How Much Is Your Amazon Account Worth?!

Did you know that your Amazon account

has a value by itself, not just because of the number of reviews you have as a seller,

but also because of the age? Now, browsing through Facebook

the other day, this ad popped up where this company is running ads to buy

Amazon accounts. They're willing to pay up to $20,000

for an account. Now, I'll break it to you.

Here's the news. Some accounts are worth

far more than $20,000. That's

why they're willing to pay up to $20,000. But why are certain Amazon accounts

worth more than others? Well, it has to do with the fact

that certain rules have changed throughout the years,

and Amazon grandfathered in those older accounts

into the previous rules. Now, the biggest rule change was around

how you get your payouts. Accounts that were that were made before

2016 had what is called daily payouts. That means that you could sell something

today, and by tomorrow you could hit a button and disperse

all of the funds. The net funds that were due to you

that next day. So literally every single day

you can hit a button and get paid every single day

for the previous day's sale. That's super powerful. But they realized that they were racking up transaction fees

and that this was a little bit too much. So they got rid of that in 2016. Those are the most valuable accounts. Now, again, in 2018, I would say they enacted another change where they started holding your funds

for two weeks after the sale. So you would accumulate this held reserve,

they call it, of funds for two full weeks before

they would pay you every second week. So you would get your payment

every second week. But it wasn't going to include sales that were made inside the last two weeks. So sometimes you're waiting three,

four weeks to get paid. And so your capital is tied up

in an Amazon bank account, earning them interest where they can do whatever they want with your funds

and not pay you out on it. And it makes it so much harder to scale when you have to wait

so long for your funds to come back. So imagine how much you're willing to pay

for an account with no reserve. Right? So between 2016 and 2018,

or even better yet, for something that pays out

every single day for the previous day, imagine how much faster

you can flip your capital and how much that will save you in cost of capital

every single year as you scale your business. That's why those accounts are so valuable. Now you have to be very careful

with the way you buy and transfer these accounts. Amazon has a rule against buying

and selling accounts, so you have to tie the account to maybe an entity and say,

hey, this company was bought and this company happens to own

this Amazon account that came with it. Right now when you transfer this account,

if it's been dormant for a period of time, Amazon's going to try to reset that,

that that that account in a way so that those new those new rules

where they screw you take place. So you have to be careful. There are brokers out there

like these guys that are experts on what to do

and what not to do, and how to transfer those accounts

to certain entities. Or sometimes

the entity has to come with it. So, if it was under a personal

and then you try to tie an entity to it, it might reset it.

If you don't do it the right way. So I don't know all the specifics on

how to do that. These guys probably do. But just be on the lookout. If you're a big seller and

you've got a reserve, it might be worth, you know, buying a new account. If you plan on investing a lot of money

into a new brand. It might be worth getting an account

somehow. You just got to be careful. Like I said, it's against the rules. If Amazon finds out

that you did it in a certain way. They're going to end up resetting that. You just paid 20 grand for something

that you could have got today for free. So, just thought it was interesting

and wanted to share it with you. That was it for today.