The Conversion Rate Strategy That Made Me 271k last month (Steal it)

what's good boys episode two of stuff I wish I knew when I was 16 first getting into Ecom jumping straight into it I've got the store loaded up here as you guys can see this is one of the brands we launched we launched it July last year still people on the site still making sales with this brand this brand has done us 1.4 1.5 million between all the stores 7.3% conversion rate initially I'll do this for the month you guys can see 12.5 next month 11% conversion rate next month 12% so hopefully that built a bit of credibility for you guys I'm going to show you exactly what we did to get this level of conversion rate and some absolutely crazy tips that yeah are just going to change your guys' life so jump into the myrow board okay so the first thing that we need to understand is what to do initially and what not to do because let's just say you're not you're under like 5K a day 1 to 5K a day you're sitting between this Mark there's no point in going through your website and changing specific words or changing your ad copy slightly because getting that extra point 2.3% of conversion rate isn't going to make much difference because you guys aren't getting sufficient traffic to your website so instead what I like to do initially is focus on rather large changes obviously doing this it can swing either way it can go less or it can go more so you have to figure it out for yourself first one being website apologies for the bad handwriting ads and your brand these are the three main factors you guys need to be focusing on so starting off your website it needs to be clean it needs to be seamless it needs to be completely frictionless so your customer goes from not knowing who you are to seeing your product to checking out they're in a Trans State s a bit funny but they are genuinely when they see your ad it's called impulse buying so when they go from seeing your ad they're in this buyer's mind and any flash pop-ups this is why I don't like to run the 10% sign up to my email popup because the customers on the website they're thinking about buying and that snap that popup it can shift them from wanting to buy to not wanting to buy so instead I like to run the 10% discount on my ads I mean a great example of this look at casinos their whole business model is to keep people in the casino spending money got a casino there all the walls are smooth there's no sharp edges which is why people in order to walk like this to make that decision to go that way you have to activate your conscious mind compared to this the customer will can walk down unconsciously and then reach the objective without even making a second thought so the same applies to our website we need to make it trust building we need to make it frictionless and we need to make it really easy for the customer to use if you guys want an example of this hit me up on Instagram I'll send you the landing page we use okay coming up to the second one here ads this is another one people just completely get wrong so for example this product here it's a skin tag remover it's you put it onto the skin tag it shoots a little rubber band around it and removes the skin tag so immediately looking at this you need to understand that people who are just coming across this product a they're not going to know what it does and B they're going to be having some objections one objection being does it hurt you need to be answering this objection ideally on the ad but at worst on your website in an FAQ section this is why an FAQ is so important cuz if you remove this objection before it even exists on your ad is going to make the client two times more likely three times more likely to buy from you and a simple test for this is show your ad creative to your parents show it to your nan show it to your pop or whatever if they don't know a what the product does or if they have any objections they'll let you know and then you can go through redesign your ad to make it user friendly this is who your target audience is if you're running ads through mattera they're going to be 30 plus it doesn't matter if you know what the product does if your ideal client has no idea what it is then it's pointless and now bringing up to the third point is your brand now I know you guys are importing reviews from judge. me or whatever this isn't going to cut it in 2025 you guys need to have a brand that is reputable that looks good and has some Authority and some has some social proof behind it so what I like to do when I'm starting a brand from zero is initially run an engagement campaign $10 a day it will take your Facebook page from having zero followers to having 1,000 plus cuz what are you more likely to buy from a page which has zero followers zero credibility or a page with 1,000 followers you're going to be a lot more likely to buy from the page with 1,000 followers I'll like to post a few times on my Facebook page post three times a week this just gives it that little bit of extra brand credibility let's just get an idea of the customer Journey here they're going to see your ad they're going to click on your page if your page has zero followers they're not going to going to be interested you could be a scam you could be not shipping so instead having that little bit of social proof I.E 1K followers or 2,000 followers or even just a couple hundred followers it doesn't matter having that little bit of extra proof is going to do numbers okay now a bonus tip if you guys stay to the end this is what you get bonus tip that's so overlooked it's price rounding if you guys are running a store in multiple different countries your currency is going to be way off you need to go onto your currency converter app and you need to make sure that it's rounding 99 or a dollar or anything because you can imagine if you're buying a product that's $328 it's weird the customer isn't used to it make them think again is this product a scam is this thing because it's just stuff like that that's little but it's massive so key takeaways from this your website it needs to be clean it needs to be smooth it needs to be speaking directly to your ideal client I mean this is why my ad strategy works so well because when I'm running a CBO four adsets fully broad whatever angle interacts the best I will then go and build my offer and build my website around it so it is talking to that exact client that's how we're able to hit 10% I mean even hit 20% conversion days think about that out of every 100 people who come on to your website 20 of them are buying but anyways hope you guys found this useful kept it as short and as sweet as possible if you liked sub like and I'll see you guys in the next video