How to Sell Your Knowledge in Any Industry | Dion Coopwood

I net a million and was on vacation half the year. We're trying to do is teach people to be master debt manipulators. >> And I left my job in 2016 that was paying me $130,000 a year. Old Turkey, no real money saved. >> But I have a bankruptcy on there last year. Is there a way to do something >> that helps people via Metro to compliance and nobody knows about it? It'll delete a bankruptcy. It'll delete anything. If you continue to do what's easy in life, your life will be hard. >> Now, I do have a question for you. Okay. So, I know you do uh marketing online. >> Absolutely. You're holding communities. >> Yep. >> You do stuff in business credit and stuff, but you're really mysterious on stuff, man. I'm like, what else is Dion? What every what is everything that you have your hands in right now? >> Yeah. So, um I can kind of give you kind of like a quick backstory on how everything got started with me. And >> um I think a lot of people look at me, they say, "Well, well, man, he's he's got some stuff going on. He's got it going on, right?" And so, I think what they're seeing is um it's not overnight success. I've been entre since 2008 >> and I left my job in 2016 that was paying me $130,000 a year. And so even now a person would say, >> "Well, man, that's that's a good job today." And and what job was that? >> Um so I started out I was at Sprint. Uh I did Sprint for like eight, nine years and I did T-Mobile for a little over a year. >> And um working there, I started off as a sales rep. I was number one sales representative working there. And then uh I became a manager 8 months after working at Sprint and I was number one store manager uh in the nation. >> Not just like in the district or in the area. We talk about like when you look at Sprint as a company as a whole and who's these managers running these stores? I was number one in the nation uh doing that. And so I I ran multiple stores. I did act acting district manager work and then I got recruited by T-Mobile. um they heard I was doing some great stuff and uh they recruited me for about 14 months and then I went to T-Mobile and uh decided to work for them. And it really wasn't about the pay cuz they paid me more money, but it was really more so about the opportunity to grow and me feeling like um I've always had this entrepreneur spirit and me feeling like I'm not being capped out and I can have the opportunity to grow and do things. And so I went to T-Mobile um roughly about 120 days, like 90 to 120 days at T-Mobile. I was number one in the nation at T-Mobile as well. >> Wow. What what made you stand out to the other people? >> Um I think it was really like um I focused on not what we were selling. I focus on what wasn't selling. So give example when you look when you think about like Sprint T-Mobile, you think about your cell phone. You think about we going to sell it. We going we we're going to sell people cell phones. Well, the reality is that everybody's already coming in about a cell phone. >> Yeah. Yeah. So, I focused I focused on I said, "Well, why don't we sell them everything else?" So, when a person came in to buy a cell phone or whether they came in to pay their bill, >> I made sure that my team focused on selling them home phone service, selling them a tablet, like let's sell them everything else. Like, I had I had an acronym called DCM, and that stand for demo, convert, maximize. >> Oh, shoot. That's cool. >> DCM. So every time somebody came in the store, it was kind of like a triangle we had where it was like we're going to demonstrate these particular products right here >> and we're going to go here to have conversation to convert the person, we're going to go back to the register, we're going to maximize. So it was demo, convert, maximize. That was the acronym that um you know we led by. So what it did was while everybody else was just selling phones, hitting their regular quotas, we were selling phones, we was selling home phone service, we were selling tablets. So if a mom came in with three kids, we would she was leaving out with three tablets. if if a if a older couple came in and we switching to move from home phone service to Sprint home phone service or whatever the case may be. And so I took those same strategies from Sprint, took them to T-Mobile and it allowed me to grow uh multiple stores to number one in the nation. But I had an epiphany. I was like, "Well, man, I'm only making 130 grand a year." But I was looking at these daily deposits. Imagine five, six, seven, eight, nine, 10 stores and all of these stores are depositing 50 grand a night. >> Wow. And I was like, so I'm like, so that's 500,000 for the day that they made on just the sales between these 10 stores. And then we sold x amount of mini phones and all these people on $100 rate plans, monthly reoccurring revenue. I was like, they making some money, but I'm not. >> Yeah, you're capped. >> Yeah, I'm capped out. Like I'm like, I can only make so much money. Y'all y'all taking home a fat part of the check, but I'm doing all of the work, though. >> And so in 2016, he decided to go all in on me. um I decided to respect, you know, uh my business and running a business um a little bit more than I respect working a job. >> And so at the time, um I was I was a travel barber and I and I had a clothing brand. And so I decided that you know what um those things while I was doing those part-time working a job, they wasn't really working. It was just kind of like it was a business, but it was also kind of hobbyish because Yeah. Like it really didn't bring in a whole lot of revenue. >> But in 2016 when I quit, I said, "I got to do something." And so that's when I got >> Did you quit? Cold turkey. cold turkey. >> Oh, shoot. Okay. >> Cold turkey. No real money saved. Um, and that's when I got into financial literacy to understand how, you know, credit worked. Um, and things of that nature. So, I was actually I had at the time when I quit, I had $40,000 in lines of credit on my credit cards. And I leveraged that to literally like pay my bills. Like even at the time paying child support, like I did what I had to do with the money that I had. And so, I even took some of that money to help start my business. So, the first business that I started in 2016 was um I got into selling life insurance. So, I was doing door knocking, cold calling, selling life insurance. I'm calling people that I don't know. I'm knocking on doors to houses of people that I don't know. And I literally was getting in people houses, sitting kneecap to kneecap, how me and you are right now. I'm I'm giving a financial presentation. Tell tell them how they need life insurance and then saying, "Hey, listen. Sign right there and I need then you got a life insurance policy." Do do you think that being a good entrepreneur, so being successful in Sprint, T-Mobile, and Life all encompasses being a good salesman? >> This this is why I brought it up and I and I had to start there because >> if we start like where I'm at now, it confuses people and it makes people think that well they say it's like it's like when you watch these podcasts, you watch these interviews, you be like, but how did the person get there? Like this stuff sounds cool. You make the y'all make this stuff sound like it's easy to obtain and and it's like you're right. It's not. >> Because the reality is that >> I promise if God would have showed me what I would have had to go through to get where I'm at today, I probably would have said, "No, I'm out." >> Oh, shoot. Yeah. >> You see, like, so the truth and the reality is that when people watch podcasts and they see these kind of interviews, what what ends up happening is they say, "Well, well, if he could do it, then I could do it." And I'm not saying that you can't, but what I'm saying is you going to have to go through what I went through, but you got to grow through what you go through. So you have to be okay, I got to go here, I got to go there, I got to z because I've been broke a lot of times and I've been broke in. >> So the reality is that most people don't understand like if you want to be a successful entrepreneur to your point, yes, me being a a really good employee is what made me a really great entrepreneur. >> I love that. >> I wasn't the type of employee that I didn't I wasn't never late for work. I wasn't late for work. Hell, I hated not going to work. I hated missing work and I hated showing up late. Like like this is why 8 months on the job being a being a sales representative I was number one and it was a huge gap like my percentage to go was like almost 200% where everybody else was barely meeting qua. >> Wow. >> So then they they was like wow okay this this kid's got some good I'm I'm fresh out of college you know I'm running circles around people and they made me a manager and so I said well why don't I just take these same principles and attributes that the job taught me and I transition that into work. So, what most people when they be when they become a a full-time entrepreneur and they become their own boss, they don't realize that every single day you fighting to either keep your job or fire yourself as entrepreneur. >> It's like I got up and I worked 60 hours just like I work for my job. But most people don't have the same level of respect for their business they do as a job. >> Oh, that that's true. >> You you see what I'm saying? >> Do do you believe that each any person can be an entrepreneur? Do you feel like everyone really has it in them or there's like certain levels? >> No. No. I I I don't think that I think that Well, here's what I'll say. I think that everybody has it in them, >> but I don't I think that there are some people that have it to the point to where they can go and do it by theirself. And I think that there's individuals who just like similar to a job, they have to get some kind of like coaching and leadership in order to actually go and do it and execute and be good at it. >> 100%. >> Like like there are some people that they just like they're just they just need to be led, right? And those are the people that you see working a job. And so they go work a job because they say, "Well, I don't have enough uh consistent energy and ambition to get up every single day and chase after my goals and dreams. I want it." Cuz you got to think like 90% of entrepreneurs, they hate I mean 90% of employers, they hate their job. Like there's nobody that really just was like, "Man, I just if if if I could spend the rest of my you wouldn't spend the rest of your life working your job. If you could, >> yeah, >> you would spend the rest of your life doing whatever you want to do with your day. Let your day be your day. >> That's right. >> But the problem is that they've never earned their leisure. So, they can't relax. They can't chill. They They've settled. They They They decided that, okay, I'm going to take $20 per hour and I'm okay with that. >> Yeah. So, I always say this. I say Michael Jordan was a great basketballer, the best in my opinion, you know. >> But he still had a coach. He still had a coach >> and he had someone make him do what he wanted to do, but he don't do it without the coach. And I think a lot of people feel like that. But whenever you pull away to be your own entrepreneur, you learn a lot about yourself. Yes. Laziness, motivation, self motivation. You have people dogging on you really bad. >> Then when you start getting successful, they start saying, "Well, you're being greedy or you're nasty or awful." >> Absolutely. >> So it takes a lot. So in the end though, basically we can say you're g or you didn't come with a silver st spoon in your mouth. In fact, you came and just co cut cold turkey, which that's brave. That's a mental thing. That means you had risk tolerance. >> Yeah. >> You went out of a job that was paying you really good money. 130 grand is pretty good, man. >> It's good money. >> And then um you you you said you were you had $40,000 in lines of credit and you're paying child support. >> Yes. >> So, what did you dive in in entrepreneur? Then you dove straight into the uh insurance. You >> I did I did I started in financial literacy and I'm still in it now, but I started off it was just the sector of life insurance and retirement planning. So I got certified to do annuities so I can help people you know plan out their retirement and then you know protect their biggest asset which is themsel which is life insurance. So I was educating people on that. So did that and you know was working at an MLM um company and I was able to bring another people and recruit other people and and so I was making good money off the people that I was recruiting and so I got to about maybe a couple hundred,000 a year. It wasn't nothing too crazy. Um I did that for three years and then I got to a point to where I was starting to burn out. M >> um you know I went and I one one thing that really took me out and my wife would tell you she probably remember like yesterday I went to go take this securities exam to get my series you know my series 6 my series 7 my 63 >> and I went and I took that exam and I failed it by like three points and I just like slept the whole day. I was like cuz I cuz this is something I studied for like three four months. Oh, it's a tough exam they say to make it real tricky questions. >> And I went and I studied for that thing and I took it and I came home and I failed it and I just felt like I can't do this no more. Like I felt like that was going to be the gateway that was going to get me over the hump like um to a different level in at my entrepreneur career at the time. And when I failed that exam, I felt like I was already burnt out. And I felt like that was the piece that was going to change it for me. And when I failed it, I felt like God was telling me, "This is not what you need to be doing." Mhm. >> And so I started, you know, uh looking for new opportunities and uh at the time I was building a new house. Uh I was in the Chicagoland area in Marville, Indiana. And uh the guy, the loan originator who I was working with, he was like, "Well, my son has a solar company out in California." He was like, "Maybe you should connect with him and think about getting your own company started." So I connected with him. Long story short, I got connected with a guy, started my own solar company in the Midwest. And uh again, I'm door knocking, cold calling, um setting people up with solar. And it just got to a point to where in the Midwest, they just didn't understand it. So the revenue wasn't what it what it could have been. People wasn't qualifying for solar. And then this is how we get to where I'm at now where inside of the solar company because people wasn't qualifying to go solar. I started a credit repair company inside of the solar company to get people to get qualified to go solar. >> Solar. Oh, that's okay. So, but what I realized is that I was chasing after the people to go solar and but then the credit repair people were just coming to me saying I need my credit repaired. So, I'm doing so then it kind of started to outweigh where I'm doing more business here than I'm doing business here. But then there was the writing on the wall where the the solar wasn't working anyway. So, I had to let that go and then I picked up financial literacy on the credit personal credit business credit manufacturer spending trade lines. I started understanding all this stuff. I'm like, well, this is intriguing and then I can educate people on it and I can help people and then it it made me feel better, too, because solar was just like I was just selling something and people was getting these panels on their houses and that was it. Cool. Save you a little bit of money. But then it's like when you help somebody when I was running a credit repair and funding company, I'm repairing people credit and >> changing their life. >> Yeah. It's like now this lady can become a homeowner and then now her kids is living a better life and then this guy got a card and this person was able to relocate their family and then this person saved $3,000 a year. And so it was just really changing people's lives. I was like I like the feeling of that more than anything. >> And then what ended up happening is I I ran that for a couple years, did my credit repair and funding company and then what ended up happening was uh I started to educate people because people saying can you coach me, can you mentor me? Can you teach me what you know? Teach me what you know. Teach me what you know. And so I started educating. I started I created, you know, my course materials, my ebooks, and my coaching program. And so then I got into that and then that started to it started to outweigh again where it was like it was less people saying, "You're going to repair my credit, but I just want you to show me how to repair my own credit. And not only show me how to do it, like I want to be able to go run this business and I want to make money doing it and I want to help other people, too." And so then that's where we kind of got to today. And the the main piece that you know when you look at me today is I got into coaching at a high level because I remember being inside of a coaching program and there were a few people inside of that coaching program that came to me and they said uh it it seemed like you figured some stuff out that we haven't been able to figure out. And so we would like for you to coach us. And I'm like well coach you how? I don't I don't understand what you mean. Like I'm okay educating this credit stuff, but I'm like you a nurse, you in Airbnb, you in the courier delivery business, and then you do private car rentals. Like, how can I how can I help y'all? Like, how am I going to coach you? And all I do is teach credit. They was like, "Well, man, we've seen you do stuff on the marketing side that we haven't been able to figure out. Just teach us that stuff. Like, what are you doing? Like, how you marketing, selling these products? What are you doing?" And I'm like, "All right." So, all four of those individuals paid me 15 grand to coach them. And all four of those individuals are millionaires. >> And so, here's how we got to now where I'm like, well, I got into the coaching space and I created my ebooks, my courses, my mentorship program, my communities, and I started educating people on the financial literacy side. But people love the way I was teaching and I was coaching. Then they saw me popping up all these different podcasts and all these different pages. People asked me to speak. I'm in all these different news articles and they was like, "Well, you figured something out. Just teach us what you're doing now." And so that's where you see now it's like, "Well, what does he really have going on?" I'm teaching individuals and entrepreneurs learn how to start, grow, and scale any business from any niche, >> no matter what niche you're in, no matter what niche you're in the industry in, how to leverage your credit so that way you can have the money to go market your business. And then how to create digital products and services and how to sell one to many. So if you can go out there, you got money to go market yourself, you get in front of millions of people in the world, but then if you get in front of millions people and they come to your page, what are they going to buy? You have to have digital assets, you have to have a community, ebooks, course, mentorship program, you have to have these digital products and services that they can actually tap into and pay for. Once they pay for that or once they come to your page, let's just say they come and they're not sure what to buy or where to start. You need to learn how to sell one to many. So now that's why I teach people how to how to take their niche and like you in real estate >> how to set up a weekly call and every single week you do a free call to let all of these people that seen you come learn from you get some more time with you learn to love like and trust who you are as an individual cuz I may not know you but if I come to your page and you have a free call I spent 45 minutes to an hour with you I know you like you trust you. So now okay cool I can see this is we can go somewhere at the end of that call we make an offer. Yeah. I I think marketing is the weakest thing in every business. >> Yeah. >> And for you, it's just so easy because you you did what you had to do in order to get the customers. >> Yeah. >> Right. It sounds like you're kind of more on a mission, too. Absolutely. >> And another thing I've cuz I've been to your events, too, and I was watching. I was like, man, Dion is good. >> Cuz you don't teach them just what to do. You teach them how to think while they're doing it. And one thing I noticed about you is you are not a settler. No. If you're not moving and growing, you're like, Shane, I'm like, it drives you nuts. I bet. I bet if I asked your wife, like she'd probably say the same thing. >> Yeah, she would say the same. >> Yeah. Yeah. >> So, what are some of the big Okay, so tell me like what are the top three things that you think I would need to do in order to build my branding and my marketing for coaching and helping people and giving value? >> You know, you know what's crazy? Um, I have three core principles that I I stand on. And it doesn't matter who you are, what business, what industry are you in, I think that if you can execute on these things, I think that it makes just the overall goal and dreams and tasks that a person has and man, I think it makes it all easy. >> And I think it also makes to your question, what are three things that you can do from a marketing perspective to let's just say crush it in your business in industry? I think make it easy. And for me, it's God, family, then marketing. >> God, family, >> marketing. Okay. So, for me, I think that um the only way to truly have success is to keep God first in all that you do. Um I think that you have to have uh you know, some some like a real solid foundation to stand on. And I think that if you don't have any morals, any principles, any true values about yourself, people can see that. >> And this is a part of marketing. >> Like if a like if if I'm just like somewhere out and I'm just trying to just offer something, sell something, but it just doesn't seem like this guy's really into it. like how you just described me like people could see like he's full of crap like he's just trying to shove some crap. Yeah. Like like it's kind of like it's a difference like when you when you when you put God first and let's just say you have something to sell. It's like the difference like not having God is like selling something. Having God is like providing an opportunity. >> Like when you sell something you are selling something that benefits you as the seller, not the benefit of the recipient. M >> but when you have an opportunity, you're offering them an opportunity to to pay you, which you're going to benefit, yes, but they're going to get a greater benefit than you as the recipient than you are as a seller. >> Cuz that's going to change their life. Give them value for the rest of their life. >> Like price is only issue in absence of value. >> But when you're selling something, you may be missing the value piece. So you're just selling. You're like, I just got to sell X amount of money to hit my goal because now I make it all about me and not about the customer. >> That's right. You take the purity out. You take you take the purity, the genuiness, you take the comfort all out of there. So I think that when a person has a solid foundation and they put God first in all things that they do, it makes life and marketing easier. Then you got your family. For me, I'm a family man. I'm married. I got three kids. I got a wife. I got my mom that I take care of. So for me, I that's a part of my why. Like I'm like I'm not passionate about what I do. This is my purpose. >> I'm purposeful driven, right? So like passionate things just make you feel good. And then like when you don't feel good, although you're passionate about it, you do something else that make you feel good. That's right. So when you really, you know what I mean? It's like it's like people don't understand that. But like the things that you're purposeful about, they don't really make you feel good, but but you can only pray through those things to get through them. >> And so also the things that you are purposeful about, you're the last person to receive benefit. like you're giving so much of yourself to everybody, you're the last person to see benefit because then you got to watch the people grow and expand and get the results. And so you work with these people no matter the cost, no matter what happens, you'll work with these people until they get their results because you know that it's not about you, it's about the people. This is why one of my slogans I say is we always love on the people even sometime when people can't love themselves. >> And so >> I love that. That is good. That is good. >> Like like it just it's it's hard for people to sometime love themselves, man. And so you got to love on people no matter what you do. And so that last piece is marketing. And I feel like no matter what business, no matter what industry, no matter what niche you're in, I feel like um there's a lot of people that are really good at what they do. Right? Like don't you feel like in real estate you're the best. >> I feel like I'm one of the best. >> And so people that are watching this podcast, they say, "Well, I'm the best, too." Right? But the problem is is that if you don't market yourself, nobody knows who you are and what you do. You could be the best, but you're the best kept secret. >> That's true. So it's like if you're really good at what you do, then why wouldn't you put every ounce of energy, every dollar that you have behind you and your business of who you are to tell the world who you are? >> So then now people come banging down your door to get a part of Shane, to get a part of Dion to say, "Dude, I saw you here. I saw you speak there. I saw you over there. >> I love what you do and I'm all about what you do, brother. So how can I be a part of that?" Like, >> but then as people in the world, they they like, "I'm really good at it and I'm the best. like I'm Michael Jordan of this. Like if Shane feel like I'm the Michael Jordan of real estate, then how come nobody knows who Shane's? You see what I'm saying? It doesn't make sense to be good, but nobody knows that you're good. Like >> like there's a lot of people that like everybody in the world has what they need in order to go be successful. They just don't expound on it and they don't they don't they don't execute on what's called exposure, which leveraging OPA, which is other people audiences. Like that's the biggest that's the biggest thing. Like think about this podcast. Imagine how many people listening to this conversation are going to be positively affected by just hearing us just have this conversation. >> That That's true. So, I'll tell you this. I'm going to confess something to you. I have not wanted to do personal branding at all. I always heard people say, "Shane, if you're going to make money, you got to stay private. You got to stay hidden. You shouldn't let anyone know." >> And I believed it. >> Yeah. >> But then I realized I said, and every people like you, successful people like you and some of the other people said, "Shane, you need to do it." Says, "Ah, well, I'll try it." Mhm. >> So I started doing it, I started changing people's liv. We have some kids. We had one boy, he's 21 years old, 52 homes in a year, man. >> Wow. And it just that feels good. >> Yeah. >> But it's not just that is the more that I've shared, it's helped me get more deal flow for myself. >> It's helping some people sell property, make money cuz they get to sell it to me. Yeah. >> We've changed lives and everything. So I feel like wow, it really does like even Elon Musk. >> Yeah. >> Jeff Bezos. Even Mark Zuckerberg, he was looked at like an alien, right? now he's got the the flag and he's trying to look cool. They understand the importance of personal branding and they really could just hide behind a computer and just >> do their thing. So I believe with you 100%. >> Think think about like um >> think about like the names that you just named like the Alex Hermosies, the the the all of these like renowned people. We learned so much from these people. Imagine if they would have said, "Well, I'm not going to I'm not going to focus on no personal brand." Like >> that would that would like that would change the trajectory. Like if Tesla was just Tesla, but we never knew who was behind Tesla. We would be like, "All right, that's a cool company." But every company has like we know the owner, we understand identity, and we we know why they did it and and what the reasons why they like to to hear those stories is inspirational and and the story tells the truess behind the glory. And so if I don't know your story, I don't understand the glory. I don't know what you went through. I don't know what you had to go through to get where you at. And so that's the inspiration. Just knowing that Tesla is a good company, that's not really inspirational. It's just a company. But but to know that there's a man behind that company that puts his clothes on like me and you, >> like if he did it, I know that I can do it then. Like that's the inspiration. That's the part that makes a person believe. Like I think that the biggest thing that we all run out of as we get older and older is belief. Because as we get older, we say, "Well, >> I got more past and I got future, so I'm running out of time." So then that starts to dwindle in on you. And then you you you start to lose that childlike enthusiasm as you get older. You start to say, "Well, I can't move how I used to. I can't do this and I can't." No. The reality is that you just lost the the the ability to believe and dream. >> When the reality is that when you look at all of these people that you just named and people like me and yourself, successful people, we just believe every day. We dream every day. Like we never stop believing. We never stop dreaming. >> Like think about it. If if like, okay, I got a seven-year-old daughter, right? She's about to be seven. If I took her to Walmart right now or Target and I said, "Hey, I'mma give you these business card. These are daddy's business cards. I want you to pass out all of these cards anybody with a white shirt on. >> I'll probably give her the cards. I look up all the cards to be going because daddy said go pass out the cars to everybody with a white shirt." Now, if I take an adult, a grown person, let's just say one of my cousins in the store and I say, "Hey, here's my business cards. I want you to pass out these cards to everybody with a white shirt on." Before they even start, they're going to argue me down. Well, why would I why would I pass out your cards? Why should I have to pass out your cards? What's the importance of passing our cars to the It's too much that goes into it. It's too much thought. And and unfortunately, when you think about running a business, being successful, we don't think like we think and grow rich, yes, but we don't think when it's time to act. Like, we we we act first. Like, we're committed first and we'll figure the rest of how to do it and why we did it later. But because we're we're so committed to executing and getting the job done, like most people just overthink the process. It's like, well, well, should I walk up to them and stop and pass the card out? No, I'm just going to give the card out. I'm going to go and I'm going to start talking. And what people don't realize is that like if you continue to do what's easy in life, your life will be hard. >> But if you finally reverse and you start doing what's hard in your life, your life will be easy. So if you stop just thinking about what should I do and how should I do it? Just go and do it. And if you think that it's hard now, watch if you continue to do what you think is hard, it'll start becoming easy. Then your life will be financially easy. >> Yeah. So they got to commit. So it's like Rockefeller. I I'm sure you've already heard it, but like um what Vanderbilt came to him with the trains and said, "Hey, can you do I think it was like a couple hundred barrels a day in shipments and Rockefeller was only capable of doing like 10 a day or something and he just agreed to it." >> But that's how he became one of the richest men in the world. That's it. >> So it takes like a So from you speaking to a bunch of young people Yeah. or older people like a guy in his 50s could come say, "Man, I've been working at a gas station and I I don't think I can do it." How do you help them get that belief to say, "Hey, I can do it." And have that blind confidence to start, take action. >> I think I think uh it's a it's a concept and understanding of helping a person realize that they're already good at doing something. >> Mhm. >> And everybody else sees it, they just don't see it. >> Yeah. So, how do you get that the breaking from from it? Is that like the most difficult thing that >> So it's I I think that it's easier to get a person to uh get out of that mode once they're doing something that they realize that's that comes easy to them but hard to us. So like if we met somebody at a gas station and let's just say he was good at let's just say I don't know uh he was a mechanic or he's good at but he but his job is he works at a gas station and that's just what he do. But if he was a mechanic then my thing is is well why don't you if you're good at a mechanic and you understand how to remove an engine take engine out. I don't know how to do that. But if I wanted to do that, I would pay you to teach me how to do that. Or I would pay you to come do that. So why don't we just focus on what you're already good at doing and we can create products and services around what you're good at doing. You can create ebook on how to remove a motor and take it out. Somebody wants to know. Then we can create your YouTube channel and you can do walkthroughs and then inside of the description we can put links to different products and service that you offer. Like these are things that people are already good at. So we like I think that it it makes it difficult for a coach to teach somebody how to let's just say become rich and become wealthy whether it's in the mind, the body or the soul when you're trying to get them to do things that they're not comfortable doing. Like >> what has made my job easier as a coach is I'm not asking somebody to do something they've never did. I'm asking you to just focus on what you're good at doing and let me show you how to expound on it. >> Like let me show you how to build on top of that. cuz it's very uncomfortable for me to go from teaching what I teach or not teaching financial literacy. Then if Shane said, "Well, Dian, I want you to start teaching real estate." Well, I don't want to teach real estate. That's not what I'm good at doing. >> And it would be difficult for Shane to just start all of a sudden just start teaching other stuff like and that's not who you are. Like my very first mentee and who who I created and she became a millionaire was she was a nurse >> and she said, "Well, >> I'mma pay you, but I don't know nothing about starting a business. Uh I don't have a business. I don't have LLC. I don't know nothing about nothing. My credit is crappy. My credit is in the final. Like, how do I how do I do this? She's like, I'm just used to going to work. I'm flipping over these patients. I'm shooting them with needles and I'm checking their blood pressure. She I don't know nothing about what do you talk about a business? I said, "Well, here's what we're going to do." I said, "You're really good at being a nurse, right?" She said, "Yes." I said, "Well, what makes you good at being a nurse?" And she said, "Well, I do this thing called Strike Nursing." She said, "Where I I there's different websites that I can go to." She's like, "And I really love being a nurse because I love and I care about people." She's like, "But not not only that," she said, "I can go to different different hospitals and institutions where they'll pay me a higher or double double salary of contract than what I would normally get paid." >> She's like, "So, like, as a nurse, most nurses making low six figures, 108,000, 110." She's like, "Well, I'm making two $300,000 a year because I can do strike nursing." And I said, "Well, why don't we package up and why don't we teach other nurses how to be a high paid nurse and get strike nursing contracts?" I said, "Can you teach that?" She said, "Absolutely." So, we built her a business around who she was and what she was already doing. >> And now she's a coach to other nurses on how to get high paid nursing contracts. >> And then now she's creating her digital products. Now she's got a community. You see what I'm So now she's got a community with all these nurses making $40, $50,000 a month off a community where she's showing them how to go get these jobs and she's putting the links in there and all these girls are now happy and now they going on trips together. And so like I didn't I didn't tell her to do nothing different. I didn't tell her to really think any different than what she was already doing. >> You just helped her monetize it. >> We We just monetized and packaged up her gift and what she was already good at doing. >> Okay. So, she was a nurse. Yep. You built a product based on what she already knew. >> Then, let's just say that we have her sitting here today and you just said, "Hey, here's we've already identified this is what you're good at. >> Here's the products. We're adding a business plan to it." >> Y >> what would you do first to help market her and get her known? So the very first thing we need to do is we need to reach out to again we need to leverage OPA other people's audiences. Okay. >> Hey Shane, you got a podcast don't you? I got a guest. I think she'd be great for your podcast. Can she come on and speak and let the world know what she do? >> Okay. Let's just say we we we we hit 10 podcasts in let's just say two months. So now we got 10 podcast. Now she's everywhere. All right. Not only that, then now we have let's just say we hit 10 blog pages. So social media pages like Shade Room Hollywood Unlock Spiritual Word, like we're going to hit all these different social media pages and say, "Hey, nurse goes from working a job, working 60 hours a week to now running home business, working less than 20 hours a week, and she's made millionaires and creating other millionaires, too." So then now all these people say, "Oh, I want to Who is this girl? I want to go follow her." >> Is that the one where you do like the carousel thing? >> All of that. You can do carousel. You can do the comparison, the before. You could do a real where she's on your podcast and it could be a nice clip that she's talking and it just you posting on all these different blog posts. So now this is some news. >> All I'm doing is I'm just scrolling on social media and I'm saying, "Oh, who is this young lady? She's successful. Let me follow her." >> Oh shoot. Okay. >> You know what I mean? So now we got all of this exposure. She's on all these different podcast. She's all over different social media pages. Now we got the exposure. So now one of those things we created that we taught the person how to do is how to run weekly calls. So now if all these people are coming to this one central location, how do we convert these people into paying clients or to help these people maybe monetize on what they do? We get them all in the run room. We get them all on that Zoom call. Maybe it's 4 or 500 people and maybe on that call we convert 10% of the people. So four people 400 people showed up. We got 40 people that said yes to let's just say a 997 offer. So even on that call that's 40 grand a >> and then now those people immediately get access to your your community and all your coaching programs and all the information that you put together. So let's just say for her an example, let's just say 40 young ladies decided to pay $1,000. So she made 40,000 on that car. Now all of those 40 young ladies go through her coaching program. Let's just say for the next 90 to 120 days >> and now they learn the same strategy. So now one nurse could have came and make 100,000. By the time she got off the program, she's making a quart million dollars. So a $1,000 investment just helped her make extra $150,000 a year. Now she's able to take care of family. You see what I'm saying? So she exchanged a,000 for 150 a year. >> And she like we can't take back the knowledge and information that this young lady got. So again, fair exchange. There's no robbery. >> Yeah. So you have So like this lady for example, she was a nurse. She came to you. You made a business plan. You marketed her. How did she feel whenever she first made like a big goion? >> Watch this look. >> Is this real? >> That's that's the that's the exact thing. like I can't believe this is happening. What's going on? This is out of control. You changed my life forever. I'm so grateful for you. Like this is the kind of stuff like I'll show you like >> and how good does that feel to you, man? >> Amazing, >> man. That's cool. >> Look at this right here. Look, check this out. Look, she just text me this on January 3rd. You can read it if you want to read it. >> Let's see that. Okay, so she shows a screenshot here of a million86,000 and it says, "Another seven figure year. We net a million. I need to do at least 10 million next." So she's already So you've got her on the part where she doesn't settle. >> She's never settled. >> You've already got her going. So that's a good mindset thing that you plugged in. >> Yeah. >> A I net a million and was on vacation half the year. >> See, >> and that amazing. >> That's amazing. >> Yeah. >> That's amazing. And then watch this. I'll I'll show you this. Look, she text me this last month. >> Uh and she's uh she's uh she's like from Ghana, too. So she she just bought some property out there. But I'm going to show you what she text me um last month. Here it is. Right. Let's see. this and this this is this is gonna this gonna blow their mind too. >> I like your shirt by the way. I see it on the little screen over there, man. That's nice. >> I appreciate you. Yeah. I I want you to show them this, too. This is amazing. Again, we just talk about somebody that just a nurse. Like this is not like a a particular like this is a this is a a real like this is real niche down like like a nurse helping a nurse like become a millionaire is actually this is actually insane. And this was the very very very very first person um that I coached. I want you to see what she text me. Uh, I'm trying to find it here. This was around I think she did that in October, I want to say. So, I'm having to scroll back a little bit. We be talking too much to each other. Let me see if I can find it. >> That's great. >> Yeah. All right. Matter of fact, here I I'll go to the photos and I'll just actually show you so you can see see this in real time. All right. So, where is it at? Let me go to Let me go to my Let me just go to my gallery and then that way I can show you the the photo. I think it's really neat the fact that you're able to give value, change people's lives, and then she in return is going to share that with other people. It's just trickle effect. >> Yeah. >> So that's what you meant by when you said your purpose is to change people's lives basically. >> Yeah. And that's where I'll be telling people like, you know, me deciding to coach people, mentor people, and go all in. It really changed a lot of people's lives. And if had I never, let's just say, made that decision or made that choice, the problem is that other people wouldn't they wouldn't have the the ability to believe in themselves to go impact and, you know, and and you know, just really like change other people's lives. >> All right, so here we go. Look, let me scroll down. So here's uh >> so look at look at what she look at what she text me, what she made. This was this was in that was in one day. >> All right, so she made $249,000 in one day. And that's from like a one call, like a Zoom call. >> From one Zoom call. Yeah. >> You want me to read that part there? Is that >> It's up to you. Yeah. >> Yeah. Her first 5day challenge, too. >> Yeah. >> And the numbers are $325,000 challenge, $30,000 on ads is what she spent. >> So, you do help with the marketing side, not just organic, but inorganic stuff. >> That's three That's 10 times ROI. And most of my clients paid in full. We we cash collected over 250,000, >> 249,000 on Stripe, and another 15,000 on fan base. Oh, so like the the merchant account. >> Yep. >> No, that's amazing. >> Amazing. Right. And I mean I got stories like this for days. Like I'm at the point now where you know I get over 17,000 people that I coach and mentor nationwide and it's just the stories like this just cons continuously trickle in day by day. And so again when you are really you know that you understand that you were called to do something um it's just kind of like second nature. Like my wife she's like well how long you gonna do this? And I'm like I don't know. I just love doing it. It's not like a it's not like I'm it's not like I'm working. I work and I work a lot. Um, so don't don't get that wrong. I I work I work my butt off. Um, but I just it just doesn't feel like work. It just feels good. You know what I mean? So, it's different. I >> I think even if you were a billionaire, you'd still be working. It doesn't look like you just want to do nothing. >> A billion. Jesus. I don't know, you know. >> Um, no, I think I think um I think that I'm I'm I'm going eventually get to a point to where I just want to just start relaxing just a little bit, you know, cuz the reality is that I do got three kids and so um I got to spend some time with them at some point. But >> you're never going to completely retire and be >> probably not completely. I think I'll still do some form of high level coaching. Um do, you know, just focus on maybe doing inerson events and not a lot of Zoom stuff like that. just, you know, letting people come in person and just learn from me and just sit there and, >> you know, even in my 50s, my 60s, my 70s, just sit there with me and just what what's your question? What do you want to know? >> And and I think that the answers is what a lot of people need. Like most people don't have the answers to questions that they have. And if they had the answers to the questions, then they would be able to go get the results that they want. But unfortunately, what's happening is you got people that are asking people uh questions who are unqualified to get them the answers. So like it's like they value their opinion. You got to think like like if your mom and your dad the reality is that if your mom and your dad had the answers, >> they would have helped you a long time ago, but they don't have the answers. And so that's right. >> Neither does like nobody in our family has figured it out. And so once you get that person that you know has uh you know broken that generational curse, then that's the person that you go seek out. That's the person that you go ask the questions to and uh whatever they tell you to do, you should do it because it would be in your best interest financially. What are some of the financial like things that you see most people lack in knowing? Like like you said, like a kid, they they they grow up under a family that maybe is not the most wealthy. They go to school, they learn. >> Yeah. >> Get a diploma, do the nineto-ive >> or there's kids that break off, they just get a normal job. Like you said, you're in Sprint and T-Mobile. >> Like what are some of the financial things that you feel like actually hold people back that they just didn't know? >> The number one thing is and it's very basic, but it's not basic understanding the importance of credit. M >> like just just even like how your credit score is, how it is comprised, the five different metrics, the data points, the different FICO scoring algorithms that the banks pull to rather say whether you're approved or declined. Like there's a lot of people think that if I just had a seven or 800 credit score today, I would be good. And the reality is that you won't because you don't understand how that's made up. Like you can you can have no credit today. You can go add four, five, six different trade lines and that'll get you to a 750, but the banks are still going to decline you because that's not your real true credit history. Yeah, it can help you and yeah, it can fluff up the score, make you look good, but the reality is that you have no true history. Like you don't own any accounts like you're not the primary owner. You're just authorized you. So you're not the primary owner. So because we wasn't taught that true financial litery to credit in grammar school and high school and even in even in college like they don't teach, oh well here's your credit score and here's how you leverage your credit. Here's how you go to the bank and get a line of credit. Like it's it's interesting to me that >> how was it that we went to school as we were barely adults. We had no proof of income, but they let us sign on the dollar line for a loan and student loans. >> Yeah. >> They like we had no job. Hell, we they weren't even sure if we were going to graduate college, but they let us sign for student loans. But then when we when we graduate college and now that we're adults and I got a job paying me 60 $70,000 a year, I can't walk into a bank and get a loan for a business >> or even personal use. Like I like I just nobody wants to just loan you the same type of how easy it was to get a loan in college. It's not that easy to go get a loan right now. So again, >> we weren't taught like these fundamentals of credit. And I think that from a financial literacy perspective, from a financial perspective, that's the foundation that we need to have understanding of. And then if we understand not only how my credit work, but then how I can go and leverage my credit, >> there will there will be more people financially well off than more people struggling. Because if I don't understand and I don't respect my credit, then what ends up happening is I disrespect it. And what happens? I go get a car in a house or I try to get this stuff or maybe I'm I don't I don't qualify to be to own a home and I I'm going to go rent and now I'm in a two-bedroom, two bath, like let's just say 900 feet of apartment and it's costing me three grand a month when I could have owned a house, you know, for three times the size and for maybe $1,200 a month. So, I'm paying all this extra money. I got no ownership and it's and it's killing me. I go to the car lot, they ask me for three grand down because I got a 520 credit score. Then I got to pay 20% interest. So I didn't pay for this car three times over. So it's like you like you don't understand how much money you're losing and you don't understand how how you're you're financially drained and you're struggling and you're living paycheck to paycheck because you don't respect your credit. You don't understand your credit. >> Yeah. It's really sad to know that in school they do not teach us about debt, how to manage debt. If anything, that's what we, me and my team, we're trying to do is teach people to be master debt manipulators. And you just said something a really good trait that every business person understands, but a lot of people don't. Some people either say don't get any debt or they just abuse debt. They never know how to be right in the middle. >> And um the most wealthy people in the world is like the 1%. That means 99% of the time we're getting our knowledge from somewhere else. Right. >> Yeah. >> So I think that's pretty interesting thing that you put there. And um whenever you are, >> for example, you you actually said something pretty neat. Just because you have a good credit score >> doesn't mean you have good credit all the time. Y >> right. >> Yeah. >> So what are some of those people out there like we have some young guys in here. What would you say for someone that says, "Hey, look, here's how you need to start the credit and here's how you need to beef it up." >> Yeah. I I think that uh again going back to the understanding of how my credit is scored. So we got your score has five different metrics. You got payment history, you got credit card utilization, you got credit age, you got account mix, you got increase. If you understand that, that's the start. Then you got to understand the percentage of each one of those. So you got payment history is 35%, credit card usation is 30%, credit age is 15%, account mix is 10%, increases 10%. That all equals 100% of your score. >> Now, if we got that understood, here's the next step. Your score could only go as low as 300 to go as high as 850. This is a FICO scoring algorithm. That means that my score can never go as low as it can't go below 300. It can't go higher than 850. This is FICO, right? We I'm saying FICO because you got two different score types. You got Van Advantage and you got you got FICO. Vantage, you guys are going to see this. I'm telling you this now. Vantage is going to compete with FICO because there are some lenders that are going to start using that Vantage score to allow people to get homes, allow people to get auto loans and stuff like that. This is what I'm hearing and I'm I'm talking about I'm sitting down with >> like big top people, right? >> And so, but right now they use the FICO and so you got different FICO scores which is like FICO 8, FICO 9, FICO 10, which means that when I go down to a when I go sit down at a lender, the auto loan company is going to pull a different FICO score than a than a mortgage company. Because if I'm going to pay a $500 car note for the next 5 years, that's a way different weight of responsibility than paying a $2,000 mortgage for the next 30 years. So the lenders have to say, is this person that is that got the creditworthiness for us to lend this money to over this period of time. So these are different algorithms. So what what score you get based upon your FICO for the mortgage company versus the auto company is going to be totally different. They're going to weight different metrics differently to say, "Is this somebody that we should be lending our money to and and he's responsible enough to give us our money back?" Once you understand that, then now you're in a position where you'll know if I have a 700 credit score, who what lender is going to lend me money? They're going to approve me or disapprove me or not. I also know if I have a 800 credit score, but if I got 12 different inquiries on my credit in the last 24 months, and I try to go to Chase Bank, but I got 12 new open accounts in the last 12 months, I know that Chase Bank is automatically going to decline me because of their 524 rule. They say in the last five, you know what I'm saying? In the last 24 months, if you had five new open line credit accounts, it's automatic decline because they want prime customers. So, if I understand just this basic stuff, the basic fundamentals of credit, then now I can get into how do I beef up to make sure that when I go to these different lenders, they're not declining me. Like I said, you got trade lines. Then you got primary accounts. You got to understand, okay, well, which primary accounts are going to help me? I need a good account mix. I need revolving accounts. I need installment accounts. Revolving accounts say, I owe somebody money. What I have to pay back every month? It's a totally different amount. Like your credit cards, am I actively using my credit card so I can keep my score going up? Then I can ask for credit limit increases every 90 to 92 days and they're going to give me a credit limit increase. So then now I look like a more worthy lender. Do I have mortgages? Do I have auto loans where those are installment loans where it says I owe you money. What I pay back every single month is a is a set amount. Like this is what lenders are looking for. So if you haven't mastered that and understand that and then have a nice credit age about your credit profile, you can't expect for lenders to say yes just because you have a 700 credit score. M >> so then now it's like well if I understand the fundamentals I know how to beef up my credit profile add primary accounts add trade line accounts and then I know how to manage both of those and I know how to make my profile look good. This is what we talk about data points. I know make all my data points look good to these lenders that I want to do business with. Then when I walk into the bank or I go to a a mortgage company or auto loan place I know that they're going to approve me because my credit profile is properly structured. So for me, the score is not as important as the profile is. Ah, >> okay. All right. So, here's a question that I do have. Okay. >> When I use my credit card, I either pay it off or leave very small, like if it just hits and stuff. Is it better to pay it off or leave a little bit of debt on the credit card? >> So, pay off a mortgage, too, or a car. I've always been curious. In my professional opinion, um, >> going back to the fundamentals, when I gave you the percentage of each category, if you know that your score go from 300 to 850 in between it, that's 550 possible points that I can earn. >> So, if you take that 550 and you times it by that 35%, that 30%, that 15%, that that tells you how many points is in each category. >> Yes. >> So, then I want to get the maximum points out of my credit card utilization category. We know that. >> Okay. If I don't have a credit card or if I have a credit card that I haven't used for a while, then it's laid dormant. Then they're going to decrease my limit. This is not helping my credit profile at all. Okay. >> So, for me, I'd like to keep like at least one, two, maybe 3% reporting. So, that way I max out all of those points in that category because if I have a credit card and I just pay it all off and it just there's no balance there, then I I can't expect to get the maximum points because I'm not using the cards. So, but if a person is not responsible enough to carry a balance, understand what I'm saying where you use it like I don't use debit cards. Like that's not a thing for me, right? Me neither. >> And so I use everything in credit cards and I'll just take the money that I was going to use, you know, that I got in the bank to pay the credit card off. But every $24 to $40, I'm paying off like all of that money minus like I I pay off like 90 to 95% of that balance, >> okay? >> Before reports cuz I don't want that to report and then my score would drop and dip down, right? So my thing is is if I want to max out the category, if you can't manage money, then just use the credit card and just pay it all off. But just keep using, keep paying off. But you got to continue to have the activity. This is how you get the maximum points. You got to think if we do 550 points, which is what we're looking to gain from 300 to 850. And we times that by that 30%. That's like 165 points that's in the credit card utilization category. Mhm. >> So, I got 165 points that I could earn by simply having a credit card and continuously actively using it. >> But I got those points are at risk for people who don't have a credit card or don't continuously use their credit cards. >> Okay? >> You see, like so you got to think there's a there's a bucket of people in the world that never use credit cards. But these are the people that struggling to get into the 700s or in the high 700s or even hit the 800s. They got 165 points at risk. Think about it. If my score go as high as 850 and I minus 165 from that my score my best score is what a 680 something. >> Yeah. >> I can't get it like I can't get into that 700. I can't really break through because I don't have credit cards. I've never really used my credit cards that I do have. So those points are missing. Does that make sense? >> It does. So which app do you use to keep track? I I have Credit Karma. Do you Is that good or is it a better experience or >> Credit Karma gives you it gives you a nice snapshot but that's your Vantage score. So, you won't be able to see like what's truly happening. Yeah. You won't see your FICO and you won't see what's truly happening in real time because it's free. Like you got to pay to get you got to pay to get a a copy your credit report snatched. Like what most people don't understand is most people just think that credit is like every 30 days I'm going to see what's happening. No, credit is fluent. There's stuff always happening with our credit. It's just that you only pay for update every 30 days. >> Okay. Yeah. >> You see what I'm saying? And but now the creditors only they update if you if you're active paying person they update every 30 days. But if you go to the auto loan place right now and get a car if they submit that that's submitted that's that's going to pop up any given day. Whenever the bureaus decide to refresh they're going to refresh. But you're just going to go check every 30 days where you're getting a you're paying to get it refreshed every 30 days. But things are happening to our credit every single day. >> How often should you apply for credit? Because here here's my issue. So I'm I use credit cards. So now I'm going to have to do what you said. I should have did this with Smitty too when we did ours is is pull up his and let him audit and tell me what I could do. Yeah. But on my age of history. >> Yep. >> I'll pull up my credit thing here when it comes. But on my my credit history age >> is the the thing is it shows like six years or five years, but I've had credit since >> Y >> like a long time. >> Yeah. So your age is seven years and 5 months. >> So what they did is they take all accounts and they add up all of the the years and they divide them by how many accounts you have. So if I was to get new credit today and then your score would drop too. >> So how often do you >> But think about this. This is only 15% of your score though. So you see what I'm saying? >> Okay. Gotcha. >> So So this is this right here will be 35% of your score. That's payment history. This is 30% of your score. Credit card utilization. >> Okay. >> And that's good cuz that's only at 1%. Then we got then we got where is we at? Uh credit age. That's 15% of your score. >> Total accounts which is account mix. >> That's 10% of your score. The increase is 10%. So this is good. So you're getting a max here. You're getting a max here. Uh you're close. Yeah, you're pretty much getting a max here. You're getting a max here. You're getting That's why that's why your score is over 800. >> So, how often should I do for credit though with that? Even though it's by 15 points, do you do it like every six months something personal kind of thing or every year to not let it >> it it's up to you really. Um that's why you know people in our position once we got good personal credit because we never really like we don't have to really leverage and use it. We get business credit. >> So tell me about business credit. What's the difference? A lot of people don't know that. That's a completely different credit score, right? And I'm not familiar with anything. So, you're going to have the baby talk me >> about that. >> Yeah, I got you. So, uh, biggest difference is the actual numbers. So, personal credit go from 300 to 850. Business credit go from 0 to 100. >> Okay. Okay. >> All right. And then on the personal credit side, you know how I said that there was five different metrics. >> Yes. >> On the business credit side, the only metric that they really looking at is payment history. >> So, they looking at your ability to have accounts and do business with different companies and pay the money back on time. Now, your score can range between that zero and that 100. And the way that you can get 100 is it's it's based upon how fast you pay your balances back with each lender that you have. So, on the business credit side, like the like the personal credit side, >> most of like let's just say we talk about let's just say lines of credit or credit cards. Credit cards on the personal credit side, you can carry the balance. Those are revolving. >> Whereas on the business credit side, you know, those are like net accounts like net 30, net 60, net 90, like a charge card. So that means that if I use $10,000 today in 30 days, if that's a net 30, $10,000 is due in 30 days. Where if I got a personal credit card and I spent $10,000 today because that's my limit. I can carry that balance over. They'll just say, "Hey, give us a percentage of what you owe." But then there there's going to be interest >> and it's high right now. >> And it's high. So there's going to be interest. So it's like, >> but but here's what most especially new business owners don't understand when they think about it. Everybody say, "I want a business credit card. I want business credit." You really don't because if you're not if you don't have cash flow coming in, you can't spend five and 10 grand, 15 20 grand on that, let's say American Express Platinum because you had 800 credit score and and Experian only wants you to have a 700. Now they got you approved for the card and you go out there swiping and buying inventory, doing all of this stuff. >> You got to pay the money back in 30 days. >> That's right. Okay. >> You can't you you don't have the ability to pay the money back if you don't have cash flow coming in. So for a new business owner, you need to leverage your personal credit until you got revenue coming in to where you can afford to use the business credit side of things. >> Does that make sense? >> That that does. All right. So walk me through it like a like a third grader here. So if I want to start an LLC today, let's just say I want to start a marketing company type deal. >> Or actually, let me use a real one kind of thing. We want to start, >> I don't know, a concrete business. We going to start laying concrete doing something with and it and it's you got to use credit pretty heavily, right? >> Yep. >> What would you say, Shane? Start the LLC today. Do this, this, and that. And then you'll have this access to credit. >> Yeah. So, I can give um and I and what I could probably do is maybe I can give Let me do this. I'm going to give you a guest a business credit ebook, too. So, this I'm going to have to set this up, but I need to log into this and I'm going to see what this number is. Okay? Yeah, >> cuz I I don't know what my I'm going to let them text all in this number and I'm going to give everybody a copy of my business credit ebook which is going to explain what I'm actually talking about. >> You put in the link. >> Yeah, put it in the link and then that way we can we can let everybody get a copy of this. >> So everyone if you heard him if you if you click the link below, we'll make sure to put in it. You'll get a free copy of the ebook on how to do exactly what I wanted to know is how do you start the LLC for your business? >> Yes. >> And how can you uh you know build it to be beefed up so you can get maximum credit lines on it. >> Yep. So here's what I'm going to do. Here's the number here. I'm going to have them actually I'm going to have them text in to this number and then I'm going to have them text uh we're going to text let's go Shane. >> Okay. So text Shane to this number. >> All right. To this number right here. And then the number is going to be >> All right. Let's see. >> Let's see. The number is I'm doing this in real time. Number is going to be 8554875117. >> All right. All right. So you guys actually whenever we edit, can we put that right here below? >> Yep. The number again is 855-4875117. And so, and then what I'm gonna do is I'm gonna give everybody a copy of this book here. Um, I give and so, so what this book is going to do, it's going to show them how to establish LLC and then it's not only going to only show them how to establish LLC, but it's going to show them how to build business credit um for their business as well. And then it it's going to have all the steps in there. Let me show you. >> Well, then you can text it to me directly. I'm going to go and get that soon. >> Yes, I got you. I'll send it to you right now. >> So, this is this is the book that they're going to get. This is what it looks like, right? And then, so I'm going to go to the bottom of this book. And then this book basically I got all the links. This is everything. How to set everything up. This is everything literally. And so like if they go in this book, it's going to tell them like everybody I think the very first step that everybody needs to do is >> nobody nobody knows like there's business owners that are watching this and they're not even going to know this. Everybody needs to have a nav account. Nav.com. >> Okay. >> Nav.com. You're going to you create a profile and it's going to give you a business credit profile. And when you put in like your EIN, if you already have a business, like so this for the person that you already got your articles of incorporation, you already got your EIN, you got everything set up, right? Once you got that set up, you go to nav.com, when you create an account and you put in your EIN of the name of the company, it's going to fetch and it's going to find the company. If that company has any open lines of credit with anybody, so for the experienced business owners, it's going to show them what their business credit score is. >> Oh wow. >> It'll literally like say, hey, you got a 70, you got a 80, you got a 90, you got a 100. It'll tell them exactly what it is. If they have nothing, it'll say you have nothing because you don't have any accounts. Now, if you look in this book right here, I'm gonna show you right here. >> Yeah. Turn it toward the camera right there. >> These are the different accounts that I'm going to tell you guys that you're going to get. So, these are these are what you would call like net accounts, but these are like, you know, like on the personal credit side, we got like we got like trade lines that we can add to be beef up our personal credit. These are going to be net accounts that you can get on the business credit side to actually boost up your credit profile so that you can start to populate a business credit score which is going to be your payex score. >> Oh wow. Okay. You guys make sure to click the link below or call the number take Shane to Dion. >> Take the book. >> So there are companies like so like on the personal credit side we do like credit strong right. >> So there credit strong will be a primary account that we will go get in order to help us build credit. On the business credit side, you can go to you can go to creditstrong.com. At the top, it'll say personal bid. You click the business tab and it'll show you that you can have what's called a business fusion account where this is an account that you will pay to have a business line of credit reported to your business credit. So, they're going to report that you have a on-time paid account, like you said, $2,500 limit line of credit that you're paying on it. So, that's going to that's consistent. So, that's going to build up. Remember, we only on the business card. They only looking for payment history. That's it. >> So, it's so much simpler. >> It's simpler. So now you're building payment history. So now your score gets to populate. Here's the beautiful part about having uh uh credit strong account on the business side. It's a fusion account. So all the money that you're paying to report that goes into like a business savings account. >> M. >> So if you pick a let's just say a twomonth uh repayment term for uh this this fusion account. At the end of two months, let's just say you paying $300 a month. At the end of that $300 a month times what how many months you put it in there, that money is now yours. You get it. >> That's pretty neat. That's neat. >> It's going to for you to save. I like that. >> Yes. Then you got another company called uh I'm going go with let me give you this and I'm going go with ECred. So ECredible takes any let's just say bills that you have like let's just say you got your light bill, your cell phone bill and you had all of that in your business name. They would take all of those bills and they would start reporting it to your business credit side. So instead of you just paying on it and having it and not getting any credit, now you'll get credit and it'll start reporting those payments to the business credit side. You got to think this stuff is cheap. ECredible is what does it say? $10 a month. >> Oh shoot. Yeah, that's worth it. >> This is $10 a month. Then like when you get your NAV account, they have something called Nav Prime. That's $40 a month. They report a trade line. Then I just told you about Credit Strong. You can do anywhere between $100 and $115 a month. Like this is all stuff that people need to know. You got Red Spectrum. Red Spectrum will give you a business line of credit that you can pay. This is just this is all business stuff that people need to know in order to build credit. Because here's what happened. There's going to be somebody that say, "Well, how do I go get a business line of credit? How do I go put my car in my my business name?" Or, "How do I go and maybe put my house in my business name?" If you got good, strong personal credit, that's that's golden. But then, if you also can show I have a LLC and an LLC shows lines of credit open that you've been constantly paying, >> these companies say this that's somebody I should lend money to. >> Like, I should lend money to this person. >> Like, this is like this is good. Now, the beautiful part is on the business side, >> there's a lot of lenders that will heavily say you have to personally guarantee for a line of credit. >> Okay? >> You have to personally guarantee and you have to show us proof of income. So, just because you may go and you may set up these accounts and you may have a 80 or 90 100 payex score um on your business credit side, that does not guarantee that you can just walk go to a financial institution to get a business line of credit. That's not always the way that they work. So, you got to still go by their guidelines and requirements on what they're going to want or not want to approve you for a line of credit. >> Gotcha. Gotcha. >> Yep. >> And and the the the interesting thing that a lot of people don't know is whenever you have this on an EIN because it's an EIN number pegged to the LLC, right? So, if you have debt there, it doesn't show up on your personal, right? Correct. Just because you personally guarantee it don't show up, right? >> Yep. Like I'll show you like um >> like I'll show I'll pull up one of my business credit cards and I mean this this it's the good and the bad part of having business credit where it's like yes it doesn't show up on my personal credit unless I default on a line of credit then it will show up on my personal but then it's also it's the bad part is like I got to I got to hurry up and pay the money back like I can't like I can't like I can't just sit on this. So like if you look at this business credit card >> like you can look at this here you can read the numbers too like so you can see like what the limit is at the bottom what's okay? Okay. So, total credit limit, one credit card, $120,000. >> Uhhuh. >> That's amazing. >> And you can tell them what the balance is. What I got to pay back? >> Balance is 41,770 bucks. >> Yep. >> And then the minimum Where's the due date? Oh, you already paid the minimum bill. Wow. Wow. >> I pay my bills, man. >> That's great. That's great. But one thing's important. You don't go and just go to Well, that's a nice shirt. But you didn't go to Louis Vuitton and just blow it. You for business. You actually use it for business. >> For sure. For sure. Absolutely. Do you have anybody that come in that you guys have coached in the past before you give them like um I guess training on how to handle debt? Do you ever help people get credit and then they went and just put on irresponsible things? You got to come get onto them. >> It's a lot of people that do that. Um >> and my thing is is I would rather people be responsible u when they create the when they create or when they using their credit cards because there's something called debt like what you talk about, but there's also thing called good debt. >> Like me and you, we establish good debt where the money is making money for us. So that's called making money, babies. But we use it leveraging somebody else's money. Whereas like then you got people that just create debt where they go out there and they go to Louis Vuitton, they go shopping and they do all of this stuff and now they like I got to pay the money back and now you created a problem that you can't keep up with. And so I think that it's it's better to not only create good debt, but then also while creating good debt, put yourself in a position to where the credit cards that you're using will give you cash back and reward points. >> Yeah. Hold on real quick. Austin, is that camera debt or something? >> Oh, go. So like, so like if you look at like I can show you here. Let me go back. I'm going go back to this card. So if you look at >> um >> so good debt would be like you spending that $41,000 on ads for example, you're going to make back like a hundred grand, you know, for example. >> So like if you look at here just for using this card. So like most people use their debit card, right? They'll never use their credit card. So, like for me spending money, for me spending the money to create the good debt to make me more money, I still make money off of the money that I spent too because now we got 20 we got $25,700 in cash back just accumulated for just using the card like >> and and now correct me if I'm wrong, those are considered rebates, too. You don't have to pay taxes on rebates. >> I don't have to pay taxes on this. No, this is like gifts. >> Isn't that amazing? So like we literally the wife just booked the trip for my daughter for her birthday. We're going to go to Mexico and we used the point. So it's like it's a free trip. So I was going to spend the money anyway. >> But think about people who who don't use credit cards who may be watching this and they say, "Well, I've never used I've never used credit cards." But you're using debit cards. Debit cards are not giving you cash back. They give you protection. >> There's no protection. No cash back. No reward points. So you just spending money just to spend money. >> Even if you running a business using a debit card, you're spending money just to spend money. Yeah. You may have a lot of money in your account. That's cool. Like I had I had a good friend of mine um his credit was shot and he was just using his debit card to for everything. He was spending $400 or $500,000 a month right off his debit card because he had all of this money in the bank and I'm like bro like do you know how much money you could be making like and like just simply I'm like let me fix your credit. I fixed his credit went to Chase got $150,000 line of credit now he's got American Express and he's getting all of these points every single month like bro you were already spending the money. You know, there there's this one guy and okay, going back to financial literacy and mixing with what you just said. There's some people that just say that's bad. And I'm sure you get that like why would you get that, right? >> There's this one guy I know that he his expenses per year on product cuz they they do like roads and stuff is $120 million a year. >> And I said, "Man, you got to use cars." He goes, "No, I'll just do a wire." >> He just he just can't wrap his head around. I was like, "Man, you are leaving so much money on the table." Wow. Wow. >> That's crazy, huh? >> Yeah. He need to We got to sit down with this guy. >> Yeah. I have to take you down and let you sit down and talk to him cuz I was like, man, you could get so many points. And he spends so many hundreds of thousands of dollars a month on fuel, which I've heard there's some great fuel cards, right? >> Yes. >> Stuff, too. >> Yeah, it is. Really is. >> Okay. So, real quick, too, and I know we we've kind of gone for a while and your wife's over there waiting and everything, but um what other things do you Now, we've talked about business, we've talked about, uh credit. >> Yep. >> What kind of things do you invest in? Do you invest in stocks or crypto or anything like that? >> So, uh interesting. I got friends who always talk to me about crypto. I've never really gotten into that a whole lot. Not heavily. Um got a got a little bit here and there, some Salano, a little bit Bitcoin, whatever, but not nothing like that I'm probably proud of. Um but heavy >> here I I don't understand it. >> Yeah. Heavy into uh individual stocks uh mutual funds. I got a lot of IAS. I got annuities. And that and that comes from me when I was teaching in in the financial literacy industry when I was selling life insurance and doing retirement planning. So I was able to understand what annuity was and what a mutual fund was and what a variable annuity was and I under like I understood it and so it made me comfortable with saying okay well let me put my money in there. and um you know now having uh different brokerage accounts and stock accounts um via mutual funds um that's what I put a lot of my money into um and I've made six figures just this past year just by having my you know accounts that has grown tremendously um and made me just made my money money. >> Yeah. So >> is it just compounding within the accounts or are you taking dividends or anything? So on I but I don't even take the dividends. Like I got I got one account um and I can show it to I got one account that the dividends go right into another account to keep making money. Like I don't I don't want to take money. >> Yeah. Like like I don't even I don't even want to take the money. Like I I'm just like well let me just keep reinvesting the money. >> And so um yeah, individual stock accounts and then we have I have a lot of different uh mutual fund accounts. And again it just it just a way for me to let me see if I can >> So very conservative investments is what it sounds like. >> Yes. Do you do any risky investments? >> Well, Bitcoin, I guess the crypto would be a really risky stuff. >> See, mutual funds are tied to the market, so those are risky, too. And I'm and I'm very aggressive with the accounts that I have. So, like if the market went to hell in a handbag today, I would lose all of that money. Like, there's nothing that I could >> like I can't I can't do anything about it, but like here, I'll show you. Uh, let me go to >> And then one question is, whenever you do your business credit or anything, do you ever borrow against those or do you always keep those separate since you can always do them unsecured? Yeah, I I never borrow against it. I just always keep it separate. But like this this will show you like one of the accounts and this is what I made like in the last 12 months just from that one particular account there. >> Oh, that's amazing. That's great. >> Yep. And then so then this account here is like a high yield savings account. So just having money there just >> 2.4 billion. I'm just kidding. >> You know what I mean? So but look at the trajectory of the chart. Like this is money that's just steadily growing. You know what I mean? And so my thing is is um I invest with stuff that I can understand and I but here's what I also would tell you too. I'm a risky person and so if a person teaches me about crypto and I can understand it and I and I and I could wake up at 2 o'clock in the morning and navigate around and feel my way around, I would try. But nobody's never sat me down and said, "Hey." But now here's what I will tell you. I regret not getting into Bitcoin because I remember no like like so so in 200 I had just graduated. This is when I would just had graduated college. It was like 2000 from 2008 to 2010. People were like in my area in Chicago. They were heavily on like they were having like little meetings and rooms like this like we got to invest in Bitcoin and I and like I would go to these meets like these people are crazy. What are they talking? What is this Bitcoin? I just I didn't know what they were. I'm like, "You know what? Let me get out of here. This like a coke. I'm not dealing with this crap. I'm out of here." >> And I'm like, I don't know. All those people are freaking rich now. >> Like, dude, I Bitcoin wasn't even [ __ ] It was like cheap. >> Yeah. It was like less than a dollar or cheap. And all these people was like, and it was this one guy. He kept coming like, "Bro, I'm telling you, this is the future." And I'm like, >> "No, you're just crazy." >> Yeah. You know, when I heard about Bitcoin, it was actually from a friend of mine. And he said, "Shane, you got to do it." And I was looking, I said, "No, I'm not gonna do it." because I had heard from other people they said it's the dark web and you know you're people were buying you know like bad things on it and trading arm like guns and drugs on it and I was like oh man I'm not doing I'm not getting mixed up in that >> crazy >> but I really wish I would have put even a hundred bucks would have been something you know >> yes if we if we could have put a thousand in there just to see like it would have been crazy like I heard something about like uh uh 50 cent recently somebody had paid him in like some Bitcoin or something for like like back in the days when his CDs had came out. They was like, "Hey, let me give you this Bitcoin." He was like, "All right." It was like, it was like 60 70 bucks or something. They was like, "Hey, let me get let me get some of those CDs and I'm going to pay you in Bitcoin." He's like, "All right." They said, "Now that's like 50 60 million bucks." Dude just went and was like, "Oh, I forgot I got this Bitcoin. Yeah, let me check it." >> If I could go back in time, it'd be Bitcoin. I mean, >> if I could go back in time, it would be it would be Bitcoin. So, it's like now we got to think to ourselves, what is the what's the new Bitcoin today? Is it is it like artificial intelligence? like like like what is that new thing? I'm thinking I'm kind of feeling like and thinking that maybe it is artificial intelligence like it's >> something AI related. >> It's taking over. It's it's really taking over. >> Do you use AI in your business right now like for the I know like in credit repair I know they use like letters and stuff. Do has AI been able to be incorporated in that? >> Yeah. So right now um in the software that um I created um that helps people um improve and enhance their credit via Metro to compliance um that leverages AI. So we so we mix in compliance standard with AI. So the software every two to three minutes updates itself. It's learning itself. It's learning the results that we're getting. Um and so people have been using that as so anybody that's watching they got jacked up credit. I I'll put that in the number when they texted. I'll put a little link in there as well. So if you like if you if you have any challenges on your personal credit or you know somebody got challenges on their personal credit I'll send you a link and they can literally use a software with the click of a button they can upload their credit profile and with another click of a button they can literally generate send off all their letters to the credit bureaus and get negative items deleted and the reason why it's easy and it works and it's effective is because they're leveraging what's called compliance standard of reportability. So in 1997 um the credit bure put in place what's called metro to compliance and nobody knows about it >> and so I created this software that leverages metro to compliance which states that >> every single item that is listed on our consumer credit profile it must meet five points of compliance to even be reported >> if it don't meet if it don't meet reportability standards then it jeopardize the integrity of any information that's being reported. So, if you send in a letter that is a metro to compliant letter, the credit bureaus will know like, "Oh, shoot. We this is a different type of letter. They just they just get it off of there because they don't want to go back and forth and they don't want to fight because it's it's a standard that they put in place, but nobody knows about it." >> Okay. I have a tough question that I want to ask. >> Yeah. Go ahead. >> What if someone comes to you and they say, "Hey, I want to learn how to fix my credit, but I have a bankruptcy on there last year." Is there a way to do something or is it one of those things they have to just wait the full seven, eight years in order? >> No. No. So, with the software that I got, it would delete a bankruptcy. >> Okay. >> Yeah. bankruptcy, child support, evictions, student loans, collections. It doesn't matter what's on there. That's And that's not stuff that's hard to get off. >> It's just in everything. >> It's in everything. It doesn't matter. Yeah. Like, it'll delete anything. So, I would I would never tell somebody wait seven years to let a bankruptcy fall off. Like, no. I mean, you you filed it. It doesn't have to wait till it get discharged. Like, let's challenge it. Let's challenge the credit bureaus to get it off of there. >> How long will it usually take to get off? Is like a six-month process, two month, or just case by case. Here's what you'll learn from somebody who really understands the credit repair industry. >> You can never really promise a time because we don't control the credit bureaus. >> That's right. >> Like like they they do what they want to do. And the reality is that the credit bureaus get paid to report information. >> So if they get paid by GM Financial or T-Mobile or another company to get like they get paid every single month to report this data. When you send in letters to challenge to get items deleted, >> the main reason why they won't delete is because they're getting paid to report. >> Like they don't want to delete. But when you send in a metro 2 compliant letter, the real determining factor on whether items are going to stay or get deleted from your credit profile is a machine called E Oscar. So when the letters go into the credit reels, they're scanned by these machines. Boom boom boom boom. Like we think that a human is just sitting there reading like a certain No, it's not a person. It's a it's a machine. It scans and it's looking for certain coding which is the language that it speaks and the language is called metro to compliance. >> Okay. >> So the machine is is is created to to speak a language and to read certain coding. So, if you send in a letter that does not have the coding in in there, it's going to be hard for you to get your desired results. >> So, if you send in a letter that is a Metro 2 compliant letter that says this account must be compliant by these standards and the machine read and says, "Oh, yep. This account should be deleted." It just resends to the credits like they sent in a compliant letter. We need to delete this account and they just delete it. Because what other people what most people don't know either is that when a when an account must be compliance standard that means not just the three credit bureaus that's the secondary bureaus like the Lexus Nexus the sage stream the core logics the indivis all of those secondary bureaus that house all the information to these accounts they got to they got to abide by compliance standard too and even the creditors that's reporting the information every single month so everybody must be compliant standard so if you send in a letter and say y'all are in compliant to report this account they'll just more likely to delete it because the time that it takes to communicate back and forth between all of these parties, they're going to lose the profit that they would have made to just get paid to report the account rather than delete the account. >> Ah, gotcha. Gotcha. Gotcha. >> See what I'm saying? >> And and how important are those secondary credit bureaus? I've heard about them before, but I know that just there's three. >> They're very important. The reason why they're important is because they house the data that the main credit bureaus are reporting. >> Okay. Okay. >> So, so if I go get an installment loan and and I go get an auto loan installment loan, Core Logic is more than likely going to house that. >> So, Core Logic has the contract, the data, the information. So, if I challenge if I send in a letter for this installment loan, the credit bills are going to go to Core Logic and say, "Hey, does Dion owe this money? Is this his account?" He's saying that this ain't him. He's saying that he don't owe this debt. So, then they got to go to Core Logics to get the information. If Core Logics don't have the information, the where's the credit bureaus going to get that? Falls. Yeah. They don't they don't so they play a very important part very important but all of them have to be they have to report data based upon a compliance standard. So so if it's not compliant to be reported they got to delete it. You can't you can't report what cannot be reported. >> Okay. Okay. All right. So now I'm going to ask one like one more little section here before we get into some rapid fire questions. Okay. So I'm going to get some mentorship here. All right. So I would tell you a little bit of context. So I'm more of an investor prreneur. I'm an entrepreneur, but I'm more of an investor, you know? >> All right. I want to lean in heavily on doing what you guys are doing. I think what you guys are doing is changing the world. You You're mission based, value based. Yes. >> Changing lives. >> And honestly, to me, I I want to grow my community and meet as many people because it's a nerdy thing. I think real estate, I'm a nerdy guy and I love it. >> Yeah. >> What do you think I need to do >> in order to number one, position myself just like you did for that lady that's the nurse that's doing really well? Okay. Yeah. Yeah. And uh and I'll tell you some pre-context here. We've held >> two conferences, two large ones that we could like four or 500 people. That's large for us, right? >> That's large. >> And I lost a 100,000 on the first one. I learned from it. Then the second one lost 200,000. So it seems like I didn't lo learn as well, right? >> But I told my team and we're all the same. We're not trying to make money off of people off a $100 ticket. We we did it to number one, meet as many people as we can, get them in the room, and see what future partners we can have. So that's kind of our thing is to get in the room. However, if I could break even >> or make some cuz I mean if I am trading my time and taking myself away from my investments, >> I need to be able to be compensated a little bit. Okay. So we're in the negative heavily on the educational side and the community side. >> Yeah. >> Give me my little formula one to five step. You say Shane, do this, this, this, this, and that. And >> you you'll be good. >> What you have to execute on is you have to uh do exactly what God said, which is be fruitful and multiply. >> Okay? >> You got to multiply Shane. >> Okay? So that means that um if you host an event and you don't make an offer for people to get coached and mentored you by you at the end at a high ticket, which means that >> if Shane makes x amount of many dollars per day, let's just say all of your properties are making you let's just say 10, 20, 30 grand a day, >> then that means that you should be making an offer to the people that says, "Hey, listen. I'll coach you for the next six months for 20 grand, for 30 grand." And if you got 400 people in the room, if 40 people say yes to 20 grand, we get we got our money back and somebody now you get to spend the next six months with them. Take them out in the field, let them get on weekly Zoom calls with you. You educate them and then now you're creating more mini shains. See, with the nurses and all these other mentees that I have, I'm just creating mini deons. >> What I did in my industry, I'm allowing you to do it in your industry. They're now I got like 50% of my mentees, they're in the financial literacy space, but because I know how to coach and I'm very dynamic, I can teach in other industries. So, just like with you, the reality is that if you're going to host an inerson event, which is that like when you think about coaching, that's like the highest level. Like inerson event is at the highest level. Like that's the last thing that a person would do. Like a person will create offers and they will do Zoom calls. And then until I can really like understand how to do the Zoom call, like I understand that there's a different level to inerson events. Like there's a certain energy, there's production, there's I got to run out the space. Like it cost me way more money. Well, I get on a Zoom call. I can spend 50 60 bucks and put a,000 people in a room and Zoom would just charge me my 60 bucks for the month and I'm good and I can just be virtual. But the impact is different in person. So, I applaud you for doing that. But the problem with the Inerson event is that we have to make an offer at the end of the Inerson event because now there are people that want to go to the next level with Shane, but if Shane doesn't provide that opportunity, then they don't get an opportunity. Then Shane is now out of$100 $200,000 for hosting this inerson event. The whole goal is to impact people on a whole another level. So I think that right now is Shane has to say, "Okay, well cool. What does my foundation look like? Do I have where no matter when a person comes to the podcast, they can click the link in this description to join my community that may be $100 a month to just learn the real estate entry- level fundamentals where it may not even have to be Shane that's running it, but maybe you're the face, but then maybe somebody else. Maybe Tim is inside of the community running the community and saying and just answering questions here and there, letting the community love and thrive off each other, growing together, right? But then we may have like an entry- level mentorship program that might be, well, hey, if you want to get 90 days with Shane, hey, this is only a 5K program. The 90 days with Shane, all it is is just weekly Zoom calls. That's it. You don't get to see Shane in person. You don't get to go spend no time with him. You don't get to go out in the field. 5K is the entry level. That's level one. Then we then then you got you got to go elite level. That's level two. This is where you get to not only get on access to those weekly calls, but every quarter you're going to go get you're going to go to out in the field and Shane is going to have dinner with you. He's going to have lunch with the group. He's going to host another Inerson event where you get to come learn. He's going to get on the whiteboard and explain all of the deductions and all of that stuff. >> Let's just say that maybe that's the 20K. >> That could be the 20K program. But then now you have like your let's just say your diamond elite level. Then that might be like a 30k program where it's like, hey, these are the people that not only get access to these calls, >> but then they get access to the inerson events, but then we have more private masterminds where we get on jets. >> Okay? And that'll create many shains. >> That'll create many shains. Okay? >> So now these people, you got to think >> sometime it only take one opportunity, one person or one movement for a person to become like you. So like maybe somebody is already making the money like Shane, but they just don't they're not making the moves like Shane. So now when they come to Shane's event and they're saying, "Hey, I'm in this room with 3,000 people." Somebody is watching him saying, "Yo, I want to be with that guy. I already I knew he was good, but I didn't know what he was had going on." Then now he's in a mastermind with Shane and now he's showing people all his buddies. They're like, "Hey, I'm at this mastermind and we just learned this and it just saved me 50 grand. Hey, if you want to learn how to save 50 grand in your taxes, you want to get into real estate, click the link below. So now you created many Shains. Now you go on a private jet with all of the people that's making money like Shane and they just again just be get to get to understand you, learn you, see how you move. Now they're they're leveraging your connections. When you go sit out with Grant Cardone, maybe that small elite level group, it's like six of them. They get to come and just sit back and they're in a podcast where you sitting there, you talking to you and Grant. It's an experience. Mhm. >> And just that just that experience alone will change the game. But the reality is that the offers that you don't make is the offer that we can't take. >> If I wanted if I say Shane, hey, I want to get in your coaching program. I'm a premium buyer. I want the most expensive thing that you have. So, and I know you got programs, but it's like this has to be laid out and everybody has to know that these are offers that Shane has like like I >> like a menu like a good menu. Easy simple. >> That's I was literally gonna say that like like you have to create like your menu. I'm going to show you. I'll show you my menu. This is my menu right here. Let me show you this here. So, anytime somebody wants to talk to me, try to figure out, hey, what do you have going on? How can I buy from you? We send them this right here. This is this is like this is called my EPK, my electronic press kit deck. >> Oh, shoot. >> So, here you can and I need you to send that to me, too. >> Yeah, I'll send you this too. And then like this is this is what people get to see. So, I have all these. So, like it talks about me, right? And then I'll show you. So, like these are all my mentees that I was just talking to you about. But if you look here, uh, let me go down to the bottom. This will show like the different programs that I have. Let me see if I can do presentation. >> So, you see that? >> Oh, let's see if it'll show. >> Now, now I Now, what I will say is is >> it's a good menu. >> Like that's a menu, right? So, it says here's this level. Here's what everything is included. Here's this level. Here's everything included. Now what we do is then now now you get the ability to depend on what you interested in wherever you at in your career. You can book a call with the team. They'll break it down more if you have questions and then they'll take the payment and get you enrolled into the program. >> No, that's awesome. >> Y >> I'd love to get a copy of this presentation, man. I'd love to learn. >> I can see that. Yeah. >> Yeah. >> Because we want to make an impact. I We've had people come to some of our free gatherings and they've left and got properties. We've had some of the people who paid, they did it as well. What do you do about clients who pay and then don't take action? And like what do you do? Do you keep following up? And like I mean >> and and I'm going to talk about that in a second. But >> the clients who pay and don't that's that's just the 8020 rule. You can't do nothing about it. And sometime for people life lives. And sometime people will pay they'll do nothing with it. Sometime people pay and they'll do everything with it. Some people will pay and just won't do nothing today, but they'll do something tomorrow. >> That's right. >> So it just kind of depends on where the person is at. And my thing is this is where loving on the people come in and it's like I'm going to be patient with you enough to let you figure out things when you figure them out on your own time. I'mma push you. I'mma push you. I'mma push you. But at the same time, I don't want to push you over edge because I don't know what you may be dealing with. You may have somebody passed away. I don't know. So there's a lot of different dynamics that we have to look at when we look at somebody not performing versus somebody performing. But I think that if you line up 100 people, 80% of the people are going to do a whole bunch of nothing and 20% of the people going to do a whole lot of something. And so we just focus on the 20 that's going to do something. >> Yeah. You know. >> Oh, and that's amazing how you highlight them, too. Yeah. >> That's important because you got to understand people are working hard and it's like even like for people that work a job. They'll be like, "Oh, here's your 10 year anniversary." And they give them a a cup and a pen and a and a race and say, "Thank you for being here for the last 10 years." And they be like, "Oh." They excited. They go home and they they show their family, "I got this t-shirt from work and I got this and that for doing 10 years." And they they wear that shirt for the rest of their life. they excited about it. It's the same thing. You got to give awards and recognition in the program because >> it lets people know I appreciate you for not only investing in yourself, but believing in me enough to be a leader to you. So, here I'm going to award you with this milestone that you've been able to accomplish. Like you said, like that guy that got >> 21 years old, got 50 something houses. He needs some kind of award and recognition. And so, like at your next events, when you guys do your events, like at my events, I do I do quarterly events. And at my events, everybody that has hit a milestone, they get to fill out this form. They get to apply, fill out the form if they hit the milestone. And at the event, I award them with their awards in front of all these hundreds of people. So then now think about that. If there's somebody in the audience who's not a part of my program, guess what they want to do when I make the offer at the end. >> They want to join my program. >> They want to move on. >> It doesn't matter the price because they say, "These people are winning. I want to be around these people. That guy seems like he's a really good coach." So what ends up happening is that whole day of experience and then right before you make the offer you do awards and recognition. >> So that way it's it's it's motivating and inspiring the whole room then you make an offer and say hey listen anybody who would like to join you can go to the back over there. You can see you know Tim and Tim is going to get you guys signed up and hey if you and this offer today is a 20k program. Uh just to go ahead and get started today. You can do a $5,000 down payment and then we'll do the 15k over the next three months and and we get them rolling. >> Oh. So yeah. So you have options to be able to help pay >> unless they want to pay unless they want to pay in full because like if you pay over time then obviously there's more on top of that because there's more money that we have to pay more interest but it's like hey you can pay 20k today or you can pay 5k down and then you know the rest another 20,000 so it's 25k if you want to pay over time 20k today. So some people going to pay the 20k I don't want to pay nothing extra sure but then some people pay the 5k. So again we got 400 people in the room and we can close 20% of the room let's just say that's 80 people. If half of them, 40, decided they want to pay the full amount of 20k, we we know how to do math. >> Yeah. >> We know how to do math. And then other half say, I'm gonna just pay 5k down. Like >> what's that? A million dollars in a day roughly somewhere around there. >> Oh man. Yeah. Yeah. And so here's another question I have and I and I think you've told me this before. Since you're making a bunch of small deons and there's like this nurse, she's doing her own marketing. She's doing her own comm. Do you come and speak on their communities too and help out as well to really enforce it? So y'all really are all helping each other. >> Yes. Yes. And then we even do like we do like partnership stuff too. So like we like if let's just say um >> like I give example I got uh I got a call today and a call tomorrow with two young ladies in my program. Um see like one she just sent me a Zoom link to get on her Zoom. So, we're going to do a Zoom meeting link once I leave here, and we're gonna be talking about her hosting a um like a like a three-day live virtual mastermind where I'm gonna help like I'm gonna help her facilitate the entire three days, and then we're going to do a profit share split on the money that's earned. So, let's just say if she does this three-day event, let's just say she makes 100 grand, then we're going to split the 100 grand. >> Yeah. >> You know, so it's like I'm always working with them. Yeah. Yeah. >> Yeah. >> Yep. >> All right. So, I asked the last person on my last guest on the show. I asked him the same question. Whenever everything's done and you and God forbid you pass and there's a tombstone, what's the one sentence that you want written underneath your name? >> Um, one sentence or >> one or two sentence? Yeah. >> Um, one sentence is um >> that's a hard question sometimes. >> It's for me it's hard but it's uh it's is it's going to be easy. Um he knew that he knew the plans that God had for him. >> Oh, that's great. Yeah, that's great. I love that. >> That's that's my sense is he knew the plans that God had for him. And that and that ties right into my favorite scripture, which is Jeremiah 29:11. And it says, "For the plans I know that I have for you, plans to prosper you and not harm you, plans to give you hope in the future." And so a lot of times I think that we think that we are in control and we're not in control. >> No, I love it. I love it. >> Like God is just only wanting us to just get up and show up every day. If we can get up and show up, everything else is already done. >> No, 100%. So tell everyone online where they can find you on all your socials and everything. >> Yeah man. Um social medias is Mr. Phenomenal Power um on all social platforms. The only one that I got my real name is Facebook and that's Dion Coop with D I O N C O O P W O D. And that's where you can find me, man. I'm I'm just I'm just going to motivate you. I'm going inspire you. I'm going make sure that um no matter what you do, you don't give up. You don't give in. You don't give out. >> Oh yeah. And I have to admit, we met you through Smitty, you know, and he's a great guy. He was so he's incredible. He's so young, man, and doing so good. And he says, "Deion, Dion, he loves you to death." You know, man. So, he's like your little brother, right? >> That's my brother right there, man. That's my brother right there. >> Well, it's been an honor. I'm just happy you got to finally come here. And you're going to be speaking at our event February 27th, 28th. >> Let's do it, man. >> Excited you guys. You guys >> I get I get to speak both days. >> You get to speak both days. Both days. I can't not let you do that. You have to. >> All right. Cool. Man, thank you for coming, man. Appreciate it. >> Absolutely. Thank you brother.