YouTube Is Changing the Entire Algorithm

An article came out saying that YouTube today, interesting thing about algorithms with YouTube Mr. Beast viewership they said has dropped 50%. Why has it dropped 50%? He used to get these videos 900 million views, 500 million views, 400 million views. Now it's 60 to 120 million views. Now somebody say, "Well, listen, give me a 60 to 120 million views." >> Yeah. It doesn't mean it's being impacted. What did YouTube do? YouTube on the back end controls what? Controls Go look at any of the top 50 podcasts that we follow and go to their YouTube channel, you'll notice. Why is this guy down to 600,000 views, 200,000 views, 800,000 He used to get 4.8 million views, 3. Why is that guy that used to do 600,000 views down to 300,000 views, 150,000 views? What you will notice is the following. Rogan is number one number one podcast in 94 countries on Spotify. But on YouTube it's who? Someone else. Midas Touch. But why is that? Why is YouTube putting this? Because YouTube came out and said they used to favor cuz they control recommendations. The algorithms of YouTube, they control recommendations. Like do you remember during COVID? During COVID they're like, "If you use the word" there was certain word you use on the title, it would just drop off. >> Yep. Okay? Whatever the words were. During COVID there was like 50 words I didn't like. >> Mhm. If you used it, it would automatically drop off. So don't use the word. All right, so people didn't use the word. Guess who controls the knob on YouTube viewership right now? YouTube does. You know what YouTube did? YouTube controlled the knob and it was long form suggestion and YouTube went like this and said short form. We don't want any more long form recommendation. Guess what YouTube announced last year? >> Going back to long form. YouTube last year announced as of July 15th, if it's a faceless YouTube channel, we're no longer paying you AdSense. What do you mean? So whoever controls the knob controls the viewership. So there is an element of the media changing on what they're favoring now. It's purely uh uh YouTube algorithm Chris, watch this. In mid-2026, they just made the announcement, YouTube's algorithm is increasingly favoring smaller emerging channels by prioritizing high retention content over subscriber count. So, what is YouTube doing that? They want more new people cuz imagine YouTube sitting in a meeting and they're saying, "Man, we we not having as many new content creators." >> Yeah. I don't know if this makes sense. Like, if you go look at last week, Instagram did a massive purge of followership. Rob, can you go to Instagram purge last week? I I want to say Kylie Jenner lost 14 million people on followership [snorts] in a single day. Can you type in purge uh uh purge what happened last week? Brands just lost millions. Oh, look at this, Vinnie. Welcome to the greatest bot purge of 2026. Go a little bit lower, May 8th. Exactly a week ago. Can you go to the names of people that lost the amount of people they lost cuz they right there. Okay. So, it was Kim Kardashian, Kylie Jenner, Luis account losing 15.2 million. Kim Kardashian Cristiano Ronaldo lost 15 million followers in one day. >> Jeez. Kardashian lost 9.19. Kylie Jenner lost 7.12. Taylor Swift lost 7.2. Nike alone lost 5.9 million followers in one day, purge, right? So, if you look at somebody whose followership gets to a point and it doesn't change anymore, it's because you found your audience that's interested in you. They're no longer like now you have to either make a change or a shift or get a new audience to get to to get the new audience. So, YouTube hit a mark where they're like, "We already have so many people that are content creators. We're everywhere in the world. What do we do?" Then they said, "Stop recommending the big popular podcast. Start recommending the smaller podcast. Why do you want to recommend the smaller podcast? Why do you want to recommend the smaller >> Supply and demand. We want young people to to believe in themselves. >> you don't think the bigger podcasts are going to stop except you're going to inspire the smaller podcast to climb up. Like, you know how you'll come and you say, "I don't know what's going on, but I think YouTube's on my side right now." And I'll say, "Hey, don't mess with that." Cuz whenever the algorithms are on your side So, this is the part that you have to pivot. You have to adjust as a content creator and find out if they want to build a media company. You're seeing the big foxes and these companies that are now bringing talent and saying, "Hey, do a podcast. Hey, we'll support you doing this." Everyone has to pivot. But, the reality what the world is learning is whoever controls the knob controls the future content creators. Okay, is Nick Fuentes on YouTube? No. Why is he not? Because of who controls the knob. >> Of course. >> Okay. So, where is he back on? X. Why? Cuz of who controls the knob. Where is he at? He's at Rumble. Why? Cuz of who controls the knob. So, you you just got to keep in mind whenever somebody whenever these companies want to elevate somebody or destroy somebody, they can't because they control the knob. This is a nasty part of the story. Now, this doesn't mean that's the main reason and only reason that you know, they're having a hard time with it. No. Are Are do do bots play a little bit of game? Probably, but not that much. Is it YouTube controlling the knob and that's why I'm being shadowbanned? I've never liked when people said I'm being shadowbanned. No, just improve your content. Yeah. Make it better. This is a brutal brutal business to be in. The moment you take a camera and you go, "I believe such and such." You are going to get attacked. >> 100%. >> So, if you don't like it, don't use the words in my opinion, I believe. Just be quiet. But, if you do say I believe in my opinion, expect people to come and hate on you. That's part of the territory, period. And they're going to get it right now. But, trust me, in 6 months it's going to be somebody else. In a year it's going to be then they're going to say, "Woah, let me tell you what's going on with PewDiePie. Let me tell you what's going on." You're in the arena. Expect the heat that's going to come with it. But, you can't also be like, "Well, I don't really give a what people say about me." You're an idiot when you say stuff like that. You're a clown. You're an arrogant entitled person when you say, "I don't give a what people think about me." You If that word has ever come out of your mouth on the idea that I don't need to improve, you're you're a has-been and the market's going to destroy you. I don't care who you are. If if my kids come up to me and let's just say Dylan starts scoring a bunch of goals, he becomes the best player and he's in the car and says, "I don't care what the new coach says about me." I'm like, "I'm sorry, what?" No. What did the coach say? He says, "Well, I'm not sure I'm not running as much as I used to." He's right. What do you mean? Yeah, take his feedback. What do you mean you're not running? Well, I don't care what he says. No, no, no, that's not how life works. You you got to make sure you go out there and take that feedback. So, we'll see what happened here. I'm optimistic long-term. I think he's still young. There's going to be a lot of highs, a lot of lows and then at the end of the year in 20 years Mhm. 2046 we'll look back and see where this thing takes us.