This Is What’s Keeping You Average

We're flying to Miami right now. One of the things we're doing there is doing we are public speaking. I am a guest speaker at a private community, new entrepreneur, new founder. Uh people bought tickets to come watch me and Dom speak about all things entrepreneurship and building a brand. Why am I challenging myself with public speaking at this stage of my career, dude? Cuz it's [ __ ] I'm [ __ ] scared of it and I'm not good at it and I want to get better at it. And if I'm scared of something, I want to go the only way out is through. [ __ ] like that. The the only way out is through. And just to become the best version of myself, I want to look back and know I conquered this fear and developed the skill of public speaking. >> How are you? >> Nice to meet you. Doing well. Just getting started. the the Bloom vibe is also associated with 7-Eleven with this fun pit stop on your way to your favorite cultural event of the year. The Bloom Girl and like we just want to make sure the brand is associated with fun experience just like that. And that's, you know, hopefully a a vibe you can take when you're consuming Blue Cans in any any in the future of your life. We spend less than 5% of our marketing dollars on Facebook ads, which I imagine is is the lowest amount of any CPG company. >> Don't let that flip out. We only have one and a half shelves even though we were kind of promised two and Red Bull has two full shelves and Alani has four shelves. Thank god we got the bulk soda end cap in addition to this. >> Buy a pallet. >> But like your inventory issues are Yeah, >> buy a palette. >> So you should let's call Samia and say let's see if we can we can get something for July. >> In business it always comes back to just buy a [ __ ] pallet. Wait, can we go back real quick to why you buy a pallet? >> All right, so you buy a pallet because cure and Dr. Pepper are distributors, let's say they only go in once or twice a week in a good case to go restock the shelves. If we run out of stock 24, 48 hours after the restock, so if they restock on Friday morning, by Sunday there's no energy drinks left. So, we need to somehow make a scenario where there's so much inventory in the store, like an entire pallet so that it lasts through the whole month and there's enough inventory. We just need more inventory held at every Target. And it's not like beverage. They don't they don't hold it in the back of the store. It's just what fits on the shelves that you're allocated. So, we need to create come up with a with a strategy to just have more inventory dropped off at each time Dr. Pepper comes to the stores. So, if you look at this for May, June, that's our Shirley Temple. That's our our our summer edition that I haven't told every anyone what it is yet. That's only a shelf and not even another half of a shelf. So, that's going to sell out in in 36 hours each time each time it's restocked. So, we need to call Target and say, "Hey, we want to buy space on the center of your store." This might be, you know, one $2 million. And as for a pallet in your full chain or at least in our top 500 stores where we can just stack bloom this high and that will last through the whole weekend or at least in between each drop off. So let's call Samia and see if we can get a pallet. >> So they don't keep it in the back. >> They don't keep in beverage. They don't keep it in the back. Dr. Pepper trucks pull up and put it on the shelf. >> Wow. >> Well, they do they do have a back. It's >> like ATV. >> It's this big. >> No, it's you have Pepsi, Coke. You have a very limited back. >> But Walmart's different. There's more back stock. So, it depends on the retail. >> Oh, yeah. This is just Target. >> Oh. Oh, you're talking about Target. >> I'm I'm CEO of Bloom, president of Bloom. JJ's doing all media. >> The whole Bloom. >> Yeah. Hudson. >> This is the whole company. >> Have an office. Um, it's a work in progress, I believe. >> Yo. >> Yo, what's going on, guys? >> What's up, >> everybody? Nice to meet you, guys. >> What's up, >> dude? That's great. Nice to meet you, brother. >> Good to meet you. >> Long time, man. >> Dude, this is great. >> This is This is everything it needs to be. >> How when did you found Comfort? >> August of 2022. >> All right. So, you're only like 4 years in. >> Yeah. >> And so, you just never felt like you wanted a home base? >> I I wouldn't have known where to start. Yeah, >> like we we only hired um we started hiring after year one. >> It was just me, Fiverr, and then like Kimberly, who's my director of influencers. So, she was that was like after year 1, we did like 16 million and we were like, "Oh, fuck." Like, "We're going to we're going to drown." >> Yeah. We actually have to figure it out. So, and I and I was like, "Dude, this brand is [ __ ] ripping." Wayne, Greg, >> I hate when you're in the middle of film cuz I want to like practice the flow. Bro, it's nice to meet you. >> There's no flow. We're just we're just vibing out. >> What I love from the founder side and what what the three of us do is >> it's hard to break out from the from the one hero product and create additional hero products. >> But it's like uh so how did what what is your uh parallel path there? >> So me I founded Aroma 360 hotel collection. So so outside of the core scenting stuff then we got into the whole luxury lifestyle side of things. But for me, a lot of the times when you see a lot of these brands, they can do one product really [ __ ] well. >> Yeah. Well, that's what we do with blankets, >> right? >> We're the most sold blanket in America. >> So that's your hero? >> No. >> What was your hero? >> I'm saying that I'm saying that's the impressive part, right? Because it's like nobody had ever nobody like he got it to the point where there was no other hoodie. >> Was hoodie the first skew? >> All right. So greens was like our 100th plus skew. Like we had pre-workouts, then protein powder. But the but the greens is just what hit >> and then the greens was like oh it's a rock and then Leo came on right at that point and then we went to the moon. >> Yeah. >> We'll do 1.5 billion this year >> and then we're going to do like we we were projecting three next year. We just took so influencer wise which is why that excited me when you guys talked about is like we found very early I had no money. I bootstrapped comfort with 50 grand. We took the business and was just like well we can't afford celebrities. We can't afford macro creators. We're gonna get these super micro creators that are working nineto-fives that live in [ __ ] Kansas and you train them how to make content and then they just dial in like so we took 500 creators core creators and we built this like funnel of just like a 10 to 15 videos a day being posted by everybody flooded the market and then we have really good media buyers and we figured out like the incremental growth of every channel. So we became number one at Tik Tok shop and then just went to like our meta is our biggest span I'm sure for you guys too. It's not >> what is the the website. >> We met up with the CEO of Hotel Collection at his headquarters to meet up with Hudson who's the CEO of Comfort. Comfort is going to do about one and a half billion this year. CEO bootstrap the brand to like well over 100 million. Guy's a savage. I think it's like 29. Um one it's just awesome to be able to connect with another entrepreneur and you're just instantly in boys with the guy just because you guys have such a a similar life and obviously this is a lonely game that we're all playing. Even the people watching this video feel this way. I'm sure you're you're taking the uh the black sheep route in society generally speaking. So being able to uh connect with another CEO going through rapid growth and everything that comes with that professionally and personally which is awesome to connect on. We've logged a whole bunch of it and man Hudson's just that guy and he's just a reminder that you can operate on that startup mentality as a founder into the billions. Everyone thinks that you need to start delegating all aspects of your business and removing yourself as top of the org chart from anyone on the bottom of the org chart. Hudson is still personally talking to his affiliates. And that's just the biggest reminder to me of just like you can you can scale a startup culture, which I think is a beautiful thing, to billions of dollars. And that fires me up. And I just sometimes you need to see it to believe it. And even though we're doing that here at Bloom, like I feel like we're a bit of an outcast with that model. and to see someone else doing it just has me really inspired to get back to Austin and just double down on that whole effort. >> We're feet down in Miami. I'm about to speak at the Lunetti event, the mastermind for 1 to 20 million entrepreneurs and founders. I want to break down some of the lessons I think you can learn and apply to yourself out of this. Everything you're about to learn really comes down to these four things. The first, why opportunities don't reward ideas. They reward execution. No one gives a [ __ ] if you have 500 good ideas if you don't execute properly. The second, why if you don't know exactly who you're building for, nothing works. The third, how your environment determines your ceiling and why most people never change it. Your environment is everything. And the last, why the goal isn't success. It's who you become in the process of chasing that success. Because if you become the right person, everything else follows. I promise you that. >> All right. So, this is what's [ __ ] crazy. We met up with two two guys specifically who I know are doing bigger numbers than blown. Met up with Hudson and we met up with uh Dom Ione. First of all, we were out with Domone's team last night smoking cigars on the beach. They were in the gym before me this morning. The whole [ __ ] team, which you know that that gave me a little bit of a of a reality check. Hudson yesterday was already at the top of his craft, already at the top of competition and still working like it was day zero. So, two just like incredible reality checks on what it takes to be the best and how there's just no [ __ ] finish line. So to see Dom and his team at the gym this morning before me, but like I like identify as someone who's at the gym first and like to see them there [ __ ] crushing it and they were like borderline threequarters done with their workout and then seeing Hudson yesterday just working like a madman when he's already doing a [ __ ] billion half dollar brand. If that doesn't inspire you, I don't know what will. excited to uh excited to crash land into some public speaking today and uh knock this off my fear list a little bit. I think it's only going to be 30, 40, maybe 50 guys and women, but uh excited uh to to share some of my lessons. A lot of the lessons are going to come out of the YouTube video that we posted last week, which is was me kind of rehearsing it. Uh you know, in my backyard kind of going through 11 lessons that I learned in my 20s. I've refined them a bit to reflect more like where I'm at right now. And yeah, excited to run through the deck and hopefully have some badass Q&A. I'm the most excited to share with you guys the Q&A cuz sometimes those just like spontaneous questions get the best get the best gems out of everybody. But yeah, let's go. >> Our first guest, my first guest in the whole entire Lunetti platform. I couldn't pick a better person. I think Greg is an amazing operator. I think he's a visionary. I think he's the no [ __ ] type of person. So without further ado, Greg, get back to you. >> This is kind of like the story of my 10year overnight success that today everybody kind of sees this. We're on track to do half a billion this year. And uh I I want to kind of start from day zero. The the the entrepreneurship journey actually started before Bloom. And but today some stats just kind of introduce myself to everybody in the room. For people who don't know me, I am Greg Lecia. I am the co-founder and CEO of Bloom. I co-founded the company with my wife. 2024 we bootstrapped the business as just a nutrition portfolio with a Hero Skew greens bottle to $180 million. We uh we uh to date 2024 forward have raised a4 billion dollars. We're in 80,000 retail doors today. We are a top five energy drink in Mulo, which is like the Walmarts and Targets of the world. And we uh have accumulated over 15 billion views, maybe 20 billion views now on Tik Tok and Instagram across our influencer marketing uh you know, in-house agency that we've built over the last seven years. I actually remember I was driving home probably a month in and I'm in my dream car. It was my only car. It was a highly modified McLaren 720S, like fire shooting out the back. And and uh I'm like pulling my hair out, stressed, like the most miserable I've been in my life. And I'm waiting at this red light, headed home. It's probably like, you know, 8:00 p.m. And to my right is like the shittiest car you've ever seen, weed smoke coming out the windows, Domino's uh delivery on top, and like music bumping, and the guy's having the night of his life delivering these pizzas. And I was just like, "What the [ __ ] am I doing here?" Like, "Why am I miserable?" And this guy in this Toyota Camry from '05 is like living his best life in Venice, California. Every time I see Dom, I see Dom like every six months we'll run into each other. He's talking about completely new [ __ ] And I'm like, "What about where we left off 6 months ago?" And so that's that's just like a common trait you will see with [ __ ] winners is they're unrecognizable every 6 months to a year. Guys, the the the American dream is more alive than ever. Like this this [ __ ] is so possible. It's crazy. see the people just walking around Miami that I'm they're always younger and younger every single year like that are hopping on these opportunities and surround yourself with these young people because they're on top of these dig digital trends more than anybody else. Uh that is my biggest growth hack is just surround yourself with the new generation of who's doing these tricks. Uh what they're talking about I've got no idea. Like it's crazy. A newer entrepreneur is and this is no shade. I was the same way. a newer entrepreneur is like so uh captive of their ideas and what they're working on and feels like this secret can't get out and then eventually you get to the day where you're just sitting on stage telling everything that you're doing in your business and you realize there's no secrets and like it's all just about execution. First when the brand was smaller, you may just have one avatar. So let's say when we launched it was a woman 18 to 25 years old who was trying to lose body fat and uh you know blew into their best selves, right? and they shopped at Target every Saturday and they drove a Toyota Camry like try to really define who that person is and then who does she follow that those are the first influencers that you should try to work with. every other entrepreneur that I was meeting or everyone of uh you know extreme wealth and success was on their third wife or didn't talk to their kids or had just like you know values or life that I did not aspire to be like and I was like is this a direct relationship like is this just come with this life that I'm chasing here and Doss had a very healthy marriage had four kids every time I called him he was at his baseball game for his kids um and I said I want to be this guy's apprentice and that's why we moved to Texas he didn't tell us to move to Texas and so and It definitely was not the highest enterprise value of all the offers that we had on the table. But as a 28-year-old, I wanted to make sure that I had the right mentors around me. You can become quite a [ __ ] savage in this entrepreneurship game and in this uh you know career game that we're all playing and just making sure that you stay grounded and you re you remember like why you kind of started this journey to probably provide for for for your family, your team, your friends, yourself and and and and live the best life possible. Um and what actually matters. just be careful of uh who this grind can turn you into and and look at yourself on a regular basis and make sure you're not becoming who you don't want to be. So, congrats for being here. This is the first step and uh it sounds like you guys are [ __ ] crushing it. So, thanks for having me. >> All right, so we just crushed the Lunetti event. We were talking to entrepreneurs and founders doing 1 to 20 million in their businesses. And first of all, like damn, the entrepreneurship community just fires me up so much. were really all just trying to lift each other up. And I used to be so toxically competitive and thought I couldn't network. And seeing the homies in this room, men and women, just wanting to network and help each other was so killer and it made me feel so comfortable speaking and sharing in that room. I would say if there's anything that you feel like in your life is making you where you just kind of feel like a coward in a certain category of your life, for me it's public speaking. In this case, it was a large arena of a room. But honestly, I feel the same way even just talking to my team. Like, it's a hundred people sometimes and I'm speaking to them and I get [ __ ] nervous and I don't like that. But what makes a coward is not somebody who feels fear. It is somebody who Sorry. What makes a brave man is not somebody who feels fear or somebody who doesn't feel fear. A brave man is somebody who feels fear but does it anyway. And so, you are only a coward if you feel fear and don't do it because of the fear. And if there's any category of your life where you're like, damn, I'm being a little bit of a coward here, you have to go after that thing. And it doesn't mean you're not going to be successful in business or entrepreneurship or whatever you're watching this video for. But it does mean that you're not going to be 70-year-old on your rocking chair knowing that you conquered all of your [ __ ] fears. And honestly, now that I'm just thinking out loud with y'all, it's like the whole lesson from this thing is there's never going to be the perfect opportunity to go after your fears. Perfection is the enemy of progress for everything in life. But it's like I didn't I didn't know that this speaking event would come across my plate and that I could say yes to it. And honestly, I could have easily said no. I don't owe Domone any flavor favors. I don't owe this community any favors. I didn't even get paid for this. But I knew that it was an opportunity to go up against my fears. And that's why I did it. And that's what I know. If you guys are 20, 30, 40 years old and you want to become the best version of yourself, do not wait for the perfect environment to go after your fears. Just [ __ ] stab them. just go after them. And at the end of the day, it's not money. It's not status. What actually matters is becoming the best version of yourself. And the only way out is through. The only thing stopping you from becoming the best version of yourself. You just need to go do that thing. The only way to get through a storm is to literally drive through it in life. And you just need to do that on the small things, the big things, the medium-sized things, the family [ __ ] the business [ __ ] the relationship [ __ ] Go through them, fam. And that's that's how you find yourself in just a 10ear span. So outrageously further ahead than you were 10 years previously. >> I came here and on the flight I said how Dom didn't even pay me. >> I didn't want anything from Dom. Honestly, I'm so inspired by this [ __ ] trip. I would have paid money to [ __ ] come here. And last night we were smoking cigars. And he knew I just bought a watch that day and he kept asking me what watch you going to buy. Which like Don doesn't really ask that [ __ ] cuz he's not nosy. And I think he was like [ __ ] I hope he didn't buy this. >> But this is big. This is very big cuz this is like the old sub. So this is this is bigger than the green on green one I have. >> Dude, he was [ __ ] super lowkey about this. He like slipped me a Rolex box on the beach. >> Crazy. Heat. Heat.