done over 10 million in sales and it's because they really went full in on this product they made it simple they made their they got really low prices because they started ordering them in wholesale and yeah I mean 22.8 million views on their hashtag like these guys took over Tik Tok and they did it through cool content and speaking to a niche audience it was kind of like the the girly room decor Urban Outfitters type girl that they marketed to with like the Pinterest or with like the polaroid pictures on the wall and all those things they they spoke someone's language like if you can see the reviews like it's all these girls with Urban Outfitters rooms all these like trendy girls hipster girls or whatever and they did really good for themselves okay I quickly wanted to go over blendjet again because these guys just invest so much into content into like trying to level up their brand even though I think the product is pretty stupid but they did customize it they did um make it way better like if you bought one from AliExpress and then you bought theirs the blendjet one would be light yours better they're even paying for licensing through Disney which is crazy that's got to be stupid expensive they came out with jetpacks which is their own blend of smoothie powders that you can literally put in so like these guys went all out like they have cases they have all these things and it's like you're only going to be able to do that if you're making a ton of money and if it makes sense like these guys aren't dumb like they're not going to keep scaling up something that doesn't work and build building all these promoting upsell products for it if it doesn't work so they're crushing it they're a really good long-term example of where you can go and just how much you can milk out of a customer and out of a product and really kind of set your foundation in your own space like they've been all over all these different um news Publications they probably just had to pay for it you can see they have an infinite amount of colors 43,000 reviews on their own store insane I wonder how much they have on Amazon but they have all these cells it's such a seamless um easy process their content is great popups beautiful look at that popup and notice how the popup only came up after I've been here for a while a lot of people have pop-ups come up like instantly yeah these guys just crush it like their website is so solid it's saved up in the left the product the packaging is great like they went all out they customize this like and you better believe they started Drop Shipping it like they didn't just randomly go oh I like this product let's sync $500,000 into custom inventory and all this stuff like of course they drop shipped it of course they started getting sales and started scaling up and improving like that's just what you do okay the next one's interesting I wanted to talk about this product there's a website called ape born Fitness I don't know it looks to me but maybe they're doing good for themselves I have no clue they're just this is all drop ship stuff so I doubt they're doing good where is the posture corrector okay so like this is just some ass like ape born I don't know like yes you're trying to speak to like gym people we get it but these pictures are ass 10 reviews it's just ass man super ass like they're trying you know but there's another company that is still selling the posture corrector to this day but I want to show you what they did and why it is lightyears better than aporn and it should be pretty instantly obvious so these guys are called Sierra Body and they customized the posture corrector they made it fit a specific demographic of women in Fitness and they made it pretty they made it cute and nice look how much better it looks way more high quality like I can promise you if some girl if you put two options in front of him said oh do you want the ape born AliExpress posture corrector or do you want the Sierra Body customized one that's all cute with little pink color with different sizes where it's it's made to fit a woman and her bodybuild like clearly they're going to buy the other one clearly this one looks way better and they built out into other products as well so it's just like I don't know to me it's very obvious I hope you guys are beginning to see like the that are doing this and the people that are actually good so we only have a couple more examples okay next we have shop aado which is just some ass Drop Shipping site like just complete ass oh we sell anything and everything but I wanted to go over this um cozy plush hoodie because this is like a $100 million product if not close to like a billion dollar product and these guys are just doing it shitty like I mean I'm sorry shop aado like that just sounds like the most Dollar Store ass and like look how long this goes like do you really think people are scrolling through this let's get real oh you can only now see the reviews at the bottom after you just went on a marathon of scrolling so it's just ass but then you have people like udie that make it customized they up the quality level they invest in themselves they get licensing deals these guys have licensing deals with like everyone they've done the most and that's why these guys have done a million doll day in sales and they've done hundreds of millions in sales the owner is Davey fogari but they just crushed it they did better content they customized the product they got it in wholesale inventory and made sure it was quality tested and like actually really nice that's why they have nice reviews and this store is brought in hundreds of millions in sales and I bet it could be evaluated it may be a billion dollars I wouldn't be too surprised cuz their average order value has got to be huge and they're expanding into sleepware kids teens and adults blankets even accessories like let's just look at that for a second I mean just look at this stuff they've got it all so I bet their average order value is huge I bet they have a ton of repeat customers because their product is genuinely high quality and it just shows night and day difference between like who are you going to buy from are you really going to go buy from shop aado with their 30-day shipping from AliExpress like it's just extremely obvious so if you can make your brand look like this you can make your product look like this they're essentially selling the same thing it's just way better so keep that in mind okay and before I leave you off of this video I want to go over some questions you need to ask yourself when it comes to the product that you're choosing using so keep these in mind when you're doing product research I'm just going to bulk go through a bunch of questions that you should be asking yourself the first question is can I make cool videos with this product like me personally is it is it very attainable for me to make a phone video it doesn't have to be some production quality just a phone video can I make cool stories can I convey em motion and create a brand through this product and can I convey that through content can I create this brand that sells a certain emotion and I portray that emotion easily through content myself cuz we're going to have to do a lot of this oursel right we're not going to want to hire ugc people and influencers day one so think can I make cool videos with this product or can my friends or someone I know personally help me make cool videos with this product cuz if the answer is no then you're probably not going to see too much success because if you have an amazing website amazing product but your video ads suck then nobody's going to click to come to your website nobody's going to see it so it doesn't really matter if your video ads suck everything you have sucks cuz it's the first entry point like if you build the coolest building in the world but there's no door how are people going to get in to see the coolest building in the world so just keep that in mind your video ads are really important it's also good to really think like what type of videos would I make and get like a mental layout of like okay I could do this next you need to think is there a high likelihood that someone that's scrolling on Facebook or scrolling on Tik Tok right they're in their unconscious zombie mode does this product have the ability to grab their attention and build a purchase interest enough for them to get off Facebook enough for them to get off Tik Tok and go entertain your website so that's like a a problem your video ad solves it needs to grab attention right and needs to get them off the platform then your website needs to build interest right to get them to purchase then they need to add to cart and you need to have an offer or a guarantee that gets them to the next level which is purchasing so each kind of stage in the funnel has its own purpose and goal and you really just need to make sure that your product and your video ads can get someone out of their little subconscious zombie mode and get them interested in your website your product and get them off of their social media next question is you really need to ask how longterm is this product could this product if I crush the brand be around for 10 plus years 20 plus years and with things like the posture corrector you'd be like no that that shit's just a fade it's ass but if you customize it you make it for a specific group of people it can so be creative with it but it's important to ask yourself that question and the next question is basically just a build on on that is how big can you build an Empire on this product start thinking that like okay if we if we crush it everything goes good how big could this get how big is the available Market how big is just the amount of people that would be interested in this product and how far do you think you could go with it if everything went perfect and when you're thinking of that you also need to think in like okay like the golf daddy like obviously not everyone in the world wants to see the divot they make with their swing to be able to fix it so they scale into into other products and they get into other golf things so calculate this question with the niche expansion element added into the equation kind of a hard way to explain that but um think of the big picture and just think how big can it all get something else you want to ask yourself is what influencers would I use right like who is like the Keystone of like that's our demographic like people who follow that influencer would love our products so get a big list of all those influencers and and really start to think like okay who would we really want to like be a spokesperson for a brand or an ambassador or something and make sure you can understand that because in the end of the day if you can't think of like good influencers that could sell your product then you probably don't have any business in that Niche anyway you probably aren't a part of that Niche and so how do you expect to speak their language and communicate with them when you're not a part of their Community if that makes sense so if you can't answer that question you might need to switch to something that you have more personal knowledge about it's going to give you a Competitive Edge when it comes to advertising branding and all of that another thing is try to Envision your skyscraper just like I was talking about with the long-term stuff try to Envision like the blueprint the schematics the math the measurements all that good stuff try to think what would this brand look like it its Highest Potential with the coolest influencers all that stuff Envision that um before you get started before you like do any tangible work you need to understand that long-term vision and envision that skyscraper to a another way you can think of your skyscraper is an apartment complex this adds um another element to your ability to understand your demographic so if the skyscraper we're building our store is actually an apartment complex and the reason this is good is because if you're trying to get someone to move into your apartment complex they have to really like it right cuz they're going to live there and it's good to think of our customers as like living within our brand because we want them repeat purchasing right we want them to stay in the brand so it's a good little fun exercise to think of of like okay who would be the demographic that would stay at my apartment complex what would they like is it the amenities is it the specific demographic like maybe you have an apartment that's like only for younger people or only for older people so people feel like they fit in with their Community or maybe you have a certain architecture or a certain design element within your place that makes it feel like Tulum or it makes it feel like Bali or something so people really like that like why are people coming why are they staying what amenities do they like what do they like and dislike what's the location of our apartment complex how do we get people interested just get that idea in your head and let kind of take root because that will really help you understand the brand that you're making and help you think of how you can improve it and get people that want to stay there longer so this video was supposed to be just about products but we kind of went a little bit everywhere I hope you understand the 10-point blueprint I hope you really understand the next level of thinking of where we're going we're going to get into everything branding all that fun stuff we're going to get into how to find the winning product which will be the next video of me actually doing live product research with you guys and I will tell you like if a product's really good I'll say like this is good like go for it go try it just keep in mind a lot of people are probably going to do it so it might a little saturated people might be running the same ads to very similar websites so keep it in mind but I am trying to give you guys anything and everything that you need to succeed so I hope you learned a lot in this video for your action steps make sure you are very familiar with this 10-point blueprint so you can apply it and answer all these questions make sure you're also familiar with those questions that I said at the end so you can ask these questions and cross reference this blueprint when you're testing a product when you're researching a product when you're thinking is this product good you can reference the blueprint reference those questions and really get a good understanding if this product is worth your time or not next please go into the community group and make a post talking about your journey so far relate with the other students answer some people's questions but only if you know what you're talking about and you're 100% sure that your answer is correct the last thing we want to do is answer people's questions and give them misinformation or something that's going to guide them down the wrong path But ultimately I hope you enjoyed this one and I will see see you in the next video doing live product research with you guys peace all righty boys welcome into the next video This is how to find a winning product and this one is going to be theoretic so I'm basically going to go over a explanation of what to do and then in the next video we will be actually doing it with you so this is kind of like your college level theoretical class where you just learn the principles of it and then we'll get into actually doing it in the next [Music] one so in this one guys I want to be quick into the point and give you guys everything you need so when we're actually doing the product research you can really understand what's going on and there's basically five elements when it comes to doing product research and the best thing is going to be a mix of all of these five elements now there's three direct strategies the first strategy with product research is called the reverse method and this one is my absolute favorite this is what I do um any product that I have found that's done good is through the reverse method this is especially true for Tik Tok and Facebook like the reverse method is absolutely Flawless it's the best it gives you the highest level of certainty with your product's ability to work and scale and it gives you just a ton of security it lets you know that the product that you're putting all this effort into is actually worth your time based on other people and their results with it so the reverse method is my absolute favorite next we have the supply and demand method where you basically search up Trends you search up different topics or things that are going on and try to match that Demand with Supply so that one is good A lot of people do it and this is more for like your trendy route and seasonal stuff and things along those lines which you can do you can crush it like if you know Winter's coming up we have all these different seasons you can take advantage of you can do some supply and demand research and make a couple hundred thousand in a month off a really successful store you just have to understand it's not going to last so the supply and demand method can work really good but it's more situational it's not as longterm cuz demand always changes and I don't know it's not my favorite but it's strong and it has a place for sure next we have the AAA method which is Amazon Alibaba and AliExpress and scouring those websites and then the two other elements are like properly knowing how to utilize Google shopping as well as checking out Affiliates and I don't really see people talking about that last one too much but all of these methods are extremely good and don't worry we are going to get to them in the next video of me fully executing everything showing all of the different methods and how to mix and masch them and utilize the strengths of each one to really understand the the full scope of what you're doing how good is this product testing it through all of these different methods and really like meshing it with the blueprint seeing how that um pans out thinking of the long-term vision and really understanding like okay this product is killer it has that big potential for Branding I know what influencers I could do I can check the research of people that are selling it now seeing how good it's going product research is very open-ended it's open to interpretation and in the end of the day you never really know how good something something's going to do off the rip unless you're doing the reverse method and that's why this method's so good and to briefly explain it before we dive into it the reverse method is sitting on these social media platforms and studying the ads that you see so sitting on Facebook and liking all the ads so it keeps feeding you more ads and it keeps feeding you more ads based on the things you like so you go to the websites you study them out you see what works what doesn't work you see these different strategies and within me spending like 20 minutes on Facebook I got probably 20 websites that I know are doing six figures a month or more so I can extrapolate that information build out my blueprint and all I really have to do is outperform them all I have to do is make a cooler video ad or a cooler picture ad or a better website that's more focused on a niche Community it's more direct and it's it's just overall better it sells more emotion and that's not really hard to do CU a lot of these drop shippers are getting information from shitty gurus and it's just not panning out they're not really doing branding they're not really doing storytelling and they just suck their advertising methods are not that good and it's pretty easy to outperform people so that's why I really love um the reverse method so I will sit on Tik Tok and Facebook a good amount of my day studying ads and literally just seeing okay how many likes does this ad have and since I've been media buying and using ads and purchasing ads on Facebook and Tik Tok for years and years I can understand based on how much views or how much likes something has how much it's getting in sales and it's a method that I'll show you guys I'll teach you guys but the the reverse method is the absolute best cuz you can see okay this person is selling this product right now I can see their ad they paid for me to see their ad and usually if an ad's not working someone's going to turn it off so if something has a huge amount of likes or views or comments or shares or whatever it is you can be sure that they're making money or else they would have turned it off and depending on how many likes if there's a million likes then this ad has been running for a very long time it's very profitable and that's that's not even an assumption that is just pure fact because no one is going to be wasting thousands and thousands of dollars to get those million likes on something that's not making the money so reverse method is absolutely amazing but you do have to pair it with the supply and demand method with the AAA method you have to cross reference on Google shopping you have to go check Affiliates you have to go do all these things to really really get the full scope of understanding of your product before you make a website before you dive into it right so I will go over how to find these winning ads um best practices and all that stuff to show you guys how to do it and I will be doing that in the next video I'll be showing you guys what to look for the biggest thing is like studying hooks making sure you understand like okay this video ad is clearly good has a lot of likes has a lot of comments interaction now why is it good what hooked me in is it the image is it the first 3 seconds of the video understanding hooks is the biggest thing because that is like the door to your skyp skyscraper so the first 3 seconds is everything when it comes to video ads and when it comes to like picture ads on Facebook and stuff like that the image is the door to the business if the image isn't good if if people don't really care they're not interested then that door didn't open for them it didn't lead them into the coolest skyscraper in the world where they can kind of move in and become a customer right so um video ads are really really important and I will go in depth on showing you how to study them extrapolating what's good and what's bad again we already covered this in the last one but it's really important to just have a big picture mindset to really be thinking out like what are the influencers what would like email campaigns look like what would SMS campaigns look like how would a YouTube video look for this um product for this brand that I would build who's the demographic all that stuff you really need to be thinking huge because we want to execute huge and we'll only go as far as our plans are set out to now I do want to talk about mindset and I'll talk about it in the next video as well but can't tell you guys how important mindset is I'm sure you've seen this image it's kind of like the gamblers addiction put into an image but it's so true within this space we're essentially like in Minecraft sitting and trying to mine for diamonds forever and if you know the level that diamonds are I think it's like you go to bedrock and go up from like eight steps to like 16 steps and that's the range where diamonds are or some but if you know these details if you know these ways to find diamonds then truthfully the best best thing you could do is to be sitting down there and mining for diamonds to be sitting on Tik Tok to be sitting on Facebook and searching for these diamonds because when you find something that's absolutely crushing it it is worth essentially like an endless amount of money there's not really a ceiling because if you found udie or you found blendjet and you did those products and you scaled them up to that level these are companies worth hundreds of millions so it's really hard to put a amount of money tied to what you can do if you find a winning product if you turn it into an brand and scale it to the moon so it's really important to have your mindset really strong cuz it is going to be discouraging you're going to be going through ads and searching for days and sometimes just finding a bunch of and not really filling um any like resonance with the products you're seeing like I can't picture a brand I don't know if this is like me because in the end of the day like you want to create a brand that is a representation of you and it speaks to you so you can speak to the customers because you are in alignment with the brand so that's something that I I definitely recommend and um it can be hard it can be super discouraging looking through products all day getting stuck in the unconscious wave of Tik Tok or Facebook and and forgetting to do product research and just sitting and looking at hot girls on Tik Tok or looking at stupid and wasting your time because in the end of the day that's what those algorithms are made to do they're made to make you an unconscious zombie and hopefully we are going to be getting away from being unconscious zombies and utilizing this platform to really live the life we want to live right so it's important to be extremely disciplined and resilient with your mindset not letting fear or doubt creep in really hold yourself strong and keep mining keep going until you find that thing and when you find products that you think are strong um you can definitely send them to me for review or to the Student Success manager um you will have to do that at your own regard I am not in the business of stealing products I have plenty of things to work on myself and the last thing I want to do is inhibit A Student Success so you have absolutely no worries with that but let's say we're on a live Q&A you share your product I obviously can't hold the other students to ensure that they won't steal your product I hope we can create an environment here where everyone is very open and friendly and respectful of each other where we don't do that but if you're open to it you can um send in support tickets you can reach out in whatever way you can find to get a product to me and I will try to do a review for you guys to give you thoughts on it and I think that's probably like one of the best things we could do in the live Q&A is go over your guys' product talk about why it's good why it isn't yeah we definitely just need a very high level of respect if we're doing that and to touch in the potential of finding a winning product which I kind of already did but like I just want you guys to know it takes one video ad or one picture ad or stumbling across one advertisement that's really doing good to completely change your life I'm not even kidding seeing one video ad could potentially retire your parents like it's literally that possible it's that real because we can't put a ceiling on how far this could potentially go if we properly execute a brand and we have to be the type of person who can can execute on that right like some idiot could stumble across the biggest opportunity in the world but if he's not leveled up enough he's not going to go anywhere with that opportunity so the biggest thing we can do is level up our character in the game level up our frequency feel worthy of these products feel worthy of finding a winning ad and it will come to you that's just how the universe works if you read the book The cabalian if you go re-watch the first module that is quite literally how this universe works it's laws of nature that you can't refute so keep a very very high level frequency feel worthy feel excited go sit in front of your vision board go sit and meditate Do Your Daily Journal affirmations right before you jump into your product research because being at a high frequency is quite literally going to be giving you gravity and having winning products flow to you I'm not I'm not even kidding this is how the universe functions so that's one of the biggest hacks I can um give you because if you're in a high frequency your eyes your mind are working at a higher level to see the possibilities God or the universe might send an opportunity your way but if you're not a high frequency if you're a low-l character you can't see it you don't understand it so um I definitely want to leave you guys with that um when you're doing this product research keep a high level frequency lastly the big one the ugly one legal research we have to make sure that this product that we want to jump into with products we need to understand that it's not patented that's the biggest thing if someone has like a design patent or a use of function patent or something along those lines with the product then we can't use it so I will go into all the legal issues how to do like legal research to the best extent I can share with you I'm not a legal Tax Advisor financial advisor or any of these things so I'm just sharing what I do personally there is always a level of risk with anything you do in life so I can't be held responsible for any risk but I do want to teach you guys the best I can to my knowledge of how to make sure a product is safe and we'll basically be utilizing Google shopping and I think it's us PTO to check trademarks copyrights all that stuff but a really big thing is making sure that the product you're jumping into isn't patented because there was a product I wanted to test and I looked up and there was a design patent on it so if I would have sold that I would have spent all this money and time creating a infrastructure creating a skyscraper setting my Foundation doing all these works just to get a ceas and assist letter and potentially even a lawsuit so it's just horrible we really need to make sure we're doing our legal research and I will show that in future videos for sure but yeah the main thing is making sure your product isn't patented and then making sure theand brands that are selling it aren't trademarking any elements when it comes to like you naming your brand or you naming the product we need to make sure there's no copyrights trademarks anything like that on the product as well or on the brand that's selling it all right guys this is Jordan from the future and I just found something that I wanted to include in the course of how to find winning products this is a very good solution that basically helps you vet if the store that you're looking into the product you're looking into is actually worth your time it's worth the opportunity to go from this zero to to seven figure framework is it worth building this skyscraper out of really investing your time and does it have that long-term potential and this website is called shop hunter.io so here it is I believe you can get signed up for free um I haven't really used it I just came across it but it's really good to understand the brands that are running how much sales are they getting each month each week and you can really understand all of their data what products are selling the best and this is an absolute no-brainer amazing amazing tool that we absolutely have to use in our process of trying to figure out what product what brand we are looking to build so let's go through the process real quick we can just hit sign up here okay so super easy signin process basically all you have to do is put in the info and then they send you a confirmation email super easy so and let's quickly go over all of the assets we get from this so you can go to the explore and I guess it's just showing recently added products then we have top performers where we can see top stores and view these different Brands and kind of see like what's going on um you can hit track store and it's going to show you they're making 1.6 million a month total orders and it's going to talk about their products all of that stuff so female Niche um and it looks like they're doing that street style men approach they are doing the mass Market Style with fashion products and it's doing extremely well for them so we can see their top performing products looks like this notebook is their big one has a Jeep literally on it that's a copyright issue waiting to happen but they're selling it for an expensive luxury price and I can guarantee that this is drop shipped so it looks like they're doing like 15K a day on this product in the heights yeah unbelievable so this is a huge tool to give us data but I will say this with any tool that you see like these little spy tools be extremely careful because every drop shipper is looking at these and you really need to stay away from taking all of your information and taking all of your decisions that you make based off spy tools because that's what every other drop shipper is doing they're all using tools like this so they are all making the exact same decisions off the exact same data so you need to make sure that you're finding opportunities that aren't on here this tool is best used in my opinion as a confirmation tool so if you found a product that you think's really good and you want to test it go look up the people that are selling it good and see their actual numbers and use that don't go here and find the top performing store and do a mere copy of it because that's what everyone else is going to do like once you see top stores top products on here it's a good sign that everyone else is jumping to this and they're going to be doing it as well which leads to a huge amount of saturation competition and it overall just makes things really hard what's interesting with that store is the Brazil only store so they're only targeting Brazil doing a million a month it's unbelievable so they there's really big stores in here yeah one's doing 10 million is that a month so I think how it works is every time you click track a store that marks it down and you only get like 10 or 20 or something that you can track yeah 12 million I think that's in a month's this time from oh it's in a couple months and three months that's still wild so these might be doing um custom oh they're doing really high ticket Furniture yeah I don't think this is directly on AliExpress this is what's called high ticket Drop Shipping and you need to to be able to resell things like this and I'm not sure if this is exactly what they're doing but you can get resell deals with huge retailers and you can drop ship like bed frames barbecues hot tubs saunas like these huge things and get percentage deals on them and high ticket Drop Shipping is definitely a very lucrative opportunity so I'm I'm assuming that's what they're doing I I don't think maybe they are kova maybe that's like their real know Albany Park so they're just selling a coova product so yeah they're just a high ticket retailer let's look up Albany Park so in the end of the day like this stuff's interesting but I don't think it's best to come in here and and copy exactly what the top stores are doing cuz I think a lot of people are going to do it but um yeah these guys are doing very high quality High ticket Drop Shipping um their Albany Park is not paying for some huge Warehouse where they keep all of these huge couches and stuff so let's let's at least see the stuff they sell yeah just just seating just couches and chairs they do like beds and other stuff yeah just just chairs and seats but you can see that this is extremely high quality so they have a relationship with all of these Brands and yeah they're just retailing these essentially through the Drop Shipping business model and they're making a ton of money but be careful looking at top products you need to pay um I will try to get an affiliate deal and Link for you guys if you want to come in and pay for this pricing I believe was like 50 a month at the lowest definitely come in here and get data data is the best thing we can ever have but you have to understand the caveat of everyone else is going to be in here doing this so be aware of that at least um but when it comes to my shop Hunter you can go into tracked shops and these ones are going to be in here the ones that I clicked you can hit add a shop and you just need to find the Shopify URL of the person you're interested in seeing their data all right guys so I'm going to look up romatic because I don't think I've mentioned it I don't know if I have but I am from the future so this is the product I started Drop Shipping and we did like 10,000 in sales on it and people I was mimicking were romatic these guys so I want want to copy and track their data right I want to see what they're doing so what we do is go to their website we hit view page source and then we want to hit crlf we get a window like this and we want to hit my Shopify and what this is going to do is show their my Shopify URL it looks like their Shopify URL is behind the price tag. myshopify.com so if you put that in you can see their um total sales they have a very high aov but yeah they're not getting too many sales and it looks like they're on the decline like I've already outperformed to be completely honest and I just ran some really basic Tik Tok ads basic Facebook ads took me a millisecond of work but it looks like they're getting decent orders every hour yeah so maybe this data isn't correct what's it saying is it saying 5K a day on average okay yeah so it's it's averaging 5K a day I see so these are the touch points for each day I thought it was saying for three months it was 5K that was that would have been very low yeah so they're doing decent numbers looks like they're having 7K days sometimes they're primarily on Facebook so I can understand that if I crush it on Facebook ads I can very easily mimic this and these guys aren't even on Tik Tok so pretty easy work I know they're using Google AdWords as well CJ Drop Shipping that's really funny they're not even using a 3pl that's embarrassing clavio Tio chat judge me these are the the apps they use so cool information there but definitely shop hunter.io is huge guys this is something that you cannot get away with not using you need this data you need this information and if if you want to pay for it that's up to you but if you do please use the affiliate link below because ultimately this is a free course that's the only way I'm getting monetary compensation for all the work that I've put in here but in the end of the day it is your guys' decision to do that or not and my decision is just to provide value to you guys here so it's just something that helps out so yeah make sure you're utilizing this this is absolutely huge opportunity um this is just me from the future coming in for a quick message and I will let you guys get back to the rest of the video so with that being said your action steps for this video are to basically just level up your frequency sit in front of your vision board set in front of your daily affirmations Journal get your mind right get in that meditative State hit your four shots of espresso whatever you got to do to get in the right mindset before we jump into product research and I will see you in the next video peace in love all right boys welcome into the next video today we are doing the live product research so I apologize beforehand this video is going to be long but this video is going to have extreme value in here I'm going to be doing basically a product research session I do these all the time I do them on Tik Tok I do them on Facebook and I'm going to show you guys my entire process of cross referencing I'll go over the three different strategies going over how I study Affiliates how I check out things on Amazon AliExpress Alibaba all that stuff Google shopping and this video is going to have a ton of value if you're struggling with product research um make sure you rewatch this video I'll probably upload another one later down the line if you guys want another product research session so yeah I want to make sure you guys get a full example of these product research methods and it's best to just do it it's not that good to just kind of give you the theoreticals of oh you look for this and when you see this you do this so it's going to be way better to show you guys I want to just quickly jump into it cuz this one's going to be really long we are going to start with the reverse method where we sit on Facebook we sit on Tik Tok and we study ads so let's jump right into it I don't want to waste any more time all right guys so we're jumping straight into it we're on Tik Tok and I just got this video it's by CIO it's the crystal little light thing this thing has been everywhere I think it's kind of a a good example of like a bad product yes it's cool yes it could get sales like I guarantee you could do six figures a month if you crushed content and and you really just went hard on this you knew what you were doing you had a good website and you had a team behind you like let's say you've already ran seven figure stores you could probably run this up to six figures in a month but that's kind of like your ceiling like you're you're not going to be able to turn this into a brand you're not going to be able to go far with it so this was just the first ad I came across but what I want to show you guys is when you see advertisements like this on Tik Tok this is a Drop Shipping product so we want to show Tik Tok that we like this we want to see more of these videos so what we're going to do is like it hit share um when we do that it shows Tik Tok that we that we really like this we're going to put a little comment this is awesome stupid as hell we're going to hit order now um and I'll I'll kind of go through websites too to give you guys information this this video is going to be long so just get get a drink get some food get get cozy because we're going to be sitting here for a while so um the website looks decent I won't lie yeah website's definitely chilling nothing bad I can say about the website good reviews simple to the point logo could maybe be better name could maybe be better and they only have the crystal lamp so that's pretty good it it conveys trust a little bit more than like if they were selling a bunch of random products maybe they could sell a bunch of crystal-based products or light based products and it wouldn't seem too like far out but um yeah let's do a quick add to cart show Tik Tok that we like this yeah we'll just exit out from there um it's best to like literally share your info hit initiate check out do all of that um put in all your info and then don't pay that's going to really show Tik Tok you like it but I'm not going to be plugging in all my info so what I'm going to be doing is keep scrolling until I see the sponsored bar at the bottom left so that's the name of the game for Tik Tok I literally just rinse and repeat sit and do that all day so let's keep going we're going to find a bunch of them today so obviously Hulu that's not something we want to see we only want to stop on Drop Shipping ads supplier that's what that is let me introduce you to Bruno's new favorite food new favorite food dog food yeah we're just going to keep going until we see sponsored ads and um if you're not in the US you need to put a USA VPN on as you're doing this because all of the best advertisements are going to be us placed like if you're in France you are not going to be seeing a ton of Drop Shipping ads you're not even going to be seeing a bunch of good ads so make sure you put your USA VPN on and I usually have a separate account just for um advertising research but I'm on my main right now and eventually you will get your um account that you're using for product research super optimized and you'll start getting these ads like clockwork like only Drop Shipping ads you're going to see all the good products and it's really valuable once you get on that algorithm cuz there's an algorithm for paid ads just like there's an algorithm for organic ads so it's really good to show um Tik Tok what you want to see and that property is also um the exact same for Facebook so let's keep going that was some like local UT talk funding for your e-commerce business and not just funding for injection but funding that will help you scale your business twice some funding for e-commerce stores and it's you'll realize it takes a bit okay this is good one this is a Drop Shipping product this is a like mag case it sticks to things so people can like film themselves in the gym right there perfect example so I've seen this product and it's a decent product you want to comment on it got the mag wallet so cool as a stand I love hit that little copy link button that's going to show that we like shared it go to shop now so magb it looks like these guys have this actually could not be Drop Shipping they they could have gone the next level and actually branded these but I guarantee you can find almost the exact same products um yeah so it looks like they have taken the step into um full blown branding their products ordering the wholesale getting their logo on it so that goes to show you that this is working right it's it shows you that they're willing to make that investment to the next level so that shows that these guys know what they're doing they're getting a ton of sales and studying them is good studying them is going to show you a lot because they wouldn't be doing all this unless they were making money they're not just piss they're not getting like investors to invest in their company and then they're just pissing away all the money and losing it all like these guys most likely started um with a job shipping product they got one to work and they scaled it out so um studying them could be really good I don't know anything about magb back maybe they're like some big huge reputable company or maybe they got started Drop Shipping I'm not um exactly sure but I mean that wallet that case that might be looking that looks kind of custom designed that that actually is a really good product so study them um products like this do really well like phone accessories stuff like this is is super clean so I highly suggest um studying them let's do a quick add to cart though grab the wallet do an add to cart show that we like ads and products like this and we will keep going coconut clean probably some local Carpet Cleaning company okay here we go this is ass so they're trying to go off like the juice LEDs juice LEDs is a company that probably made millions of during Co um you can go study them they they had a decent thing going I'm not sure if they still do but um they were the one that crushed the Galaxy projector like this thing um around the same time that soulet was crushing it with the sunset lamp so we definitely want to interact even though this is ass that's made on canva that logo is really bad website's all right I guess yeah I can't complain too much the website's decent um the colors and is just really bad and it it feels like childlike Like It Feels Like Preschool Vibe I don't know like personally if I was to buy a product I don't want like a preschool vibe from the store I want like a professional Vibe of like high quality like I don't know it's just this ad sucks too I can't hear the audio cuz I don't want to be like blasting audio but yeah definitely not my favorite let's also give it the little share I think these guys have comments off I recommend having comments on on ads honestly another one strling I've actually been seeing this one a lot so since I've seen it so much from so many different brands I would assume it's doing decent so um take that information however you want website's bad that Banner looks God awful with that color yeah not looking too hot yeah that's ass ass store so yeah this product's decent the website's really bad the advertisements I mean I guess that Gra attention it could be it could be Prett good EAS so um another thing to know is this is a spark post ad you can see by the um hashtags in it it's a post and when you click it it goes to their account which proves it's a spark post ad which I'll go into um explaining later but it basically means that um they're posting the video on their account and then they're connecting their account to their advertising account on Tik tok's like paid advertising platform and then they're using this post as the ad so they're not making the advertisement within the ads manager they're grabbing an existing post so we can see these guys have gotten decent views so what this means every video with decent views they're paying for all these views these are not organic views and the 1.3 million one this was probably a way better um advertisement I bet he probably got like 6 7,000 in Revenue off that ad that's usually around like you usually get around $5,000 per million views maybe sometimes up to 10 um if that makes sense I know this is really confusing because you guys don't really know spark ads or maybe some of you do but for a spark ad to have 1.3 million views I'm assuming they got around 10,000 in Revenue 5 to 10,000 in Revenue so you can kind of Judge and see like okay this guy's doing decent with his ads some of them completely suck like these 100 V ones 200 vew ones you can see the 200,000 views 400,000 1.3 million 500,000 and if you wanted to do this product maybe you could grab the best hook the 1.3 million hook and mash up the other videos and then you could test this product really quick make a store try it out and see if it gets results and then if it does get results you can order the product from Amazon to your house and start making your own videos and scaling the product so hopefully that gives you a little bit of understanding of like the easiest way to get going is to see someone succeeding grab their tools use their blueprint right so we're trying to build a skyscraper and we just found someone that has blueprints another architect has just showed us his blueprints for his skyscraper and we can assess how how quality his skyscraper is how many if it's an apartment complex like how many people are living in it so this guy's getting decent customers but this is not something I'd be like whoa this is really good go try it guys like I wouldn't really recommend this but I know he's at least getting the sales this guy's definitely made at least 50k in Revenue I'd say based off his views maybe 30 maybe 20 to 30 at the low end but um 50 plus at the high end he's also trying these there are things that you um chew on and it helps like get rid of your double chin and like give you a more chiseled Jaw definitely decent product um not weird to sell those together they're kind of in the same um market so yeah I hope that makes sense I hope you guys um got some decent value out of that let's keep looking if you're an entrepreneuring this guy's funny if you guys see these ads this guy is literally um of Better Call Saul in real life dude so funny let's bring back this Pro the old projector this is from this is from Co 2020 this was a decent product um so he grabbed I've already seen these ads he grabbed clips from other people and just put his logo on it wow so we'll interact with it we'll show Tik Tok that we like this stuff want to this let's go review their Store 999 Utopia he like a juice world reference or something yeah website these colors don't convey trust guys like don't you might think like oh like we have this purple theme and we're going for purple like doesn't look good it really does doesn't like people don't want to read titles in purple it just does not speak trust it doesn't convey it and see he's selling car hood lights vintage cameras like it's just not the vibe guys this is a perfect example of what doesn't work this guy's may be done a couple thousand Max in Revenue but it's like it looks like the mini vintage cam was his top product oh no it just it's a slideshow that goes through all of them yeah yeah it's just not good man not good don't recommend it this is a good example of what you don't want to do let's keep going you got to try to avoid all the all the girls all the stupid videos trying to grab your attention this SK routin I am high smile High smile is good so these guys I'm 90% sure got started Drop Shipping and now they're making custom products so when you see Brands like this that have gotten to that next level it's good to study ads I think that ad's horrible it did not grab attention anyway it didn't communicate what the product is until like 20 seconds so these supposed that shows like even these like big advertising companies okay here's a blendjet copy that's funny so what's interesting about this one is it's a spark post ad from an influencer's account so this should go oh interesting they're trying to they're trying to trick you so I'll tell you a quick strategy um with spark ads you can have an influencer so let's say I'm blendjet let's say I'm running the company we have an influencer that has millions of followers she can post a video that talks about the blendjet she makes a video hi guys it's Emma this is my favorite product I use it every day here's how I use it here's what it does whatever she makes her little video right we can tie her Tik Tok account to our advertising account so there's a link between them and we can run her post from her account as our advertisement so we can go to Emma and be like hey we can get you 10 million views on your page and when someone clicks this little logo it'll go to Emma's account so she gets a ton of views ton of followers and we get to use her face as an advertisement so it's like a win-win and if they're trying to grow their following it's it's definitely something you can do like let's say Emma charges $1,000 for a post you can come in say hey we'll give you 500 for a post but we're going to run it as a spark ad so she only has to connect the Tik Tok account to your ad account or to your ad account as long as you're running the ads once it's not profitable anymore you can take her off the ad account because she does have to go to like a business ad account so it's or a business Tik Tok account so it does kind of suck for her to do that because she can't make posts and use like normal audios so there is kind of that downside but I've seen a lot of big brands do this and so when they see the ad they're like oh this isn't from a business it's from Emma so it it conveys more trust and it gets people to hit that shop now button and you can get really good conversions on it so this blendjet ad that's some neutop that's weird yeah so they made they went to the same efforts blendjet did of like customizing it putting their stuff on it yeah but it's by primea Prima people are weird man this shit's ass yep just just trying every product they can this person will never get success can promise you that oh there's that Tik tok's horrible place man this ad sucks you see Okay order now enter homestore.com nobody's going to go to Google and type that in you putting that there just conveys hey this is an advertisement everyone goes oh I don't care swipes away they have their Instagram up there what's the point of having your Instagram and your website up there nobody is going to go type in that at name nobody is going to go to Google and type in your website it's just so stupid like you're just conveying hey this is an advertisement like quick like swipe away as fast as you can it's an ad horrible absolutely horrible order now enter Home UK this is ass order quickly stupid enter homecore UK get real so ass two two two reviews by the same person same copy and paste oh my God these are the people that are just making Drop Shipping seem so bad and so ass cuz they have no clue what they're doing this is the most Boomer advertisement I've ever seen in my life so bad every single absolutely awful athletic greens I'm studying their ads are is a really smart move they work with probably like a 100 ugc creators a week like these guys are freaks they are pumping videos pumping ads they have their advertising campaigns on Tik Tok on Facebook whatever and they just cycle in like 50 new videos every week probably 100 new videos every week and then they let Tik Tok or they let Facebook pick which ads are good and it's it's kind of hard to explain how to do that I'm definitely getting ahead of myself a little bit but they just keep funneling in new videos into their advertising campaigns so they never die their advertising campaigns always do good cuz they keep the same targeting but they just cycle in new videos cuz videos will perform for a couple weeks to a month um max like videos don't last too long so studying these guys is a good move more trying to distract you man posture pal so I think I might have even went over this these guys stores that little shop now button that comes up they custom did that looks super good definitely study them um I mean this is a Old Winter from 2016 like super old but it's it's on Facebook or um it was a winner on Facebook so now people are grabbing old winners from Facebook ads 2016 2017 and they're bringing them to Tik Tok now so this website's decent um see how they kept everything like they have blue and black but they kept the real information in black cuz it looks way more professional they didn't put it all in blue looks stupid see yeah this is decent definitely decent can't complain website's not too bad FAQs all that stuff and see these products make sense at least posture Pals it's all stuff that's going to help your neck and back see this is what we want to go for these guys are doing it decent and I'm guessing their next step is once they get a little more consistency a little more sales they'll start putting their logo on the products maybe they'll customize the straps like that Sierra Beauty did maybe they can have a blue posture corrector with posture Pals on it and they'll take it to that next level once they're ready so these guys know what they're doing no doubt about it and remember ass bro so ass who in their right mind looks at this video goes wow I want to buy I guarantee it's playing the worst [Music] music what bro nobody buys that that is ass horrible music it screams this is an advertisement with content that I found from an AliExpress listing I put it in a video they have their Tik Tok the Tik Tok advertising logo in the right corner they didn't even put their own charismatic sales they didn't even put their own brand logo in the ad # neon # USB # wink get real dude I bet all of these four Shares are people either studying ads or people sending it to their friends to laugh at how this ad is so bad specific ations this is copy and pasted from AliExpress oh my god dude God awful God awful it's like they copy and pasted the actual AliExpress name of the product as well so ass that stuff makes me want to die it's so bad so under 14 all these Ecom kids trying to scam oh god dude see this is why everyone everyone runs ads like this like Drop shipping's Dead no I tried it I tried Drop Shipping yeah they had shop Express as their website oh my God running a USA targeted ad with Canadian currency nice so bad dude that is the worst ad you think that's going to be the hook that's going to get people interested that looks like I just went to a chiropractor from the '90s dudee and that's a picture on their wall so bad that logo shop Express so bad and this is why it's easy to succeed is cuz you're competing against this look at this they're not even putting their logo in their own ads Gadget assistant succeeding in life is so easy guys cuz this is the competition unbelievable Yep they're selling looks like everything you could imagine yep lights batteries I get it they're the gadget Niche or whatever it's stupid nobody cares you're not selling an emotion with an emotion you're not building a brand with Gadget assistant people don't care man so you can see this is a long process it's it's not fun it's not easy doing research on Tik Tok ads is going to take you a while but once you build up your algorithm you'll start getting way more consistent ads you'll start getting the good ones eventually I promise it's really worth your time but um I do see quicker faster easier um success with Facebook ads when I'm doing product research but the thing is Tik Tok is the easiest to run ads on Facebook is not as easy and because they'll they'll try to take you down Facebook will try to take you down there's all these rules all this stuff and Facebook's not doing the absolute best for themselves right now their earnings reports and all that stuff so the easiest thing you can do the best thing that's going to ensure success is finding a product on Tik Tok and run Tik Tok ads yourself basically copying them because it's proven to work if you seen something on Facebook that looks good and then you bring it over to Tik Tok that's not proven to work right cuz you didn't find it on the same advertising platform so it doesn't have the same like potential for success because you're bringing it to a different platform so it's it's bringing in another variable that you can't account for so Tik Tok ads look they put the Tik Tok logo in their ads so bad dude but it just doesn't give you the same level of confidence is if you found a product on Tik Tok hey this is killing it and then you ran it on Tik Tok so your level of success in being able to mimic them is very high so Tik Tok research um doing the reverse strategy on Tik Tok is really good but yeah it sucks you get a ton of ads they have the K garon that's even how you say it logo you can't do that dude heart I store oh this is bad dude this is laughable still 12K views they probably spent like 500 bucks 200 bucks on their oh my God man I got these glasses that turn lights cologne bottle in the back you can just see how bad these are man nobody wants this we'll hit it with the like though so yeah it's it's a long process this is what it is guys it doesn't get see another one selling this product see everyone gravitates toward these like gimmicky products like I guess this solves a problem gives you a forearm muscle so it it makes makes more sense and they're trying to have like the guy watch something weird on Tik Tok so people comment like what was he watching so weird they're trying you know you got to give it to him but feda bro became the bully like what is fedusa dude purple why does everyone do purple man fedua why not name it something that makes sense it's like you're only selling that product I don't know man people are weird girls don't want flowers for Valentine's Day we want a BBL just kidding anyways I B my step sister some dud had his girlfriend do that for him wish me luck guys wow and nobody wants that promise nobody wants you got to think like you're advertising to people like be practical about it like nobody wants that honestly like if you gave that gift to your girlfriend and she' be like oh my God like I love it so much like she'd be like wow that's cool thanks have you ever dreamed you got to think like you are advertising to people you need to convince people to buy your product like okay we're Felicity we talked about them these guys crush it I know for a fact they do six figures a month minimum absolute minimum on their store all they do is that girl they run her as the advertisement and they run her afterwards so those are the structure of the ads and they keep putting in new hooks to refreshen the video cuz like I said videos don't last forever so um yeah these are the guys I copied in the past I did 7 like 70,000 in sales copying them um so yeah these guys are definitely good this product is probably still going pretty strong I mean I see their ads all the time a little oh you have to upload a photo to add to cart yeah there definitely something worth copying sing brush what's this new petcom is so easy to use as it has a this pop good it's over the text like you see how people just don't think about things they don't think about the user experience of the viewer the viewer is not going to be trying to read all these things they see it's an ad and they leave so another thing you can learn is this sponsored bar this gray thing in the bottom left we don't want them to look at that cuz the second they look at it their subconscious goes add I don't want to see it by so we want to keep their attention at the top of the screen we want them looking up here we want to grab their attention up here so they're not looking down there and if we have a video ad that grabs attention up here like hey look up here and then like shows the product or something it's at least going to help them not realize it's an ad you obviously still have to have a good ad but if you can keep people's Focus high up it'll it'll help you for sure ass what is this logo oh my God bro this is your guys' competition oh my God like did the manufacturer make that for you straight out of China that is ass dude see oh man I know I'm just repeating myself a million times but like these guys suck dude Tik Tok ads is so easy to have success CU you're competing against idiots so bad decorat lit.com yeah it's going to be hard to find something good I might have to like pause and come back after I found something Worth showing you guys Tik Tok is full of shitty ads La Film School running College scams college is a scam by the way shock with complete scam fact 75 that's a food thing yeah try to avoid interacting with real Brands and real things like Hulu like don't interact with those ads cuz they're going to keep showing you those ads best sleep ever some Boomer ad with the Tik Tok advertising logo hasn't showed the product no one's hooked no one's hooked by a dude sitting there talking with a shop now button coming up they're already gone bro they left hours ago they left light years ago what best sleep like look at this there's no nobody even had a con cohesive idea no skyscraper understanding no blueprint this is awful dude oh my God the store is not even done dude did you just make a store off a YouTube video like a YouTube guide and then have your dad make an ad for you like nobody even put thought into that for a second if this is good okay here we go this is decent okay so this is building off of what loving surprise was doing if I was still running loving surprise I'd probably test this they're basically doing print on demand where someone uploads a photo they turn that photo into like a little art stencil you can probably do that with AI then they send that um little stencil over to printful and they send you that hoodie with uh the little stencil that AI made of the art that you sent in of the picture that you sent in so this is good this is like some Valentine's Day the advertisement's not that good I really don't recommend putting in your logo in the videos the text is up here it's not even on like it's covering you can't even read it like I am surprised this one did so well but it did so well because the product's cool because it's Unique and it does something so let's let's check out this website this is actually a decent one custom my love so yeah this stuff's decent definitely like a has that wow factor you know but it's not like super cringe super bad oh that's bad don't put emojis in your store so little confusing looks like you can kind of grab whatever template you want put in the thread color number of people or pets that's funny but stuff like this is hard because you can only drop ship so I'm guessing the cost is pretty high 52 that's not too bad not too bad but yeah it's you can't like order these in wholesale you know what I mean like buy a thousand units at a time like so you're you are stuck to doing um Drop Shipping forever like you're never going to get your prices low but since it's a custom thing like this it's like a premium and you can charge a bit for it like honestly you could probably sell this for 80 bucks people sell blank sweatshirts for like 50 bucks anyways so definitely get your price up there but yeah it's a lot of work but yeah this is good this is um a decent ad the ad needs a lot of work you can make it so much better and way less like gimmicky looking like the shop now blue button so distracting you also want to keep your and I'll go over this when we do ads and stuff but you want to keep your text text like the so cute Valentine's Day at him and tell him this that text is too much so it's raising up your your brand name the custom my love office what the office why is that in there it's raising everything up so it's grabbing their attention cuz normal Tik Tok videos don't do that there's a button that says like read more and then it does the caption so subconsciously people remember that and they see text in a place where it shouldn't be and they go oh it's an ad skip so it's it's it's there's a lot of subconscious stuff you need to be um aware of so you want to keep your see that text just see how big that is it's huge it's taking up like a fourth of the screen down there or like a a sixth of the screen whatever but you definitely don't want to do that you want to have like 50% off now like go shop now or whatever like four words Max um no no stupid hashtags let's see this though humidif comes to my just an unboxing app that's good that pop- Up's good domestic product I can turn the knob to adjust its brightness easily no Brands I bet they sell everything yep they sell it all no Brand Story noemotion no longterm potential they've had some ads that have popped off though yeah they're they're running spark ads they've had some things do decently well but unless you're in the millions I wouldn't say it's anything worth like copying like if you see something with 10 million views on a spark ad that's worth copying they've literally done custom packaging for what [Music] earrings oh my this ad sucks bro I know I'm just repeating myself so hard but like everyone is ass what is this AliExpress they send you to the AliExpress link oh my God what is this dude people are so bad horrible let's do a couple more and then I want to get into Facebook this needs to be yeah there there's no real secret guys you just study ads you avoid the the girls dancing in front of you oh my God tell how much you love her these are the people telling you that drop shipping's dead like [Music] see sometimes you get stuck on watching the videos let's find something more that's kind of De but yeah there there's no secret it's just a grind but when you find one it's so valuable when you find a winning ad on a winning store it's so good because you can see the blueprint the entire schematics everything all the math of their entire skyscraper you can see what a winning ad looks like you get to see their winning product you get to see their product description you get to see their landing page you get get to see their branding their entire website their checkout process their offer their guarantee their sales price their shipping the checkout process everything you get to see everything you need to know and when you find something you just mimic it and that's what I did with loving surprise and made almost a million in sales so it's worth the grind guys trust me see people just putting the Tik Tok logo with these photo slideshows don't do good there been so many UFO videos but Ecom Tik Tok dudes purple when you see Brands it's it's good to at least watch them to kind of see what they're doing see how that ad was short and concise that's because they're paying an agency that knows what they're doing not some 10-minute video that just sucks oh my God this is your time to get a mini projector I am on the end of the Tik Tok advertising algorithm so bad dude that was at least better but this this yellow logo it tells you this is an ad and people swipe away man got to be a little bit more subtle with it oh here's Soul set see 2.6 here we go this is we're going to end on this one cuz this one's good this is their ad that's still running from 2020 Co dude I saw this ad in 2020 Friday s see Black Friday sale ends soon dude we're so far from Black Friday but it's still working here we go there it is guys look how good it looks on mobile so trustworthy so good they have the ad to card at the top they're using the debutify theme which is what I recommend honestly I think it's I think it's a really good theme but yeah man just good it's just clean it's just really nice 2.6 million likes how many views is that that's got to be like 100 million views 130 million views 98 million views 47 million views guys this is this is some where these guys were raking in millions a month in sales you can still see so these are all spark ads they're still testing them to this day you could sit and copy them 14 million hey when was it it's me December 27th not too long ago 2022 I'm recording this in January 26th 2023 so they're still going at it man they're still crushing it with an old product Oh it's oversaturated everyone knows the sunset lamp you just make good content and you win it's that simple you have a good website you have good video and you win because you're competing against these idiots out here with the worst videos you've ever seen 100 million is absolutely absurd and if you go look up juice LEDs they have videos with 100 million as well so the farthest I got on loving surprise was like 16 million views on an ad and we were printing on that that was probably 100K Revenue right there so this is just ungodly so super good example um this shows that it works like you could go create a website maybe have a little better logo maybe try to optimize the website a little bit better than them like build on top of them um try to have a better hook in front of the ad cuz that Hook's not good but somehow it works somehow man it's crazy that is the reverse method on Tik Tok that's what I recommend the most like if you're going The Branding route you want to get started on Tik Tok and you want to find a product from Tik Tok it's going to give you the highest magnitude potential for success it's going to give you a lot of um reassurance that when you go to run paid ads your money isn't being wasted it's not being thrown at nothing with like a 40% chance to succeed you have a really high chance of success because you seen it work right if you were to go take this exact ad from soulet and run the sunset lamp to a similar website I guarantee you're going to get sales cuz that's just how it works you're going to be in competition with them though so the advertising is going to be very expensive and you could get flagged for having the same video so you'd have to change things up and stuff right but it just goes to show that once you find something like that it's like a gold mine all right so that is the reverse method and now we are going to go on to Facebook and do the exact same thing all right guys we are now in Facebook so um let's get started let's just jump jump right into it this is um dime Beauty first thing we see these are the um the people that I showed you guys um it looks like they have some um Angry emojis on their their ad oh just one person did it but see how that communicates negativity just one person did that and now their ad is probably going to get less results because of that person doing that interesting stuff but basically we're just going to be on here studying ads trying to find Drop Shipping products some guy selling you a course snow teeth whitening so my algorithm I've been visiting the websites I showed you guys so we're probably going to see a lot of their ads right because I went on their website so now I'm on their pixel and a pixel is a tracking system for who visits the website so they can go on Facebook and say hey show this ad to anyone who visited the website in the last 30 days so I'm going to be on their algorithm um for a lot of the stores that um I already checked out smile activities okay what's this this is a custom product notice how their ads super simple smile actives guess that's how you say it what is it whitening gels and pens they're just going off okay these guys are good this is great branding great website it looks like they're going off the old 2017 teeth whitening serums there's a trillion companies still doing teeth whitening to this day so it's good this is really good they just took it to the next level with brand in but I guarantee they were Drop Shipping at first so yeah this one's really good um I guarantee they were Drop Shipping for a while and then just got into The Branding element um once it was seeing success so definitely good there and here we are with the twinkling tree look at this 193,000 likes one of my top ads I've ever had got 100K likes and it was on the Instagram feed like 101,000 likes it was on a t-shirt for Street stylen and bro 22,000 comments 15,000 shairs this is probably the exact ad my mom came in and purchased this product on I'll literally go grab it cuz I think it's funny bro too funny you can't make this up bro you can't make it up bro this Works people are buying this stuff man this looks like ass this looks like duct tape like silver duct tape was placed around it crazy man it just goes to show that people buy this stuff so this ad has been everywhere I showed you guys their store I can promise you they've they've made millions in sales off this so I don't know man this is something I usually wouldn't recommend but you can't argue with the numbers you can't argue with what Facebook says is working so super basic picture they probably grabbed it from AliExpress super basic logo basic store they started with twinkling tree they started this it worked and then they scaled out to other lighting prod products their ad is super simple this is what we used to run in 2019 quick little sentence about the product little bullet points of like why it's good why it's cool whatever selling points that's it little 50% off go check it out now works man energy Focus there it is some more shoes and socks and the whole street style man approach white off it's too funny man Yep this is so Facebook is where the street style men stuff works beard Club yeah good branding they um definitely could have been Drop Shipping you can drop ship supplements it is a fact so you could organize a store like this one um it's it's definitely a little bit harder though and they probably started with they probably did invest in go straight into branding on that one cushion lab let's check out this one this add um a little bit too much emojis a little bit too much um text in the ad usually you don't want text in the ad itself but wow webs does look good can't argue with that they got the tags on it wow this is actually interesting cuz this is um a full-blown brand they have um stock in California ready to go all of these sizes huge company these guys know what's know what's up they have their custom design website good reviews all that stuff but their ad sucks like honestly don't show this part this ad sucks this looks like Drop Shipping ad they need to get the New Year's sale 40% off they need to get all that stuff off but yeah good results um I I bet they're making good money on that so here we go since since I was on the udie website I am getting their advertisements this is a little bit better there's still a bit of text that is way too long of a caption nobody's going to hit that c more if they saw the image and they were interested they'd click they're not going to hit Seymour oh let me read about this oh wow oh 99% off rpr RRP wow Nobody Does that dude you're you're advertising to unconscious zombie robots you're scrolling all day so if the image is good it's like putting a picture book in front of a child is this image good oh here's a couple sentences good job let's go to the next page like you're talking to children when they're unconscious scrolling through this app they're looking for a picture of their crush on Facebook they're not looking for an udy ad so they're not going to do they're not going to look into it that deep they're not going to read about it so if you have a good picture they're going to click the ad they're going to go to the next part and if they want to read they'll do it here this is where they're going to do their reading I think man they got like too much options their scroll feature doesn't even work see and this is $100 million company like I want to scroll on there we go so many options like popups like customers don't like a ton of options it's they get decision paralysis they're like oh there's too too much is going on here I'm just going to go back to Facebook there's too many options I'm just going to go back to Facebook because they're in unconscious mode they can't handle all those options oh there's too much to read too much going on I'm going to leave I'm go back to my comfort zone on Facebook so keep stuff like that in mind like even a $100 million company I don't really think they're thinking about the user experience of someone who clicks on their ad cuz right now I am going through the user experience right and it's it's kind of too much pretty litter they're a big company here we go blendjet just like I said all the ads from the the pixel firing Aroma 360 scent diffuser see that that negative face like I'm mad like makes a lot of people not click your ad like a lot of people won't click it because of that like oh it must be bad y That's a custom product they're doing diffusers and then upselling different Aromas interesting they threw me in a cart they already added me to cart see that's a bad customer Journey someone's too too much words I'm going to go back to Facebook like got to keep it simple and that's why I think Street stop men worked is cuz it was dumb simple so yeah keep that in mind guys you've got to advertise this to just like brain dead people cooking Guild we got some cool nice Squatch they have good ads this is bad though like this looks like a infomercial I'd see at 4 in the morning on Adult Swim or something like I don't know like it surprises me if this works the this stuff is okay I'd say it's a little bit too much emojis but the text in here don't put a ton of text in the image ever Facebook does not like that sent bir that's a big brand curology Big Brand you can see how bad Facebook is struggling because it's like every two Scrolls there's an ad everyday dose it's some like ag1 athletic greens see I Maybe I'm Wrong Maybe I'm Wrong guys I'll I'll try to admit it cuz all these ads I'm seeing are just mad text in the image but Facebook used to hate that they used to penalize you and and raise your cpms on that here we go street style man Vibes let's go yeah everyone is putting a ton of text in the image so maybe that's the pro strap another one look at these ads man they're everywhere on Facebook they're they're drowning they're like begging for people to run ads they're letting anyone do it so alumen this is a lot like the Roo like foot where um I showed and honestly AliExpress has endless little shoe options like this I think this is a good ad I think this is way better there's no text shows you the shoe you either like the shoe or you don't if you like it you click it and then you read about it because the job of the ad is just to get you to click you're not going to hit oh byy now right now you don't need you don't need that much information to understand it's do you like the shoe cool if you do click to learn more that's it like you're not going to try to sell someone on the video ad instantly there is is a buy now button there your job is just to get them to the website you don't want to get them to the initiate checkout that's like 20 steps ahead so just give them a little bit give them a taste hey we got this product here it is tell them a little bit oh 30% off your first order you choose the code choose 30 Vibe that's a Vibe love that Visine Dollar Shave Club another billion dollar company yeah always study these huge Brands um my my girlfriend's family purchased these um notice how they have bundles bundles are really good back pain relief simple ad let's roll and then it has emojis rolling pretty good um logo up there I think that amount of text is fine I'd say that's good what we got here fall asleep faster see I think that's too much text hug sleep pod could be good let's check it out okay great website it makes you feel like you're in the womb I guess it's kind of probably the selling point yeah great website Shark Tank yeah not complaining so usually like Shark Tank business owners they go the traditional path like we need investors we need money like it's not like kids like bootstrapping businesses so um I guarantee they are running um ads through an agency so I'm guessing an agency made this ad for them and agencies have a lot of access to tons of stores tons of AD budgets and they can see what work and what doesn't work so maybe I'm wrong guys maybe this is the secret because we've been seeing Squatch a huge Soap Company they run their ads like this um so we can probably have some deductive reasoning and seeing that a sentence about the product is good followed by some Emojis with the selling points and then a image-based ad that has a little bit of text in it right CU that's what we're seeing we're seeing that from big companies that are paying agencies to run their and agencies probably know something right so it's good to study that yep Freebird I'm guessing this is maybe a big company or some drop shipper kind of looks like yep big old brand custom ass products I think that image like leave Nix and cuts it looks like Blurry I don't know I think I could do way better than that image I could sit in canva for two seconds and design something better than that Meaningful Beauty this is good cuz it looks like a post like it looks like someone's on vacation and they made their aesthetic post and there's a picture of a girl in there so it doesn't feel like a super big ad or you're like oh get me away from this proactive dude I forgot they existed here we go neurom MD custom packaging looking good they're conveying in their images that hey we're a real brand we're not a drop shipper that's what your subconscious reads even if you don't know know what Drop Shipping is you don't know these things your subconscious would still pick up oh custom packaging this is a real brand I know that my shipping times will be fast here we go Cowboy elf too funny man I swear they're photoshopping that logo into things cuz it's on like every shirt but yeah they're they're printing money guys I promise you they're doing a ton on their shirts I will say this I think Facebook is stronger for scaling so running your ads on Facebook I think is way strong um you can scale to really high height but you just have that risk of Facebook taking you down for whatever reason oh an election's coming up um everyone's banned that's what they did to me I had like 6 million in ad spend I had my own Facebook ad rep that I could email anytime would get instant replies and it all went away in a day and they never contact me again and now I can run Facebook ads again so it's like I don't know Facebook's interesting but it's seeming like everyone's doing these simple picture ads we haven't seen a single video ad I don't know maybe I have to be on Facebook reals to get the video ads and and we'll test that out and study that but um I know I've been talking about this forever I know we've been on the the reverse method forever but this is the strongest method and I want to show you guys what we're looking for um and what we're doing so we we talked about steezy um they're definitely decent Thursday Boot Company like that's a vibe that that speaks a language to someone if you like black clothes and you like that dark aesthetic like you see this and go yeah yeah yeah like because someone's speaking your language right the matte black collection like these look sick these look nice why wouldn't you click it if you like this stuff You' totally click that so great one there it's like they're just selling a bunch of boots um you could go start like a black clothing company just have black clothes dark Aesthetics and and really go off that cuz people will see that and go yeah I only wear black too and and they'll with it so speaking the language that one was good I don't know to me that I see ad and I go bloop like my subconscious was ready to scroll past that but I guess someone that is having toenail issues would see this and go wow yeah wish my toe look like that so I don't know maybe this is for 40 year old um moms with with bunions or whatever so it doesn't speak my language that's why I scrolled so fast but that just goes to show like speaking someone's language is very very important this here that's literally this right here little plug if you guys like the little brace that I wear it's like 20 bucks from thiser or however you say it these guys have good ads they speak the language of like minimal jewelry like even if that didn't say minimal jewelry my head would have said oh this is minimal jewelry so they have good images they have really good real ads and story ads on Instagram so primarily these guys just do most of their ads on Instagram placements instead of Facebook because Facebook owns Instagram it's all part of meta but yeah they run all their ads um primarily on Instagram because it fits the vibe more but they're really good I saw them from a video ad and literally purchased let's do a couple more and then we'll go try to see Facebook reals and see what's up with that cuz I haven't done research on Facebook reals me undies yeah this is just like cuz Valentine's Day is coming up so people are definitely pumping products like this but I I bet that this is a store that's very solidified they've been running stuff for years custom stuff always does good here we go 10K likes Wow Wow on that see these are guys just copied yie winter is coming so they've been running this ad since probably September crazy they're making money Canada's favorite hoodie meanwhile I'm in the US doing us targeting saying Canada winter is coming I don't know man you don't have to be that good to see success you just need a working ad account on Facebook people will buy anything Cloud massage I'm guessing this is a Drop Shipping product they might have their logo on it yep they do that just proves that it's working right so if someone's really in the business of buying a $300 like calf massager foot massager they're probably going to do some research right they're not going to they're not going to just straight up buy it off impulse 300 bucks unless they're balling like that but most people sitting on Facebook all day are not balling like that so yeah keep that in mind website's good nothing bad to say about the product overall my goal here with doing this and showing you guys stuff is I want you to see my mind when I see like how I think about things how I view Things based on what I see branding um Ortho Cloud wow so there's this is another we saw that one other brand that kind of looked like but ended up being good um that did like those mattress memory foam seats and all that stuff so it looks like another company's doing the same thing are they branded is the question CU if they're branded then we're showing this really works we got multiple Brands competing with each other yeah this is just drop ship yeah it's I don't like these buy quantity deals I don't like these white watermarks in your logo look so so bad that literally might be the other company's logo on the that's funny they're trying though you got to give it to them they're trying they're just on the cusp once they get more sales once they get more consistency they're probably going to go The Branding route but this is good this is good stuff there's a couple things I'll hate on them for the blue they could convey way more trust and professionalism but overall this is good I bet they're making money no doubt about it don't show this the ad's decent the ad itself is okay it looks a little the BOGO bundle take that out make it a little bit like this is so christmy like dude Christmas is over man like but it shows this ad's still working or else they would have turned it off and the reviews in there I don't like that man but hey can't argue with what works let's do one more and then we'll jump into the the reels and give that a shot some pain patch see one more Drop Shipping product here we go baby cero outerwear just taking the street style men approach man you guys can definitely get started with some Street stom men sell some clothes try some Facebook ads see if it works the the thing is you just don't want to get banned and then get screwed you know so whatever approach you take is definitely up to you we got Miracle brand selling those sheets and towels and stuff they have a great website someone I really look up to within this space told me that their website's like very good like copy their website so keep that in mind Clean Skin Club some subscription monthly box another monthly subscription box those do good man if you if you start taking over a certain Niche and there's like an opportunity to do a monthly like box club membership thing definitely do it cozy Earth selling blankets Oprah's Favorite Things snow teeth whitening see this is like a a spark ad like this is um them grabbing a post from Brit elore that's even how you say it and running it to their own website so it looks like a post you're like oh oh this is just a post like some Boomers like thinking it's it's not an ad so that's the upside of doing that let's get one last one that's good we're getting a lot of real Brands maybe we ran out of the Drop Shipping algorithm now they're just onto the the real Brands this guy see him everywhere Bam's good great brand looks like that's a retargeting ad so that's why I had low views jeez ton of skin products ton of beauty products there's the purely white deluxe hitting me with the pixel ad come on give me something rise everyone copying a mud water another leg massager from a different brand my algorithm is getting to know me now just based off this research alone back pain pain products do really good interesting stuff but honestly there's no product that I've seen today that like boom that's a great product like hit this one but a lot of these could have huge potential if you feel like you know how you could Market some of these products like oo I could like I would buy that so maybe I can sell it good then go to products that you're drawn towards that girl with her boob hanging out what is this ad weird man 88.8k likes can't argue with it it's working a sauna some college ad o that's bad see I already knew that's bad and then you look down five likes that is bad discipline Fitness so ass dude don't do this let's go to reals real quick all right I have literally is this Facebook reals I've never even gone on to Facebook reals before it's got to be see if we can get an ad going some girls ass there we go dude Facebook reals is weird it keep like skipping out and only loads three of them yeah I don't know man I'm getting like no ads I don't know how Facebook reels works man I don't know how to tell if there's an ad yeah I'm seeing like no products so I don't know man maybe everyone's just doing picture ads what the bro yeah I really don't get how this works no ads so yeah maybe maybe people are just doing the picture ads but um that's good for us because picture ads are easy man you just go design something quick on canva I'll show you guys how to do it yeah through this product research there's not like necessarily something that I found that I think's like super killer it's more like what you think you could do good with what you think you could make amazing video ads on you could speak someone's language so find some things that hit the product blueprint criteria that list of 10 things that talk about what's good in a product when you find something that you think like you can Envision that brand you can Envision that long term go with that man but try to find something that does have good results like don't just think like oh I'd do computer gaming maybe I can sell AliExpress like a mouse like maybe I can get a gaming mouse and get it off AliExpress and make a good brand out of that cuz I like gaming house you're not going to do good man find something that's working find something that's already having ads ran on it and then just do it better than someone so that's the reverse method let's get into the other one cuz that was very long all right guys now that we've done a ton of research on um our phone studying ads which is definitely the best that's where you're going to find your most stuff this is just another route you can take so this is called exploding topics and you can see certain trends that are being talked about that are ranking High high on Google's algorithm of search inquiries so if I go on Google and I type in undraw like this one says here in the in the right corner these are things that are getting like random explosive growth in Google searches so you've got art grid that's a subscription software power Dash you can see all these random things I'll try to find okay perfect Coss gummies so you can go look up Coss gummies supplier reach out to whoever comes up first first fair and say hey anyway I can drop ship these and you put my logo on it yeah maybe we just have a $500 upfront cost or $1,000 upfront cost you be like okay people are people are looking this up right 5, 800% growth let's go to Google Trends seos gummies and I think what's doing is everyone is on Tik Tok going seos gummies this has 112% of the neutral the the natural vitamins that you need and what a human's made up of and it gives you 80% of the nutrients you need everyone's talking about those you've seen those videos I know you have so seos gummies is an easy quick product that someone can just grab and eat cuz they don't want to have seamoss in the jar and and water it and do all that like upkeep stuff you have to do so it is having a huge tick it looks like it bottomed out hard last Christmas nobody was wanting seos gummies and it's on the come up right maybe there's a trend February it dipped out interesting maybe these are literally like a viral Tik Tok happened a viral Tik Tok happened viral Tik Tok happened or something that are giving these upticks it'll show you the states it'll show you what people are typing in related topics related queries ashwag Ganda and seos gummies so what this tells me is maybe I can start a store selling seos gummies like do you want seos but you don't want to have the upkeep here's a seamos gummy and then I can upsell ashwag Ganda on my store right so this this is where the gears get turning but I do have to say you don't want to base your entire store off just this you want to go study go on Tik Tok look up seos gummies go on Facebook look up seos gummies start studying content right start building these things together start doing the reverse method with this right so you need to pair and have a Unison between all of these different methods to to get an understanding like let's say that massage what was that foot massager maybe see if there's an uptick in that this is just some basic just right across the line at 75 doesn't go up doesn't really go down no big trends you know what I mean like you can you can go check out these different things like hey I saw a lot of shoe advertisements are people looking up shoes more is there a certain niche of fashion that's like trending more than something else like is Street Wear getting really big oh let's look up Street Wear see how many oh little uptick right in November was an uptick maxed out at 100 that's just past 12 months you can see five years so um I hope that gives like a good understanding of like CU this is the supply and demand method this is the supply and demand method of searching where you want to see where people's attention are where people looking into things and then fulfill that um Demand with your own Supply so a really good example is the seamoss gummies and um or collagen gummies boom here we go vitamin C serum these are all going together so maybe we can start a store that has seamoss gummies has collagen gummies and we can say hey do you want seamoss do you want collagen but you hate the taste you hate the the upkeep of getting seamoss and then you upsell on vitamin C gummy or vitamin C serum you upsell them ashwaganda and you guys can you can find wholesale vitamin supplement people that um can just put your logo on it it's 100% a thing you just have to be really safe cuz when people are ingesting your product it can I don't know someone go I choked on it or someone can try to do some weird lawsuit so keep that in mind I don't personally have experience doing it like Corps Lion's man all these things are getting big if you go look up Amazon can see all the supplements that are doing really good type supplement and see which ones rank the highest and you can see so the entire space of the internet is your place where you can do this blueprint research right let's look up um okay so here's my talking points for the video today we have the finding um winning ads through the reverse method we have the supply and demand method then we have the Amazon Alibaba AliExpress method Google shopping and Affiliates so we're not going to mention Affiliates just yet these ones right here are also going to be cross reference and used the AAA method and the Google shopping with the um exploding to topics all of these kind of mesh together so now that we see like hey supplements might be a Vibe like supplement gummies might be a Vibe so let's go to Amazon and look up that keyword and see what Amazon tells us so let's look up vitamin gummies and see which one are who's running ads on this so this is an ad sponsored adult multivitamin some beauty one they're running ads sucks sponsored Airborne Elderberry maybe Elderberry is something we add on to the store vitamin C gummies we can see the amount of sales so V Fusion is killing it with the multi multivites gummy 126,000 reviews unreal neutr gummy so we can understand these Brands okay Elderberry is a common theme multivitamin common theme vitamin C common theme so maybe we need a multi a multi- gummy right so we can now use Amazon to understand deeper about the niche understand deeper about the products what are people buying together look let's do this this is the top product selling dumb gummies is the gummy plug dude so let's look up what people bought together oh it's their other brands so it looks like a Women's Multivitamin and vitamin D3 so these guys probably started popping off from Co everyone's like oh you need a multivitamin vitamin C and vitamin D to help fight the flu whatever so um those guys probably popped off there but now let's do Google shopping let's do some research who's coming up balance did we see them on on Amazon is there a brand anywhere balance so you can see what brands are taking over what advertising channels who's selling where we have hum it's on here twice yummy flow vitamins lot of stuff here we can see reviews see okay daily vitamins tons of different things let's look up seamos now let's look up seamos gummies who's the top hitters 4,000 reviews 5,000 52 okay so we can research oh they have a certain packaging that's cool maybe people like that but who's the top these guys wixar natural seamoss gummies maybe because it's green maybe because it's cute and and green right these guys are getting it from the same manufacturer it's the same they just have different packaging you see I hope your eyes are kind of adjusting into this new world of of advertising and marketing and products and fulfillment and kind of seeing things at a different level same supplier I promise these little Gummy Bears see they're all from the same supplier so we can find that supplier and do our own packaging yes we might have to invest in some packaging or we can just do the same packaging and have them to a different label and that'll be super cheap which is what these guys are doing vitomatic saw wixar and copied them promise absolutely promise they saw this said hey hey man let's go do the seos gummies right they're on exploding topics they're popping off let's go see if they have collagen gummies if they have collagen gummies too it'll be hilarious where's the collagen man these guys are just doing it all they probably have collagen gummies for sure seamos gummies you can see the ones that are in their new packaging are probably their new products these are like old ones from the past what's crazy about Amazon is you can't drop ship you have to send all of these you have to send hundreds of units or thousands into their fulfillment centers so these guys are big vitomatic is they've been doing this tons of products there's asosa Gand gum he guarantee they have the yeah so um I hope you can see like the cross referencing of like okay on Amazon people have tons of sales like a th000 reviews that's a lot of reviews they're getting a lot of sales maybe I can start running ads on Tik Tok and have a Shopify one get my start there make some money there and then maybe I can get into the Amazon route and be an Amazon Seller and be a competitor to them maybe I can get retail opportunities I can go try to talk to GMC I can try to go talk to some local supplement Place get my products there and you can build out your seven figure blueprint from that so you can see their images study their images you can see their exact supplement facts you can go to the supplier whoever you think the best supplier is through this Google Search honestly when you're looking for suppliers usually the ads are the good ones because they have money to to run ads so they're getting sales they have people that are buying from them yeah so private label gummies that's all it is so you're just getting your own label you purchase like a thousand labels from some Label Company you send all the labels to private label Express they put it on of a product that already exists that's exactly what Vitamix did w wixar and Vitamix same packaging same image they just have a gummy bear to the side it's the same stock image with with a different brand wrapping on it same with um these guys they just change the cap color you know what I mean man like this is it's an business is an easy world so um you can look up seamoss gummies on here who are the sellers of seamoss gummies and you can really dive into some stupid research see these guys we didn't see them wild and organic who are these guys same ass packaging they're using the same supplier 25 bucks let's see all their sales prices 22 n wow these guys are hitting a mad undercut that's actually crazy how are you selling for nine dude but see the 221 even has more reviews in sales so it's crazy and you can study that like why does this convey more trust does this convey more professionalism does vitam X look a little too salesy a little too like Great Value Dollar Store Vibe this looks cool this is great they did good on this great content right all they did was Private Label a vitamin all they did was pay someone on Fiverr or upwork to design a supplement bottle for them sent a000 supplement bottles to the private labeler they put the package on they put a they did a little package custom designed package purchased those and you can go see what are all their products what's their selling oh let's go to their top sellers best sellers looks like beetroot ashwag Ganda adrenal support interesting so yeah you can cross reference and just see hey what are some good gummies what do I want to sell these guys are crushing it on packaging right they've got to be doing good boom there's some seamos gummies for kids you know they got it all they're looking great great Brandy they're crushing it maybe maybe you just do this right maybe you jump into here and you don't even drop ship you just get into the private label you take a little bit of a risk you have a little bit more upfront costs and you try it out so there's a million opportunities there's a million things you don't have to know that much right you just have to know where the opportunities lie so you check exploding topics seos gummies good collagen gummies maybe we start there we test those out we get the ashwaganda gummies we checked out these Brands we studied them they're doing this here's their schematic we're going to copy their um blueprint on this we're going to do better from branding maybe we make seamoss gummies just for athletes we have athletic packaging and boom you can see there's infinite opportunities we have couse gummies just for gamers ashwag Ganda gummies just for gamers we're the top selling gaming vitamin and supplement company in the world like you can take over subcategory niches and speak to certain people right like you can crush it on stuff like that just have a package that speaks a certain language to a certain person and I hope you guys can see how this can all pan out into big things so let's all so we went over Amazon we went over Google shopping let's go over Alibaba um this one's a little bit weird with like looking up like seamoss gummies I don't know if they're going to even have that damn supplement manufacturers are on here too there's there's our cute little green friends there it is man looks like $2 a unit so I guess you can bulk buy these that's actually crazy they took the exact so Alibaba manufacturers are smart cuz they're um they're like hey man we're getting a lot of people from Amazon that want to sell cuz they see this guy the top seller so they copy The Branding of the top seller so when I come in and as a business owner trying to do my business opportunity oh these guys got to be the best manufacturer oh that's the same manufacturer the top Amazon Seller we got to use these guys right so they're they're smart they know what they're doing yeah looks like you can even come on here you can check their ratings 180,000 in transactions um you can reach out to them make deals get custom packaging get deals based on how many you buy but it looks like you can get down to 260 okay 3,000 is their minimum order quantity so you buy 3,000 Gummies at $3 a piece let's do some fun math here $3 * 3,000 dumbass probably could have done that in my head so $9,000 for 3,000 gummies okay that's how much you spend you're sound up for 22 22 so let's do 3,000 * 22 66,000 minus your 9,000 upfront cost you just profited $57,000 but that's not accounting for advertising costs not um accounting for shipping fulfillment getting all of those into the US from um Ali Boba you can also check AliExpress but these guys for sure aren't going to have Coss gummies to drop ship I can almost guarantee it scary ew ew get me out of here gross but for other products you can see how it'll apply so you you cross reference all these things you want to check Google shopping who's the top sellers you want to check Amazon who's the top sellers what are they doing good why are they doing good check their reviews right maybe they have something oh these are good but I don't like the taste SoBe maybe you change the um a different supplier and you you'll get samples from each supplier and test the gummies yourself oh this one tastes better this one doesn't we're going to go with this for this reason based on these pricings you can really understand everything you need to know like wild and organic these guys seem to be killing it right let's find their one of their top sellers mushroom gummies everyone's talking about mushrooms lately maybe we can add to cart and we can see where they target us do they send us Google ads do they send us YouTube ads Facebook ads Tik Tok ads because they can grab data from whoever's been to their website and start showing them ads so then you can understand the blueprint of how they run ads okay I can see the exact ad they sent me they sent me a picture ad with this ad copy with these titles they use this image I'm going to do a similar one guys everything is for the taking out here you can just crush it and take business blueprints from other people and just make it better right wild and organic this this is for outdoorsy people right maybe I have an athletic version athletic gummies and you just go crush it so this is a little bit outside of the scope of Drop Shipping um that's just based off the example I do apologize if there was like some product in here we would have broken it down that's actually more of like a physical product but I hope you can see how we cross reference and utilize all these different things to understand the best opportunity for ourself to really see the blueprint find the top sellers let's say let's do the example twinkle tree let's extrapolate that one real quick so you guys can see so the twinkle tree let's go to shopping so let's say we just saw that ad and we're like damn maybe I want to get into the twinkle tree let's let's extrapolate it so we have Sheen selling it Sparkle trees twinkling tree Pottery Barn selling something Teemu twinkling tree we got tons of people selling it Freedom crafts these on are like different ones Teemu Amazon Wayfair everyone's jumping in on it sparkly trees so we saw twinkle trees let's see sparkly trees let's see what they're doing oh no I did go over this one with you guys so let's see twinkle tree or whatever these are the guys that we just barely saw their ad okay so they got Christmas favorites they got them all twinkling tree and sparkling tree are just straight copying each other they have this warm yellow Lighting on all their images can promise their Drop Shipping all of them so they're getting people to come in look at the fairy light tree and then they're like oh maybe I want the lunar one too oh my wife would love this one or my husband would love this the kids would love an origami bird in their room they really would oh the Charming crystal lamp is so cute so you can see how people get a higher average order value someone comes in they buy the enchanted book lamp it's so cool it's so cute oh the rast tree for Valentine I should get that for my husband I should get that for my wife whatever so there're on stuff like that so now we can look up we looked it up on Google shopping we can see who's selling it why they're selling it who's the best what's their price points what do their websites look like we can go to all their websites add it to cart so then we see all their ads we can and study all these ads now let's go to Amazon let's look up twinkle tree or fairylight tree and study their okay what's the s selling price point how many reviews cuz you can kind of see their reviews to gauge how many sales they might be getting and then we can see okay this one has a white base white base white base it's exactly this one seeing it in person is unbelievably underwhelming this is ghetto bro I could throw this thing a mile I could snap it in half with two fingers is ass I bet you're getting this thing okay then that's another thing let's go to Alibaba let's see how much we can get it for yep four oh and if you buy a th000 you get it down for $4 but it's $6.20 okay we can calculate oh this guy's selling it for nine he must have bought a lot in bulk this guy's selling for 31 let's check the sales here oh this guy's selling for 50 for 40 so $60 let's say $40 minus the $6 cost $34 profit per sale so they can spend $34 right yeah $34 on ads and still break even and not lose money so now we can see that we can check Al Express break it down we can check Google trends for twinkle tree whoa what dude someone's crushing this product every winter whoa what okay so this is some crazy seasonal product see like this is the that you're going to figure out this is some crazy twinkle trees has been doing this since 2018 this is just when they they run up their ads twinkle tree and sparkly trees bro that's actually fire next winter you guys need to jump on this unreal it goes from zero to 100 man this year was their top year wow I'm actually impressed okay let's go to AliExpress let's see the the sparkly tree twinkle tree let's see what's up here always filter by ortal yeah there's a million of them everyone's hopping on this n bucks there's only nine of them sold though okay let's hit let's get off the orders nine orders five orders yeah just a bunch of people trying to hop on this product um we'll get into 3pls in fulfillment because we don't use um AliExpress to fulfill our orders um I have private 3pls I give you guys access to so you can just send them the ad you can send them sparkly trees hey man I want this product can you give me this or you can send them the the AliExpress link like hey can you Source this how much guarantee they can get it for like six seven bucks so yeah that's basically everything I do to do product research I go through that entire process I U mix and match all of these but the biggest thing I do is I set on Tik Tok ads I set on Facebook ads because that's showing me what people are spending money on then I extrapolate then I do all these things so that's the best way to do it um something I also want to go over real quick is let's just go to Tik Tok and let's look up Amazon made me buy it you can also go out to these hash tags all right guys so we are in Tik Tok and we're going to look up Amazon made buy it okay and we can do product research here so we can do product research off hashtags on Facebook hashtags on Instagram hashtags on Tik Tok um these are all going to be products that people are really trying to sell and um you what's good about this is you get organic video ads that are doing good but something that does good on organic doesn't mean it's going to do good on paid ads so do keep that in mind but this is going to show you example of good products good ads you can test these out you can extrapolate them into the Google shop research the Amazon research Alibaba AliExpress research but what I really want to show you guys and you get to see the likes like 800,000 likes boom like maybe this is a good product as the bathroom stuff see how they made their ad they made their ad interesting call 911 see they're they're using their product in a cool fun way to see Uncle trying to open the door bro like they're just making it a Tik Tok video that's entertaining but it's an ad in the end of the day so you can study stuff on here just keep in mind that everyone stud buy it Tik Tok buy it so the real thing I want show you guys here is this side and even stomach so you can wake up feeling more refreshed and can throw your old pillow out the door and this outlet timer will automatically turn off Hot Tools like hair straighteners and close irons based on the time you set so you don't have to worry about accidentally leaving it on when you leave three random Amazon so this guy is called um simply Sol finds let's turn the volume off again and he has 2.8 million followers making organic videos and getting dumb views on products that's it this guy prints money sells products he has his Amazon Link in the affiliate section so he's making a ton of money but what people don't know is that people are paying him to do their product so let's say I'm on Amazon selling this tongue scraper T scraper get I will pay him hey man I will pay you 5,000 make a video ad that we can use later so he gets the product for free shipped to his house he gets paid like 5 grand probably for his ad it gets a ton of organic views so I get sales right cuz it sends them to my Amazon link it this guy only does Amazon he doesn't really do Shopify stuff so my Amazon link starts getting a ton of sales from him he gets a commission on those and um I get a video ad that I can run to my Amazon link so now I can run a Tik Tok ad using his video now I can run a Facebook ad using his video so this guy makes a ton of money and people are paying him to do it so someone's only going to pay him on a good product so we can sit and study all these productss and know damn these are good products and we can extrapolate and we can do all those things we did we can find a good product maybe a tongue scraper is a good product so we go on Facebook we search Up Pro um Tong scraper we go on Tik Tok we search Up Tong scraper we see video ad ideas we see stores selling them we study the stores we go on Google shopping we see how many people are selling tongue scrapers who's the biggest brand selling a tongue scraper what's their sales price what is their advertisements look like what does their product Page look like what's their landing page what's their guarantee and you can just go crazy who's their Alibaba supplier how much is it on AliExpress what are the profit margins let's look up Google Trends on tongue scrapers let's see how many people are checking it and it's like holy your mind can just explode with how much information you can grab and really study and see what the best opportunity is then we can also do like go on Amazon and check up tongue scrapers see what do people frequently buy with their tongue scraper maybe it's a certain toothpaste maybe it's tongue scraper travel carrying case so then you can upsell that on your store now you have a tongue scraper store and it's like holy dude the possibilities are endless so I'm going to cut it off here I hope you guys got everything you needed here if you um still have questions please go into the community group ask me questions but your action steps are today is just to turn into a unit study like a go through every Facebook ads Tik Tok ads go through all these funnels check Google shopping and and start learning the gears of how business functions start searching people's back ends are they doing email marketing to me what advertising are they what advertising channels are they utilizing to run ads to me now that I visited all these stores and it's like damn you can just get into the deep end of studying how these businesses function and then once you find a product you feel really called to that is doing good on ads you already saw it people are paying for traffic on it so you know it's a good product um how can you do it better and figure out their blueprint figure out your blueprint make it better and I hope you guys can just go crush it with this information cuz this is the stuff that builds hundred million doll brands it just takes the time right it just takes the skill it just takes the ability to to think longterm and act long term and reinvest the money and make the brand huge all right guys so I know you have endured a very long video so far but I forgot to put in one of the biggest things and one of the biggest secrets when it comes to finding huge advertisements and understanding what a winning product is and getting that like whole blueprint um that's necessary when we're trying to do the reverse method so this is really big I can't believe I almost forgot it I forgot to show you guys the Facebook ad library and Tik tok's creative Center where you can literally study their top ads and you can study ads within Facebook so let's say we were finding eyelash Serum is like a really good product we'll just type iash serum it's already up here but you can see all of the ads that were launched in January 2023 and you can see the ones that are still active you can see what their creatives are you can literally understand their entire creative you can understand everything that you need to know you can find their website you can find everything so the fact that Facebook is letting you see all the information is unbelievable and I can't believe I almost forgot to show you guys so this is absolutely huge we're going to use this as a very big method to understand everything that we need right like we want to make sure that we're utilizing this in our whole kind of system of the reverse method of the AAA method all that stuff and we're using the Facebook ad library and the Tik Tok creative Center to understand ads so we can put in keywords like if we saw eyelash serum seems like a really good product we can come in and check the top ads for it these got started running in December we can even go to September and see one that is still running so this is a good ad it looks like it's probably a retargeting one but we can scroll down and see ads that have been running for months if this is still active see this one's inactive inactive if you can find something that's active from months and months ago then you can be very positive they're making money on it and you can take a lot of notes on their creative their ad copy their web design their product their offer their product description the images they use absolutely everything so this is a very big asset any product that you want to get into let's say those um seamoss gummies let's see if we can see any in here crazy so we can literally see seos gummy ads see when they started running how long they've been active for this seems like a really good one VA so this um I'm pretty sure this is one of the ones we saw in the Google shopping very interesting so we can see the brands that are running ads but honestly guys it looks like not many people are running ads for seamos gummies so that might be a very big open opportunity and yes you can't like straight up drop ship seamos gummies but for you to just put a brand name on a product that already exists for you to do the private white labeling that's really not that hard of a business model it's not that much upfront risk and it seems like a really open opportunity a lot of people are searching it up and it doesn't look like there's a lot of supply for that demand just for fun I want to look up the sunset lamp see how many people are doing it yeah I knew a lot of people would be doing this one see it looks like there's a ton of people like un hinged three instead of an e looks like there's tons of people that are doing really bad ones but then there's people like soulet that are the ones that we showed are doing really good so yeah any product you're interested in come look up the ads in this dashboard and you can see anything you can put a bunch of filters on and this is going to be a very big asset that you can use to find good creatives find big Brands and really just do research on things to see if it's worth um getting into if it's oversaturated if it's undersaturated like it's a really big opportunity you can study so much here guys so to get into the Tik Tok um ad creative center it's not as good as um the ad library is for Facebook but you can go by industry you can put objectives of like what people are targeting on their ads um us is the best you're going to find the most people there but yeah you can do last 7 days last 30 days and really just start going through products you can see blendjet right there that's kind of funny actually and you can really see what ads are doing good you can see the there's toys there's auto accessories there's this thing like automatically closes your door there's blendjet there's home decor home decor and you can see all of these different Industries different niches that people are trying to take over and you can really get a good understanding of what's working what's not working and one of the biggest assets is you can come in here and literally see what type of video ads do good so let's say you have a brand you have a product you already know what you're doing but you're really struggling on video ads of like how to have good hooks how to have just basically High converting video ads you can come in and study ads in here and see what's hooking people in what makes this a good video and you can see a lot of people use girls as hooks we got high smile right here skin care this is this is good cuz people are definitely going to stop and look at that some huge red face let's see what this is I'm curious skin care so what's kind of sucks is it's just going to show you the ad it's not going to show you the brand that's doing it so you can't like steal everything from them but I'm going to turn my sound on and kind of see what this ad is let's kind of study it together it has um 2,000 likes 23 comments 39 shares I can think I've been caught up in this cycle of covering up my BL y'all I'm not sure if you know this but Foundation isn't good for your skin however long I can think I've been caught up in this cycle of covering up my blondish with foundation and never having enough courage or confidence to break so I want to give you guys why I think this is um like I want to give you guys my insights of why I think this is a good ad um first off she has a red ass face so everyone's like okay who's this the girl is pretty and a lot of girls are going to want to look like her where she has no makeup on and her skin looks glowing her skin looks nice she looks like she has um nice eyebrows nice eyelashes lips and stuff so they a lot of girls will see this and be like oh I wish my skin looked that nice or oh I wish XXX I wish I had those qualities she had what's she doing clearly she has good skin whatever she's doing to her skin is probably something I should do as well and then she talks about the benefits so she grabs you in with like this random red face you're like what's going on she does a fear tactic of saying Foundation is bad she has good skin herself and this is someone that could give advice on skinc care and a lot of girls would listen to what she's saying break that cycle this mask has changed everything evens and brighten my skin tone and reduces my breakouts overall so you can see the true effects of this mask I'm wearing no Foundation there is no filter and I am literally glowing yeah that's a very good ad that is honestly a perfect ad it has all of the emotion the hook the fear the selling points so this is a really good ad I bet this product is doing really good and we could mask has changed everything even Zing my skin tone covering up my blemishes of foundation and never having enough cage or confidence to break that so it looks like the brand is assari assari so we can literally just look it up and study them there so they have really good brand ing looks like they have some very high high prices the Earth Tone face mask let's go to shop see how branded this looks it's all yellow everything looks extremely clean this is a winning ad this is a winning product um I assume these guys are doing very good they probably have a huge amount of people that um run ads for them like a bunch of ugc creators um we can go to Tik Tok itself and search up S or however you say it look like they have 34k followers and we can study their ads here yeah 1.2 million 1.3 million 17 see 17 million boys so this is actually really perfect I'm really glad this happened so this is a duplication of this video so the original video got 17.6 million views that is huge they made millions in Revenue off this because they're selling a product that cost $45 and they got 17 million views so let's do a quick calculation to see how much they could have potentially made so if they had 17.6 million people view it let's say 1% of people purchased so that'd be 17.6 17,600 people purchasing it times their $45 sales price and that's almost a million there alone and that's only if 1% of the people that saw this purchased it and they have tons of ads so this company is doing great I love their branding I love the um product how it grabs attention with this huge red color best seller their face mask guarantee it's their best seller and we only calculated a $40 sales price people probably went on and purchased other things like oh if this is good I'll grab the glow set or I'll GL grab this so this one has 2,800 reviews I'm assuming their other top product is probably the Retinol Serum whatever the hell that is yeah 640 then the 200 200 so basically this face mask is their best seller so I don't know what Insight you guys want to grab from this on starting your stores but The Branding is really good it's clean it's basic let's look at their product page guys this is simple stuff this is is not hard four pictures okay right here is good but yeah like they don't even have like video testimonials on the product like this product page could be so much better they just have a really good branding and they purchased this um in wholesale inventory but honestly guys you can go look up like let's go check Alibaba really quick for like a earth face mask let's just see I've never done this I have no clue what looks like we can't find much on here this is Alibaba though like I'm sure you can find some cosmetic supplier let's just do cosmetic supplier find like a really big one and see if we can do red face mask yeah looks like it's not going to be the easiest thing to Source but I'm assuming you can get these at probably a decently low mq or minimum order quantity you could probably get like 500 of these for like 15 bucks per product per unit and you could potentially start a brand like this as well so obviously you're going to have to kind of skip the Drop Shipping phase but these guys are doing really good if you want to get into the Cosmetic space um check out their ads study what they're doing study all of these ones with really good amount of views and study their hooks study um why their video ads are good and um so to explain this one this one's they duplicated in their ads manager they had their big ad which is this one with the 17.6 million views they duplicated it to change the budgets and this is one of the videos that was duplicated so that's just one random ad we found in here so you really can do a lot lot by studying this and even if you're studying big Brands see we see a lot of makeup stuff a lot of like Oral Care from like high smile some bra thing there that's definitely going to hook people um so yeah like really jump in here study ads study the ad library look up um and see their ads here and boom now we can literally just study all of their ads this is some crazy the fact that Facebook and Tik Tok let you do this is a little bit suspect a little bit crazy that they're open to sharing their advertisers information like this but um yeah any brand that you think's doing good throw their stuff in the Facebook ad library and get studying because it's going to be a huge asset for you guys so yeah enjoy the rest of this video I'm recording this after because I forgot to add it in yeah I really hope you guys got a ton of value and information out of this product research one I hope you guys have everything you need from this video um really long one I do apologize for how long it is if you still have questions let me know in the Discord um yeah I think that basically wraps up everything I wanted to go over and we will see you in the next one peace all right guys welcome into today's video we're going to be going over everything you need to know about suppliers and fulfillment and getting your products to your customers you just watched a very long video of me doing live product research hopefully you've been doing some product research yourself and you have some products you want to get some quotes on and start looking into pursuing creating your seven figureure blueprint and really moving forward with a long-term brand so without further Ado let's dive into it all right guys so when talking about fulfillment there is a perfect One-Stop shop called autod DS and I have tried a lot of different suppliers I've been Drop Shipping for years so I've moved through multiple different 3pls I even fulfilled on AliExpress in my very early days and through all of these years testing all of these different fulfillment companies I've never found anyone who's even close to autods I the opportunity at Capital Club in Spain to meet with the owner leor and we've made a private partnership just for this course where you guys are getting longer free trials custom features that are only available when you go through the link I'm about to provide to you guys and like I said I have a personal connection with the owner so if there's any features we need if there's any issues we're having they have a team of over 40 developers that are going to help us get to the bottom of anything that we need within the Drop Shipping space these guys are truly Second To None when it comes to fulfillment good pricing high quality teams Automation and building new tools that are going to help you in your Drop Shipping Journey so if you check the link below this video you're going to see I have a private landing page with these guys that just shows how much they're willing to do when it comes to making sure their customers are happy and actually partnering with us personally for Jordan's Library so hopefully you guys have some products to test cuz we're going to jump in autods and show you how to use absolutely everything within their platform if you click the link below this video you'll see we have a custom landing page which just shows how willing they are to put in work for a private partnership they did all of this just for Jordan's Library so let's get started click the link below this video you'll see the custom landing page you can scroll through here if you'd like but they do really well with the stuff that they set up so we're going to hit get started right here and I already have an account but I'm going to make a new account just to show you guys the process of signing up all right once you put in your email full name password all that stuff um you can hit join or you can sign in with Google this is probably going to be the easiest especially if you already have a business email for your store you can just use that store email here or you can wait once you have your store email once you've created your brand you've gotten late into this process and come back and make sure your autods email is using your business email it's going to kind of help to have everything located in one space so let's hit join here and we want to obviously sell on Shopify and we'll hit continue right here we definitely want to get set up with the starter 500 plan this is their absolute best option so let's start this free trial um they do have an annual plan and a monthly plan I'd recommend the annual guys this is extremely extremely cheap for what you're getting we'll dive into all the features but I promise you guys this is well worth the money spent so I'm going to set up annual right here now they have different payment methods you can do PayPal or payeer I'm going to put my card in v and we'll get started all right guys so once you get your account set up you should be at this place right here so we have a bunch of different features and I want to dive into absolutely everything but when it comes to getting quotes in your products it's extremely easy these guys custom designed a feature just for us which is absolutely amazing they used to have it where if you wanted to get a quote on a product you had to already be getting sales on your Shopify store and I told them we need to be able to get quotes instantly so we know what pricing to put our products at so we can start getting sales and most importantly get them profitably so if you sign up with my link you're going to be able to get the feature where you can get quotes instantly day one without having to have any orders previously all right so getting into it like I said autods has a ton of different features a ton of different tools and they're always building more they have a massive team so there's probably going to be new features that constantly come out but right now we have What's called the winning product section the marketplace Tik Tok spy tool we obviously have our dashboard we have our place where we can check our orders and quotes for different products we have our products list in here if we were selling like 50 products all of them would be in here we have a little draft section for any products that need some editing before they go live to our store then we have a customer support section an autods wallet which we don't really need to get into too much and then a little academy section if you guys ever need help with certain info you can get some free info in here as well so first things first let's get into the marketplace right here this is a section where you can essentially find products just like this you can find winning products right here all of these products that are listed in here are doing well they have a smart algorithm that's understanding what type of season we're in what products did good last year and what products are currently getting orders on their site right now so we can get a good understanding that these products they could be saturated they might not be like massive winners but they're at least getting sales they're getting traction or they did the year previous for example sharing just some of my thoughts with these products this one right here I'd say is a little too saturated a lot of people are doing this one this product seems pretty decent a product like this um I sold a ton of back in the street style M days um I sold a lot of that product so I can vouch for that one a lot of people have sold a ton of money with this one and this one I mean and this too but these These are pretty saturated I would say personally these are also great products these um like skims knockoffs are definitely good have even some ug knockoffs in here personally I'll be honest I wouldn't recommend using the marketplace and winning product section to get winning products I think there's a lot of people that have this software there's a lot of people that are going to be in here looking to test and work with these products just like you are so that can create a lot of saturation um I think the best way to go about product research is doing what I showed you in the previous videos but if you want to come play around let me show you how to utilize it so you can do ships to United States which this is what we want to do we want to have products and brands that are built in the United States that's the best option um you can look up ships from so you can find suppliers that are in the US This Is Us fulfillment which is amazing cuz if you want to use the Tik Tok shop feature you need to be shipping from the us and you also need to get products to the customers in 7 days so Tik Tok shop is a massive asset right now but it's also a little bit it has like a barrier to entry it's not the easiest to get 7-Day fulfillment in the US when you're Drop Shipping so usually the Tik Tok shop is something I recommend once we're doing wholesale once we have some warehousing in the United States but this is a place you can try it out we just really need to be strict on getting 7-Day shipping because the average shipping for any 3pl service is 7 to 12 days so you're running a little bit of a risk um doing Tik to shop there Tik Tok shop is definitely more when you're doing wholesale and you're actually ordering a ton of units to your house shipping them out yourself or working with a warehouse locally around you but you can put the ships from like I said you can put the price range in here of different prices you want to work with you can look up um autod DS suppliers AliExpress suppliers or Amazon suppliers they fulfill through almost every different company you could imagine autods suppliers are people that they privately work with in China so they have direct connections to these warehouses and they can get you custom packaging custom branding on the product and really do almost anything for you with this product because they are personally connected with the supplier so I think this is pretty much the most viable search you can do ships from United States autods suppliers and then just kind of play around with the price ranges any products you see with this kind of criteria are going to be pretty good because for it to be shipping from the US and to be a private autods supplier it means that someone got a lot of sales with this product or else it wouldn't be in this section some things are definitely a little gimmicky some things I wouldn't recommend this is kind of cool I haven't seen it but um like I say in the previous videos you definitely want to be selling products for around $40 to $50 looking in the higher range is definitely going to be in your best interest autods is also launching um print on demand very soon so that will be amazing to be able to use them to get print on demand features where you can custom design clothes and get those shipped out to people without holding any inventory this is a good example of print on Demand right here yeah honestly if you're really struggling with product research you can't seem to find anything these are definitely assets to you to use but I can't fully recommend them cuz going through my methods is what I've always done and that's always gotten me amazing results but if you truly find something in here you go do the reverse method you go look up all these different things and try to figure out if this product is actually worth your time and it looks like it is then definitely give it a shot because finding a winning product is more about validating the product not just assuming that it works you have to find a brand that's doing good you have to reverse engineer everything they're doing and ensure that you can out compete them right because in the end of the day Drop Shipping is a game of skill it's not a game of getting lucky with finding a winning product that's untapped and unsaturated and getting a free six figure month it's all about skill sets building up backends and having a good eye for products but you also have to have the skill set to make the product work you have to be good at making content you have to be good at making websites and that's the real skill it's not who's the luckiest coming into the winning product section and finding something that's not what Drop Shipping is but again this is an asset definitely go through it and try to find something but most importantly make sure you're validating the product by searching for other brands and doing all of that proper research next we have the Tik Tok spy and I I really like this one I think this is a really good way to start finding videos that are doing well so you have some different things you can do you can um click videos that only have 500,000 likes you can also put in organic right here or you can put in advertising to see if they're paid ads so these are all paid advertisements that have 500,000 likes so let's look through some of them real quick yes I had dark CES and I will not hesitate to share either don't of them because they bothered me so much what hopefully you guys can hear this well but this is a really good video even just seeing it so far because it feels like an organic Tik Tok it has the comment reply on the video and this is a video posted by someone organically and then the brand came in did what's called a spark ad which basically you're just grabbing their video and running paid ads to it and that's why this is performing so good with 1.1 million likes I don't know if this girl's famous maybe she's Tik Tok famous and has a good following and that's why the video is doing good but I would guarantee it's doing good because it feels like a real organic video but mine used to look like this is the reason that they're gone bright eye cream this little thing has lasted me see this is just a very organic video there's no amazing lighting and some big production value thing like this Hulu one that one works cuz it's Kim Kardashian right like you can get viral videos get videos with a ton of likes like that but the videos that are going to do the best are always the organic ones that just feel like a normal Tik Tok video let's check out this one just a person in the room making a genuine video so coming on here is a really really big asset to just see what type of videos are doing good other than searching through likes you can search Impressions the interaction rate um call to action button so you can click shop now to make sure that they have something they're selling which is a really good filter to click on again we went through the sources and you can even put in keywords but honestly I would be in here daily I think this is a really good um asset to you on your journey to not only understand what products might be doing good but to understand what creatives are doing good what videos go viral on Tik Tok coming in here and being able to see the latest videos that did good is a massive massive asset and what's really funny is I always say like use girls for your video ads cuz videos perform better and look at all these top videos there's like four with guys in it it's all girls so this kind of shows you what products do good and what typ Ty of people are on the app like girls purchase way easier and girls do way good in advertisements so having Beauty based products we see a lot of beauty stuff in here a lot of clothing stuff keep these things in mind right maybe this changes a month from now when you're looking through here but there's a lot to be said about having females in your ads selling feminine based products and having products that are around the beauty space there's a lot to be said because this is a lot of what we're seeing that's doing good so make sure you come play around with the Tik Tok spy tool this is definitely worth your time next we have our Dash for this is going to show our orders with our store all the information we need to see to make proper decisions with our brand what our profit margins are all that good stuff not too much to really go over here next is orders so this is where we're going to see the nitty-gritty details of all the orders we have quotes this is where we want to be at so to get a quote what we're going to do is go to products and click add a product so we want to import one product to our store I'm going to click this I already have a product in mind so throughout watching the course later you're going to see this video come up I started running this brand and I got 10,000 in sales with this product in in 2 weeks and on that 10,000 in sales I profited 2K so that's been very nice for us you'll see how all of that plays out later throughout the course but I want to get a quote on this product so let's show you how to do that all right guys so later in the course you'll see how I found this product I was scrolling through Tik Tok and I saw advertisings from these guys Revo romatic looks like they changed their website recently very interesting but what's really cool about autods is you can literally come grab a link from your competitors and come put it in and they'll Source the product based on that so um worldwide Shopify is where I'm getting my supplier Source from you can put links from Costco Overstock cway Etsy all these different options which just shows how robust and how big autod DS is these guys are not running a small operation here obviously you can do things like alexpress but it's going to Auto see like where you put your link from and put it in and let's do edit quick now I'm basically not going to publish this yet because you want to come in go through it put in all the information you want to put in the description properly you want to set up the VAR Ian Look it's even grabbing content from their website which is a massive asset right like we have to redo these images and I'll show you how to make your own images but having it just autof formulate this off the website that you're trying to mimic already is very nice but you can get in dmca claims for example if I was running this store and I had romatic even if I cut this out even if I cropped it and romatic saw it they could come onto my website file a dmca claim and get my website taken down so we definitely have to remake these things but all you have to really do is go into canvas create these images very similar but not exactly identical to what they're doing and you're pretty much done they even have something cool here where you can optimize the description with AI which is crazy so you can play around with this stuff there's a little um balance where you use credits but it's it's very very cheap to use um so cool stuff you can do there you can come in and sell different variants I would like to sell a one two and four pack of them so that's perfect it's going to grab all the images of the website so really big asset super crazy but we obviously have to change these so we can at Le Le like download them here and go into canva and make changes to them or or grab certain things that we want but really big asset there you can do specifications anything else you need to do but I am going to import it because once you import it that's where you get the ability to get your quote so now when we refresh the product section we have our product here and we can hit these buttons and hit request sourcing so right now we just triggered it to give us a quote and this is going to take around 24 hours which is extremely fast I've worked with multiple 3pls in the past and usually it can take even up to 3 days to get a quote on a product which is definitely not fun so I'm going to pause it right here and then we're going to come back tomorrow once I have the quote on this and we'll go into how to create a cog sheet we're going to go into everything else you need to know about fulfillment how to manage your orders how to get autof fulfillment and all that good stuff but I will come back in probably 24 hours it might even be sooner to show you guys the quote on this product and we'll move forward after that all right guys so it's been under 24 hours and my quote already came in I think it genuinely took maybe 14 hours maybe 10 so quotes are coming extremely fast um do keep in mind there is some Chinese holidays or some things that could happen where suppliers are literally just not going to reply so it's out of their hands so anytime there's an issue like always just come to the community group or if you ever need help with autod Ds or any of the software is anything throughout this entire course to be honest just com to the community group we'll make sure to help you out there but again do keep in mind that there is some Chinese holidays where it's out of everyone's hands they literally just refuse to work and some of these holidays can be like 2 weeks long or even more so it gets a little bit crazy but you get a notification through your email when the quotes in so you just go to orders quotes right here and let's go over everything so for this cupping device that we took from my direct competitor that I'm trying to copy and right I'm kind of from the future I've already copied these guys I've already sold like 10,000 of this product but we're going through this to show you the process so but all I did was put their Link in which is so nice so convenient and it's given me a source price of $4 to $6 so let's go into the quote details to kind of show you what all of this means so they got the product it looks like they can get it for $430 five so there's two different variant types for this product there's six levels of heating and there's 12 levels of heating and then there's just some different colors after using this and having it at my house honestly you do not want this thing on level 12 level 12 will literally like burn your skin it's actually insane this thing could be a little bit dangerous so also with products it's good to keep things like this in mind of like hey have some warning things out there have some things to let people know like hey this could cause some issues like if you had max level 12 on your skin for 20 minutes you're probably going to be bleeding and it's going to to create like a sore on your back like it's not good so I only want level six so that's nice it's going to save us four bucks so and I only would have known that if I ordered the product to my house from Amazon and actually like tested it out and tried it so the really cool thing in here is it's going to show your shipping and processing time so you can go in right here and switch things around so the absolute cheapest is going to be $8.40 um I don't even know how to pronounce that sunu shipping um but if you scroll down we can do 8 to 13 un Express is usually always the best but it's going to be a little bit more pricey but honestly since were saving um a little bit I wouldn't really mind to do 8 to 13 just to get it to customers sooner I don't really mind paying $140 more so let's calculate the full cost so 435 + 984 looks like we're getting the product for $14.19 shipped to the customer so what's really important to keep in mind here is if we're going to have the person that's purchasing the product pay like $5 for shipping that's going to account for a lot of our product cost as well so keep that in mind when you're kind of calculating your price of what the customer is actually going to pay are they going to get a certain price that they have to purchase it at but they don't get free shipping or is shipping included is it not included all those good stuff and that's the perfect segue into the Cog sheet so this is our Cog sheet it basically stands for cost of goods and I'm going to quickly run through everything here so you guys can understand what you need to do for your store so this is the template for the new cup this is our Cog sheet and we're going to make a new one based off a little theoretical product phone case to show you how to do it so let's dive into this so the new cup cost us $14.20 right I'm planning to sell it for $50 meaning that I have a break even of 36 so all of this is your $50 minus your $14.20 so technically it should be a little bit lower it should be like 35 or something cuz I don't think it's accounting for the cents but it doesn't really matter so essentially if I'm selling this product on paid ads and the product sales price is $50 the cost is $14 for the product this means I only have $36 I can spend to acquire a customer on paid ads to break even if I spend $30 to get a customer I lost $1 so our break even really important to know it's basically just our sales price minus our cost of goods super easy super simple next we have our return on ad spend or our row as this one's a little more complex but you don't really need to understand it too in- depth when we get into the reading analytics section of running paid ads and all that stuff I'll show you guys more in- depth what the Raz really means but it's really just your return on ad spend and all you need to know is that you're going to calculate it by grabbing your sales price right here and dividing it by your break even so your return on ad spend is essentially calculating how much revenue you're generating based on how much money you're spending on ads so if I spend a dollar on ads I would get $139 back if this is the row as that I'm seeing in my Tik Tok dashboard so when you're in your paid advertising dashboards whether it's Google Facebook Tik Tok anything you're going to have a little column called row as basically all you need to do is come in and make sure that your row as is above this number number so once you calculate it you're calculating your floor basically I should never be below 1.39 and then we'll get into all these other things and see why these razes are lower we'll talk about all that but basically if I have a product that's 50 bucks I'm selling it for 50 I get it for $420 I need to make sure that all of my ads are above a 1.39 row as that's all you really need to know for right now the reason these row as numbers are lower is because the sales price is a little bit higher so let's kind of talk about what all these mean so with this new cup product here I'm going to be selling a $5 lifetime warranty that basically just says if anyone has an issue with their product I'll just refund them give them a new one if I order this product to my house and it came broken they have that $5 lifetime warranty I can see it on their order I'll just give them another product the product's only going to cost me 14 bucks right and almost no one's going to hit me up on that so it's basically free money you want to make sure you're doing this you want to add in a warranty on your product so this would raise my cost to um $55 for a customer to purchase but it still only cost me4 so I'm making an extra $5 meaning my break even Rose to 41 so now I can spend $41 on ads and I won't lose money if I spend $40 on ads I make a dollar if I spend 43 on ads I lose $2 pretty simple stuff here what's really nice is it allows me to have a higher row as number or a lower row as number and still remain profitable so that's what we're really going for here this is if I charge them for a warranty and a $5 shipping cost which I end up doing then my average order value for each customer is going to be $60 meaning I have almost 50 bucks I can spend on ads and I only have to hit a 1 Point .3 hitting a 1.3 Raz is pretty easy like even if you are a complete beginner you should be able to hit a 1.3 row as on your ads then this is just kind of a fun calculation so this is wholesale if I buy these products in wholesale accounting for shipping warehousing and stuff I can get them from around seven bucks maybe even cheaper if I buy like 10,000 units at a time I bet I could get these for like two bucks which would be insane cuz when you're selling them for 55 or even 60 you can see that your profit margins your numbers that you're working with are insane hitting a 1.1 as is so easy so this is why wholesale business and branding and thinking longterm is our main goal so now that we've done all that stuff we want to do just a fake product so let's say you were on your autod DS quote you calculated your shipping and your item cost and it came out to $742 cents let's just roll with that number so what you're usually going to want to do is at bare minimum we did 742 right we want to see those we're selling up for 1742 the absolute minimum you want is a three times your cost of goods so at minimum I should be selling this product for $22 because we need a 3X we need a 75% profit margin um so honestly I would sell this for 25 just round up a little or you can straight sell it for 20 and um just charge for a warranty a lifetime warranty in shipping to kind of recoup some of the other costs so they're actually paying 30 once they pay for shipping once they pay for all those things but we'll we'll go through all that stuff here so to calculate our break even we want to hit equal grab this number put in a minus grab this number and hit enter meaning our break even point is $ 12 $58 that we can spend on ads and keep in mind guys I don't recommend selling products for under $40 because we need around 20 bucks minimum to spend on ads cuz ads get pretty pricey only having $12 to spend on ads is not very good but this is just an example so to calculate a row as we want to hit equal grab our sales price hit divide grab our break even and hit enter write sales price divided by Break Even sales price break even boom so our row as is 1.59 it shouldn't have the the dollar sign it's just doing that because I did the decimal thing so now that we have that we can do the warranty for an extra $5 copy these over so now our warranty the cost of goods is going to be the same 742 is never going to change but now our sales price is 25 and then with shipping for another $5 as well it's up to 30 put those in the middle so let's calculate our break even now equal grab that hit the minus oh it was trying to Auto fulfill that too that's really nice um let's see if it does that again so equal boom boom it doesn't grab this hit the minus looks like our break even is going to be functioning like that let's do some row as do the sales price first then divide by so equal grab sales price divide click this one equal you can see our row goes all the way down to 1.3 right so adding in that 10 bucks for your shipping and your warranty is very good wholesale price I don't know let's say we get them for two bucks let's just run the number on that really quick we sell it all for 30 with the shipping with the warranty whatever 28 to spend and we we only have to hit a one row as all right so you can see how wholesale is really good your Cog sheets very important you guys need to be having this on your products that you're selling if you start up a first store you sell a certain product you need to have a cog sheet on that but if you start a new store new product you need to have a cog sheet on that you need to be extremely organized on your numbers you're going to need this for paid ads very important if you're running a trillion different products you need an entire section like this for every product every variant and all costs it's extremely important so now that we have the Cog sheet out of the way let's go back to autod DS um there honestly isn't too many features to talk about we basically just have the product imported into our store we can go back onto the store edit everything there but there's going to be more videos throughout this course showing you guys how to set up your product pages how to set up your store and all that stuff now when it comes to fulfillment you can do autof fulfillment on here which is really easy um right now there isn't and obviously when your orders are in here you'll see all of the um ways to fulfill everything you can just manually fulfill stuff but once you're getting 100 orders a day it's going to be a little bit messy to do that every single time so they have a feature up here that does auto orders it is a credit based thing you have to pay but honestly you'd spend 500 bucks for 2,500 orders to be fulfilled only costing you 20 cents per order really not that expensive at all they're also going to be building in features constantly to this right now there isn't a feature to kind of stop high-risk orders from being autof fulfilled but that's something they're working on now so autods really has a pulse on their entire Community especially our Discord community group so if you're in there and you're having some troubles you're having some issues CH or you want a certain feature to be developed literally just let me know I'll let the owners of autods know and they will make it for us like they are working very close with us on this partnership and truthfully they've done all the Fulfillment for my stores and they are absolutely amazing I can't recommend them enough so make sure you come in get signed up get your products imported into your website get your quoting and fulfillment through autods use all these fun tools make your Cog sheet and most importantly join the community group if you have absolutely any issues or you're just needing help with your e-commerce journey in general there isn't too much to go over there's also AI credits um to use AI features to help you write things um honestly you could just use chat gbt and stuff like that if you already have a membership with their chat gbt 4 or whatever their newest model is all of the other features we could go over are really simple things that you guys can just kind of have fun come in and explore and see the little details of what this software can do but those are the main things that you're going to need to know is how to come in get your product get your quote and do your fulfillment which is going to be super easy for you but that is it for this one and I will see you guys in the next video peace all right boys I hope you enjoyed the last video today we're going to be going over branding in depth and branding is a topic I have talked about a ton throughout all of my videos of how important it is so today hopefully I can get a little bit deeper and show you kind of like the last pillars the last fundamentals and really give you everything you need to understand exactly how to execute on the brand that you're going to create and before we dive into it I do want to mention when you're doing like the the Facebook Strate stry with like the the street sty man approach and all the clothes I don't recommend that as much it can be very good to get some upfront cash but I really don't recommend it at the highest I think building a brand is your best bet and I think going um this route is the smartest so do keep that in mind and a lot of the stuff that applies with branding isn't really going to apply with that like street style man approach so yeah just keep some of that stuff in mind and without further Ado let's get into branding in depth [Music] the first thing I want to go over is framing and positioning I really cannot stress how important this is and someone who explained it in a very beautiful way is Virgil ablo he gives a comparison of a dirty like let's say like a a Pepsi can on the side of the road it's old it's tarnished it's basically a piece of garbage just setting in the gutter right so get that is a kind of vision in your mind there's a old dirty Pepsi can sitting in a gutter and then we have the same Pepsi can that's put in a high class Museum it's on a pedestal covered with glass it's roped off there's a ton of people looking at it and taking pictures now both of these are the exact same thing right if you put a random person if you did like a social experiment showed them the dirty can on the street and then showed them that exact same can on a pedestal in a museum they would have completely different thoughts about it even though it's the ex exact same thing and that's kind of a crappy explanation on my end but essentially it shows that the frame of the picture is more important than the subject of the picture right so the subject is the can it's a dirty can it's old nobody really cares about it but if it's framed in a different way if it's on a a street right the street is the framing around the image then someone's like oh it's just garbage but if the frame is it's in a high class Museum there's people taking pictures about it you're like whoo what's up with this can is it like from world War II from some famous person who died in the war like what is this can who touched this can why is this can important you assume importance based on its frame other examples of this are Louis Vuitton designer Brands Rolex Rolls-Royce all these companies that are viewed as a very high status symbol is because they're framing right and how do they frame themselves they frame themselves with content with the influencers they work with they frame themselves with price point and they frame themselves with quality right a quality product high quality right but what's interesting is a lot of these brands have quality that's pretty comparable to stuff that isn't a luxury brand so the best way to think of this is clothes like Louis Vuitton Gucci all that stuff some of their clothes aren't really that high quality they're not like manufactured in some different way that's super unique or they're not like custom tailored or anything it's literally just you're buying a brand you're buying the name so someone can look at you and go oh wow that guy can afford Louis Vuitton that's crazy it's interesting that sometimes price point point doesn't communicate quality you're literally just buying a normal t-shirt like these t-shirts I wear in all of my videos are $12 t-shirts they're from rup Porter I buy them in wholesale and they're literally great t-shirts but they're only 12 bucks like the quality of this t-shirt is probably higher than some of Gucci's shirts some of Louis Vuitton's like thin t-shirts like this is a nice like six or seven I think it's like 8 oz cotton t-shirt like it's a really nice sturdy large oversized t-shirt and a lot of Brands sell stuff like this for hundreds of dollars like you can go get a Louis Vuitton t-shirt for like 800 bucks and I guarantee this $12 shirt that I got wholesale is way better quality so it's really interesting when we get into Framing and positioning and just kind of commanding high price points and that can be something that builds the brand companies like pek companies like Rolex they sell stainless steel watches the the watch has like the complication like if you're into horology like the complication behind the watch is like nothing like it literally just tells time it doesn't even have a date function on it like it's insanely insanely simple watches that are made with materials that are not expensive at all it's a quartz crystal kind of covering of very basic face like dial and a stainless steel bracelet like it is literally cost nothing and some of those watches can go for hundreds of thousands of dollars so getting deep into Framing and positioning is one of the best things you can do because it doesn't even require high quality right it just requires perceived quality it's all about perception and how do we how do we change these perceptions how do we get people to think we're the highest quality the the best way we can do this is through our content right it's through our pictures our videos the influencers we work with and our website and all that stuff and we can convey this high quality and the beauty behind that is we don't have to do that at day one we can start with Drop Shipping get some money to invest build out our brand and then start repositioning our brand is an extreme high quality Luxury company once we have our product with like um our brand name on it once it's customized a little bit and once we kind of reach higher status levels we can completely reposition and change the brand so some different ways to position yourself are you either need to be the first to sell this product you need to be the first to kind of take over this product at a high level or the first like brand to position that product to a specific Community like for example eyelash serums we've talked a little bit about those you could be the first person to do an eyelash serum just for older women in their 40s right like you can be the first to a specific Niche tailoring a product to them right so we can do that route or we can be the best route we can um position oursel as hey we're the best in the industry like a a company that does this for example is Rolls-Royce they position themselves as we are the highest quality car right they have like $500,000 cars that yes it's an extremely nice car you're getting like custom interior all this crazy stuff like it's very high quality and they're just positioning themselves as like oh you just made millions of dollars like the highest quality car you could get that you could daily drive as a Rolls-Royce right they're not trying to be like a sports car that's like the fastest they're trying to be the best they're trying to be the highest quality the most comfortable the best features and so that's kind of a good example of being the best so you can either be the first you can either be the best or you can be different a really good example of a brand that is different like they're trying to take that level of positioning is liquid death they just sell water but they sell canned water and their marketing is towards like heavy metal like it it's super odd like they're just such a different brand it's so unique it's so weird they're not the first to sell water they are the first to sell canned water I believe they probably aren't like the actual first I'm I'm very sure there's been people that have sold canned water but they're the first to kind of like make it a thing so they're using the first and different positions so if you want to position yourself good you have to be either first best or different you can choose a mix of all of them in small different ways but you really need to make sure you have one that's like your main thing and I think for liquid death the main thing is they're just different the way they mark thems is just different their ads they run are insane and they're not afraid to be out there they're not afraid to like make these statements and claims and like just do super crazy weird because in the end of the day that's like the ethos behind their brand and we'll get into ethos and stuff yeah don't be afraid to do that with your brand don't be afraid to make some crazy content obviously like be careful of making like certain statements and like doing legal stuff or like being very like politically one-sided or there's some things that can be detrimental but honestly all publicity or press is good publicity or press so it doesn't really matter um how over the line you are like people like Andrew Tate people like Donald Trump they they can say these crazy things and it just kind of like builds their reputation even more so don't be afraid to do some things like this with your brand I want to quickly list again all of the brands who started Drop Shipping and there is a ton more we have high smile blendjet udie manscaped movement watches snow teeth whitening Sheen fashion Nova and I'm pretty sure wayf far got started Drop Shipping as well and I do know that they still drop ship now they do what's called high tick Drop Shipping where they um basically just have connections with suppliers for like saunas huge tables outdoor garages that are like hundreds of feet wide and they basically just bring in customers and then the person who actually does the Fulfillment and creates those huge products just ships it to the customer does whatever they do Wayfair is a huge drop shipper and I'm almost positive that's how they got started as well I don't think they've ever really held inventory of things and what's crazy about Wayfair is they started Drop Shipping I'm almost 90% positive on they're still doing Drop Shipping and they are a publicly traded company with a $60 stock and they are worth $6.3 billion so it just goes to show you can do a lot with Drop Shipping now I want to jump into the pillars of a good brand if you've gone to like business classes or a college or something you've probably heard this it's called the five PS and these are like the Five Pillars the five PS of branding and I wanted to mention them because there is a lot of good points behind it so the first pillar the first p is purpose there needs to be a really strong purpose behind your brand what's the reason you made it why do people care what's the emotion behind it what's the story who are you communicating with and this is stuff I've mentioned a lot like Nike what is their purpose for athletes that are trying to go to the next level that are trying to be Pros what's their emotion it's people that are going from zero to one people that are going from like these super like horrible backgrounds of a sad upbringing and it shows their their progress story from going to nothing to being like a top athlete in the world and that's their ethos right that's their meaning that's their story that's the impact that's the purpose so what is the purpose what's the impact the story emotion and Ethos behind your brand this is a really big question this is like everything that's why I mentioned it first your purpose is huge if your brand has zero purpose nobody is going to have an emotional frequency resonation with your brand they're not going to care so it's really important to have your product resonating with a specific demographic a specific community of people but your brand also needs to resonate and kind of further that connection and create something deeper that your brand really means something that people feel it there's a story behind it and that story and that impact that purpose is delivered in all of the content that you create all right so the next pillar the next p is your perception and this is something that you're not directly in control of it's it's kind of like the indirect perception based on your internal and external actions that your brand takes it's based on your product's quality the content you make and it's a reflection of how you do work and how people interact with your brand like let's say you have a certain perception you're trying to build up of being very high quality but when someone orders a product and it delivers to them and it's really low quality then your perception is dictated off that not what you said so this one's a little bit harder to explain but I hope that kind of makes sense it's also based on internal things like if you say you have a very good brand culture you take care of people that work for you but someone comes into the brand and you don't do that then your brand perception has changed so it's ultimately a reflection of your actions and how you execute so your perception is um kind of indirect but it's a really really big one and you need to make sure it's very good now the next p or the next pillar is personality the personality is also similar to reflection but it's more of the one you can control and it's kind of the one you can't control as well these are a little bit confusing but personality is based off like the tone of voice you have in your advertisements how you talk to your customers what your Brand's opinions and moods are on certain things your personality is built on how you position your brand but it's also built on the personality of the people that resonate with your brand this is where it's kind of indirect because people really form a certain perception of your brand based on the people who like it let's think of supreme for example they were a company that was created by skaters so obviously skaters kind of resonated with it and that's kind of their demographic like if you think of someone who's wearing Supreme you think of someone who likes rap music someone who's into like pop culture someone who's really into skating and is kind of like a rebel and that's kind of their brand personality and they did intentionally create that but your brand personality kind of take like a life of its own where it can go places that you didn't expect like you can make a product and your goal is like okay we want 40-year-old women to resonate with this brand and for some reason there's some complete other demographic out there that takes control of the brand and they're the ones who actually like it and now you kind of need to reposition to cater to them because that's where your money is coming from and they're giving your brand life so now you kind of have to Pivot and reposition now usually that isn't the case but it is um important to understand that the type of people that let's say if you're a clothing brand the type of people that wear your clothes ultimately have a reflection of your brand so this is a really cringey really like bad weird example but let's say you have a clothing brand that's designed for like people that think they're Alphas right people that think they're like the top G but then a bunch of nerds start wearing this brand and your brand gets popular and everyone sees like nerds wearing it then someone who's actually like an alpha top G isn't going to really wear that brand because the perception and the personality of the brand has been changed by the people who wear it so kind of cringe example but this is really something that you need to be kind of aware of that the people that resonate with your brand can overall change the perception of it this is why highlevel watch brands like AP like pek like Richard Mill or Rashard Mill or whatever have really strict guidelines of the people that they let by their watches because they don't want it ever getting into a certain demographic that they aren't trying to cover and they also can basically just do this with price points if you just sell your watch for5 $500,000 then obviously only rich people will have it so that's another way to kind of dictate um your perception and personality of your brand the next p or the next pillar is your position positioning is really important with your brand and your position is dictated based on like the main selling point of your brand like do you sell cheap products do you sell products at like a fair price well then that's your positioning that's the way that you are trying to communicate to customers right like you're not positioning yourself as a high quality luxury brand you're positioning your brand as someone who's for everyone and it's at a fair price is your brand known for doing super fast shipping like Amazon that's kind of their positioning their position is they sell almost anything and everything and they'll get it to your house really fast does your brand sell a unique product for a very specific type of individual then that's your positioning so it's really important to understand your positioning and make sure it falls in alignment with all the other PS and all of the other elements of your brand now the last P or the last pillar is promotion and this one's kind of obvious it's just like how are you going to get in front of your customer right you're going to run organic video ads you're going to work with a ton of influencers you're going to do Tik Tok ads Facebook ads Google YouTube ads how are you going to get in front of your customer and how are you going to promote yourself what offers are you going to give to them how are you going to convince them to be a customer how do you get in front of these people that are in your specific demographic give them a product they care about speak their language give them good price point give them a good product that solves their problems backed with a good guarantee all that type of stuff is dictated in your promotion so we want to make sure we have a really clear direct answer for kind of all of these pillars we want to know how are we going to promote oursel how are we going to position oursel what's our personality who are we trying to be in resonation with what's the overall perception what's the purpose and we really want to Clump all these together so they're building off each other and there's like cohesive resonance with all of the things that we do inside our brand and one of the biggest things to portray all of this like I said before is your content is your framing of how you talk to your customer what do your video ads look like what do your pictures look like what is your literal words you say your ad copy in your product descriptions in your video ads and your content is ultimately everyone says content is King like it is the ultimate dictating factor between having a Rolex level brand and having a Casio level brand that just sells cheap watches something also really good to understand about content is um Marketing in general you kind of need to understand some elements of marketing marketing right now has or in the past it's always been about who can Scream the loudest who has the biggest budget to spend on ads who can spend a million on ads to outdo the competitor and to gain most of the the niche and kind of take over that sector of business but when you kind of it's kind of like a teeter totter when you go into a big screaming match it eventually gets oversaturated everyone's yelling too loud nobody can really hear and so customers just kind of drown it out and then they start and then the Teeter Totter kind of changes and this is what people are doing now they're looking for brands that speak their language right that don't really yell ones that are just there they're embody the frequency of what they're trying to sell right there's there's resonation with everything they do and they're focusing on brands that have good customer experience and have high quality products now more than ever your reviews are so important because we're doing online business right someone can go online check your trust pilot reviews check all these things and make sure your brand is actually what they say it is make sure your products are actually what you say they are and people can really kind of proof check you really quick so people are starting to figure out okay we don't have to spend as much on ads what we should really do is grab this budget that we were using for ads and make our product better make our shipping faster make it more high quality make the overall user experience better right like when you buy a product from Apple their user experience isn't anything crazy but they have this really nice box and you open it up and you get this feeling of excitement and the presentation of the product the unboxing is like the user experience the customer Journey you get to peel the thing off the screen it's fresh and brand new and you're all excited so businesses are now starting to figure out that the best money you can spend is on high quality products and word of a mouth will just catch fire it's just natural if someone has a very high quality product they had a good experience and they're a part of a certain specific Niche Community like hiking let's say I have a hiking company I sell hiking boots they're the best hiking boots you've ever seen they are so comfortable they solve all the aches and pains you could have in your foot they're warm they're comfortable they're lightweight and when you purchase from our website the user experience is amazing amazing it's simple our customer support is just fantastic when you open your box there's there's little secret things that we never told you would be in there like a little free gift and 20% off your next order and all these things and you're just like overwhelmed like holy like I did not expect this like this company went over the top for me and what that does is you just earned a loyal customer but now they're in a hiking Community right they're going to go on a hike and tell everyone like these are the best boots I've ever had you wouldn't believe what the company did you wouldn't believe their customer support it was so amazing and they don't even run ads there's a lot of companies that are going towards that direction and obviously we're Drop Shipping right we can't do that day one but that's what we need to have as our ultimate goal and um that's something I want you guys to understand is marketing is switching the tides are shifting we are not getting into screaming matches as much as we are focusing on user experience and having a perfect resonation or resonance or whatever the word is with a specific demographic so very key points and I really want you guys to understand that and take that away from this video another topic that you really need to understand when it comes to branding is purchasing psychology or buyers psychology it's really important to understand the psychology of a potential customer what are they thinking about what are they wanting to see within our product within our brand so we can create that experience for them with the content we do or with The Branding and the overall position we try to take with our brand we want to make sure that whatever we create is catered to the type of customer that we want to have so let's go over some tips to understand buyer psychology and how we can utilize it to make our brand better the first thing is emotion versus logic a lot of people think that logic is the biggest Factor when it comes to purchasing something but it's actually emotion emotion is literally greater than logic in its level of importance when people go to make a purchase they have two different factors going on in their head you need to appeal to their logic and you need to appeal to their emotion the logic is really easy to appeal to basically all you have to do is offer them a guarantee um have a decent fair price point and it'll make logical sense in their head okay I'll get the product if it's not amazing I have a 14-day money back guarantee no questions asked that I can use if the product isn't what I think it is and overall the brand seems very trustworthy comes with a lifetime warranty if it ever breaks so you can really appeal to their logic very very quickly so the only thing that's left is to get them emotionally you need to have an emotional sale they need to picture their life being improved through having this product they need to picture that wow once I get this the feeling that I have are going to be so amazing let's say you have a brand that has that really good user experience of like opening up the product the unboxing process is like super cool you can show that in your product description you can show that on your website show a video of someone unboxing it and the emotion you'll feel afterwards and show people in like customer reviews with the benefit of the product let's say the product like the eyelash serum it grows your eyelashes make sure all your reviews are of these pretty girls that have huge eyelashes so anyone comes in and sees and they go wow I would feel so good if I didn't have to put on fake eyelashes and if my natural eyelashes looked that good and all I had to do is put mascara on and I'm ready to go anywhere and I looks super good you need to sell on that emotion that emotion is what's going to get them to purchase it them thinking wow I'll look like that pretty girl with ease just from using this eyelash serum and I won't have to pay $200 for an eyelash appointment every couple months or how often girls do it that's what they're buying on they're not buying on logic they're not buying just because you have a guarantee they're buying On Emotion because they want you to solve their problem and they want to feel like they want to look like the person that is reaping the benefits from using your product so it's really important to show that to them and to appeal to their emotion it's the most powerful thing you can do another tip I want to explain is that novelty equals value if you can sell a product that's never been seen before something that someone is like so amazed even exists that creates novelty and that creates value in your brand you're also seen is one of those positions that I mentioned right you're either first best or different you're the first to sell it right so it is different so it is automatically assumed that it's the best also you're hitting like all of those points and that's kind of what where I talked about wow factors being important is because a wow factor is kind of given off novelty it's kind of G given off of something like wow I've never seen this before that's really cool and if you can sell something like that to someone it gives them a powerful emotional experience of like wow I've never seen a product like this and they'll show their friends like they'll be like oh where'd you get this this is cool I've never seen something like this then they plug your brand word of mouth and if you have a good customer experience and all that stuff you can really blow up off that alone um I kind of I've already mentioned this but the third tip is just guarantees make sure you have a guarantee with your product you need to offer some sort of guarantee money back guarantee a lifetime warranty something along those lines because a lot of people aren't even going to do it like if you have a 14-day money back guarantee and someone gets the product a lot of them are too lazy if you go ask all your friends like when's the last time you returned a product everyone's like H I'm too lazy to return a product so it's super easy to just give a guarantee and it's going to give you like five times more customers than you usually would have gotten without it overall having a good guarantee is going to get you way more sales than it is like it's going to bring in more Revenue than it will ever lose you're never going to have 100% of your customers go get the warranty and then you're out $100,000 from paying for ads and giving people refunds on products and stuff it just doesn't work like that it's always going to get you more sales and it's never really going to cost you that much now the next tip is community and I've talked about this a ton but I want to go a little bit more in depth people really enjoy the sense of belonging to a specific Community they want to know that oh these people understand me they speak my language they feel the same feelings I feel they view the world the same way I do and overall that's kind of why things like religion are so big is because that's like the ultimate thing is like what's your view of reality what's your view of why we're here and so to be in a community of people that are all in agreement on one specific view is like something that people really want like whatever your view on religion is aside like that's a big selling point of religion is you are with people that understand you that feel the same way you do that think the same way you do so if your brand can incorporate something something like that that's going to be next level and one of the best ways you can kind of create that Community is actually through your reviews and testimonials for example let's say we're selling those eyelashes right we're doing the eyelash serum and let's say we have a brand that all we do is target people that are older right we want to have like The 40-Year-Old moms as our main customer so what we can do is we'll have like really pretty young girls using the eyelash serum as the ad but the way we talk to them and the way we target our customers on our Facebook ads on our Tik Tok ads whatever is we target the older ages we speak to the older ages would you like youthful lashes again right and we we could be called youthful right that's the brand name whatever but the most important thing we could do the biggest thing we could do is in all of our reviews all of our testimonials like we have video reviews of our brand it's all old people that say like my my eyelashes look so young again like I feel like I'm 20 again my eyes look so beautiful I'm so happy to to have them back to how they used to be or something and then all of the girls in our ads are young so it gets their attention like that's a recipe for an amazing brand and let's say I'm a 40-year-old woman I go on to that store and I see that everyone who's buying all of the girls in the testimonials are also 40-year-old women my subconscious is going to be lightened up of like wow this brand is made for me right and that's the emotion we want to sell like that's what's so important so strong and I can guarantee you any 40-year-old woman with bad eyelashes is going to see that and be like okay it's only 30 bucks I'll buy the product then now you're kind of creating that community group around that demographic and then you can get other products and just do that same Niche targeting on that specific type of person Within These huge markets that we know do so well we can also test things out like having um older girls use our product for a while they get really good eyelashes and then they make our video ads my eyelashes used to look like this now they look like this they're so youthful right and we can really just crush it with this brand and we want to make sure that we use like communal language like we want to speak the language of what 40-year-old girls talk about what they're interested in say these key terms like youthful like we want to speak their language of the things that pain them the things that excite them their desires we want to speak to them in that way so another thing you can do a little hack is like find some older girl that has a large following a very big influencer maybe try to find one with bad eyelashes give her like $1,000 cuz she'll have a big following right give her a ton of the eyelash serum say hey we want to partner with you you get 20% of our business we want to do a testimonial a before and after of your eyelashes and we want you to be the face of our brand right that's what prime did with Logan Paul they gave him a huge percentage of the company they probably gave him like 40 or something big for him to just be the face of it Logan is not running the business side of prime he does not know how to do and execute things at that level running a drink company is unreal hard so a very um developed businessman just came to him and said hey you can have 40% of the company if we can use your face so this is something that can really change and be like a huge opportunity for us because that girl is going to have a lot of of followers that are just like her right you follow someone because you're in resonance with them you resonate with them you like the things they like you like the things they do and you're probably around the same age as them and you're probably going through the same things as them so if someone like that can be like the face of your ads the face of the brand you can create an unreal amount of value and a really like a cult like following with the people that follow her if she's constantly recommending this brand they're all going to go try it and that can be kind of like the seed the root of your brand that really gets everything going and then you can do that with tons of influencers and and now you're you're a very established brand so you're not going to give out percentages and stuff like that but you can really see how influencers can um do a lot for you another thing you can do that's really cool that a lot of people don't talk about is use your brand development your product development and like your process of creating a brand your process of creating a product as the story behind your brand and Loki this is something I did myself I've been starting an energy drink company called um void energy and it's something that's on pause right now because I think we're going to go into really deep session and things are going to get really weird but I started this company with making videos of like here's day one of starting an energy drink company kind I'll turn the audio on for you guys so first things first we have to come up with a brand name and logo and then come up with the ingredient list for the energy drink as well as well flavors we're going do and after spending a light $115,000 here's what we've secured so far we've gone the brand named void energy the domain was $3,415 then we've got $1,500 for the fing of our trademark and a big chunk so basically all I did was share my story of hey I'm starting an energy drink company here's day one here's the things I'm focusing on here's what I'm doing and it got a huge falling you can see some videos were close to the millions the first video hit a million it gained like 100,000 subscribers with like 20 uploads maybe 30 uploads yeah like 27 uploads ultimately I stopped posting on it a long time ago cuz I'm taking break from it last year so this is something you can do with your brand you can say hey this is day one of starting a beauty and cosmetic brand and here's our goal and this is what we're doing right now we're selling products that already exist but we hope to start selling our own custom products making our own formulas but this is just how we're getting started follow us along for the journey we're going to be giving out free products to the people who view it or anything study my videos I did on void energy go study that stuff cuz it gained a huge following and people like to follow stories people like to see progress and when they can follow live when you're like here's day one of me starting a billion dooll cosmetic brand I'm going to try to compete with Maybelline I'm going to try to compete with Kylie cosmetics and make a name for myself and I want you guys to follow me along the journey we're going to start with Drop Shipping then we're going to custom brand our products and people are like okay I want to see how far this guy goes like this guy seems dedicated like let's watch his journey all I have to do is follow him and watch and then you have a big audience that you can Market to hey if you want to support us please go try out our our new product I keep using Cosmetics as an as an example but you can do this with anything so never underestimate the power of telling a good story and an honest story right you're this is the day one of starting a cosmetic brand and people can see it and they can feel it and it just conveys trust you're saying hey we're starting with Drop Shipping if you want to support us this is going to you get a product and we get some money to help start our brand so it's a high quality product we've done testing we've made sure it's from a 3pl team that's going to ship it out fast and do quality testing and whatever just be super honest with them and once we get 10,000 orders we're going to start um custom branding it and making our own custom unique formula or whatever so make sure you're utilizing the power of Storytelling one of the last things is pain points you really need to make sure you understand the pain points your product solves the pain points that your customers go through and you're communicating those pain points in all of your content you're addressing the paino you're speaking the language right if you're the The 40-Year-Old mom that has like bad eyelashes and you're upset about it you can speak that paino are you sick of having crappy eyelashes do you wish your eyelashes just like they were when you were 20 well here's the product that everyone's raving about right and you show a bunch of old ladies getting good eyelashes off it right so you want to make sure that your video ads your website your content your images everything that you do talks about your pain points but most importantly talks about how your product solves those pain points now basically the last thing I want to go over and I hope you guys are getting ton of value in this I hope you're really understanding how Brands work and thinking in a bigger um picture um cuz we want to pair all this stuff with our blueprint right with our skyscraper ideas and really hold everything together so the last thing I want to talk about is branding and pricing correlation so once your brand is getting more developed once you get into that like custom formula or whatever you're making your own product you're putting your own brand name on it you can command way higher prices so let's say your eyelash serum you get for $10 when you drop ship it you sell it for 30 but when you start customizing it when you get your own formula maybe you add something in that's like a sales Point like oh we also have vitamin C that helps you look younger and brightens your skin or whatever you add something to it you put your own brand name on the product now you can command higher prices you could probably sell that same thing for $50 or $60 or $70 and this is ultimately how you're going to have a higher profit margin to relocate your budget um your your money that you make reinvest it into high level influencers working with 40e old ladies that have huge followings and really making sure that you're crushing The Branding element and you're going to need a lot of money to do that to really crush the positioning to crush the framing all that stuff is going to take a lot of money so when you get into the the realm of custom products wholesale inventory and all that stuff you need to command higher prices and you need to focus on making higher level content that frames you in a way that's worthy of that high price so that basically sums up all of the stuff with branding if there's more things I think of or there's more questions you guys have I'll come in and make new videos going on depth in certain things about branding but the this is very important you guys need to understand branding you need to understand the blueprint you need to understand your skyscraper and make sure that all of the actions that you take with your brand are all correlating all of these Mak sense together you're really hitting all these points so re-watch these this video re-watch The Blueprint and skyscraper video to make sure everything's in cohesion and you're really crushing it on all fronts your action steps for today's video is to basically list out all of these things and make sure that your brand has an answer for all of these points make sure you know the pain points of your brand make sure you know the influencers you want to work with make sure you know what guarantees you're going to provide do you have novelty make sure you can get novelty in some sense what's the emotion versus logic appeal what's the buyer psychology how are you framing yourself with content how are you promoting yourself how are you positioning yourself what's the brand personality what's the brand perception what's the purpose and to make sure everything is all in alignment when it comes to creating your brand I hope you guys got a ton of value and I will see you in the next module this one wraps up all of our kind of theoretical knowledge and we're really going to dive into module 3 cutting the tree can't wait to see you guys in there peace and love all right boys welcome into module 3 cutting the tree and what a funner way to get into things than to talk about our potential legal troubles not too fun to jump into legal troubles but it's something that we need to make sure we're very clear on make sure that we're not stepping on any toes we're not going to have problems cuz if we're building this brand with the skyscraper mindset right like we want to go to seven figures eight figures we want to get our products in wholesale we want to get them unbranded all that fun stuff then we really can't be having any legal troubles we can't put all this effort in just to get shut down because our brand name is too similar to another brand so we really want to avoid that stuff we want to avoid any trademarks any patents any dmca claims anything like that so today I'm going to be talking about all the legal troubles and how to avoid it but I do have to say that I am not a attorney I have no legal background and this is not legal advice I am just coaching you guys on the best information that I can based on my personal experiences to help you avoid troubles with your brand so without further Ado let's dive right into it [Music] all right guys so the first thing that we really really need to study when it comes to building our brand doing all these things is the first thing is the patent we need to make sure that this product we're interested in isn't patented by another company I want to give you guys a good example so when I was filming this 2.0 course a long time ago cuz I filmed this thing many times that I've been such a perfectionist and I've gotten new information I've learned new things and I've I've just gone through so many like revisions I guess rough drafts of this course and in the first time I was doing it I was really interested in selling this product so this is a brand called tatri and they had this really cool product they're trying to be like the next manscaped that's like something they're kind of going for but for bathroom accessories so the cool product they had let's go to their shop they have a really great web design and honestly guys I was planning to literally like put in time and effort to try to make a 7 figure brand and I was going to copy these guys so these guys are badass but they've done all their research they've done all the work they patented their designs so I saw a Drop Shipping ad for this and I was like ooh that's a great product like my Spider Sense is whatever you want to call it were going crazy I knew this would be a huge product I knew I could make so many good video ads for it I was already ordering on Amazon I was ready to go to Ikea and film on all the different bathroom things like my ideas were going crazy I thought I was going to be able to take this to the moon and I even built up a store it was called bad bathroom that was going to be the brand name I was going to go in it they have this great little video out I was going to go in Ikea and film a ton of these with different um bathroom backgrounds but the products killer so someone was Drop Shipping this they got taken down obviously cuz it's it's a patented product but this product is great like I even searched for Drop Shipping products that are like similar to it that I could do and there's none that are as good so they custom designed this they had a manufacturer custom design it for them they made their own content but honestly like I'm not even kidding like the amount of upfront cost for you to go to a manufacturer and say hey can you build something like this like we just want a brand on it we just want the pockets in this area this in that area it's all silicone getting them to make that is maybe like 2,000 units and it's got to be less than like $5,000 startup costs and boom right there you're starting with a really good product it's branded and all that stuff so ultimately they made a good move this was their product that took them off a